How to Create Trending Instagram Reels

September 3, 2022 in Blog, Instagram Reels

How to Create Trending Instagram Reels


Welcome back to another Momentum 360 weekly blog y’all, can you believe it’s already September? We’re ready for Fall weather for sure!

Anyway, in today’s read, you’ll learn how to create trending Instagram reels. It doesn’t matter if you have a large or small following, broad or specific niche, business or personal account, you still have the opportunity to go viral for your Instagram reel!

Full disclaimer, we’ll be showing you how to do everything you can in your power to create a trending instagram reel, we can’t guarantee that after reading this blog that your next reel will get a million views. However, that being said, you’ll be much more likely to after reading this blog! See, it’s not an exact science or math equation like 1 + 1 = 2, it takes more of an artistic touch.

Ready to learn how to create trending instagram reels to finally become famous and take over the world? Let’s go!

The Shorter, The Better

You’ve probably heard about this already, but the average human being has an attention span of just 8.25 seconds, so your instagram reel needs to reflect that time. Not saying that a reel that’s 60 seconds or longer can’t go viral, it’s just on average you will have much more success if your reels are in the 5-10 second range. For Momentum 360, you can see that on our instagram we post aerial and video content of cities, experiences and many other cool things. These are roughly 10 seconds long, and we’ve been doing pretty well with it!

Here’s a screenshot of one of our more recent and successful videos:

As you can see here, the video was just 5 seconds long, captured a beautiful city in Philadelphia, and was able to yield us over 5800+ views, 260+ likes and multiple shares and bookmarks! Sure, this isn’t the million view reel metrics you were looking for, but the concept is the exact same! The more you can follow this structure and mold it to what you do and love, then you’re on your way to social media success.

Funny, Informative, or Attractive

When creating trending instagram reels, we like to follow a very simple style. The reel has to be either funny, informative or attractive. Let’s break these down a little bit more:

Funny – We don’t need to explain much here lol, but if your reel shows off something that a lot of people can consider funny in a short amount of time, meaning that you make them laugh within 5-10 seconds of watching your reel, then that’s a valuable piece of content.

Informative – If you work in an interesting niche and can deliver a really cool statistic that not many people know about, but should, then that’s a great piece of content that you should share with your audience.

Attractive – As the saying goes, sex sells! If you’re in the business of entertainment, it might not be a bad idea to show off some skin or something sexy that pertains to your business, it doesn’t have to just be women either! Get creative with this one!

If you’re able to use these 3 styles when you’re posting to your Instagram, your reels will certainly yield you much more views + likes.

Take Inspiration From Creators

An easy way to create trending instagram reels is to see what other people in your niche are doing! You’re not copying them at all, but you’re taking a style and system that they’re using, and using it for your own!

For Momentum 360, we’ve been checking out incredible creators like PhillyShooters, WeFilmPhilly and many other people who create trending instagram reels in the Philadelphia area!

This has single handedly gotten Momentum 360 much more love and views on our reels. Take this screenshot of a reel we created for this engagement shoot in New Jersey! We used a nice blend of pictures and videos to tell the story, and topped it off with a nice trending audio to finish everything off!

Do yourself a favor and research some of the most popular creators in your niche, you might even be able to email or direct message them for advice or to ask them a question! Remember, if you never take action, you’ll never know! So always take action and go hard in the research side of things, connect with creators and maybe one day you’ll be invited to social media awards where you’ll get to meet the Logan Paul’s of the world.

This was one of my favorite instagram reels that went viral, simply because we were able to show off two people in love and to tell their story. It was an incredible day at the beach and the engagement shoot couldn’t have been better!

Hone your Niche

If you’re an avid reader, you’ve probably stumbled upon “Outliers” by Malcolm Gladwell. In Outliers, Malcolm discusses the concept of the 10,000s to mastery. In that, if one does something for 10,000 hours, they are now considered a master in that field. Take virtual tours for instance, we’ve been doing it since 2015, which if you do the math, 7 years, roughly 8-10 hours per day, we’ve spent about 20,000-25,000 hours doing virtual tours and other creative content! So not to toot our own horn, but I’d say we are masters!

Our whole point is for you to be a master of your niche, so you can post creative content around that niche. Take engineering for example, if you’re just a freshman and college with no previous engineering experience or training, your reels probably wouldn’t be that good.

Why? Because you couldn’t make anything that valuable enough to show off to social media. Whereas, an engineer who’s been inventing for years and already has 10,000 hours under his belt could create something pretty cool in terms of an invention, show off how he did it in a cool hyperlapse, and showcase everything that invention does!

So if you’re struggling with finding your niche, find out what you: 1) love to do 2) are good at, then you’re on the right track to creating great instagram reels, you’ve got 10,000 hours to go, so start creating!

Stay Up to Date and Experiment

This one is crucial, but not everyone does it! If you want to be successful, you need to study success! How do you study success? From other people, doing what you want to do, but you don’t know how to do what they do. So, you need to follow these people and turn post and story notifications on! Hell, even direct message them and ask how they’re crushing their instagram reels, get your hands dirty! Our point here is to always know what’s going on in your niche and what’s working for them. You then need to implement and experiment, and never ever stop creating. The one day you decide to take a day off and not create, you’re putting your competitors in a better position because you’re taking a day off!

For example, if you’re a sneaker head and love everything about that world, then just simply go to Instagram and type in #sneakerhead #shoehead #newshoes, something to that effect. You’ll then be able to hit “Most Popular” and see which reels are absolutely crushing! It’s imperative to study the game at least for 30 minutes a day to ensure you’re staying up-to-date with the marketplace.

As you can see from this trending instagram reel we created, we tried something that worked for someone else and it worked for us!

Never Stop Creating

Like we discussed before, when you’re first getting into the game of creating trending instagram reels, you can’t take a day off. You constantly need to study and learn, and then experiment what works and what doesn’t. If you’re able to do this for a quarter straight, you would’ve created at least 90 instagram reels, that’s a lot of trial and error!

Now a lot of people like to say “But Sean, what about burnout?”

Burnout? Burnout is the most misused and misunderstood word in the business world. Burnout happens from not enjoying something and not seeing any value come from what you’re doing. If you’re creating instagram reels that are around something you love and are good at, and you’re studying hard enough to see more and more value coming from these reels, then you’ll avoid burnout. If you’re reading this, good chance you’re between the ages of 25-34, so you’re still a baby! You need to continue to stay hungry and create everyday, don’t give up, you only lose when you give up, so don’t.


Like we always like to say, thank you so much for your support, day in and day out! Without your support gang, we’d never be able to deliver the value that we do on a weekly basis! If this is the first time with us, welcome! We hope you come back as soon as possible! If you’ve been following us for sometime, thank you even more! You’re the backbone of what we do, and we’ll never take that for granted.

See ya in the next one!

Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tours powered by Matterport, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency.

While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry. Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media. Call for a quote!

If you’re looking to bring your small business content to the next level, then consider hiring us to create trending instagram reels for your business! We’ve done it with so many other business owners, so now it’s time to work with a professional who actually knows what they’re doing.