Mastering Business-to-Business Content Strategy: Becoming an Industry Thought Leader and Driving Growth

April 26, 2024 in Blog, Content Marketing, Digital Marketing, Education, Marketing

Mastering Business-to-Business Content Strategy: Becoming an Industry Thought Leader and Driving Growth

Where attention is scarce and competition is fierce, mastering a Business-to-Business (B2B) content strategy is essential for companies aiming to thrive and grow. Unlike Business-to-Consumer (B2C) marketing, B2B content strategy requires a nuanced approach that speaks directly to the needs, challenges, and aspirations of other businesses. In this blog post, we’ll delve into the key components of a successful B2B content strategy, focusing on how to become an industry thinker, leader, and ultimately, drive business growth.

Understanding the B2B Landscape

Before diving into content creation, it’s crucial to gain a deep understanding of the B2B landscape. This involves knowing your target audience inside and out, including their pain points, objectives, and decision-making processes. Conducting thorough market research, engaging with industry forums, and analyzing competitor strategies can provide invaluable insights into what resonates with your audience and how you can differentiate your brand.

Establishing Thought Leadership

Thought leadership is at the heart of any successful B2B content strategy. By positioning your company as an authority in your industry, you not only build trust with potential customers but also create opportunities for organic growth and collaboration. Here’s how you can establish thought leadership through your content:

1. Create High-Quality, Value-Driven Content

Invest in creating content that offers genuine value to your audience. This could include in-depth whitepapers, insightful case studies, thought-provoking articles, and engaging webinars. By addressing industry challenges, sharing best practices, and offering practical solutions, you can establish your brand as a trusted source of knowledge and expertise.

2. Leverage Data and Insights

Data-driven content not only adds credibility to your brand but also provides valuable insights for your audience. Use industry data, market trends, and customer analytics to inform your content strategy and create content that is relevant and timely. Incorporating statistics, charts, and infographics can help reinforce your points and make your content more engaging.

3. Foster Community Engagement

Building a community around your brand can help amplify your message and extend your reach. Encourage discussions on social media, participate in industry forums and networking events, and foster relationships with influencers and thought leaders in your space. By actively engaging with your audience and demonstrating your expertise, you can cultivate a loyal following and attract new business opportunities.

marketing services

Driving Business Growth

While thought leadership is essential, the ultimate goal of any B2B content strategy is to drive business growth. Here are some strategies to turn your thought leadership into tangible results:

1. Align Content with Business Objectives

Ensure that your content strategy aligns closely with your business objectives and sales goals. Whether it’s generating leads, nurturing prospects, or closing deals, every piece of content should serve a specific purpose in the buyer’s journey. Use analytics and tracking tools to measure the effectiveness of your content and make data-driven adjustments as needed.

2. Personalize the Buyer’s Journey

Recognize that B2B buying decisions often involve multiple stakeholders with different needs and preferences. Tailor your content to address the unique challenges and pain points of each persona within your target audience. By personalizing the buyer’s journey and delivering the right content at the right time, you can increase engagement and drive conversions.

3. Invest in Distribution and Promotion

Creating great content is only half the battle; you also need to ensure that it reaches the right audience. Invest in distribution channels such as email marketing, social media advertising, and content syndication to amplify your reach and attract qualified leads. Leverage targeting options and retargeting strategies to maximize the impact of your content and stay top-of-mind with potential customers.

4. Measure, Iterate, and Optimize

Continuous improvement is key to long-term success in B2B content marketing. Regularly monitor the performance of your content, track key metrics such as engagement, conversion rates, and ROI, and use this data to iterate and optimize your strategy over time. Experiment with different formats, channels, and messaging to identify what resonates best with your audience and adjust your approach accordingly.

Mastering B2B content strategy is a multifaceted endeavor that requires a deep understanding of your audience, a commitment to thought leadership, and a strategic approach to driving business growth. By creating high-quality, value-driven content, establishing thought leadership, and aligning your strategy with business objectives, you can differentiate your brand, attract qualified leads, and ultimately, achieve sustainable growth in the competitive B2B landscape.

Content Marketing World

January 17, 2024 in Blog, Content Marketing, Virtual Tours

From Clicks to Engagement: Exploring the Impact of Virtual Tours in the Content Marketing World

Introduction to Virtual Tours in Content Marketing

In today’s content marketing world, where attention spans are dwindling and competition for engagement is fierce, content marketing has become a vital strategy for businesses to connect with their audience. However, simply producing written or visual content is no longer enough to capture the attention of consumers. Enter virtual tours – an innovative and immersive way to bring your audience closer to your brand.

Let’s explore the impact of virtual tours in the content marketing world, exploring their rise to prominence, the benefits they offer, successful case studies, creation strategies, optimization tips, measurement techniques, available tools, and future trends. By the end, you will understand the power of virtual tours in driving engagement and how they can revolutionize your content marketing efforts.

Content Marketing World

Content Marketing World

The rise of virtual tours in the content marketing industry

Over the past few years, virtual tours have gained significant popularity among content marketers. This can be attributed to several factors. Firstly, advances in technology have made it easier and more affordable to create and share virtual tours. With the rise of 360-degree cameras and virtual reality (VR) headsets, businesses of all sizes can now create engaging virtual experiences without breaking the bank.

Secondly, virtual tours offer a unique opportunity for businesses to showcase their products or services in a more engaging and interactive way. Whether it’s a real estate agent showcasing a property or a travel agency highlighting a destination, virtual tours allow potential customers to explore and experience a place or product before making a purchase decision.

Lastly, virtual tours have proven to be highly effective in capturing and retaining the attention of users. Research has shown that people spend significantly more time engaging with virtual tours compared to traditional forms of content. This increased engagement translates into higher brand awareness, increased conversions, and ultimately, a better return on investment for content marketers.

Benefits of using virtual tours in content marketing

The use of virtual tours in content marketing offers a wide range of benefits for businesses. Firstly, virtual tours provide a more immersive and interactive experience for users, which can significantly enhance their engagement with the content. By allowing users to explore a space or product in a virtual environment, businesses can create a more memorable and impactful brand experience.

Secondly, virtual tours can help businesses stand out from the competition. In today’s crowded content marketing world, it’s essential to find unique ways to grab the attention of potential customers. Virtual tours offer a fresh and innovative approach to content marketing, making it more likely for businesses to cut through the noise and leave a lasting impression on their audience.

Additionally, virtual tours can improve the overall user experience. By providing a visual and interactive representation of a space or product, businesses can help users make more informed decisions. Whether it’s choosing a hotel room or selecting a new car, virtual tours allow users to explore and evaluate their options in a way that traditional content cannot replicate.

How to create a virtual tour for your content marketing strategy

Now that we understand the benefits and impact of virtual tours in content marketing, let’s explore how businesses can create their own virtual tours. The first step is to determine the purpose and goal of the virtual tour. Whether it’s showcasing a physical space, a product, or a destination, having a clear objective in mind will help guide the creation process.

Next, businesses need to gather the necessary equipment and software to capture and create the virtual tour. This includes a 360-degree camera, a tripod, and virtual tour software. There are several options available in the market, ranging from basic tools for beginners to more advanced solutions for professionals.

Once the equipment is ready, businesses should plan and organize the virtual tour shoot. This involves mapping out the space or product that will be captured and creating a shot list to ensure all the necessary elements are covered. It’s important to pay attention to lighting, angles, and details to create a visually appealing and immersive experience.

After capturing the footage, businesses can use virtual tour software to stitch and edit the images or videos together. This process involves aligning and blending the shots to create a seamless and smooth virtual tour. Businesses can also add interactive elements such as hotspots or annotations to enhance the user experience.

Finally, businesses should choose the appropriate platform to host and share their virtual tour. There are various options available, including embedding the tour on a website, sharing it on social media, or using virtual reality (VR) platforms for a more immersive experience. The choice of platform will depend on the target audience and the specific goals of the content marketing strategy.

Content Marketing World

Content Marketing World

Tips for optimizing virtual tours for maximum engagement

While virtual tours offer a unique and engaging experience, there are several strategies businesses can employ to optimize their virtual tours for maximum engagement. Firstly, it’s important to keep the virtual tour concise and focused. Avoid overwhelming the user with too much information or unnecessary details. Instead, focus on highlighting the key features and benefits of the space or product.

Secondly, businesses should ensure that the virtual tour is compatible with different devices and platforms. With the increasing use of smartphones and tablets, it’s crucial to optimize the virtual tour for mobile viewing. This includes making sure the tour loads quickly, the navigation is user-friendly, and the content is easily accessible on smaller screens.

Additionally, businesses can enhance the interactivity of the virtual tour by adding interactive elements such as hotspots or annotations. These elements can provide additional information or guide users through the tour, creating a more immersive and informative experience.

Lastly, businesses should promote and share their virtual tours across different channels to reach a wider audience. This can include embedding the tour on a website, sharing it on social media platforms, or even partnering with influencers or industry publications to amplify the reach and impact of the virtual tour.

Measuring the impact of virtual tours in content marketing

To evaluate the effectiveness of virtual tours in content marketing, businesses need to establish key performance indicators (KPIs) and measure relevant metrics. These metrics can include engagement metrics such as the number of views, time spent on the virtual tour, and the click-through rate to other pages or calls to action.

Businesses can also track conversion metrics such as the number of inquiries or purchases generated from the virtual tour. By comparing these metrics to benchmarks or industry standards, businesses can assess the impact and effectiveness of their virtual tour in driving engagement and conversions.

Content Marketing World

Content Marketing World

It’s important to note that measuring the impact of virtual tours may require a combination of qualitative and quantitative methods. While quantitative data provides insights into the performance and reach of the virtual tour, qualitative data such as user feedback or testimonials can provide valuable insights into the user experience and satisfaction.

Virtual tour tools and platforms for content marketers

As the popularity of virtual tours continues to grow, there are numerous tools and platforms available to help content marketers create and share their virtual tours. Some popular virtual tour software includes Matterport, Kuula, and Cupix. These tools offer a range of features and capabilities to create immersive and interactive virtual experiences.

In addition to virtual tour software, businesses can also leverage virtual reality (VR) platforms to enhance the impact of their virtual tours. VR platforms such as Oculus or HTC Vive offer a more immersive and realistic experience, allowing users to explore the virtual tour in a fully immersive 3D environment.

When choosing a virtual tour tool or platform, businesses should consider factors such as ease of use, compatibility with different devices, and the target audience. It’s also important to explore the features and capabilities of each tool to ensure it meets the specific requirements and goals of the content marketing strategy.

Future trends and predictions for virtual tours in content marketing

As technology continues to evolve, the future of virtual tours in content marketing looks promising. One emerging trend is the integration of virtual tours with augmented reality (AR) technology. This combination allows users to overlay digital information or interactive elements onto the physical space or product, creating a more immersive and interactive experience.

Another future trend is the use of virtual tours in e-commerce. With the rise of online shopping, businesses are looking for innovative ways to replicate the in-store experience. Virtual tours offer a solution by allowing users to explore and interact with products in a virtual environment, providing a more engaging and realistic shopping experience.

Furthermore, advancements in virtual reality (VR) technology are expected to play a significant role in the future of virtual tours. As VR headsets become more affordable and accessible, businesses can leverage this technology to create even more immersive and realistic virtual experiences.

The power of virtual tours in driving engagement in the content marketing world

Virtual tours have revolutionized the content marketing world by offering a more immersive and interactive experience for users. From showcasing properties to promoting tourist destinations, virtual tours have proven to be a powerful tool in capturing and retaining the attention of potential customers.

Content Marketing World

Content Marketing World

The benefits of using virtual tours in content marketing are numerous, including increased engagement, improved user experience, and a competitive edge in the market. By creating and optimizing virtual tours, businesses can enhance their brand experience, increase conversions, and ultimately drive engagement with their target audience.

As technology continues to advance, the future of virtual tours in content marketing looks promising. From integrating virtual tours with augmented reality (AR) to leveraging virtual reality (VR) technology, businesses have endless opportunities to create more immersive and impactful virtual experiences.

If you’re ready to take your content marketing strategy to the next level, contact Momentum 360 to change the way your customers view your business. With their expertise in virtual tours and content marketing, they can help you create and optimize virtual tours that drive engagement and deliver real results. Don’t miss out on the power of virtual tours in the content marketing world. Contact Momentum 360 today!

Content Marketing World

Content Marketing World

 

The Ideal Framework to Creating Content and Brand Growth

August 29, 2023 in Advertising, Blog, Content Marketing, Franchise Marketing, Photography, Social Media, Videos, Virtual Reality, Virtual Tours, Visiting Media

The Ideal Framework to Creating Content and Brand Growth

Introduction

In today’s digital age, where attention spans are fleeting and competition is fierce, the role of content creation and brand growth in marketing has never been more crucial. At Momentum 360, we thrive in creating unique and beneficial content for brands. But with creating this, there is a specific guide that is important to remember to create the most engaging and hooking content.

In this blog post, we dive into the captivating realm of how content and branding can make or break a business’s online presence. Join us as we explore the ins and outs of why crafting compelling content and cultivating a strong brand identity are essential strategies for achieving marketing success in the modern landscape.

Content Creation and Brand Growth

Before we jump into the Framework, let’s break down each aspect and what it truly means in the aspect of Digital Marketing.

Content

Content refers to any form of information, media, or material created and shared online to engage, inform, entertain or persuade a target audience. Different types of content include blog posts, articles, videos, images, infographics, podcasts, social media posts and more.

Content is key when it comes to Digital Marketing for multiple reasons. First, it increases audience engagement. High-quality content attracts the eyes of audiences and the attention of most. It provides value, can help address needs, and encourages them to interact with your brand. Content can also increase search engine visibility. Well-crafted content can increase SEO and result in higher ranking which leads to increased organic traffic. Engaging content on platforms like social media can expand your brand’s reach beyond the immediate audience, bringing in new follower and potential customers.

Overall, Content serves as the backbone of your digital marketing efforts. It provides engaging, educational and persuading information that influences target audiences, which ultimately drives your brand’s success in the digital landscape.

Content creation and brand growth

Branding

Content and Branding directly intertwine. Consistent content creation can help define and reinforce your brand’s voice, values and identity. It helps grow a deeper connection with your audience, creating brand loyalty.

Specifically, Branding refers to the process of creating a distinct and memorable identity for a company, product, or service in the minds of consumers. It includes everything from a brand’s logo, name, color palette, and visual elements to its values, messaging and overall personality.

When it comes to Digital Marketing, Branding holds immense significance for several reasons. Growing and building a strong brand helps gain trust and credibility from potential customers. Audiences are more likely to engage with and buy from brands they recognize and trust. Branding also helps businesses stand out. The online marketplace is crowded now-a-days, having a brand that is different and unique can make your brand recognizable and memorable among a sea of competitors.

In the digital marketing realm, where interactions often occur online and brand perceptions are formed through Digital Touch points, effective branding ensures that your business is consistently represented and resonates with your audience.

content creation and brand growth

Ideal Content and Branding Framework 

Alex Hormozi’s New Strategy

Alex Hormozi released a book called, “The 100m Dollar Leads” that goes into the key aspects of posting content online. He talks about the 3 main aspects of creating content and growing his brand; The Hook, Retain, Reward Method. This blog goes into depth on what each of these methods contain and includes some further insight from the experts at Momentum

1. Hook

A hook is the content that we give audiences to redirect their attention from whatever they were doing to your brand. Hooks give people a reason to notice your content. This can include topics, headlines, and more. For instance, Hormozi discusses the 5 topics that grab attention.

1. For past:

These are life lessons. It gives insight to the past experience you or your brand had and help give insights to the audience so they can learn from your past experiences.

2. Recent past:

This can be a calendar breakdown. For instance, look at the past week and think about different events that occurred. Can you find an event to discuss and create content about?

3. Present:

These are in the moment posts. It could be “A day in my life” or an event that is occurring at that very moment. This type of content is create in TikTok or Instagram stories because it is shorter clips that show the instant events going on. For example, at Momentum 360, we like to post content from shoots that very same day on our story. This helps create credible, entertaining and trust worthy content that grows our brand identity.

4. Trends:

Another important type of content is the trendy posts that are circling the internet. Apply your business methods and look through the lens to something happening. Whether it is a meme, audio, or concept, see if you can create content that helps your brand identity but also trendy. This can attract a lot of traffic.

5. Manufactured:

Lastly, turn a crazy idea into reality. This type of content is seen in all different aspects. Whether it’s watching someone eat 500 hotdogs in 1 hour or flipping a house in 1 week. The “impossible” or “crazy” ideas, catch audiences’s attention and hook them into the content.

Hooks can also include Headlines. Whether this is for blogs, articles, website pages or keywords. One of Hormozi’s tips with headlines is to model the news. What he means by this is learn from the different types of topics that the news normally provides. For instance, headlines should consider aspects like; recency, relevancy, celebrities, proximity, conflict, unusual and ongoing stories.

2. Retain

Capturing your audience’s attention is only the first step in creating content. Retaining the audience over time is the real challenge. To get audiences to constantly see your content on an ongoing basis, you must establish several aspects. Firstly, brands must deepen their brand relationship with customers. Consistent content builds a deeper connection between your brand and your audience. It creates trust, loyalty and a sense of community.

Alex Hormozi also discusses Gary Vee’s idea of the “Jab, Jab, Jab…Right hook.” Vee essentially is talking about the amount you give versus the amount you ask for. For instance, when you retain and consistently post content for audiences, they eventually will feel in debt to you. The more you give, the more they are willing to give back. We see this a lot with TV airing and Social Media. For instance, a television episode is 60 minutes long. Researchers have broken it down to a 3.6 to 1 ratio. Thus 47 minutes is content and 13 minutes is dedicated to commercials. Customers are receiving much more content that they are willing and able to sit through commercials. Hence, the “Jab Jab Jab…Right hook” theory. We see this is social media as well. Out of 5 posts, it is a 4 to 1 ratio. 4 posts of content, 1 post of ads. Audiences enjoy and are given the content that they give back by watching the 1 advertisement.

There are different ways in which businesses can format and plan these consistent content posts. For example, content calendars develop a set schedule to have clear expectations for your audience. Whether it is daily, weekly, or bi-weekly, a reliable schedule helps establish a routine for your audience to engage with. Cross-promotion is also very important when it comes to working with influencers or complementary brands. This helps have more unique content and reach a greater audience.

In the fast-paced digital space, consistently engaging your audience is a crucial ingredient for digital success. By creating last connections, your brand’s visibility and credibility will increase brand growth. Remember, the hook is important for grabbing attention, but holding it in the long run is key!

Content creation and brand growth

3. Reward

Having an audience that is loyal and engaged with your content and brand is worth celebrating. It is important that your business acknowledges your audience’s commitment. There are several unique ways of doing this.

One of the key ways to reward your audience is by offering rewards. You can create a sense of community and belonging. Your audiences becomes more than just passive customers, they become active participants in your brand’s journey.

Rewards also create positive associations with your brand. When your audience receives value beyond just content, they develop an attachment and increase their brand loyalty. These types of rewards can include discounts, offers, contests and giveaway or virtual events! All of these give a sense of exclusivity and a personal connection with your audience. For instance, Momentum 360 runs a monthly giveaway where customers can win a Free Virtual Tour. This grows the community and builds relationships with audiences.

Audience retention and engagement are priceless assets when it comes to Digital Marketing. By implementing a well-thought-out rewards system, your business not only shows your appreciation for your loyal audience but a mutually beneficial relationship that fuels your brand’s growth and success.

Conclusion:

In the dynamic landscape of digital marketing, the symbiotic relationship between content creation and brand growth emerges as guiding force for success. As we conclude our dive into Alex Hormozi’s Media Content Guide, it’s clear that content and branding goes deeper than random content people post online.

Content creation serves as your brand’s messaging, values, and expertise that is conveyed to the world. It’s the means by which you operate and educate audiences and leave a lasting impression. Through the power of words, visuals and multimedia, you create connections that resonate on a personal level and transform Passive viewer into active participants in your brand’s journey.

Following Content, Branding is the foundation upon which these interactions are built. It is a carefully crafted identity that encapsulates your essence and sets you apart in an increasingly crowded digital arena.  Branding includes recognition, trust, and loyalty and builds relationships.

Together, Content Creation and Branding are a force that goes beyond mere marketing tactics. It is more than a simple post or video online, it is the background and connections you make behind it. Capturing an audience and building a relationship with them goes directly with Alex Hormozi’s 3 step format. Hooking the audience, retaining and rewarding. Not only does it build unique and strong content, it helps grow your brand overall.

In the end, pulling content and branding together may be a challenging path, but the rewards are boundless. Having a loyal community, sustained growth and lasting legacy in the digital realm with propel your business and help thrive in the digital marketing realm.

 

How to Market A Restaurant to Get More Customers

January 18, 2023 in Blog, Content Marketing, Franchise Marketing

How to Market A Restaurant to Get More Customers

A virtual tour is a digital representation of a physical location, allowing customers to explore a restaurant’s interior and exterior before even visiting in person. In today’s digital age, virtual tours have become an essential tool for restaurants looking to attract more customers and stand out in a competitive market. Here are some benefits of a restaurant getting a virtual tour:

How to Market A Restaurant to Get More Customers

How to Market A Restaurant to Get More Customers

Increased visibility: A virtual tour allows customers to explore a restaurant’s interior and exterior from the comfort of their own home. This can greatly increase the visibility of the restaurant and attract more customers.

Increased trust: A virtual tour can help to increase trust in a restaurant by allowing customers to see the restaurant’s interior and exterior before visiting. This can also help to reduce any uncertainty or doubts customers may have about visiting a new restaurant.

Better customer engagement: A virtual tour can help to engage customers by giving them a sense of the restaurant’s atmosphere and layout. This can also help to create a sense of familiarity and comfort, encouraging customers to visit in person.

Improved search rankings: Having a virtual tour on a restaurant’s website can also help to improve search rankings. Search engines like Google give priority to websites that have multimedia content, such as virtual tours.

Increased accessibility: A virtual tour can also make a restaurant more accessible to customers with mobility issues or disabilities. This can help to attract customers who may have previously been hesitant to visit a restaurant in person.

Better customer service: A virtual tour can also help to improve customer service by allowing customers to get a better sense of the restaurant’s layout before visiting. This can also help to reduce any confusion or frustration customers may have about finding their way around the restaurant.

Cost-effective marketing: A virtual tour can be a cost-effective marketing tool as it can be created once and used multiple times to attract customers. It can also be shared on social media platforms, email marketing campaigns and other forms of digital marketing to reach a wider audience.

Better customer retention: A virtual tour can also help to improve customer retention by encouraging customers to visit the restaurant again. Customers are more likely to visit a restaurant they have already seen through a virtual tour, as they already have a sense of the atmosphere and layout.

Better planning and preparation: A virtual tour can also help restaurant owners to plan and prepare for customer visits. By having a virtual tour, restaurant owners can identify areas that need improvement and make the necessary changes before customers arrive.

Better data collection: A virtual tour can also help restaurant owners to collect data on customer behavior. By tracking customer interactions with the virtual tour, restaurant owners can gain valuable insights into customer preferences and make informed decisions about menu offerings, decor, and other aspects of the restaurant.

Overall, a virtual tour can be a valuable tool for restaurants looking to attract more customers and stand out in a competitive market. A virtual tour can help to increase visibility, trust, customer engagement, accessibility, and customer retention while being cost-effective and providing useful insights. If you are a restaurant owner, consider investing in a virtual tour to give your customers the best experience possible and increase your business’s success.

How to Market A Restaurant to Get More Customers

How to Market A Restaurant to Get More Customers

Marketing a restaurant can be a challenging task, especially in today’s competitive market. However, with the right strategies in place, you can attract more customers and grow your business. Here are some tips on how to market your restaurant to get more customers:

Establish a strong online presence: In today’s digital age, having a strong online presence is crucial for any business. Make sure your restaurant has a website that is easy to navigate and provides all the necessary information, such as menu, hours of operation, and contact information. Additionally, make sure your restaurant has a presence on popular social media platforms such as Facebook, Instagram, and Twitter, and use them to connect with your customers and share updates about your restaurant.

Optimize for search engines: Many customers search for restaurants online, so it’s important to make sure your restaurant is easily found by potential customers. Optimize your website’s content with keywords related to your restaurant, such as “best Italian restaurant” or “top sushi spot” to help it rank higher in search results.

Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and keep existing ones coming back. Consider offering a discount on your menu items, or a loyalty program where customers can earn rewards for frequent visits.

Leverage customer reviews: Positive customer reviews can be a powerful tool to attract new customers. Encourage satisfied customers to leave reviews on popular review sites like Yelp, TripAdvisor, and Google. Make sure to respond to any negative reviews and address any issues promptly.

Host events: Hosting events such as live music nights, wine tastings, or cooking classes can be a great way to attract new customers and build a sense of community around your restaurant. Consider partnering with local businesses or organizations to host events that will appeal to a wider audience.

Leverage local partnerships: Partnering with local businesses or organizations can be a great way to get your restaurant in front of new customers. Consider offering discounts or deals to employees of nearby companies, or hosting events for local groups or organizations.

Utilize Email Marketing: Email marketing can be a great way to connect with your customers and keep them informed about your restaurant. Use an email marketing service to send out newsletters, special offers, and event information to your customers.

How to Market A Restaurant to Get More Customers

How to Market A Restaurant to Get More Customers

Use Influencer Marketing: Influencer marketing can be a great way to reach a wider audience and attract new customers. Consider working with local influencers or food bloggers to help promote your restaurant.

Create a referral program: A referral program can be a great way to attract new customers and reward existing ones. Consider offering a discount or a free meal to customers who refer friends or family to your restaurant.

Get involved in the community: Getting involved in the community can be a great way to build a positive reputation for your restaurant and attract new customers. Consider participating in local events or donating to charitable causes in your area.

By implementing these strategies, you can create a strong marketing plan that will help you attract more customers and grow your restaurant business. Remember to continually track and analyze your marketing efforts to see what’s working and what’s not, and adjust your strategy accordingly.

How to Market A Restaurant to Get More Customers

How to Market A Restaurant to Get More Customers

Digital marketing has become an essential tool for businesses of all kinds, and restaurants are no exception. In today’s digital age, customers rely heavily on online platforms to find and research new restaurants, and a strong digital presence can make or break a restaurant’s success. In this blog post, we’ll explore the various ways in which digital marketing can benefit a restaurant and why it’s so important for restaurant owners to invest in digital marketing strategies.

One of the most important benefits of digital marketing for restaurants is increased visibility. With the majority of consumers using online platforms to search for restaurants, it’s crucial for restaurants to have a strong online presence. A well-designed website, active social media accounts, and positive online reviews can all help to increase a restaurant’s visibility and attract new customers. Additionally, targeted digital advertising can reach specific demographics, such as people living within a certain radius of the restaurant or those with an interest in a specific type of cuisine.

Another important aspect of digital marketing for restaurants is the ability to build and maintain a loyal customer base. Social media platforms, in particular, provide a great opportunity for restaurants to connect with customers and create a sense of community. Restaurants can use social media to share information about new menu items, upcoming events, and special promotions, which can help to keep customers engaged and coming back for more. Additionally, social media platforms like Instagram and Facebook allow customers to share pictures of their meals, which can generate buzz and attract new customers.

Digital marketing also allows restaurants to gather valuable data about their customers. Platforms such as Google Analytics and Facebook Insights provide detailed information about website traffic, demographics, and customer behavior. This data can help restaurants to make informed decisions about their digital marketing strategies and fine-tune their approach to better target specific customer segments.

Online ordering and delivery services have become increasingly popular in recent years, and digital marketing can help restaurants to promote and capitalize on these services. By setting up an online ordering system and promoting it through digital channels, restaurants can reach new customers who may not have been inclined to dine in. Restaurants can also leverage online delivery platforms such as GrubHub and UberEats to reach a wider audience and increase sales.

Finally, digital marketing can help restaurants to increase their revenue. By utilizing digital marketing strategies such as email marketing and social media advertising, restaurants can drive more traffic to their website and generate more sales. Additionally, digital marketing can help restaurants to identify and target specific customer segments, which can lead to more effective and efficient marketing campaigns.

In conclusion, digital marketing is essential for the success of any restaurant. By increasing visibility, building and maintaining a loyal customer base, gathering valuable data, promoting online ordering and delivery services, and increasing revenue, digital marketing can help restaurants to thrive in today’s competitive market. Investing in digital marketing strategies can help restaurants to reach new customers, boost sales and grow their business.

 

How to Get More Leads with Direct Mail

September 11, 2022 in Blog, Content Marketing

How to Get More Leads with Direct Mail

Intro

Welcome to another Momentum 360 blog! If this is your first time with us, welcome abroad! We discuss everything virtual tours, photography and videography related! If you’re returning to read another weekly blog, we can’t thank you enough. It’s because of your loyal following that we’ve been able to keep writing these blogs and pump out as much content as possible, so thank you.

In this one, we’ll be discussing how to get more leads with direct mail. Direct mail? Isn’t that dead?

Not at all! In fact, since a lot of people have this preconceived notion that direct mail isn’t a good form of advertising, it makes it a direct opportunity to do something in your niche that no one is doing! If you do direct mail right, you can have an incredible ROI that will allow you to only invest more into this!

I recently took a trip to Costa Rica where we got to see Kevin Harrington, Daymond John, Jesse Iztler and many more speak on stage. One of my favorite presentations was this guy from New York who creates crazy ROIs for his clients using…you guessed it….direct mail. He said that if done correctly, is one of the most powerful and effective marketing tools on the planet. Very intrigued…I tried this out for myself, and I’ll be sharing my results.

There are 6 factors I’ll be outlining in this blog to ensure that your next direct mail campaign is successful:

  • Offer = Once you get their attention, how do you make them a deal they can’t refuse?
  • Design = How do they get their attention in the first place?
  • Software = How will you send out all of these postcards?
  • Niche = Who are you trying to serve? Who can you provide the most value to?
  • Outcome = What’s your objective? More leads? Sales? Brand Awareness?
  • Analytics = How can you track your success to do it better next time?

In the coming sections of this blog, I’ll describe in detail what we did for Momentum 360, and how you can get there yourself!

Offer

We’ve all seen the GodFather before. Remember when Don Corleone says he’ll make someone an offer they can’t refuse? This is what you need to do for your direct mail campaign!

Just so I set the stage properly, Momentum 360 does virtual tours for businesses across the USA. Our offer was simple: 25% more impressions to your website or a FULL REFUND within 1 month. Sounds like a great offer right? It gives them quite literally a fourth more website impressions than they had before, so there’s a much better chance of them actually converting more and getting new clients from this tour. On the flip side, it puts our feet in the fire so to speak, our feet being Momentum and our ability to guarantee an increase in impressions in just one month. It’s a win-win situation for the client. If the client gets 25% more impressions in a month, great! That’s what we said we would do. If they didn’t they’ll get a full refund, and still be able to keep the tour…and to be honest, they’ll probably still rack up that 25% increase in impressions in the following month or two.

This is what you need to do for your campaign. If your offer sucks, you won’t get any website visitors, let alone any calls or clicks.

To learn more about creating incredible offers, I highly recommend Alex Hormozi’s book “$100m Offers” where he goes through how to provide so much value in one offer, it would make saying no look very foolish. We’ve used this book as others have to create and execute on an incredible offer for our clients. This is a great step to getting to how to Get More Leads with Direct Mail.

Design

We’ve all gotten postcards in the mail in the form of advertisements, right? Do you remember one that really stuck out to you? No, right? Do you know why that is? It’s because the design sucks! In order to create something that’s going to convert, not only your offer has to be a grandslam, but so does your design! Take a look at what we were able to do for our postcard below:

There are a lot of goodies in here, let me break them all down:

Clear Offer = You can clearly see our offer of “25% more impressions in one month or full refund”, this gives the people you’re sending the postcard to an understanding of why they’re getting this in the first place.

Visible Website = We attached our website at the bottom of our graphic of me holding up this Matterport model to give people another CTA, if for some reason they don’t scan the QR code with their phone at first.

Stats to Back Up Our Claim = We also attached 3 key stats below our offer to bolster our claim and to have people understand that virtual tours actually work!

Eye Catching Design + Headline = Overall the postcard is sleek, very organized, and creates a sense of professionalism and that “wow” factor that makes people actually want to check out our stuff.

Clear Call to Action = The CTA that we want people to do is to take their phone, scan the QR code, and head to our landing page, where there is a video on our offer with a form + next steps on how to get started.

How to Get More Leads with Direct Mail

As you can see from this screenshot, the landing page has been viewed over 250+ times with a mobile device since we launched our campaign. The awesome news? We only sent 500 postcards, so that means we have a 50% conversion rate, which is incredible!

If you can replace your design in such a way that you can create that “wow” factor to allure your future customers to your CTA, then you’re on the right track to having an extremely successful direct mail campaign.

Software

So you have a grand slam offer, an incredible postcard design…but now you’re stuck again. How will you send out all these postcards? What’s the best software to use? We will discuss all of this.

To be honest, we at Momentum 360 have experimented with so many softwares for direct mail, and a lot of them suck. There were ones that were too expensive, didn’t offer solid features, etc. We just wanted something we can use that’s extremely easy to use, cheap, and has a lot of different features.

The software we came to use is called PostGrid. Post Grid has exactly what we need, and couldn’t be easier to use. We’re not exactly endorsing you to use Post Grid, we’re just telling you it’s the best direct mail software we’ve used so far. We’d recommend that you do your own research to see what would work best for your business model.

How to Get More Leads with Direct Mail

This is the main dashboard, where you can track an assortment of things. What I like about Post Grid is just how easy it is to upload contacts, postcards and to create your campaign. There is a test and live model bottom left of the screenshot, where you can test out certain aspects of your campaign, and then hit the “live mode” to create your order. There is also a weekly and monthly tracking system that show the reports of your direct mail spend, how many postcards you actually sent, all kinds of data that you’ll need to know.

Another nice thing about Post Grid is that you can start for $0/mo, you just have to pay for the shipping of each postcard, which is only $0.74/per postcard, up to 500 postcards per month.

Niche

This might already be defined with your business model, but if you’re not focusing on a specific niche, then you’re missing out! It’s so much better to be a master of one, rather than a jack of all trades. If you’re focusing on every single niche there is, you won’t be able to be known as an authority figure in a specific area..which means you won’t earn that many referrals or other business, because your work isn’t the best in that specific niche! It’s that simple.

For Momentum 360, we specialize in large commercial spaces in excess of 50,000+ square feet. With that being said, we could work with a school, health center, office building ,etc. So we do work with different niches, but we specialize in these larger spaces. It’s where Momentum 360 creates a better product than anyone else!

When we picked a niche for Momentum 360, we picked a niche that

  • We could charge a lot of money for
  • We could be the best in the business
  • We genuinely enjoy doing the work

If you can hit all three of these points, then you’ve created your niche! Not even for direct mail, but in general you’ll be able to create so much more value in the marketplace, and pretty soon you’ll be known as that authority figure for doing that specific thing, rather than being “just ok” in all of the niches. Like the saying goes, “sometimes less is more!” This is prevalent now more than ever. This is the next step to learning how to Get More Leads with Direct Mail!

Once you have your niche, you can create incredible designs and cool little features in your postcard or direct mail campaign that cater to that specific niche, rather than doing something that tries to please every niche.

Bottom line, the sooner you pick your niche and integrate it into your direct mail campaign, the better and higher return on investment you’ll receive.

Preferred Outcome

So, you have your software, your postcard designed to perfection, an offer to go with it, and your niche that you’re looking to target! But now, what’s your ideal objective? Obviously it’s to get more revenue, but is that what you should be targeting? Let me explain.

Once people have your postcard, do you want them to go to your website? Book a call? Subscribe to your YouTube channel? What’s going to be the easiest way to get more clients to sign up ASAP.

For brands like Fashion Nova, it’s a lot easier for them to have people follow their Instagram, so they can place an order online. For companies like Tesla, it’ll be easier for you to fill out an order form of the exact make and model you’re looking for. For Momentum 360, it’s easier for you to schedule a call with us to showcase what your ideal virtual tour looks like, so we can quote you appropriately and send you the next steps! Use this to learn how to Get More Leads with Direct Mail.

Starting to get it? Great! So what is your preferred outcome for your business? For Momentum 360, we put a QR code on our postcard which takes you to our “Offer” landing page, which you can see the design below. How to Get More Leads with Direct Mail!

How to Get More Leads with Direct Mail

How to Get More Leads with Direct Mail

As you can see, our offer is displayed again on our website, as well as the video to the right! Everything is carefully organized and in sync, so the customer doesn’t get confused, and knows exactly what to do to get started with us.

Find your preferred outcome so you can track it, and you’ll know where you stand for the next campaign. If you don’t have an objective you’re looking to complete, then you can’t measure your success, because you don’t have a target goal!

Analytics

This is single handedly the most important part of the blog! If you’ve made it this far, give yourself a pat on the back, we’re almost finished. So now you have everything you need to create and execute a successful direct mail campaign, and you need to finish everything off by tracking it properly!

Like we mentioned in the previous section before, if you don’t track your campaign, you can’t know whether or not you had success from it. You can’t tell definitively if you got any forms, calls, demos, etc from the campaign because you have zero tracking, which is a problem. Fortunately, we have the solution. To track your progress, you need to have a QR code via LinkTree or Google Analytics tag setup where you can see how many impressions, website visits were created from the direct campaign. After this, you need to have a landing page with a video like we have in the above section that you can track as well. Once you have this, you’re good to go! This is how to Get More Leads with Direct Mail!

Use all of these tips and tactics to ensure that the next direct mail campaign you have will be a successful one!

Massive Virtual Tours, A Guide.

August 18, 2022 in Blog, Content Marketing, Virtual Tours

An Introduction.

Capturing a massive virtual tour can be daunting. Some specialize in large virtual tours. Others might only get one or two a year. Either way, being ready is vital. You need to plan and organize. In this blog we will discuss just that. From must have equipment to post production strategies. We’ll even go over setting expectations. Lastly, we’ll talk about how to roll one big job into the next.

But first, a note on pricing. It is important you charge the right amount for the tour. Or, you get what you pay for. In reality, virtual tours will bring the institution six and seven figures in added revenue. If an institution isn’t ready to make the proper investment, then they simply aren’t ready for this kind of marking. Seeing as this is the trending future, it’s important for photographers to remind clients, they do ultimately get what they pay for.

So, here are the first top TEN considerations you need to make when capturing a large virtual tour.

 

Time on site.

When capturing large virtual tours, Here’s a question that will come up sooner, rather than later.

“How long is this going to take?”

World Wide Massive Virtual Tour

World Wide Massive Virtual Tour

And it’s a good question. It’s tempting to try to make the offer more attractive by citing a lower number. Let’s do the math. Depending on shooting conditions, one can capture 1,500-2,000sq ft/hour when using Matterport. If you are structuring your tour with 360 panos in a software like 3Dvista, then the space you can cover largely depends on the look and feel of the desired product.

In the end this is an important consideration. A large virtual tour is generally considered anything over 100,000 sq ft. So 100,000 divided by, at best, 2,000 equals 50, or 50 hours. 50 hours can be done in a week. Five, ten hour days. But this takes generous considerations. Ideal shooting conditions- and no breaks.

From an operations standpoint, that is a large consideration. Unless the space can be closed, people will be on the tour. Especially with Matterport, where post production options are wildly expensive or not possible.

For fast capturing and a lot more customization, lean towards 360 virtual tours and not 3D. Momentum has captured spaces as large as 1.1 Million interior Square Feet in 47 hours using 360 cameras and drones. This was using a single person team.

If time on site is a deal breaker, then consider subcontracting to save the deal. It’s better to have help than to be stuck with a frustrated customer.

Shooting methods and options.

Capturing Massive Virtual Tours

Snag a massive virtual tour for your portfolio!

Large virtual tours take time, as mentioned. But this can be largely controlled by the SOP used for the job. The client needs will dictate a lot here. Construction progress might demand 3D. A university might be squarely focused on marketing. HDR is the way to go there.

 

There are several assets you can use for large virtual tours. Drone 360 panoramas can be a real winner. Not only do they help navigate, but it is an impressive and unique way to view all of a space. Drone can be helpful when connecting buildings either way. 360 video is another thought. Being able to show the atmosphere of a space as it is, is the closest thing we have to taking someone to a space. Adding a few features like this into a tour can make it the crown jewel of the marketing department.

 

Massive Virtual Tour Equipment.

There is a gauntlet of options. You can spend between $300 and $20,000. You’re going to get a lot of opinions on 360 cameras. The Ricoh Theta Z1 is a fantastic option. At only $1,100, it’s a great choice. And, the price point is where it is ideal (demanded) that you carry a spare while on site.

A big camera for a big job

Make sure you have the right gear!

Regarding 3D cameras, Matterport is its own. You can get used Pro2 for $2,000 on up. Just make sure you send it to Matterfix.io for a tune up. We’re not endorsed, they’re literally the only operators in that space. And they have a UK location. In all transparency we have done business with them before, so at the very least I can say their service is great.

 

Virtual Tour Location Preparation.

Momentum 360 has a shoot prep guide. This helps set expectations. But for capturing large virtual tours, you are going to have added considerations. You need to think of some broader issues.

Getting a facility with hundreds of employees on the same page is hard. You need to strategize. Email blasts from HR leading up help. Also, posting signs in several spots. Letting people know they may need to clear the area, work from home, or suspend operations.

Scheduling goes a long way. Calculate how quickly you can work. Get the sizes of various spaces. Come up with a rough outline of what to expect. You can help keep things much more fluid.

Don’t forget other considerations. Making sure areas are tidy and clean. If places need to be staged, that is it done. Have groundskeeping or maintenance do spot fixes the day before. When capturing massive virtual tours, it’s a team effort. And not just you and the marketing department. Make sure to make yourself available for questions.

Point of contact orientation.

When capturing massive virtual tours, it’s important to have an orientation. Not with the entire facility, but with one or two key people with enough seniority to get things done in a reasonable manner. This can often best be done by shooting a prerecorded video, and distributing so people can watch when it works for them. Be available for emails and follow ups.

Learning about virtual tours

Learning about virtual tours

Often, a virtual/face to fact kick off meeting two to three weeks in advance is a good idea. You’ll want to go over exact details regarding execution. What can and cannot be fixed after the image has been captured. Now is a good time to review cancelation policies, and the added cost of needing to come back if an area needs to be recaptured for whatever reason.

With massive virtual tours, there will be errors. So it’s important to pass that off to your client to set expectations. We’re going to cover expectations more, next.

Expectations.

Setting expectations is important. There are so many moving pieces when making a massive virtual tour. You need to help your client understand the process. This can cover many areas. Like production, post production, and utilization.

Let the customer know that over hundreds or thousands of panos, there are going to be a few people on the tour- it is simply inevitable. When capturing a massive virtual tour, it’s a guarantee. Helping the customer understand this in advance will help. Also, reiterate murphy’s law. Anything that can go wrong, will. So it’s important to cover certain areas. What happens if the gear breaks down? Or there are storms? What about last minute work being done? And of people with the right keys not being where they need to be at the right time?

Massive virtual tours are a task all their own. It’s important you set the same distinction.

 

Massive Post Production Expectations.

 

Each editing style has its own timeline. Make sure you understand your workflow. Massive virtual tours take massive amounts of time to complete. Setting these expectations in advance with your client will go a long way in not only building trust, but making sure there is a good experience all around.

When it comes to utilization of massive virtual tours, here are some things to keep in mind. First, location. Get the virtual tour everywhere you can. From Google street view to your own home page. Don’t forget, QR codes can be a very easy way to distribute the tour on print or physical media.

Virtual Tour Execution.

It’s time. Appointment set, departments briefed. Your first massive virtual tour is before you. Let’s talk about the few steps before and the few steps that follow from this point. First off, you’re going to need proper sleep. Not just the night before, but try to get several good nights of sleep in a row, before your multi-day venture.

Don’t forget to check your gear. Put it through its paces, after updating firmware. Make sure you understand any new features (or bugs) before you get into the field. Massive virtual tours have little room for error. Make sure all maintenance has been completed, and all other auxiliary considerations are up to speed.

To keep timelines down, you might need to keep breaks down to a minimum. Make sure you have a strategy to generate or store power for use throughout the day. It’s also important, finally, to stay fueled and hydrated. It can be tempting to do things in a single shot. But making sure you get a chance to eat and drink water is very important.
Lastly, speak to your doctor. Some massive virtual tours can require tens or hundreds of hours on site. This is a massive physical undertaking for some. Make sure you have been cleared to engage in this level of physical activity. It seems simple, but 50 hours in, you’re going to wish you considered it.

Massive File Management.

It’s hard to over emphasize this. When shooting massive virtual tours, you need a file management plan. When the raw assets number in the thousands, you need to make sure you are staying on top of things. A really easy way to double your post production time is to not take this seriously.

File management comes in handy in two ways. First, it keeps you organized. Which is highly important when capturing a massive virtual tour. Secondly, it allows for spot quality control. You want to be able to catch onto things like file corruption way too early, so you can circle back with minimal interruption.

Conclusion.

 

Don’t let massive virtual tours scare you. If you’re in the industry long enough, you’ll get a chance to quote one. Don’t forget, don’t undersell the industry. Remember that you are bringing massive value to the table for the customer. Charge accordingly. Massive virtual tours come with a massive price tag, and there is no breakdown for size. That is a backwards model. Make sure you have a clear understanding of your time on site. Consider all the various shooting methods and options available to you. Make sure you have the right equipment, and enough of it as back up if needed. Make sure the location has been prepped. All practical precautions have been taken.

Make sure the onsite contacts have been briefed. They are key to ensuring the overall success. Make sure expectations have been managed, and are crystal clear. Have a defined understanding of your execution. From first step to last. And lastly, a comprehensive file management plan.

In the end, massive virtual tours are exciting, profitable, and doable! So don’t be intimidated and remember, charge what it’s worth.

 

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