Google Local Service Ads for Realtors

March 16, 2024 in Blog, Google Local Service Ads, Real Estate

Google Local Service Ads for Realtors

Introduction

Welcome to another Momentum 360 weekly blog! If this is your first time with us, welcome! We aim to provide you with insightful marketing information to help grow your business. If you’re a returning reader to our blog, welcome back, and thanks so much for your support!

In this one gang, we’ll go over the Google local service ads for realtors, and how in 2024, it’s one of the best ways to grow your business. But before we start, we need to teach you what Google local service ads are, and why they’re so powerful. So let’s get started!

Google Local Service Ads for Realtors

Google Local Service Ads for Realtors

Google local service ads are local ads that realtors can promote from their Google Business Profile, to show off their reviews, posts, and accomplishments to get local people searching for real estate agents, to contact them! Note, this is different from running Google search or display ads, since you pay Google when your ad is viewed on these platforms, but not local service ads! For LSA’s, you only pay when people contact you, and if they’re not a good lead, you can simply dispute the charge and get your money back or a credit for a good lead in the future!

This way, you can maximize your budget with efficiency as you only are paying for leads that make sense for your business. How much better is this than paying Google with search/display ads when people view your ad, when they don’t even contact you in the first place!

You can see that Google local service ads for realtors will be a great lead generation method for you in 2024, as you’re able to grow your business from people searching for you, instead of you having to go out, do outreach, and waste time!

Benefits of Google Local Service Ads for Realtors

We mentioned a lot of benefits in the previous section, but we’ll now review the full benefits of Google local service ads. For realtors, they can benefit from Google Local Service Ads from:

  • Only pay when good leads contact you
  • You can dispute bad leads if they contact you, so you can get a refund
  • You don’t pay when people view your ad, only when they contact you!
  • More efficient lead generation tool than Google search or display ads
  • Saves you time since you have a dashboard that tracks all of your leads in one place

For realtors, they are very short on time, let alone money, so this is a great tool on how they’re able to scale their business in 2024. Let’s be honest, the residential market is not that hot at all right now. In fact, in 2023, it was the lowest year of sales and mortgage originations in nearly 30 years… let that sink in. So now more than ever, you need a reliable lead generation system that allows you to grow and scale your business this year, so you’re not wasting your time and losing to the competition time and time again.

Now, for many agents, they don’t have a Google Business profile, let alone a Google local service ads account, so in the next section, we’ll show you how to actually get started with Google local service ads!

Ready to start getting more leads than ever before, with working less than ever? Let’s do it!

Getting Started

Getting started with Google local service ads is very simple. Before you create an LSA account, you need to create a Google business account, which you can do so here. You’ll need to optimize and fully build out your profile with your business and contact information, services, reviews, posts, accomplishments, and many other things to make your business look professional on Google.

After you create your Google business profile, you can then create your own LSA account, which you can do so here. You’ll essentially go through a quick background check, document check, and sync your Google business profile to get reviews to show up on your LSA profile, as you can see from this screenshot.

You’ll most likely need to wait about a week on average to get everything fully verified, although verification sometimes does happen earlier than that.

Once you get verified and processed, your LSA account is now ready to go and get leads! Before we talk about leads, we’ll need to go over the exact documents required to make your LSA account processed as fast as possible, so you’re not waiting days on end.

Google Local Service Ads for Realtors

Google Local Service Ads for Realtors

Documents Required

For realtors looking to create an LSA account, they need certain documents to get verified in the eyes of Google. We’re currently working with hundreds of agents across the country doing this exact service, and the list of documents required is below:

  • Insurance policy from brokerage (ask broker for this)
  • Real estate license
  • Background check (Google has a 3rd party system they use in their LSA dashboard)
  • Reviews (get at least one new client review to make sure Google knows you’re a current business)

And that’s it! They make it as easy as possible for you to create an LSA account. If you’re having trouble getting these documents, we’d recommend reviewing Google’s guidelines and support forum to talk to other realtors experiencing similar issues. The issue with Google is that they don’t have American-based support reps anymore, so you’ll most likely going to deal with someone overseas, which can get messy and annoying. That’s why Momentum 360 specializes in this service and can help you whenever you need it! Simply call 215-607-6482 or email us at sean@needmomentum.com to get help with setting up your own Google Local Service Ads account.

Google Local Service Ads for Realtors

Google Local Service Ads for Realtors

In the next section, we’ll be talking about your budget that you need in order to see leads from Google local service ads for realtors. We’re almost at the finish line, and we can’t wait to show you the best way to get leads using a custom budget that fits your needs!

Budget

Budget, budget, budget – that’s what everyone is talking about today. Do you know your marketing budget? If yes, great! If not, let’s talk about it.

For Google local service ads for realtors, we’d recommend at least a 5-10% of your monthly revenue to reinvest back into sales. For some people, that could be a little bit of money, or a lot, it all depends on the type of business you have right now, which makes it custom so you’re able to get as many leads as possible with the budget you have in mind.

The nice thing about working with Momentum 360, is that we actually finance the ads for you. Yes, you heard that right, we finance the ads to get you cashflow during the month! What will happen is Momentum 360 will put our card down on your ads account, and then at the end of the month, we’ll get reimbursed for the total ad budget that was spent, and repeat the process for months to come!

This way, you have more cash flow to spend during the month, so you can have less stress for your business as time goes on. This has worked well for many of our other clients, and it’ll work well for you too!

The budget depends on the type of business you have at the end of the day, so we want to make sure that we have a budget that is big enough that works for you to get leads, but not so much that puts you in a hole and puts you in the red.

Google Local Service Ads for Realtors

Google Local Service Ads for Realtors

In the next section, we’ll discuss how leads come in, how you contact them, how you manage them in the dashboard, and ultimately get paid for them! We’re almost finished with showing you how to get more leads using Google local service ads for realtors, aren’t you excited? Us too!

Leads

Finally, let’s talk about leads and how to get more clients!

In the Google LSA dashboard, you have two options on how to get contacted: by text or by call. We’d recommend doing both of these, so you have double the chances of getting more leads!

Some people don’t necessarily have the time to call, so they prefer to text, and some people don’t like to text, so that’s why they call – you need to give your leads the easiest way to contact you that they prefer, not you. This way, they’re already comfortable with you as you’re giving them a great first impression.

Now, inside of your LSA dashboard, you’ll have a tab that says “leads”, which is the most important tab in the entire dashboard, as that shows all of the leads that have called or texted you. For your leads, you want to make sure you’re updating them accordingly, either saying they’re a good or bad lead, you’ve contacted them or haven’t yet, etc. Think of this dashboard as your CRM system, you want to make sure it’s updated properly so you’re able to give Google the information it needs to give you more leads. If Google sees that you’re properly updating and managing your dashboard on a regular basis, you’re going to earn more leads on Google, since you’re adhering to their policies, it’s that simple!

And that’s it! Once you contact them, you will send them your normal paperwork to move forward with them if they need to buy or sell, it’s a very easy process to get more leads.

Google Local Service Ads for Realtors

Google Local Service Ads for Realtors

In the next section, we’ll talk about the secrets of scaling your business using LSA’s for your entire team!

Scaling

The secret to scaling with Google local service ads for realtors is getting more people on your time. The more agents you have on your time with a Google business profile, the more agents you can set up with a LSA account too… think about it.

The more agents = more LSA accounts = more leads = more revenue!

It’s that simple, you just need to make sure all of your agents are onboard and have a dedicated budget, which can get complicated if you don’t have proper tracking of your expenses and revenue and metrics, so you need to make sure to do this, especially as you’re scaling your business to get more leads. If you truly want to grow with LSA’s, you need to track data, and get more people onboard to win, it’s that simple.

Next Steps

Well, there you have it!

Now you know how to set up your Google business profile, then your LSA account, then upload the required documents, to ultimately get successfully verified and setup to get more leads and scale your business!

The great thing about all of this, is that you don’t have to do this alone. Momentum 360 can help you grow your business using Local Service Ads for realtors. We have a dedicated team of over 100+ people to help scale your real estate business from the ground up.

Need help? You can simply call us at 215-607-6482 or email us at sean@needmomentum.com to get started. We offer free calls, and want to give you the support and help you need to grow your real estate business in 2024. Times are tough, but that doesn’t mean you need to struggle.

Thanks again for reading, and until next time friends, cheers!

 

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