CloudPano Virtual Tour Review

January 11, 2021 in Blog, Local SEO, Virtual Tours

CloudPano Virtual Tour Review

Hey Everyone, and welcome back to a new Momentum 360 Blog. This is our first post of 2021 and it’s a good one!

2020 was rough on all of us, but here at Momentum, we like to roll with the punches. Essentially, we take tough circumstances and let them motivate us to continue to improve. Along that same vein, in today’s blog, we will be reviewing CloudPano, the latest and greatest in 3D virtual tour technology

In today’s blog we are going to be talking about:

  • What is Cloud Pano?
  • Advantages
  • Pricing
  • Our Recommendation

So let’s get started!

What Is CloudPano?

CloudPano is a virtual tour software, used to create and publish 3D virtual tours. CloudPano makes the creation, hosting, and sharing of virtual tours extremely simple for those just starting out in the business of virtual tours or for users who are experienced and ready to streamline their services. CloudPano users can drag and drop uploaded photos, set and reorder viewing scenes, insert ambient music, and add hotspots. Additionally, the software is built for efficient smartphone usage. It also has an in-built motion sensor that responds to movements through phones. Likewise, it enables VR goggles for a more immersive experience. Users have full control over the privacy of their projects. They can set passwords to restrict access or share links with other people without the app. CloudPano also has a community page where users can share their tours to other users. Overall, users have full control over their projects from creation, creativity, and the privacy of their projects. 

Nowadays, there are many different 3D virtual tour softwares available, and CloudPano is one of the easiest to use with considerable advantages to take your virtual tours to the next level. In the past, Momentum 360 has exclusively used Matterport but as we grow and adapt to today’s market, CloudPano shows substantial advantages. 

Advantages of CloudPano

CloudPano was built to entice the everyday user. Other VR softwares are limited in their accessibility and usability, but CloudPano was created to produce professional images with ease. 

The core features of CloudPano include:

  • Hotspot
  • Scene Navigation
  • Voiceover/Audio
  • Floorplans & Maps
  • Panoramas
  • Social Sharing
  • 360-Site Stream

In addition, PropertyShark reviewed several 360 tour software companies. CloudPano was ranked third on their list and was praised for its unlimited tours and for the company’s commitment to the needs of ther customers.

Momentum 360 owner Sean Boyle has used CloudPano to create virtual tours and believes the advantages of CloudPano to be:

  1. Unlimited space
    1. CloudPano does not limit users to a certain amount of tours and does not charge users any extra for hosting. 
  2. Aerial and outside capability
    1. Most virtual tour softwares are only usable in an indoor setting. In residential real estate especially, being able to provide images of the outdoor space as well as the indoor is a game-changer. 
  3. Compatibility with any camera
    1. With Matterport, only certain cameras were compatible with their software. This limits photographers. However, with CloudPano, any camera with 360 capabilities are able to be uploaded to the CloudPano software to create a virtual tour. 
  4. Drone panoramic capability

Pricing

For all its’ usability, you would think that CloudPano is expensive. However, CloudPano is actually one of the cheapest 3D tour softwares currently on the market. The vast majority of virtual tour software platforms charge a monthly or annual rate. This is not the case with CloudPano. CloudPano begins charging users a one-time fee of $10 for their basic model. For their Pro features, the price increases to $33 per month.

This cost is a great value simply because at this price, users can generate an unlimited amount of tours. With software like Matterport, users are paying a lower monthly fee but are capped at how many tours and have to pay extra for anything past the limit. 

Recommendation

Here at Momentum 360, we fully endorse the use of CloudPano technology. Not only is it software designed for the novice 3D photographer, but it is also incredibly useful and easily adaptable for those who have been in the virtual tour business for a long time. 

We have been longtime users of Matterport, and while Matterport has a solid software base, we can fully recommend the use of CloudPano for its usability, price, and ease. Simply put, CloudPano makes virtual tours simple. We recommend CloudPano for seasoned virtual tour experts, but believe this software is easy for even beginners to understand. 

Here at Momentum, we’re making the switch and are excited to see where it takes us. 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

For information about pricing, check out our pricing page here.

For a complete list of Momentum 360 Services, check out our website here.

Still not convinced? Check out our portfolio and see our work for yourself!

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!

How Much To Charge For Drone Photography

December 21, 2020 in Blog, Local SEO, Real Estate

How Much to Charge for Drone Photography

 

Hey everyone, and welcome to another weekly Momentum 360 blog! We don’t know about you, but out here in Philadelphia, it’s definitely getting to be winter. The weather has been kind of erratic, but there’s nothing like those 30 degree days and the first snow of the season to get you into a wintery mood. 

 

If you just came here to get an answer on how much to charge for drone photography, we recommend charging at least $250/hour. 

 

In this week’s blog post, we’re going to be talking about drone photography and how much you should be charging for it. Drone photo and videography is one of the biggest trends right now and is a very popular choice for real estate, cinematography, wedding photography, insurance, or anything else you can think of. 

 

As with any kind of business, how much you charge for your products and services can vary from company to company and largely has to do with the time and size of a project. So there isn’t any kind of hard and fast rule about exactly how much you should charge. In today’s blog, we’ll be talking about the factors that go into building the price that is right for your company. 

 

Drone Photography in Real Estate

 

Using drone photography or drone videos can take your content to the next level. Drones allow you to capture a full 360 video of your property from an aerial view. While most industries are only just getting into the use of drones and drone photography, real estate has adopted the use of drones since the product’s infancy. 

 

In residential real estate especially, drones are a very popular tool used by realtors because it not only shows that specific house, it also shows the property surrounding the home. From there, potential buyers get a better sense of the size of the house when compared to the land size, what the neighborhood looks like, and the property’s proximity to the woods or streets. 

 

By getting the whole picture, clients feel more confident in their initial feelings about the property and are more likely to want to see it in person. 

 

Pricing

As we mentioned earlier, there are so many factors that go into pricing for this kind of service. No matter how standardized you try to make your pricing, there are always going to be a unique set of challenges at every location. 

 

When setting your prices, you must consider the following aspects:

  • Type of Listing and Location

  • Type of Drone / Drone Costs

  • Business Expenses

  • Number of Photos & Videos

  • Expertise

 

Type of Listing and Location

As mentioned earlier, each project has a unique set of needs and problems that may arise when you are taking your photos. Custom pricing for each listing has to factor in the size of the property, whether its a luxury property or otherwise, the unique angles of the home, and the neighborhood it is located in. For example, some properties may be in a busy neighborhood which must be accounted for, and others may be nestled in an area where trees and other greenery may block the shots in some parts. Overall, preparation and scouting out the location will help you determine these factors and how they will affect your ability to provide the drone shots.

 

The location is also important because if your business is in an area with a competitive drone photography market, your prices will have to reflect those of your competition. If there are many options in the area, you can’t have your prices be much more expensive because potential clients may decide to go with a cheaper company. On the other hand, you don’t want to make your prices so low that you can’t be competitive with other companies. Do some research on what other businesses in your area offer in terms of pricing.

 

Type of Drone / Drone Costs

Now that drones have been on the market for a few years and their popularity continues to grow, there are many different models and types for photographers to choose from. Some realtors may provide their own drone which will lessen the cost of the photos, but most of the time the photographer is expected to provide a drone. In this case, the cost of the drone and the cost of the photographer’s training and licensing must be factored into the cost of the photographs. Luxury-brand drones may increase the quality of the photos produced, but will also increase the price of the photography. 

 

Business Expenses

 

There are a number of outside expenses that come from owning and operating a drone photography business. These include but aren’t limited to software subscriptions, mileage, marketing, SEO, and employee expenses. Another big cost comes from drone insurance. Drone insurance isn’t necessary, but many realtors would prefer that their photographers have their equipment insured so that they won’t be liable if any damage comes to the drone during the shoot. The cost of drone insurance varies from provider to provider, but on average costs $750 a year. That entire cost should not be the responsibility of the customer, but it should be considered when setting the price of a shoot.

Number of Photos

One way to estimate the price of drone photography is to charge per image produced. This way, you can create a set cost and your clients will choose an option that fits their needs and their budget. Another way to charge is per-hour or per-minute. You can estimate the time it will take to complete a job to give the client a rough idea of what the cost will be. The downside to this option is that if you run into unexpected problems and the shoot takes longer than expected, your clients may not be willing or able to pay for the entire time spent on the project.

 

Expertise

 

The type of drone you use definitely plays a role in how your images will turn out, but it’s not guaranteed that a more expensive drone will automatically produce perfect images. You will need to use photographers with the skill and experience level necessary to create professional and acceptable images. 

 

Furthermore, your company’s reputation is an important marketing tool. People want to work with businesses they can trust to be fairly-priced and will produce outstanding results for them. Testimonials, portfolios, and business reviews can be an invaluable tool in this respect. 

 

To Conclude

 

There isn’t really a hard and fast rule or formula to come up with prices for your drone photography business. There are so many factors that go into the cost, most of which vary from property to property. The best you can do is to examine all aspects of your business and your clients and come up with a price that is competitive while still meeting your business’s needs.

 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

 

For information about pricing, check out our pricing page here.

 

For a complete list of Momentum 360 Services, check out our website here.

 

Still not convinced? Check out our portfolio and see our work for yourself!

 

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

 

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

 

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!

Zillow Virtual Tours

December 7, 2020 in Blog, Real Estate, Virtual Tours

Zillow Virtual Tours

Hello, and welcome back to another Momentum Monday! We hope you had a happy and healthy Thanksgiving. Here at Momentum 360, we’re thankful for being able to continue providing our service to customers and to keep working hard. 

In this week’s blog post, we’ll be talking about Zillow and their new 3D virtual tour app. Let’s get started!

Zillow

For those of you that don’t know, Zillow is an online real estate and rental marketplace. Founded in 2006 in Seattle, Zillow has since grown into one of the foremost online real estate marketplace companies. 

Zillow serves every aspect of owning or living in a home including:

 

  • Buying
  • Selling
  • Renting
  • Financing
  • Remodeling
  • & More!

The Zillow database is home to over 110 million U.S. properties and offers features like home value estimates, prices of comparable homes in an area, and price changes over a certain period of time. 

Zillow 3D Home App

zillow virtual tour appWhat is the Zillow 3D Home App? Simply put, it’s an app that allows homeowners and real estate professionals to do a virtual tour of a property with their smartphone. The 3D Home App is comparable to Matterport’s 3D tour app. 

The application by Zillow is free and allows homeowners to publish these tours directly to Zillow along with the listing’s home details so that buyers and renters can easily navigate and do a walk through of the property from their mobile phone or computer. 

The images on the app are shot with a Ricoh Theta V 360°, an inexpensive camera that allows users to create and publish images at a low cost. These tours are very popular among users because Zillow promotes content that includes a 3D Home App tour by boosting those listings in their search results for a week. 

The Zillow App is designed to be user friendly, so that even those without photography or editing experience can use it. The app’s dashboard includes viewing a tour’s metrics, options for editing, sharing, publishing, and archiving tours.

Editing

There are four main edits a user can make to their tours once they have been uploaded to the user’s dashboard. These are:

  • Adding Arrows
  • Moving and Deleting Arrows
  • Rearranging the Order or Deleting
  • Editing Room Levels and Floor Labels.

Each of these edits can be made directly within the tour by accessing the dashboard. 

Sharing

There are three ways to share a virtual tour from the Zillow 3D Home App – sharing via the link, sharing editing access, and embedding an iFrame on your website. 

Sharing via the link is exactly as it sounds, the app will provide the user with a link that will lead people directly to that tour and listing. 

Sharing editing access allows the user to share permissions with anyone they choose. Often, photographers will share the editing access with their clients to ensure the tour is made exactly how the client wants it. By sharing in this way, all those with editing access will also be able to share, publish, and archive the tour. 

Finally, there is the option to embed an iFrame to your website. iFrame is essentially a component of an HTML element that allows you to embed photos, videos, media, etc. within a website page. Doing this allows you to display a secondary webpage on your main page. The Zillow app provides the user with the HTML code to embed into their website and display the tours that way. 

Benefits of the Zillow 3D Home App

According to the Zillow 3D Home App website, there are four main benefits to using the free app:

  1. Draw Attention
  2. Inform Decisions
  3. Clarify the Layout
  4. Improve the House Hunt

Drawing Attention – Real estate listings with virtual tours have a tag that makes them stand out on Zillow. Listings with a virtual tour receive, on average, twice the amount of views compared to listings without.

Informing Decisions – Listings with virtual tours allow users to envision themselves in the property much easier than still photographs do. This leads to 22% of properties with virtual tours selling in 30 days or less.

Clarifying the Layout – Photos alone don’t give viewers a realistic idea of what it is like to walk through a house. By using a virtual tour, potential buyers can actually feel like they are going from room to room. 

Improving the House Hunt – Most homebuying experiences begin online. Virtual tours are extremely helpful in allowing potential buyers to decide which homes they would like to see in person. 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

For information about pricing, check out our pricing page here.

For a complete list of Momentum 360 Services, check out our website here.

Still not convinced? Check out our portfolio and see our work for yourself!

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!

What Are Virtual Tours?

December 4, 2020 in Blog, Local SEO, Virtual Tours

 

By Sean Boyle

7 minute read

Welcome back to another Momentum Monday!

In this week’s blog, learn about what virtual tours are and how they can help grow your business! Let’s dive in!

To the people that’ve followed Momentum 360 for a while, this topic might come as a bit of a surprise. I’m sure that you all know what virtual tours are…but does the average person? Not so sure. The purpose of this blog is to educate the uneducated so you can implement virtual tours in your small business too!

What Is A Virtual Tour?

“A virtual tour is a virtual representation of a physical location, most commonly shown off with 360 panoramic views stitched together for the viewer to seamlessly walk through the model as if they were actually there themself!” – Sean Boyle

For the people that have followed us before, you’re probably saying to yourself “No duh Sean!” Understandable. But a virtual tour and a video tour are two different things. Take the real estate niche for an example. If a realtor were to call us to get a virtual tour of their listing, we would use either Matterport, Google Street View or any of the virtual tour softwares out there. If the realtor called us and asked for a video tour, this would be shot with a 2D camera with a gimbal. Completely different service, this is why it’s important to differentiate the two. Without doing so, you come off as ignorant in the VR space as someone who doesn’t know what a virtual tour is…and if you’re in that space, that’s a problem!

Now, there’s a few more questions we need to answer. We need to talk about the different kinds of virtual tours, why they’re useful and who needs them for their small business or real estate listing. Let’s start from the top.

Different Kinds of Virtual Tours

To date, there are over 100+ virtual tour softwares around the world. They’re being used for all sorts of niches, not just real estate. I’m going to list the top 5 virtual tour softwares that I would recommend to a small business. Here they are:

Matterport

The golden standard of virtual tours. Matterport has been the leading virtual tour provider in the United States since its inception in 2011. Ever since, they’ve been working with hundreds of thousands of VR-based solution companies to help their clients grow with VR. Momentum 360 has been working with them since 2015, when we started up. If you or someone is looking for a high-quality VR solution, this is the best option for you. A warning though….you might need to cough up some dough as an investment for this…Matterport can be a bit expensive, nonetheless it’s a grade A option. Learn more about Matterport here.

3D Vista

Another quality option for significantly less, 3D Vista ranks among the top virtual tour softwares in the entire world. With only a one-time fee to gain access to their exclusive virtual tour software, it’s a no-brainer why smaller companies are using 3D Vista instead of its more expensive competitors. Learn more about 3D Vista here.

Omnisight Inc

An official partner with Momentum, Omnisight’s HQ also resides in Philadelphia. When we initially saw their work, we knew we had to partner with them. As the saying goes, “If you can’t beat em, join em!” In this case, it’s been a great partnership for both sides, providing unique solutions that both companies fought long and hard to find…at last, both companies have exactly what they need to succeed. Learn more about Omnisight here and check out their tours they’ve shot with us here.

Blue Raven Studios

Another partner with Momentum 360, BRS has been around for decades…employing the best of the best in the VR space. With unique solutions tailored for non-traditional VR niches, it’s undeniable that they’re dominating their space. Learn more about Blue Raven Studios here.

VPIX 360

Last but certainly not least, VPIX 360 was one of the original virtual tour solution companies back in the year 2000 that wasn’t afraid of a new millennium. Instead, they charged forward with a vengeance and to this day have the greatest VR infrasture on the market. Simply put, this is the greatest virtual tour software company in the world. They started the revolution and aren’t stopping to enjoy it just yet..there is still work to do. Learn more about VPIX 360 here.

Now that you know about some of the best of the best in the VR space, it’s time to talk about their use. Sure, virtual tours for real estate make sense, but why would someone use it for a….restaurants perhaps? Maybe an auto dealership? How about a school? These are all niches we break down in this next section:

Why Are Virtual Tours Useful?

Well, I’m glad you asked. I’ll be talking about 5 niches other than real estate to show you the power virtual tours possess for other niches too. Let’s dive in.

Restaurants

Have you ever looked up a restaurant online and said to yourself, “I want to sit right there! They’ve got a bunch of TVs to look at and it’s right near the bar!” Probably every single time you’ve looked up a place to eat, right?

So how cool would it be to take a virtual tour of that restaurant and be able to book a table/booth in the exact spot that you want beforehand? This way, there’s no asking to be moved to a different location in the restaurant, since you’re already at your favorite spot!

Having a bad table at a restaurant can take up the majority of your conversation…why not save the frustration and enjoy the night like you’re supposed to!

Schools

Especially during 2020, schools have been hit hard. From not allowing students in their building, to missing out on merchandise and sponsorship money from sports, we can all say that schools have gotten the short end of the stick this year. But what if we could change that? What if your school could show off the entire building while still being able to hit your quota for new enrollment? Too good to be true? We don’t think so.

Enter in a virtual tour. With this tour, your marketing team can hop on quick Zoom calls showing off your school in a quick demo. Not only does this allow the future student to get acquainted with your entire building, but you do so remotely without risking exposure to COVID. It’s elementary, Watson! It’s literally the perfect marketing tool you’ve been waiting for. Trust me, I know, you probably don’t have thousands of dollars sitting in reserve right now to throw at this. No worries, that’s why Momentum works with you on a set payment plan of your choosing.

Remember, our goal as a virtual tour provider near you is to make sure you can gain access to this software without breaking the bank.

Dealerships

KIA, Mazda, McLaren, these are all the dealerships that Momentum has helped during 2020 to save their dealership. They need virtual tours more than ever. So think, why would this make sense to have? A few reasons.

People in 2020 need safety and convenience, and I’m not talking about their cars. They prefer to buy their automobiles more online now than ever before. If your dealership had a virtual walkthrough to show off every nut and bold, you’ll get more sales. Why? Because it’s showing off your top vehicles in a convenient manner. It’s safe, and it allows you to click on each vehicle to learn more about it. Once satisfied, you can click on the website link that takes you either to a checkout page, or allows you to further schedule an appointment to go buy your newest car! It’s a genius idea that has allowed Momentum to work with such big names. So, if you’re a struggling dealership in 2020, there is no better time than now to invest in a quality virtual tour!

Stores

Along with the same reason for dealerships, people buy more things online now than ever before. That includes their groceries, household items, etc. So, the choice is yours. Would you rather invest in a quality virtual tour that allows your customers to buy products at your store, while also showing them what it looks like, or spend an incredible amount of money on a Shopify website that will take 3 months to start up? I think we can all agree that the former is a better option.

Business owners can’t wait around for ecommerce shops to be built, that’s just too much wasted time. Instead, we can have it so your customers can buy your products right from our virtual tour! Not only will it pull you out of the hole, but it will allow you to keep the ball rolling as time goes on.

Stadiums & Venues

Quick, think of your favorite sports team. Imagine you being there, eating and drinking to your heart’s delight, it’s perfect right? Now, imagine if you could actually buy the perfect seats too..wouldn’t that be better? Let me explain.

There’s websites right now like Seatgeek, Vivid Seats and Stubhub that allow you to choose your seats before the big game. But, there is currently no virtual reality tour that allows you to tour the entire stadium and venue. With this being said, you can learn exactly what concessions are near you, as well as a bunch of different features as well! Sure, it’s about where you sit, but you also need to make sure you’re near all the goodies come game time. A virtual tour would be perfect for this.

We’ve walked you through 5 prominent niches that need virtual tours right now. During this pandemic, it’s essential to innovate so your business can stay ahead. Without that investment, you could be risking falling behind the 8 ball and never being able to catch up.

So next time you’re in your marketing meeting, mention virtual tours and you’d be surprised how many people are foreign to this concept! Make the investment now and get a virtual tour for your space.

Who Needs Virtual Tours?

This is a very broad question, because potentially every niche with a physical location needs a virtual tour. In the 10+ years that I’ve been involved in VR, it’s important to realize that it’s not just about the tour, it’s more about practicality and how you use it.

Once you’ve figured out why and how a virtual tour for your business makes sense, let’s hop on a call!

From everyone here at Momentum, thanks for reading!

So…Why Go With Us?

Momentum 360 has been the leading-virtual tour provider in Philadelphia since our inception. Why? Because we deliver a top-quality product at a reasonable price. We take pride in helping small-businesses rise and get more traction. We lived through the struggle that most business owners go through on a daily basis, that’s why we get along with them so well.

If you’re looking to grow your online presence with a quality virtual tour, look no further.

You can schedule a call with Sean or Mac and always get more information on our website!

Our owners Mac Frederick and Sean Boyle have over 20+ years of digital marketing experience and are ready to help take your business to the next level! Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Mac Frederick Sean Boyle

You can email us or check out our website for more information!

We hope this blog informed you on how to correctly publish your tour to Google Street View and the neat features that come along with this!

For more helpful content like this, you can follow our social pages!

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you’re up to date on the latest trends in the industry.

If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love and until next time, build Momentum!

matterport virtual tours

 

How To Embed A Google Virtual Tour On Your Website

November 30, 2020 in Blog, Local SEO, Virtual Tours, Web Design

 

Welcome back to another Momentum 360 blog! Today we’re going to look at how to embed a Google virtual tour onto your own website. By having a virtual tour on your website, you make it easier for potential clients and customers to view a space or location without having to visit it in-person. Making a virtual tour directly available on your website also allows your potential clients and customers to have a more user-friendly experience when interacting with your website and/or services.

For more of our Momentum blogs on digital marketing, SEO, Google My Business, and virtual tours, subscribe to us.

Getting Started

For our example, we’ll be using one of our favorite Italian restaurants known as Savona. Located in Gulph Mills Pennsylvania, Savona includes a bar, lounge, and outdoor patio for wining and dining with friends and family.

To get started, enter the facility and its address into Google Search so you can find its Google My Business page. The location’s Google My Business page should be among the results that show up on the first page.

If you don’t see the location’s Google My Business page, you might have to do some extra digging. The address should be enough information for the location to show up.

Add any additional information of the company to your Google search if needed to find its Google My Business page.

Locating Your Virtual Tour

Once you’ve located the Google My Business page of the location, navigate to Google Maps. Do this by clicking the Maps tab under the Google Search bar. Once you’re under the Google Maps page of the location, scroll down to where you see the business Photos tab.

The virtual tour should already be available on the Google My Business page. You will see it underneath the Photos tab.

Within the Photos carousel, you should see an option to view “Street View & 360” photos. This subcategory contains 360 degree photos including your virtual tour. Find your virtual tour, and then select the bullet icon in the top left corner of the tour. This will give you the option to share and embed the virtual tour anywhere you want to.

Posting Your Virtual Tour

Choose to share and embed it. The following pop up box gives you the option to share the tour as a link or embed it as a map onto a page.

For our purposes, we want to embed the tour onto our website. So, select the option that allows you to embed it as a map. You also have the option to select the size of the virtual tour. The various sizes include small, medium, large, and custom size.

Once you’ve selected the size of the tour, take notice of the HTML code to the right. This code is what you will need to embed the tour onto your website page. This HTML code contains all of the information of your virtual tour, including the specific size that you selected.

When you’re done, copy the HTML of the tour and paste it to the page on your website. Before you post it, of course, preview it and make sure it looks good.

Whether you have WordPress, Wix, Weebly, Squarespace, etc., whichever website provider you have, pasting it is very simple. All you have to do is add a content block, and then paste the code to where you see fit on your website.

Our Virtual Tour Services

Feel free to check out our virtual tour on Savona’s website here. We shot this virtual tour ourselves in 2019. It can be seen on Savona’s Google My Business and Google Maps page as well.

Here at Momentum 360, we provide virtual tour services in several locations across the country, including Philadelphia, Brooklyn, Baltimore, Dallas, and many more. Feel free to take a look at our stunning collection, and contact us if you need expert assistance with your virtual tour services.

Recap

To reiterate, you want to go to the Google My Business page of the location of the virtual tour you want. You’re going to find the Google My Business page on Google Maps. Scroll down to where you see the Photos carousel, and choose the “Street View & 360” photo option. Find the virtual tour that you want. You are able to choose where you want the virtual tour to begin.

For example, if you want it to start at a certain place on the location, you can navigate to that point. When ready, simply select the top left icon that gives you the option to share the virtual tour.

As explained, you can alter the size of the tour, ranging from small, medium, large, to custom size. Once you’ve selected the size of the tour that you want, copy the HTML code to the right. Now, you’re ready to paste the code onto your website.

Note, it doesn’t matter whether your website provider is WordPress, Wix, Weebly, Squarespace, etc., whichever website provider you have, pasting it is very simple. All you have to do is add a content block to your page. Once your content block is up, you can easily paste the code to the page that you want on your website.

We hope this was helpful to you. If you have any comments or questions, leave them down below. If this blog was helpful, share it on Twitter with people you know here.

Thank you for reading. To stay on top of news, updates, advice, and tips related to virtual tours and online marketing, subscribe to us here.

Happy Monday!

Are Virtual Tours Worth It?

November 24, 2020 in Blog, Local SEO, Virtual Tours

Are Virtual Tours Worth It?

By Sean Boyle

(6 minute read)

Welcome back to another Momentum Monday!

In this week’s blog, learn about why virtual tours are worth it for your niche industry! Let’s dive in!

During this crazy year in 2020, there have been all types of new marketing strategies. Some don’t work at all, some work a little bit, and some will work until the test of time. Virtual tours are just that…a timeless quality product! So..if you asked the age old question “Are Virtual Tours Worth It?”, don’t worry, we’ll give you the answer and why in this blog here.

First off, the answer is yes. If you wanted to save yourself 5 minutes of your life and just get the answer..there you go! But, if you wanted to learn exactly how and why these virtual tours are so effective, stick around.

These are so many different niches that Momentum 360 has helped out during this anxiety producing time…but I’ve chosen to talk about 4 imperticual ones today. These niches are:

These 4 niches have seen the most growth from our virtual tours, thus that’s why I want to use their statistics to show you why virtual tours are worth it! I’ll be starting from the top and going down the list. Grab your popcorn and soda…this is going to be a fun ride.

Schools

I know, I know. You’re probably reminiscing back to the days you went to school. Maybe you miss those days, maybe not..but one thing for certain. Virtual tours for schools have been an absolute success. In 2020 alone, Momentum 360 has been able to help over 20+ schools get a virtual tour all across the United States!

Why do schools need virtual tours you ask? Great question.

Think of these tours as a first date. You want to make the best impression possible upfront..because you know that you’re not just trying to impress the person across the table..you’re also trying to impress their parents as well! Schools need to show off all their best amenities. With a virtual tour, we make that transition as easy as possible. The school that saw the most growth was none other than Paul VI, a local catholic high school based in New Jersey.

We shot 10+ tours for them, and also shot a drone video to boot! During the pandemic, Paul VI saw an increase of over 24% in enrollment! Isn’t that awesome? You bet it is. The methodology was pretty simple. Show off every cool room Paul VI had to offer, and post it all over their social media, website, etc. Before long, catholic families were enrolling their students to the prestigious Paul VI HS!

Virtual tours were worth it for Paul VI and now they’re soaring higher than they’ve ever been during 2020. This tour will continue to set a benchmark for catholic high schools around the country to try and emulate. Like I told Paul VI’s marketing department when we first started working with them..”no one is doing virtual tours for schools, this is why we need to strike while the iron is hot!” Once they found out that literally no one has a virtual tour of their school, they pounced on the idea and we made it happen!

It just goes to show that good things can happen in 2020!

Real Estate

Not just any real estate, but commercial real estate. During the year, we saw our biggest niche continue the trend. With over 300+ realtors serviced during 2020, we made sure that we continued branching out our efforts to ensure this niche would be a top producing industry for years to come. What we didn’t expect was commercial real estate to be such a net positive. Turns out, it was.

The facility that saw the most growth was a multi-facility company in Pennsylvania and Delaware called NextFab!

NextFab, if you haven’t heard of them, is an engineering workshop. Doesn’t matter if you’re an architect, engineer, or someone just looking for a weekend getaway to build some stuff, this is the place for you!

We ended up shooting 3 of their locations and have seen tremendous results as of their virtual tours. Ever since, they’ve seen an impressive 45% increase in website traffic! Not bad during a pandemic huh?

Like I mentioned in the video above, we actually recently shot an ad there promoting our 50% OFF virtual tour special throughout the holidays! If you’re reading this right now and missed out on our sale, don’t worry! Just tell us you saw the 50% OFF deal from our blog and we’ll grant you the discount! No strings attached! Just don’t be surprised if you see us on your Instagram or Facebook timeline pretty soon 😉

All in all, NextFab will continue to grow and their locations will as well. I can’t wait to do future business with their amazing company. Their shoot was nothing but an absolute pleasure and their team directly told me that this was worth it. “This” being the virtual tour. Like you’ll continue to read in this blog, there’s a common theme here. Virtual tours are worth it, they’re hip, the new trend, they’re here to stay!

Event Venues & Co-Working Spaces

Let’s be honest, this industry has heard crickets for most of 2020. It’s been a dismal year for this industry, that’s why they need our help. One of, if not the most luxurious co-working spaces in all of Philadelphia, Fitler Club, gave us a buzz.

They were looking for a product that would turn their numbers around with membership and overall site impressions. I told them they came to the right place! We were able to shoot 4 different tours of the Fiter Club, encapsulating their entire space which is roughly over 125,000 square feet. We needed to pull out all the bells and whistles for this one, this was Momentum 360’s largest project to date!

We incorporated a boatload of features to their tour that were able to help them reach their goal. We included:

  • Local SEO
    • Keyword tracking, Linking to CRM
  • Unlimited Mattertags
    • Show off art, Offer CTAs
  • Unlimited 360 & 3D Scans
    • Additional content for website

And a handful of other features as well! With this winning formula in place, it was only a matter of time before we started seeing them at the top. In a few weeks time, Fitler Club started ranking for elite local search keywords online, as well as starting to drive 23% more memberships and traffic in general! It wasn’t easy, and it took all the man power at Momentum 360 to accomplish this goal, but we did it!

It goes to show that teamwork always, always, always makes the dream work. This is why virtual tours are worth it! Now, the Fitler Club is absolutely crushing the competition in Philadelphia and pretty soon the FC’s competitors will come knocking on our door to get a virtual tour of their place too! A little competition is good, it keeps things interesting. All I can say is that it was a privilege to shoot FC’s wonderful space and I can’t wait to see the big things they come up with later in this decade!

Restaurants

If not the most impacted industry of them all, restaurants have been completely ravished during 2020. Foot traffic is down, morale is too, it’s just not ideal to be in the food business at this point due to the pandemic. But, the show must go on. Hard working restaurants aren’t going by the waist side on our watch, Momentum is here to help! And here to help we did, while working with the best restaurant group in Philadelphia, Fearless!

Fearless was actually a client of ours before this wild year happened, but once they started to suffer financially they knew it was time to continue our project with us! So, to date, we’ve shot some of their best restaurants such as:

These restaurants needed a virtual tour! Without one, it would be impossible to thrive in the years to come. Now, you might be asking yourself, “why do they need a virtual tour if they aren’t physically going to the restaurant?” That’s a great point. Well, here’s the thing. In today’s day and age, people love to save time and money. If you can help them do both very well, you’ll be a hero for them!

What we did with Fearless was not only show off their place, but we incorporated takeout and delivery CTAs so people could buy right from the tour itself! Imagine seeing the tour, checking out the inside, and being able to buy your meal right from the tour! No gimmick ads or anything like that, just the good stuff! Literally!

There’s a reason we were able to help all 5+ places get over 28% more takeout/delivery orders during the pandemic!

The entire fearless team was a delight to work with. From Kerrie, Sydney, and the rest of the entire staff, we can’t wait to do big things with them and other restaurant companies in Philadelphia and surrounding cities! Remember, Momentum’s HQ is in Philadelphia, but we have over 50+ locations all over the world!

Side note, but we’ll be in Puerto Rico, Spain, Paris, UK, Germany, Slovakia, and other countries Q1-Q2 of 2021! Very exciting stuff and we can’t wait to make it happen!

So from now on, if one of your friends asks, “Are Virtual Tours Worth It?”, you’ll know the answer! The resounding answer is yes! It’s a VR based solution that accelerates your business to the head of the pact in terms of technology. Every industry needs this moving forward. We’re living in 2020, it’s time your business started looking like it.

If your business is looking for a virtual tour, look no farther than Momentum. We aid small businesses everyday with this technology. We’d love to help your business get up to speed with things. Thanks again for reading the blog and we’ll see you soon!

So…Why Go With Us?

Momentum 360 has been the leading-virtual tour provider in Philadelphia since our inception. Why? Because we deliver a top-quality product at a reasonable price. We take pride in helping small-businesses rise and get more traction. We lived through the struggle that most business owners go through on a daily basis, that’s why we get along with them so well.

If you’re looking to grow your online presence with a quality virtual tour, look no further.

You can schedule a call with Sean or Mac and always get more information on our website!

Our owners Mac Frederick and Sean Boyle have over 20+ years of digital marketing experience and are ready to help take your business to the next level! Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Mac Frederick Sean Boyle

You can email us or check out our website for more information!

We hope this blog informed you on how to correctly publish your tour to Google Street View and the neat features that come along with this!

For more helpful content like this, you can follow our social pages!

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you’re up to date on the latest trends in the industry.

If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love and until next time, build Momentum!

matterport virtual tours