Airbnb Photographer

December 12, 2021 in Airbnb, Blog

Importance of Airbnb Photography in High Revenue Generation

Airbnb Photographer

Airbnb Photographer

When companies cannot effectively communicate and market to their customers, they fail, regardless of how good their business ideas are. Airbnb almost went out of business 11 years ago when this was the case. Airbnb Photographer is here to stay! When Airbnb first began, the company struggled to convince people to book nights in its listings instead of hotels. Today, renting rooms in people’s homes is a popular idea, but a decade ago it was still rare to find people doing it. While Airbnb has been offering lower prices than hotels for over a year, it is still struggling with low occupancy rates. Travelers at the time were skeptical of Airbnb’s quality and safety, as staying in someone else’s house was a novel idea, according to a local airbnb photographer. Despite expanding operations from San Francisco to New York City in 2009, the company almost went bankrupt as revenues were so low. A change in marketing strategy drastically changed everything in the young start-up’s quest to increase bookings.

How Photography Saved Airbnb?

Airbnb Photographer

Airbnb Photographer

As a result of hiring professional photographers instead of using photos taken by Airbnb hosts, the company was able to achieve its breakthrough. As per a local airbnb photographer, that was a turning point for Airbnb when it realized that it had to invest in professional photography. “We observed a pattern. All of these listings share some similarities. Their photos are terrible. They were not the best photos. They were taken on their smartphones or from classified websites. Because you could not really see what you were paying for, it wasn’t surprising that people weren’t booking rooms.” – Joe Gebbia, Airbnb co-founder.

 

Door to Door Photography in New York

Airbnb tested this theory by going door-to-door in New York City to take professional photos of its listings. Airbnb’s revenue instantly doubled after the test. As soon as the company realized they were onto something, they expanded their photography services and made it their policy to include professional photography with every listing going forward. Airbnb turned a good concept into a successful product that sold on the market thanks to its photography. Even more relevant today than ever before is the importance of photography. Online content is dominated by images more than ever, and appealing imagery is required for practically every type of content online. According to a 2016 academic research paper from Carnegie Mellon University, professional photography leads to more bookings and revenue for Airbnb.

 

The Encouraging Results

Airbnb Photographer

Airbnb Photographer

An average of $2,455 per Airbnb unit was increased by having high quality professional photography! In an unusual partnership, the home sharing service has partnered with 1,000 photographers to help their customers grow their businesses. Airbnb’s free professional photo service involves a professional coming to your property to light, frame, and photograph it. Photos on Airbnb had a direct correlation with bookings: Their places were booked 2.5 times more frequently than those without professional photos, and on average, the photos brought in $1,025 per month.

 

Airbnb explains that taking photos that accurately convey the feel and look of a space is one of the most difficult elements of creating a listing. Airbnb’s catalogue of 13,000 properties has been viewed and photographed by professionals in 383 cities across six continents. Almost as quickly as Airbnb has grown, their photographer army will continue to grow. The Airbnb blog states that the company’s founders used the “Photo Service” in its early days to photograph listings. Since summer 2010, it has been around as a more formalized pilot project. A spokesperson for Airbnb wrote in an email to Fast Company that the program runs like a small business within the company, with eight in-house photographers managing the global team. Aside from photographers with architectural or real estate experience, Airbnb will consider someone with an alternative portfolio if they are able to demonstrate “impressive professional skills in composition, lighting and technique.”

 

Addressing the Security Concerns

Another reason the feature is popular is that, beyond beautifying the site, it suggests an extra level of security to guests who book themselves into a place they’ve only seen online. Guests know their photographs have been screened by a member of the Airbnb team when they see the “Airbnb Verified Photo” ribbon. “Apart from any other travel site, Airbnb offers more secure inventory to guests”, the company explains. It isn’t an issue with these properties for a ‘bait and switch’ scam to occur. When it launched three years ago, the company was an investor darling. But it has been struggling with trust issues since. A home renter’s blog post in August this year described how rogue guests ruined her home. This exposed the inherent risk that is associated with renting a home. To make matters worse, Airbnb’s response was slow and cold, which left it vulnerable to criticism. There was a fiasco because it was growing too quickly and failing too quickly. The Airbnb founders slowed down after this event and put some thought into preventing this from happening again in the future. In a blog post, Brian Cheskey apologized and announced new security measures to reassure users.

 

It is true that the unlikely partnership between Airbnb and pro photographers might be working well for the company and its homeowners. However, if the program has offered some reassurance, Airbnb says it favors guests over hosts.

Airbnb Photographer

Airbnb Photographer

It Took Time

A company like Airbnb didn’t become successful overnight. For a start-up based in San Francisco, business took a while to take off at first. When the founders looked at the pictures hosting companies used to promote their listings, they found an important flaw: poor quality. Homeowners aren’t necessarily professional photographers. Thus, the pictures they took were often too dark, too bright, or too blurry – and their compositions tended to be unattractive. Airbnb’s founders reshot their best listings after hiring professional photographers to address the problem. Their efforts were rewarded.

Airbnb’s best listings included professional photography, which instantly doubled their income. As a result, all new hosts get a free photography service when they enroll.

The Effect On Small Businesses

To sell anything online, you need professional images. According to a survey, 60% of consumers are more likely to consider or contact local businesses that include images. Your work will be better showcased if you provide good pictures. Photos that capture your customers’ attention are also a good first step. Assuming you are on a budget, here are the basics you need to keep in mind: the right equipment, the right composition, and the right lighting.

Having the Right Gear

If you want your photos to appear professional, you should use the same gear as a professional. Put down your smartphone and forget about taking pictures. Buy a DSLR instead, which will allow you to change the focus and zoom in. You’ll get the best results when you frame, compose, and consider the subject matter on a tripod.

Choosing the Right Angles

Focus on different aspects of your business, such as the storefront, the interior, the signage, the people, the services or equipment. For listings on online directories or search engines, include static pictures of the facilities. Your business name should be clearly visible on the storefront and should represent your business. Photographs of people interacting with your service are also a good idea. Your customers or staff can be the ones demonstrating your service. However, the shots should remain natural. Don’t let your guests stare awkwardly at the camera or staged pictures. For a professional appearance, the background must be clean and the lighting must be adequate.

The Before and After Photos

Last but not least, if you’re a hairdresser, a gardener or a dentist, take some before and after photos. Your clients will be able to see your results. Your business is more attractive when you use professional photos. Avoid using flash to take high-quality photos with digital cameras. Shoot outdoors whenever possible and make sure there are no lights behind the subject. Last but not least, edit your pictures but don’t go overboard. It’s rare for professional photographers to use Instagram filters or frames, isn’t it? Try cropping and adjusting your photo’s color or brightness. But don’t go overboard.

The Rule of Thirds

Professional shots are often distinguished by the quality of their composition (how they are framed). Hence, do not center your photograph on your subject when you are photographing an object or person. Consider positioning them slightly off-center to create a more natural-looking photograph. Often referred to as the rule of thirds, this is a fundamental principle of photography. The quality of your pictures will greatly influence how your customers perceive your company. Your photos can be used for digital marketing, your website, or printed materials.

Show off your business and services with your brand new pictures on your website. Generally, pictures need to be reduced in resolution so that they don’t slow down your website’s loading speed. On the web, 72 pixels per inch is the recommended resolution for displaying professional pictures.

 

Your customers don’t have the option to physically inspect your products before placing their orders online if your business exists online. Airbnb photo and product description play an increasingly important role in securing a sale in this case. The only way to determine a product’s quality and appearance online is with its photographs and descriptions. They provide the buyer with a sense of what to expect from the purchase. Likewise, pictures of a place are crucial in making a decision to rent a place in the hospitality sector. Guests check out the pictures of an accommodation when exploring a stay, and only then do they decide if the stay is for them. Due to this understanding, Airbnb places a great deal of importance on its listing photos. Airbnb hosts say that Airbnb photos are the first thing that attract potential customers. Guests can view these photos to get a better understanding of the amenities and services available on site. As a result, if your pictures are better than those of other rentals and they manage to make your place seem like a charming getaway, then you are more likely to get more bookings. As a result, Airbnb Photo is a powerful tool to attract potential customers when used correctly. But how can you take photos of your property that stand out? If you are shooting photos of your property, what can you do to make your property look attractive and inviting?

How to Take Appealing Airbnb Photos?

Here are some tips you may find helpful in order to help you take pictures of your property that will make it stand out from the rest. You should avoid taking multiple photos of the flat walls when you are doing an Airbnb photoshoot, as they might look dull and unappealing. Consider taking photos of its corners instead. Your’ will look more exciting if you capture the corners of your apartment during your photoshoot. Your photos will stand out from those of other properties because of this unique view. A second benefit of taking corner photos is that they will give your guests a better idea of the size of your room.

Photograph the Surroundings

There are a lot of tourists staying at your hotel. Most of them are there because of the natural beauty of your surroundings. When you are taking an Airbnb photo, it is a good idea to include the surroundings. You will appreciate having a look at the neighborhood so that your guests know what they can expect during their stay. Make sure to capture the beauty of your surroundings, whether it is a lake near your property or a quaint and amazing restaurant right outside your rental. You will boost your bookings by brightening up your place.

 

Use Bright Decorations

Whenever you are taking photos of a place, you should aim to take clear pictures where everything is clearly visible. Getting your space bright before taking an Airbnb Photo is a crucial step to making this happen. If you do this, you will capture a well-lit area, which will, in turn, encourage the viewer’s confidence. In order to get the best photos of your property, open all the windows and remove the curtains and blinds before having a photoshoot. You should always turn all the lights in your room on when you take pictures, no matter what time of day it is. When you shoot bathrooms and kitchens, doing this simple practice will help you. The absence of natural light in these areas can be compensated by turning on the lights. Airbnb Photographer.

 

AirBNB Photography

November 10, 2021 in Airbnb, Blog, Photography

Is AirBNB Photography Really Worth It in 2022?

 

AirBNB Photography

AirBNB Photography

Using the Airbnb Photographer Service is the best way to showcase vacation properties. Photographs that showcase a vacation rental property are crucial to those in the vacation rental business. As a result, Airbnb provides a dedicated service for taking pictures of its properties. Airbnb owners understand how important it is to take the time to upload good-looking photos. In order to advertise their space, they can either take the photos themselves or hire photographers. For an owner, it is crucial that their property description is accompanied by accurate and representative photos. However, it does not mean that an owner has to hire a professional to take photos for their listings. Photographers who specialize in this may be able to help, however there may also be other ways to get the pictures that people need.

Airbnb Photographer Service: What is it?

AirBNB Photography

AirBNB Photography

Airbnb owners are required to have at least one good photo of their property to use for their listing. The use of more than one photo is highly recommended in order to see multiple perspectives. Airbnb understands that this is challenging for some travelers. A photographer service will come and take photos for the eligible hosts in order to help with this. But the quality of the photos is not guaranteed. Furthermore, this service is not available to all hosts. The photographer must be available to take the pictures if he or she is in the specified area at the time. The list of available photographers can be found on this site if this is something you are interested in. An Airbnb list is generated according to the property’s address.

Airbnb Listing Photography: Everything You Need to Know

You can be proud of the property you list on Airbnb. This is something you’ve worked hard on, and you want others to enjoy it as well. What are the best ways to let Airbnb shoppers know about the amazing property you have? You should hire a professional Airbnb photographer. Just like hiring a professional real estate photographer to lower your days on the market, a professional Airbnb photographer can increase earnings by 40%, increase bookings by 24%, and even increase the price by 26%. Your Airbnb listings will provide a rapid ROI and a long-term revenue stream if you utilize quality photography and a solid digital marketing strategy. The meeting and greeting process can be hindered if a temporary or long-term business relationship is not established with a photography company.

Is It Expensive?

Airbnb’s professional photography services are priced according to the size and location of your property. Since the cost of your photoshoot will be deducted from your next rental payment, no upfront payment is required. The remaining amount will be subtracted from the next payout until it is fully paid, if your next payout exceeds the cost of the shooting. In the event you need to cancel before the shoot, there will be no fees associated with it. Regardless, there will be no charge until your property’s listing has photos.

Boosting Your Revenue

AirBNB Photography

AirBNB Photography

A recent survey found, professionally taken photos increased views by 61%. Professional photographers can help in creating value when it comes to connecting with customers looking for short-term rentals, whether you’re marketing your first Airbnb or you have ten stunning rentals. Real estate photography companies have the digital tools needed to promote Airbnb rental properties and real estate listings. With everything from basic photography to aerial drone photography to virtual 3D tours, the marketing horizons are endless. Bringing a feeling of home ownership to prospective buyers or enabling them to imagine vacationing at the property is key to signing a contract. You can accomplish your goals with a successful digital media campaign. You’ll get the best return on investment if you work with a company that provides both photography expertise and the know-how to build an online marketing plan. A study from 2016 found that exhibiting and marketing properties with the help of an experienced photographer can be beneficial for increasing nightly rental rates in addition to enjoying increased bookings.

Total Time It Takes

When the shooting is complete, your photos will be edited by the photographer and sent to Airbnb’s editorial team, who will check that they comply with their guidelines. Airbnb states that the whole process usually takes around 2 weeks to complete, when you will have your pictures ready. You are not restricted from listing your property while you wait. If you want, you can even take pictures of your own and use these while you wait.

How Does It Work?

The chances are you’ve already heard that you should take the time to upload quality photographs to your Airbnb account if you already manage one. You can maximize your listing’s views on the Airbnb website or numerous other sites by taking attention-grabbing photographs. If you are trying to market a valuable property, it is always recommended that you hire a professional photographer. In their official website, Airbnb says, “Uploading high quality photos is the first impression the guests get of your space.” Shooting your property only needs to be done every few years (maybe only once every ten years!) and the investment will pay off in the long run. Airbnb photographers are specially trained in photography for property rentals and know what it takes to gain customers’ attention. Photography for Airbnb properties should be done by a photographer who is familiar with the style of your listing and who will capture attention. Ultimately, you end up with a listing that looks professional and speaks for itself.

In addition to providing some useful tips for taking your own property rental photos, Airbnb also offers some great resources. Simply choose a nice sunny day to take your own photos and you will get great results. In order to appeal to guests, your images must depict the natural light in your rental property. No matter what you decide to do, don’t forget that creating a visually appealing advertisement is crucial. During this stage, you will have the opportunity to genuinely showcase your rental property, so you need to make sure it is presented in an outstanding way.

For your first Airbnb listing, you may want to take a look at some existing listings to see how the images are used. Knowing how the images are used will be helpful. You will see that some images are presented more effectively than others. Taking the time to ensure your photography is as good as it can be will help you make the best use of Airbnb. If you want people to book your property, you need to give them as accurate a picture as possible of what they will get. It is better to show them as much as you can about the property. Additionally, the photos must be of high quality, otherwise, they will detract from the features of the property.

Creating good photos for your Airbnb listing really only needs to be done once once you have taken the time. You will need different images for each property listing if you have more than one.

Increase in Bookings

AirBNB Photography

AirBNB Photography

You can increase your Airbnb bookings by focusing on what your client’s needs and wants are and delivering them professionally. You should consider these details when listing your Airbnb properties:

  • Tell the people about your space. After you’ve entered the hard facts, you’ll want to describe your space so that guests will feel like they are there. You should include attractive, detailed, and informative titles and descriptions in your listing. You might mention a cute cafe right around the corner, a stroll to the beach, or the relaxing koi pond in the backyard. You will become more in-demand as your details become more compelling.
  • Provide accurate listing information. Guests are on vacation, and they want to make their stay as enjoyable as possible. Providing them with current listing information is essential. To ensure real-time updates for your clients, you will need to update your host dashboard each time your listing details change.
  • There are rules and expectations . As a final note, you want to let them know what’s expected from them. Include guidelines and expectations in your listing description.
  • Use high-quality photographs. Airbnb photographers are good for this. On Airbnb, the best listings have comprehensive descriptions and beautiful images alongside them. Make sure your photos are eye-catching, detailed, and beautiful, as they will be the first impression your guests will have of your space online.

Tips for Taking Better Airbnb Photos

You must first create your listing on Airbnb, and good photos are a necessity for this. When it comes to vacation rentals, the old saying “a picture is worth a thousand words” holds true. Potential guests will usually take notice of the photos on your property listing first.

The Pricing

Pricing is also important when it comes to renting out your property. Photographs provide the best representation of what guests can expect for the money they will pay. If you are renting a room, apartment, house, or any other type of property, your pictures must show it off well.

The Photographs

The photos of the rental accommodation may not need to be taken by a professional, and that is fine with you. There are some things you will need to keep in mind if you plan on doing this yourself.

How Many Photos?

There may be a need to have at least one of each of the rooms where guests are expected to stay. It’s also great to have an outdoor image, but make sure the property has good curb appeal as well. When enticing people to book your rental property, you should use the best features as selling points. A kitchen is always an important selling point. This may be an additional feature that you wish to include in your photos if there is plenty of space for the kids both indoors and outdoors.

The Equipment

For a good photo that will work well on the Airbnb platform, you don’t need high-powered or expensive camera equipment. The only thing you will need is a quality cell phone that is capable of taking decent photos.

Some Common Mistakes

Obtaining an image of the wrong size is one of the greatest mistakes many hosts make. Considering they have only a limited amount of space on Airbnb’s dashboard, they assume the pictures must be small. It is advisable to take photos no smaller than 1024×683 pixels. If necessary, you can always downsize them with some simple software if the resolution isn’t good enough. Make sure not to take the pictures horizontally. Landscape photos fit better in the space than portrait photos. Viewers can get a better sense of the space and amenities of a property by viewing it in landscape format.

Preparing the Space

You should stage your rental property before taking any photographs. The first step to this is to make sure it is clean and that it has been decluttered and tidied.

Positioning and Uploading

As a host, after you have collected all of your photos, you will need to upload them to your Airbnb listings. The process of uploading the photos is easy, but take the time to arrange them in the correct order so that they have a nice flow.

Adequate Lighting

Additionally, any photo taken during the natural light of day will show on Airbnb much better than one taken at night. Guests will also notice that the rental has lots of natural light, which is appealing to them. Airbnb’s website is a great resource for hosts looking for information about photographs that work. It’s worth a look.

Is Airbnb Photography Worth the Money?

AirBNB Photography

AirBNB Photography

Prices for Airbnb photographers vary widely. Your photographer will charge you depending on many factors, including how many (and what type of) photos you need (basic photographs, video tours, 3D tours, or aerial photography), as well as his or her experience. The price of your Airbnb photographer usually ranges between a few hundred dollars and a thousand or more. Be sure to speak directly to your photographer if you have questions about the price or what will be included in the photography package. In any case, adding beautiful pictures to your listing is one of the best ways to make sure that your rental stands out from others on the Airbnb platform or through social media and that you maximize the value of your property.