3D Real Estate Virtual Tours: Time to Invest

3D Real Estate Tours

Image Source: Momentum Virtual Tours Website

Immersive. Engaging. Interactive. Realistic. Creative. These are just some of the few adjectives to describe a 3D experience. This technology holds a different charm as compared to normal still photos. The business sector is investing largely on virtual technology given its potential to help boost the sales or increase the market value of your property. When it comes to the real estate industry, both the buyer and the seller benefit respectively in using 3D technology. Real estate regent, house developer, architects, property owners, and clients could use 3D real estate tours for their convenience.

According to Meero’s website, 77% of possible property owners prefer to do a virtual first before doing the physical visit. 95% rely on internet search when they are house hunting. 71% of those within the Millennial bracket use virtual reality to make house visits.

On our earlier blogs, we have written a lot already about virtual tours. 3D virtual tours are a 360° panoramic view of a particular place. These are different images which are then stitched together to make it look like you are seeing one photo as the tour moves from left to right.

Benefits of 3D walkthrough

3D Real Estate Tours

Image Source: Momentum Virtual Tours Website

First, let us define what is a 3D walkthrough. It is a technology/medium or a platform which allows you to experience the look and feel of a property without actually physically stepping inside the house. Think of it as a transporting machine wherein you are brought to a different world. The virtual version of a physical object. Example, using 3D walkthrough you are transported inside an apartment, a barn, an apartment or building. You can navigate your way using the walk through and check out the various corners of the property. You can also check the amenities inside, the living space and even what’s around the neighbourhood. Isn’t that cool? Thanks to digital rendering, you are able to check the apartment’s features without a sweat. The great thing about walkthroughs as compared to virtual tours is that you have the freedom to decide where to go. You are offered the flexibility to move around or skip the ones which do not interest you. Walkthroughs are much more detailed and focus more on the interior features of a property as compared to virtual tours. Both 3D walkthrough and virtual tour are great add-ons to your website. If possible, add both of them to your website to gain more positive traction, traffic wise.

3D Real Estate Tours

Image Source: Momentum Virtual Tours Website

Benefits of a 3D Real Estate on virtual tours

Time, Money and Energy-saver. Imagine having to physically go on a house tour. You would need to spend time to dress up, spend time to drive your way on the location, time spent on the actual tour of the property then spend time again driving back home. You did not only spend time but in the process you have exerted energy and used money in the form of gasoline or food in case you had the need to drop by a drive-thru for a quick snack. Now, imagine if you are to visit ten properties or more. What if you haven’t found the right property to own? You will be spending a lot already even without making the purchase yet. Thankfully, with the use of a virtual tour, you comfortably sit in your living room and enjoy the immersive experience of the real estate walkthrough or virtual tour. The amount of energy you spent in this activity is less than what could have been used if you physically travelled.

On the part of the real estate agent or a house owner, having a virtual tour offers convenience as there is no need to clean the place after each visit. If you have a possible client every week, think of having the need to hire some cleaners to make sure that place is kept clean for the visit.

Attracts more possible website visitors. Several reports have shown that having 3D virtual tours and walkthroughs on your website increases your website traffic. In consequence the probability of people staying on your website is higher and there is also a higher chance of people making a purchase. In addition, if your walkthrough is connected to your social media accounts, this increases your audience exposure. We all know that social media is such a powerful platform and things could go viral which then increases your exposure a hundred times more.

The great thing about things being online is that your reach expands beyond your property’s location. People from other parts of the world could actually check your property virtually. It expands your site’s global reach. Your potential buyers from a long distance can check out the place and ask questions in real time. Negotiation and closing of deals is faster.

Improved SEO ranking and lesser bounce rate. Having 3D and virtual features on your website helps improve your searchability. In addition, these features make your business stand out from the competition. The more immersive your 3D tour is the longer people will stay in your site which then improves your bounce rate. Customer retention will improve since this kind of tours and walkthrough last longer than a minute.
Highlight Key Features of the Property. Each property has its own ‘unique selling point’ with the use of digital technology, you can easily highlight the key features of the house. If you are selling a property with a picturesque view from the outside, you can either get some drone/aerial shot to showcase such a feature. With the virtual tour, you are given both the power, and flexibility to make your case and convince the client while it is worth making that purchase. The floor plan view also gives the customer an idea of the property’s space. They can easily change the view from Doll house to Floor Plan view (2D).

3D Real Estate Tours

Image Source: Momentum Virtual Tours Website

Accessibility. Prior to the pandemic, physically visiting real estate usually requires an agreed schedule from both the agent and the buyer. You can only view the property on the time and date set. But with the virtual tours, you can view the property you like 24/7. You can check it out from wherever you are. And because you can check as many properties as you like at the time most convenient to you, it will be faster for you to decide which one you like the most. The accessibility given to you gives you the leeway to compare the properties and help you make a decision.
No technical skills required. It’s super easy to use and even your grandpas and grandmas can navigate their way around it without hassle. You don’t have to be an expert in order to enjoy the immersive experience of virtual tours.
Easy to Create. If you are thinking of creating your own virtual tours, there are several apps or software which could help you. It is also more cost effective to invest in virtual tours for your business. And just imagine your return-of-invest once this feature is embedded on your website. There are companies like us, Momentum Virtual Tours, which offer price-friendly service for your needs. We have worked with several other clients in the field, both for commercial and residential properties. Our team has years of experience in the business and we have a huge network of clients who are very satisfied with the service we’ve provided. Visit our website and avail the FREE quotation now.
Strengthens your Brand and Identity. Having virtual tours exposes your business to a wider audience. In turn, people become more familiar with your identity.

3D Real Estate Tours

Image Source: Momentum Virtual Tours Website

These days doing business is even more challenging as it was already. Entrepreneurs need to be innovative and constantly polishing their services and products. Adding features such as 3D virtual tours on your real estate website is a great way to attract more customers and stand out from the crowd.