Awesome Product Presentations Amplified by 360° Photography

360 Product Photography

360 Product Photography

Product presentation could be a crucial part of selling items online. It is where the benefits are being laid out and the reasons for the people to patronize the product. It usually takes too much time, effort, and probably a huge sum of money to be successful. The most common advertising is by using still product photography where it gives consumers a different set of images that highlights the need to make that purchase.

As time progresses, the systems and processes keep on evolving and improving. In the previous years, photographers developed more ways on how to have a successful advertisement in the market. 360 product photography slowly became an alternative to the standard product image, it pops in every new concept and idea in promoting products online which makes the online market a big ring of competition for business owners.

Since 360 photography is still taking baby steps in the industry, business owners will be least likely to consider experimenting with this new process of boosting sales. The major problem is, owners do not have enough understanding of how it works. That’s why they are doubtful about utilizing it. So, this article aims to provide enough knowledge and answer some questions about 360 product photography.

What are 360 degrees product photography?

360 Product Photography

360 Product Photography

It is a presentation of a specific product that allows you to capture and give every detail it has from different angles. It is widely used as a sales booster in online shops, virtual marketplace, or on pages using your social media in giving product information and updates, also, to interact with your customers.

360 Product Photography

360 Product Photography

You have a wide variety of choices in which type of 360- spin you would like to have:

  • Non-interactive 360-degrees animation
  • This is typically in a GIF format that is widespread in social media such as Facebook, Instagram, and Twitter. It is being made by an embedded single image as a one whole GIF animation. Most of the time it has a low-quality image that appears to be a bit pixelated and it limits customer interaction which reduces the customer experience that you’d like them to have.
  • Interactive 360-degrees photography
  • It allows you to fully rotate the item sideways by dragging the mouse or by moving fingers in the spin. The great thing here is, it provides a better customer experience in checking out the products since they can explore more on their physical appearance.
  • 3D product photography or Multi-row 360-degrees spin
  • Apart from the interactive 360 degrees photography which only allows you to move the object sideways, this time 3D photography is more advanced. It allows people to explore the item in several vertical angles. This allows you to have more information about the product specifications; however, this is a challenging task to do since it requires a complex process and the cost of capturing the 3D view. It needs to have proper photography equipment, for example, a turntable, specialized photography software, 3D arm, and sometimes, multiple cameras.
  • Double axis 360-degrees spin
  • This is simply a combination of two 360 degrees images (horizontal and vertical product images). It works the same way as 3D photography but, this one gives you the freedom to navigate and wander around the object at any angle you like to be able to know more about it and to reveal the details that can’t be provided by the other types. This is very interactive and will most likely be enjoyed by consumers. This is going to be a very tricky one to capture because it requires so much equipment, time, and effort to produce.

Since most of the time online shops need to provide specific information and details about their products, it will be a huge help if they start using it for advertising the items. It offers a whole new experience for the customers where most of the time they are shopping virtually because of the current situation we are in. Isn’t it best if we can provide them with the same experience that they have when they are shopping at a physical mall? It’s a game-changer because they can check out every single detail on the product they are eyeing. As a result, it will boost their confidence to shop virtually because you provided the exact information that they are looking for which also reduces the return rate. Additionally, you will receive fewer questions about the product since you can answer their questions just by presenting all the details in a single image.

By now, you might be thinking of applying 360 product photography in every item that you have, but take note that to reduce the total cost and the effort in creating such tedious tasks, not all of your products should be presented in 360-degrees photography. Any objects that have flat surfaces do not need 3D photography, you can just present them even in still product photography. Most of the time, it is for 3-dimensional objects, which requires to be introduced in a detailed manner.

360 Product Photography

360 Product Photography

So how do we capture a 360-degree view?

We all know that to have a 360-degree photo, it needs to have several still images that have been photographed in a sequence with the use of a photo turntable to rotate the object on a single plane and stop it at specific degree intervals, wherein in each interval, the software will be triggering the camera shutter to capture an image. You will also need to have photography software equipment to control the turntable and the camera. To be able to view the 360-degree image, you’ll need to display it in a 360-degree view software which is an application that plays the sequence of images for better customer navigation and experience.

In creating such a viewpoint, you might think that the camera is moving around the object, but the object should be the one rotating using a 360- degrees photo turntable while the camera is only attached on a tripod trying to catch several images as the object moves.

How does it work?

To achieve a wonderful 360-degree piece, you’ll need the same standard photography setup that has cameras and lenses, light, tripods, computer equipment, software, and most importantly, the 360 photo turntable. In creating such a viewpoint, you might think that the camera is moving around the object, but the object should be the one rotating using a 360-degree photo turntable while the camera is attached on a tripod trying to catch several images as the object moves. It’s a bit different when shooting for still photography. Before you start shooting and capturing everything, make sure to get the exact position you like and have good lighting. Once you’re done, look for the best 360-degrees photo viewer. (But what is it?) It is a specific video player intended for displaying images in a very interactive 360-degrees viewpoint.

If you are a beginner in this industry and are planning to create some 360 shots on your own, learning some hacks and tips will help you in having better outcomes.

Always remember to clean your product before shooting, it will be harder to achieve that perfect picture if you need to photoshop every tiny dust you will see. In addition to that, if you want to avoid having a “wobbly” 360 image, make sure to place the object at the center of the turntable. It is always best if you decide to choose a specific number of shots you will take. This will help you to exhibit a good balance between the loading speed and spin smoothness.

360 Product Photography

360 Product Photography

Upon knowing that 360 product photography will cost you a lot, you might be wondering how much is going to be the total service fee for it. Usually, prices will always depend on the types of services you will need and on some several factors that could affect it such as:

  • What is the type of product?
  • It is always determined how easy it is to rotate on a photo turntable. Also, it is important to know if it requires specific decorative set-ups including the special preparations which will make it more complicated and expensive.
  • Size of the product
  • Average-sized items are easier to be photographed without needing any special equipment but if it is a heavier and bulkier one, you might want to consider hiring a spin studio that could handle it better, though you should expect that it’s going to be a bit pricey.
  • What type of 360 degrees photography is needed?
  • Since each kind of 360 photography costs is different from one another, except that some types will be expensive, while some are not. For example, if you need a hemispherical one, since it is a tough one to create and requires more photography equipment, it’s not going to be that cheap.
  • What is the image quality?
  • If you want to have better quality 360 images, it would be best to hire some professional photographers that also have the proper and most appropriate equipment for you.