How to Market Your Small Business: Practical Tips to Thrive in a Recession

February 10, 2023 in Advertising, Blog

How to Market Your Small Business: Practical Tips to Thrive in a Recession

With market fluctuations, the shrinking economy, and mounting competition across every industry, many small businesses are getting concerned about the future of their company. Most marketers and financial experts are expecting a far-reaching recession over the next few months, providing even more reasons to be worried about the future economy.

Either way, no market will not stop existing altogether. It’s just about adaptation and finding new ways to meet customer demands. In other words, any economic turbulence is a chance for business owners to build resilience and use that specific change in the market to their advantage.

In such situations, marketing practices also walk side by side with the new business needs. If you’re wondering how you can prepare your marketing campaign to stay relevant during a recession, here’s a comprehensive guide.

We’ll explore some of the best marketing practices during a recession and offer a few tried and true strategies to Market Your Small Business successfully. We will also examine the importance of conducting competitor analysis to solidify your marketing efforts and build a more accurate business roadmap. So, let’s dive in:

Competitor Analysis During a Recession

Business owners are always ambitious. They are willing to make every sacrifice and fight for their own piece of the pie. And more often than not, they are constantly comparing their gains against others to ensure they rank among the winners. But during a recession, it is even more crucial to have a deep understanding of competitors’ strengths and weaknesses.

Whether you are about to launch a new product, establish a new branch, or expand your customer base, you will need an accurate understanding of the competitive landscape. And competitor analysis is the only tool that ensures you can market your small business successfully and achieve your business objectives. Here’s how you get it done:

#1 Define Your Niche

With the growing specialization in any industry, you must identify the type of relationship you prefer to establish between your products/service and your market niche. Here are some questions to illustrate how you can define your relevancy in a market:

What kind of values are you offering?
What are the needs and interests you are satisfying?
What is the scope of that industry, and how could that be expanded and used in your favor?

Answering questions allows you to market your small business more effectively and identify market gaps that can potentially be occupied by your offers.

#2 Define the Competitor(s)

Once you identified your market niche, it’s time to see how fierce the competition is. In real-life situations, your friends define your personality; But in business, your competitors take over this responsibility. So, make sure to choose the right competitors because they will determine what lessons and insight you will get at the end.

Generally speaking, you’ll face two types of competitors: direct and indirect. Direct competitors are those that offer similar products or services which can be substituted with that of yours. Indirect competitors do not provide the same product but meet similar needs and satisfy similar interests in the market.

It goes without saying that the geographical reach and operational scope are also essential in determining the importance of each competitor. So, make sure you are targeting businesses that operate in the same market as yours.

#3 Find In-Demand Products or Services

To market your small business more effectively, you should focus on in-demand services and products. Do the same during your competitor analysis process and collect relevant information on similar products and services in the market, their main selling points, qualities, pricing, etc.

Start by creating an in-depth comparative review of each service and product, and highlighting their primary strengths and weaknesses. This will help you adjust your promotion and production practices to the market changes and locate untapped opportunities in the market.Finally, remember to look for any kind of perk and special offer your competitors are providing. Sometimes these additional benefits can turn into your golden ticket and give you the edge to outperform others.

#4 Analyze Effective Sales Tactics

Before you begin to market your small business, you need a thorough plan to promote your brand and improve your sales. Without effective sales tactics, all your marketing efforts will be wasted and you will not be able to pave the way for an efficient conversion journey.

Product promotion methods, representation tactics, and communication channels all play part in shaping your sales strategy. Make sure to collect real-time, actionable insights on each aspect of your business operation and integrate them into your marketing campaign.

#5 Analyze Marketing Strategies

The next step is identifying competitors’ marketing strategies. There are tons of marketing initiatives, practices, methods, and approaches you can use to grow your business. Competitor analysis allows you to find the most effective methods that have worked in your market niche and will probably help you achieve your objectives faster and more effectively.

The first thing to look for is competitors’ websites or blogs. How are they marketing their products? Do they provide EBooks? Whitepapers? Webinars and videos? Podcasts? You can also look for their online ads, reviews, and testimonials to find out how users and consumers rate and view them.

#6 Analyze Content Strategies

Bill Gates once said, ‘Content is King’. That was almost three decades ago. And today, that kingdom seems still to be in good shape! Content production is now one of the primary pillars of every successful marketing campaign. That’s why analyzing competitors’ content strategies is so crucial for finding efficient ways to market your small business.

There are several things to consider in analyzing content strategies. But most importantly, the level of engagement should become your priority. User engagement shows how online viewers and leads react to a specific piece of content. You can simply go through the comment section and read reviews carefully to get a sense of customers’ feedback.

Keep in mind that content promotion and publication are essentially the beating heart of your marketing campaign. The more relevant information you can collect at this stage, the better you will be prepared to market your small business in the future.

#7 Analyze Social Media Strategies

Social media is undoubtedly one of the –if not the one- main battlefields for competing businesses. During a recession, you can use the exceptional potential of social media platforms to reach new customers and market your small business.

To find out how each platform can contribute to your business growth, analyze your competitor’s activities and the level of engagement they receive from their audiences. Check out the number of viewers and followers, the content virality, posting frequency, and consistency.

If you have limited your social media presence to one platform, consider social media expansion as a relatively cost-beneficial option to market your small business. But if you are working on a limited budget, find a platform that offers an environment better suited to serve your interests.

5 Tips to Improve Your Marketing Efficiency During a Recession

Once you completed the competitive analysis, you will have an abundance of super-valuable data that will help you make better strategic decisions. Remember that the market is continuously changing. So, to keep your brand relevant, you need to keep collecting insights and analytics from every marketing effort you make.

Here are some of the best tips to help you market your small business:

#1 Value Your Current Customers

Having a loyal customer base is every business owner’s dream. But customer loyalty is especially a valuable asset during hard times like a recession. When you market your small business to current clients, you will have to spend less money, time, and effort to build brand awareness or convince them to convert since you already have gained their trust.That said, your customers will need the same recognition from you. So, try to keep in touch with them by informative news feeds, sending them emails on exclusive discounts, offering special gifts, etc.

#2 Identify New Prospective Customers

While customer retention is a huge plus for every brand, you should always look for new audience segments and markets that you haven’t reached yet. During an economic downturn and recession, advanced targeting methods can help guarantee your business survival by preventing you from spending money on uninterested viewers.

If you are working on a shoestring budget, focus on a particular niche within your audience with the highest chances of conversion. Understand their pain points and devote your entire social media strategy and content marketing to address their questions and concerns. This is a surefire strategy to attract the right audience and improve your ROI on marketing efforts.

#3 Play the Long Game

Making impulsive decisions is one of the most common mistakes people make during poor economic conditions. As a business owner, you should realize that the market never stays the same and you will always experience ups and downs throughout your journey.

While it is important to be flexible and be able to make quick decisions, most of your choices should aim for long-term achievements. In short term, you should only focus on maintaining your competitive edge and collecting information that can help optimize your marketing campaigns.

One of the most important variables that determines your marketing approach is consumer behavior. Economic fluctuations can significantly change the behavior of individual consumers. So, make sure to keep tracking these changes and find out which methods have remained effective regardless of the market trends.

#4 Focus on More Specific Needs

We often recommend small businesses explore various business angles in order to find new opportunities in their niche. But during a recession, your best bet is sticking to a handful of services and products that are needed most.

Even without a recession looming, you should get on the same page with prospective customers to strike a balance between supply and demand. But when household spending decreases, you must focus on specific needs that keep your business in the game.

#5 Ensure Brand Consistency

Another common mistakes during market fluctuation is changing brands’ social image. Every marketing effort, brand promotion tactic, and advertising approach can be replaced. But no change should compromise your brand consistency.

Brand consistency essentially translates into ensuring that the way you present your business remains the same across all your marketing efforts and communication channels. In other words, brand consistency provides a unified image and message to your customers and potential customers.

Brand consistency is important, especially during hard economic conditions. Why? Because it reinforces positive values, establishes longer-lasting customer relationships, and builds trust and credibility. So make sure to use a consistent voice and image throughout all your blog posts, emails, PR campaigns, news feeds, digital ads, etc.

Bottom Line

Preparing for a recession is not exciting! But following a proactive marketing approach is the only way that will keep your business ready to meet harsh weather. Many business owners underestimate the impact of recessions. But if you don’t intend to lose your investment and compromise your business survival, it’s best to come up with a pre-emptive plan.
Competitor analysis and market research will allow you to always be a few steps ahead of others. Instead of reactive, panic-driven decisions, you’ll have a chance to turn threats into opportunities. And hopefully, the above-mentioned strategies will help solidify your marketing efforts during a recession.
Aside from a well-thought-out marketing plan, you also need to find a well-trained, professional team who can help you implement your ideas. And that’s exactly what we offer at Momentum 360.

One of the most effective ways to market a school is offering a tailored education 3D virtual tour along with a broad array of multi-media solutions to optimize your online exposure. With Momentum 360, you can enjoy the exceptional quality of our services provided by a team of dedicated professionals. Don’t hesitate any further. Contact us today.

How to Market a Restaurant: Top 9 Tips to Bring in New Customers

February 9, 2023 in Advertising, Blog

How to Market a Restaurant: Top 9 Tips to Bring in New Customers

How to Market a Restaurant: Top 9 Tips to Bring in New Customers
If you’re a restaurant owner, one of your main concerns is finding the right marketing methods to make your brand stand out from the competition. But how do brands get noticed? And how should you develop a marketing plan that fits your business size and budget without costing a lot of time and money?
Marketing a restaurant business in 2023 is both simple and challenging. It’s easy because there are tons of resources and data-driven practices that can help you bring in more customers. But if you want to market a restaurant, you should also overcome several challenges and continuously adjust your marketing plan based on market trends and customer feedback.
In this article, we’ll explore some of the best ways to market a restaurant. These strategies can help restaurants of all sizes and budgets attract more customers, increase sales and solidify their brand image in a niche market. So, let’s get started:

What Is the Best Marketing Strategy for a Restaurant?

The first rule of marketing is relativity! The effectiveness of every marketing effort depends on your specific goals, your target audience, your planning and implementation process, and your ability to collect data and adjust your next steps.
That said, you can still rely on market-proven practices and integrate them into your brand promotion plan. Here are some marketing tips and ideas that will help you market a restaurant:

#1 Rank High on SERPs

Every business needs an online presence. And while there are many ways to get people’s attention in the digital world, improving your business profile on popular search engines like Google is probably the most efficient one. A high ranking on search engine results pages (SERPs) indicates that your restaurant is a legitimate and trustworthy business.
Think of it from the customer’s perspective; They hear a brand’s name on social media or in conversation with colleagues and friends. But they want to make sure they know how you run your business, what cuisine and dishes you offer, and how other people rate your services. Or, perhaps they just want to know where you are located.
A strong online presence significantly increases your chances of getting quality leads and brings you more customers every day. You can start with a Business page on Google, add your restaurant to Google Maps, and provide additional information about your business, such as opening and closing times, contact info, etc.
Providing social proof is an excellent way to gain trust and customer loyalty, which are essential for any restaurant. So, encourage your regular customers to fill out the review section and share their experiences about the food, menu design, management, customer service, staff expertise, and more.

#2 Offer Free WiFi

Many restaurateurs struggle with the idea of offering free WiFi to their customers. Of course, there are pros and cons to offering free services in your business, but the benefits of offering free WiFi from a marketing standpoint far outweigh the cons.
Free WiFi is a great way to market a restaurant and attract new customers. Most cafes have already embraced this method, creating a friendly environment where people can work, relax, and enjoy life in comfort. By implementing this idea, you can boost your revenue and turn your restaurant into a cheerful place.
Besides, offering free WiFi makes cashless payment much easier and convenient. You can simply provide a QR code or link that allows customers to access a payment portal directly from their table. By doing so, you save both time and money and ensure a satisfactory customer experience.

#3 Offer Live Music

One way to approach marketing is to focus on the customer experience rather than the need to sell more and generate more revenue. And there’s nothing that could elevate a dining experience more than live music for your beloved customers.
Offering live music is also a big plus for building a pleasant atmosphere. You can entertain your customers while they wait for a seat or their meal, and they can enjoy the place without getting bored.
Last but not least, offering live music can also attract more customers. You don’t even have to start with big names. Sometimes a live act or a popular music genre can do a great job of promoting your brand awareness. Prepare your restaurant by asking potential bands for a set list and the equipment they need to do a show.

#4 Leverage Video Content

You have certainly witnessed the shift toward video marketing over the past couple of years. Content marketing has always been about delivering relevant content to a specific target audience. But videos have significantly improved our ability to shape a unique brand voice by leveraging insights derived from consumer behavior and any relevant content that goes viral.
In the restaurant marketing space, one of the first challenges you face is establishing an efficient line of communication with prospective customers. Video marketing can offer an easy and effective way to reach out to more people and encourage them to visit your restaurant.
Moreover, most people need to have a clear picture of the kind of business you have, the staff, and the food before they come to your restaurant. Offering video content with an in-depth tour of the entire property is a powerful tool to build trust and offer customers all they should know about your exceptional brand.
You can also offer a virtual tour, and give your restaurant a proper introduction. All you need is an experienced, professional team to understand your business needs and showcase your expertise, equipment, and resources.

#5 Offer Online Ordering and Delivery

Once upon a time, online ordering was only a nice option for restaurants. Today, it’s a must-have support service for customers who seek more efficient ways of organizing their time. Offering online ordering for take-out or signing up with food delivery apps will help you leverage this trend and attract more customers to your restaurant.
When you want to market a restaurant, one of your main objectives should be making your brand accessible to a wider range of customers. Online delivery takes geographical proximity out of the equation and attracts many people who refrain from visiting your restaurant just because it is too far away.
When it comes to online ordering and delivery, you have two main options. You can use popular food delivery apps that will often charge a commission for every order. Or, you can hire an expert app designer and create your own application to avoid paying this commission.

Social media increases online presence and awareness among potential customers and clients who may not have enough information about your restaurant. A solid social media presence is a great way to market a restaurant, as it allows you to reach a wider audience inexpensively and quickly.
That said, if you want to market a restaurant on social media, you need to know the basic principles of social media marketing. For instance, if you are working on a limited budget, you should thoroughly research and identify the platform that will give you access to quality leads.
Also, it’s better to have a strong presence on one well-established channel than a poorly managed account on multiple platforms. Depending on your brand objectives, customer identity, budget, and audience needs, you can leverage brand advertising opportunities on any of the popular platforms such as Facebook, Instagram, Pinterest, YouTube, Twitter, TikTok, etc.

#7 Run Local Digital Ads

Digital advertising is another tried and true strategy to market a restaurant. Many local businesses underestimate the power of digital advertising. They imagine it’s just a marketing method for brands with multiple branches all over the country. But they surely haven’t heard of geo-targeted ads.
Geo-targeting is a market-proven practice that will deliver different content to visitors based on their geolocation, categorized based on country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. Geo-targeting will help you identify specific areas or a radius around your restaurant and display your ads to viewers in those locations.
Geo-targeting is an excellent way to optimize your marketing campaign by removing anyone from your ad targeting that would be more unlikely to visit your restaurant due to geographical limitations. You can activate this advanced targeting capability on most social media platforms like Facebook and Instagram, or search engines like Google.

#8 Create a User-Friendly Website

A well-designed, attractive website is a great tool to market a restaurant. Business websites offer efficient and easy communication channels with current and prospective clients with an opportunity to inform your target audiences about what you offer. Moreover, an SEO-optimized website increases brand online credibility and drives more quality leads to your website.
Your address, contact info including your phone number, and hours of operation should be front and center on your homepage. The goal is to facilitate communication and provide an easy way for your guests to find you without having to browse your website. If you have several branches in different locations, list them all with direct links and all the necessary information.
Make sure to include your menu as well so that your viewers can easily find and order their favorite dishes. And if you want to evoke an “Oooh – that looks good” response from website visitors, make sure to include high-quality, enticing images from your menu.

#9 Partner with Influencers

With so many different channels and strategies to market a restaurant, it is sometimes hard to find the best start-point. But one of the most effective tactics to enhance brand awareness and bring in more customers to your restaurant is leveraging influencer marketing and partnering with inspiring figures who can help promote your brand.
Influencer marketing has an incredible potential to enhance your social credibility, especially among the younger generation that prefers to see what people have said about your restaurant on social media before they decide to visit your restaurant.
Successful influencer marketing requires thorough research to ensure you find the right people whose follower base is interested in your services. So, do your share of research and provide the influencers and partners with a clear brand guideline that promotes your objectives.
Keep in mind that running an influencer marketing campaign doesn’t have to cost you a fortune. You can look for micro-influencers whose followers count ranges from about 5,000-25,000 and find a couple of brilliant ideas to convert their follower base into your regular customers.

Bottom Line

Developing a marketing plan for restaurants is not the easiest job on earth. In a competitive market, you need to exploit all market gaps and use every opportunity to promote your brand and enhance awareness.
With the above-mentioned strategies, hopefully, you have now a clear idea about how to start your marketing plan. But remember you also need to find a well-trained, professional team who can help you implement your ideas. And that’s exactly what we offer at Momentum 360.
One of the most effective ways to market a school is offering a tailored education 3D virtual tour along with a broad array of multi-media solutions to optimize your online exposure. With Momentum 360, you can enjoy the exceptional quality of our services provided by a team of dedicated professionals. Don’t hesitate any further. Contact us today.

How Much Does Social Media Marketing Cost?

October 3, 2022 in Advertising, Blog, Social Media

How Much Does Social Media Marketing Cost?

Intro

Welcome boys and girls to another Momentum 360 blog! In this one, we’ll be covering just exactly how much does social media marketing cost? This is a popular topic that we’ve been asked to cover, so today we’re finally going to cover it!

Social media content and marketing services has been something that so many business owners need, but they only try to do it themselves. The reality is that most of the social media stuff these business owners create…well…sucks! A lot of them just don’t know what they’re doing, and are reluctant to hire a true professional who can actually create solid content for their business.

It’s a shame, because learning how much does social media marketing cost is something that’s never been easier to learn about, but so many business owners are just too lazy and don’t care to invest in their business. Whether they don’t have the funds, they don’t believe in social media or whatever the reason is, it’s all excuses. So do yourself a favor, read this blog, learn the cost of social media marketing, and invest in it for your business. It’s showtime!

Scope of Work

Before we actually learn the cost of social media marketing services, we need to understand the scope of work first. That is, the work that we’re actually doing for your company. Without this knowledge, it’s impossible to quote you!

There’s really 3 kinds of social media marketing scopes of work:

Content Creation

This includes an on-going service where we come out to your business to take action shots, videos, drone content, etc
Momentum 360 can come shoot at location on a weekly, monthly, or bi-monthly basis
This includes post production up to two passes, after these two free editing passes we start charging by the hour to do edits for you

Management

This is the service of actually posting to socials, whether on a daily, weekly or monthly basis
We recommend posting to Instagram, Facebook, tiktok, YouTube, and as many other social media platforms as possible
With our management services, we will be able to analyze your data over a period of time to create a recipe for success based off of the likes, comments and shares your post is getting.

Consulting

This service is normally a weekly or monthly call where we take an hour to go through analytics and deliver a custom-solution for your social media
There is a 3 month minimum with this, after the three months it can be set to month to month
We do not post or create any content for you, we simply give you a general idea of what social media marketing services we’d recommend you pursue.

These three services outline Momentum 360’s social media services to our core.

Objective + Goal

Great! You’ve established which type of service you want us to help you with. The next step is to figure out what your objective is. If you’re the business owner, you need to think about why you’re doing these social media services in the first place. Is it to build a bigger brand? To get more sales? More social media followers? This is the entire purpose of doing this in the first place. Forget finding out how much does social media marketing cost…if you don’t know why you’re doing this in the first place, it won’t make sense at all to start.

Not just a goal, but you need to break it down into little micro goals so that you can keep track of exactly what you need to do, to hit your goal! Let’s use this as an example…if you have a goal with us to get over 10,000 followers in a 3 month period, posting 3 times a week, this is the break down we’ll use to hold ourselves accountable:

Month 1: Goal is 3,333 subscribers posting 12 times this month

Week 1: 3 posts this week, need to gain at least 834 followers per week

Week 2: 3 posts this week, need to gain at least 834 followers per week

Week 3: 3 posts this week, need to gain at least 834 followers per week

Week 4: 3 posts this week, need to gain at least 834 followers per week

Month 2: Total at EOM 1 (3,333), Goal is 3,333 subscribers posting 12 times this month

Week 1: 3 posts this week, need to gain at least 834 followers per week

Week 2: 3 posts this week, need to gain at least 834 followers per week

Week 3: 3 posts this week, need to gain at least 834 followers per week

Week 4: 3 posts this week, need to gain at least 834 followers per week

Month 3: Total at EOM 1 (6,666), Goal is 3,333 subscribers posting 12 times this month

Week 1: 3 posts this week, need to gain at least 834 followers per week

Week 2:3 posts this week, need to gain at least 834 followers per week

Week 3: 3 posts this week, need to gain at least 834 followers per week

Week 4: 3 posts this week, need to gain at least 834 followers per week

End of Campaign: Total at EOM 3 (10,000)

This is the attention to detail that we need to have with our clients in order to create sensational campaigns. Sure, “how much does social media marketing cost” is our topic, but we need to actually create a goal and vision first before we send the quote!

Long-Term Approach

For our social media services, we like to implement a long-term approach with all of our clients. If we’re able to have this type of relationship with you, it ensures that we’re in it for the long haul and can expect to keep growing as time goes on. We prefer this relationship, as many prospects who we talk to expect immediate results, which isn’t the case at all. Results take time, and if you’re getting results that come too fast, it might just be too good to be true.

If you’re a fan of Grant Cardone, you’re most likely to also be a fan of Brad Lea. Brad Lea was taken under Grant Cardone’s mentorship, and is absolutely crushing in his own right on social media and his business as well.

Brad has an incredible quote, it comes from his long-term approach for clients, to ensure that there is growth not only for now, but for the future. He says, “Here is one of my all-time favorite closes. You tell your client they have 3 options, they can do something fast, cheap or good. If you do something fast and good, it won’t be cheap, you can also do something cheap and good, but it won’t be fast, and finally you can do something cheap and fast, but it won’t be good!” Point being, we can’t have things cheap and fast, and it won’t be good. So, we need to implement some patience and understand that good things take time to develop.

If you can understand this philosophy, then we’d be happy to have you be our client!

Pricing

Finally, the question that everyone wants answered. The question of “how much does social media marketing cost” will finally be answered. So on average, for our social media management and marketing clients, we normally charge $1000/mo for a minimum of 3 months, then go month to month. Like we discussed before, we take into account a multitude of variables before even pricing out our services. Why? Because we need to ensure that not only can we make a profit, but we need to ensure that we can provide the very best service that we can!

So there you have it, $1000/mo for a minimum of 3 months, then it’s month to month from there. That’s your answer to how much does social media marketing cost with us.

Next Steps with Hiring Momentum

Hiring Momentum is very easy! If you’d like to get a quote with us, you can either email us at info@momentumvirtualtours.com , go to our website at momentumvirtualtours.com and fill out one of our forms. We look forward to hearing from you in the near future. Don’t hesitate to give us a call either at 215-607-6482!

YouTube Ad Services

September 13, 2022 in Advertising, Blog, Photography, YouTube

YouTube Ad Services

Intro

YouTube Ad Services

Welcome back to another Momentum 360 blog! In this one, we’ll be discussing YouTube ad services and how to create incredible content for your platform. If this is your first time with us here at our famous Momentum 360 blog, welcome! We provide everything related to virtual tours, photography, videography, virtual staging and 3d rendering! We hope to provide as much value as possible for you to grow your own business or to hire us to do it for you!

If you’re returning to check out another piece of our content, we can’t thank you enough for the support. It’s people like you who help to build something great here. If you or someone you know of needs help with your content marketing, don’t hesitate to hit us up.

So let’s set the stage. You’re trying to create your first youtube ads and can’t seem to find the right production, context, etc…no offense, but your video sucks, and that’s ok! That’s why you’re here, to learn how to create solid youtube ads, so let’s get started.

Objective

Before you start with anything in life, let alone creating profitable Youtube ad services, you need to find out your endgame. Why are you doing this in the first place? What are you trying to accomplish? What’s your objective? Once you can answer these questions, you’ll be in a good place to begin your campaign.

For example, Momentum 360 creates YouTube campaigns to create a bigger brand, not necessarily for sales. Sure, we have a call to action in the form of an offer landing page, but the biggest thing is just creating videos that will showcase who our founders are, what our company is all about, and why we’re the best in the business. Should you follow what we’re doing with your business? Of course not. You need to create your own objective and goal for what you’re looking to achieve out of your youtube ad services. Sales? Branding? The world is your oyster, you just have to identify what you’re looking for. Once you break it down, achieving this becomes a lot easier.

What I would recommend is for you to create a video similar to this one, where we have an eye-catching design, and you won’t be able to take your eyes off it. Our CTA sends you to a landing page where it goes to an offer, where you have cookies and pixels for remarketing.

Vision

YouTube Ad Services

Similarly to your objective, you need to create a vision of what exactly your video will be! Note, the human attention span is only 8 seconds, so the ad needs to cater to that audience to grab their attention in the first 10 seconds and have them continue to watch your ad throughout.

Like we did for our latest Momentum 360 youtube ad campaign, we created a “Squawk Box” type ad where it made it seem like we’re on the news, live!

This is a pretty clever tactic, as it grabs the attention of the people you want, and then keeps them.

For a lot of our ads, we’ve used the techniques and strategies of one of the largest and most successful video ad companies in the world, Chamber Media! If you’re a digital marketer like us, chances are you’ve seen Chamber Media’s advertisements on YouTube/Facebook/Instagram. They absolutely crush it, we highly recommend checking out.

Thinking outside of the box is just the bare minimum, to get to your target audience and captivate them and their attention, you need to do something profound. The thing that helps us here at Momentum 360 is to reverse engineer the situation and think if we were our target audience.

What would we want to see?
What would make us want to click on an ad?
How can I get more customers from this ad?
How do I show value, instead of selling someone?

Once you answer these questions, you’ll be able to have a good idea of how to go about shooting your ad videos! We highly recommend working with a professional videographer who has experience in doing ads, rather than shooting with an iPhone. The production will be so much better, and absolutely worth it.

Budget

Speaking of hiring a videographer, you’ll need to formulate a budget for actually creating a vision, shooting and doing post-production for this! In the past, a Youtube ad service would’ve been completed via iPhone and a cheap editor…not anymore!

Like we mentioned before about Chamber Media, you need to invest in your video ads to ensure that you have something that will continue to give you a solid ROI. For a lot of our clients, we advise them to create a youtube ad that’s roughly 45-60 seconds long. This allows them to create an incredible atmosphere and experience, while also keeping it nice and tight, nothing too long at all. For Momentum 360, we normally charge $1000+ to create such an experience. It’s a shame because many smaller businesses don’t have the budget for this, but it’s something that you need to invest in! Not only will you be using this for a paid advertisement, but you can also post this on your social media, website, Google My Business, etc to show off this great piece of work.

When price is a factor, we like to break it down into simple math. So let’s say we’re charging $1000 for a video ad, we’ll require a $500 deposit and then a final payment of $500 once completed. Let’s just say that you’re a local restaurant that’s going to post this promo video + ad video on Youtube, Instagram, Facebook, etc.

If an average customer costs $75, being that it’s a nice restaurant…I always like to ask the question, “So you don’t think you’ll find 10+ people online that check out your promo video, so you can break even on the $1000?” That normally gets people to work with us, because we’re breaking it down to very simple terms.

Obviously we’re not talking about ad budget here, but just for simplicity, that’s basic math right here for Youtube ad services.

Personality

Sure, you could have the best camera, editing software, lighting, script, etc…but if your talent is a complete flop, then your youtube ad will be a flop as well. You want to find the best person to get in front of the camera and execute the vision that you have, this could be you, a friend, someone who you hire, doesn’t matter, they just need to have the gift of the gab. If you’re a business owner and you’re thinking about whether or not you’ll be able to execute the video, make sure you are honest with yourself. Some entrepreneurs aren’t that good on camera, and it might be better for you to allow someone else to do it, like our talented team over at Momentum 360!

Next Steps

If you’re looking to hire Momentum 360 to create magic for your digital advertising, you can contact us in many ways!

Call our number 215-607-6482
Email us at sean@needmomentum.com or info@momentumvirtualtours.com
Fill out a form on our website

Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tours powered by Matterport, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency.

While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry. Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media. Call for a quote!

Momentum 360 is the largest, fastest growing virtual tour, photography, videography, 3d rendering and virtual staging company in the United States. We have over 1,500 contractors that we work with on a given annual basis to do gigs for us.