How To Optimize CloudPano Tours

February 17, 2021 in Blog, Local SEO, Virtual Tours

How To Optimize CloudPano Tours

 

Hey everyone and welcome back to another blog here at Momentum 360. In this week’s blog, we’re going to be talking about CloudPano Tours and how to optimize them for your business. If you’ll remember, about a month ago we posted a blog titled “CloudPano Virtual Tour Review” in which we talked about CloudPano virtual tour software, its advantages over other software like Matterport, its pricing, and more. 

 

In today’s post, we’re headed back to CloudPano software and talking about how to optimize it. Without further ado, let’s dive in!

 

What is CloudPano?

CloudPano is a virtual tour software, used to create and publish 3D virtual tours. CloudPano makes the creation, hosting, and sharing of virtual tours extremely simple for those just starting out in the business of virtual tours or for users who are experienced and ready to streamline their services. CloudPano users can drag and drop uploaded photos, set and reorder viewing scenes, insert ambient music, and add hotspots. Additionally, the software is built for efficient smartphone usage. It also has an in-built motion sensor that responds to movements through phones. Likewise, it enables VR goggles for a more immersive experience. Users have full control over the privacy of their projects. They can set passwords to restrict access or share links with other people without the app. CloudPano also has a community page where users can share their tours to other users. Overall, users have full control over their projects from creation, creativity, and the privacy of their projects. 

 

How to Optimize CloudPano Tours

  1. Shoot and Upload Images

The first step in optimizing your CloudPano virtual tours is to shoot 360 panos, stitch them together, and upload them to your CloudPano account. On that same upload page, you have the ability to also rename and rearrange the order of the images so that it is easily organized and set up the way you want. Here, you can also put in contact information for the client so that all your information is in one space. Just like with other virtual tour software, CloudPano allows you to not only set an initial view of the property but also link the hotspots together which creates a full 3D walkthrough. 

 

  1. Add information

In CloudPano, there is a bunch of different types of information you can include in each hotspot. These include hyperlinks, short text, other images, long text, or even the HTML if you want to include something like a YouTube video. You also get to choose the icon that comes with it, which gives the user more choices in the design aspect of their tour. 

 

  1. Custom Logo

One of the things that set CloudPano far apart from its competition in virtual tour software is the ability to customize your tours to exactly the specifications you want. This includes being able to add a custom logo to the tour, setting a default hotspot style, changing the entire theme of the panos being displayed at the bottom, and much more. Also on the list of pros for CloudPano customers is the ability to create a custom whitelabel URL. 

 

A whitelabel URL is a site that sells your products directly but under a different domain, brand, or company name. This is super important because it allows you to include your company’s name or your client’s name with their tour to make it easier for customers and increase the exposure. You can also make it as short and memorable as you want. 

 

  1. Enable a Lead Capture Form

To do this, all you need to do is upload a promotional image, a message for customers, and an email address to send leads to your client and CloudPano will send any possible leads to your clients. It is a great way to advertise on your tour and is super easy to track the traffic and clicks it brings you. 

 

  1. Navigation

The navigation in a virtual tour is the visual effect when clicking from one image to the next. CloudPano has a bunch of options including crossfade, radial, cells, distort, etc. There is also the option to change the navigation mode. The default setting for navigation mode is “initial view navigation” which ensures the viewer always looks at the same initial view of a screen no matter where they came from. 

 

  1. CloudPano Live

CloudPano Live is essentially the same as showing your client or customer a live demo of the product, however instead of doing it through an external software like Zoom or Microsoft Teams or whatever video conferencing platform, you can do it straight through CloudPano. The two options for this are “Party Room” and “One-on-one”. The former is 1-4 participants while the latter is just 1-2. 

  1. Create a Google Tour

Google has actually partnered with CloudPano to export the virtual tours created directly to Google Street View (GSV). As a company with a strong background in digital marketing and the necessity of local SEO, we can’t stress enough how important it is for your clients and your own business to have a virtual tour attached to their Google My Business profile. It is extremely cool that you can export directly to GSV through CloudPano and makes the process very easy. 

 

All of these benefits and optimization tricks are available through CloudPano’s Pro features which is only $33 per month. Other software costs hundreds of dollars for fewer features, so we highly recommend that you consider making the switch to CloudPano and seeing what it can do for your virtual tour business. 

 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

 

For information about pricing, check out our pricing page here.

 

For a complete list of Momentum 360 Services, check out our website here.

 

Still not convinced? Check out our portfolio and see our work for yourself!

 

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

 

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

 

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

 

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum! 

 

Momentum 360 Course

February 8, 2021 in Blog, Local SEO, Virtual Tours

Momentum 360 Course

 

Hey everyone and welcome back to another Momentum Monday! This week’s blog is going to be a little different than our usual posts. We’re excited to announce that later this year, Momentum 360 co-owner Sean Boyle is going to be releasing a course on how to create a 7-figure virtual tour business. There isn’t an official release date yet, but you can expect the course sometime in the spring of this year!

 

In today’s blog, we’re going to talk about some of the topics included in the course such as:

 

  • Legalities
  • Virtual Tour Software & Equipment
  • Services & Pricing
  • Marketing
  • Operations
  • Scaling

 

Of course, for the full picture, you’ll have to wait for the course to be released, but here’s a little preview of what’s coming!

 

Let’s get into it.

 

Legalities

An essential part of any successful business is making sure everything you do is above board for the protection of your business, employees, clients, and, of course, yourself. This section will go over business banking, invoicing and payroll, systems, and your business’s purpose and legacy. 

 

The last part, purpose and legacy, is something you will want to decide right from the beginning as it will set the tone for your entire business model. What do you want to be known for? When someone says your name, what do you want them to associate it with?

 

Virtual Tour Software & Equipment

In this section, we’ll be talking about the various software and equipment you will want to familiarize yourself with before starting your virtual tour company. Some of the software included will be Matterport, CloudPano, MP Skin, and Metareal. We’ll also be going over the various virtual tour cameras and what photographers tend to prefer. There are a lot of options out there for both software and equipment so it’s important to pick one that works the best for your budget, experience, and comfort level. 

Services and Pricing

Before you can start drawing in clients, you have to nail down your pricing system. There are a lot of ways to measure prices from time spent on a job to the square footage of the property you are scanning. Additionally, any other services you provide such as photography, aerial and drone photography, virtual staging, 3D rendering, etc., need their own pricing systems. 

Marketing

One of the most important parts of building a successful business comes from how you market yourself. It isn’t enough to simply create your business and hope clients come to you, you need to be well-versed in digital marketing strategies. Some of the things we’ll be talking about in terms of marketing are your website, local SEO, email, advertising, social media, and digital content. 

 

Between Momentum 360 owners Mac and Sean, we have 25+ years in digital marketing experience so you can trust that we know what we’re talking about in this area. 

Operations

To run a successful business and ensure a smooth process for clients, you need to make sure things are running well within your team. This includes communication between employees, scheduling, and integrating different types of software to streamline your processes. 

 

Some of the software that we use at Momentum 360 and will be talking about in this portion of the course are Slack, Callrail, Zapier, Calendly, and Google Calendar. Slack is an internal messaging system, Callrail does call tracking and forwarding, Zapier integrates software between web applications, and Calendly and Google Calendar are used to schedule and confirm appointments with photographers and demos for the sales team. 

Scaling

Finally, scaling is a business means to encourage and support growth within your company. In this section of the course, we’ll be talking about the entrepreneurial myth, ethics codes, and how to systemize and expand. Consistency and dedication to doing your job well are essential pieces in creating a successful company and will guide you well in your business. 

 

We’re really excited for this course to come out and hope you are, too! We’ll keep you updated on when the course will be available and how you can create your own 7-figure virtual tour business. 

 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

 

For information about pricing, check out our pricing page here.

 

For a complete list of Momentum 360 Services, check out our website here.

 

Still not convinced? Check out our portfolio and see our work for yourself!

 

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

 

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

 

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

 

We post our Momentum Monday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum! 

How to Generate Leads For Your Virtual Tour Business in 2021

January 25, 2021 in Blog, Local SEO

How to Generate Leads For Your Virtual Tour Business in 2021

 

Hey everyone and welcome back to another Momentum Monday! The month of January is coming to an end, which means we’re well into the swing of 2021. With that, here at Momentum we’ve been hard at work analyzing the emerging digital marketing trends of the year and we want to share some of what we have learned, specifically how to generate leads for your virtual tour business in 2021. 

 

In today’s post, we are going to be talking about three strategies we like to use to generate leads and how they can help you grow your virtual tour business this year! These three strategies include:

 

  1. Email Marketing
  2. Local SEO
  3. Social Media Outreach

 

So without further ado, let’s get into it!

 

1. Email Marketing

Email marketing as a lead-generating strategy works in conjunction with lead scraping. For those of you that may be unfamiliar with that term, lead scraping is taking data collected by an automated system and plugging it into an email sender. 

 

At Momentum 360, we’ve used a couple combinations of data collection and email sender software. The combination we’ll be talking about today is the D7 Lead Finder plus MailShake. You have to pay to use these systems but the price is generally pretty low, especially for starter packages and the return is well worth the investment. 

 

To use the D7 Lead Finder, you simply search up your company’s niche and your target location, and the Lead Finder mines data specifically for those parameters, giving you business names, phone numbers, emails, etc. for a business that may be interested in using your company’s services. You can use this information in a variety of different ways, whether it be cold-calling with your sales pitch or including them on marketing emails. The list of leads can be downloaded so that you can easily plug it into MailShake or whichever email sender you prefer to use. 

 

The cool thing about using these services is that we can send over 1,000 emails per day for any and all of our active marketing campaigns with quickness and ease you wouldn’t be able to achieve without this software. 

2. Local SEO

Local SEO is a hugely important part of any company’s digital marketing presence. Local SEO is, essentially, ranking locally on Google or any other search engine for your business’s niche. 

 

For example, if you search “Virtual Tour Services Philadelphia” on Google, Momentum 360 is the very first result. That’s because we have put a lot of time and effort into crafting our local SEO presence. 

virtual tour services philadelphia search results

So why is this important? Because if you rank as #1 on a Google search, you are going to be the first thing people see and likely the first website they click on, which puts you at a great advantage over your competition. This is especially helpful to you if you have your clients give you a 5-star review after the job is completed, because the more positive reviews you have the more your new clients are going to trust you. Momentum 360 is so highly ranked because we are continually investing in SEO, which is what puts us ahead of other competition. 

 

Investing in local SEO is really going to set your business apart in 2021 and be a crucial part of accepting inbound leads and generating more revenue.

3. Social Media Outreach

Last but certainly not least, a social media outreach strategy is a huge part of generating leads in 2021. Many people tend to overlook social media outreach because they think they don’t have time for it or think that it won’t produce any leads. This couldn’t be further from the truth. Spending anywhere from 20 minutes to 1 hour per day tracking and reaching out to people in your niche via Facebook or LinkedIn can be invaluable in generating leads. 

 

In social media outreach, you don’t start right off the bat with your sales pitch. Because these are more personal platforms, you want to establish a personal connection with your target before diving into your spiel. Also, by having a conversation without trying to sell them anything, you get to learn more information about the target that you can include when you do eventually get to give your pitch. 

 

Social media outreach isn’t necessarily about closing a deal, it’s more about building up your rapport with potential clients, growing your reputation, and connecting with more people on a personal level. Social media outreach affords you the opportunity to be more human with your lead-chasing, which is something clients will undoubtedly find more refreshing and honest, giving them more incentive to work with you. 

 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

 

For information about pricing, check out our pricing page here.

 

For a complete list of Momentum 360 Services, check out our website here.

 

Still not convinced? Check out our portfolio and see our work for yourself!

 

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

 

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

 

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

 

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum! 

CloudPano Virtual Tour Review

January 11, 2021 in Blog, Local SEO, Virtual Tours

CloudPano Virtual Tour Review

Hey Everyone, and welcome back to a new Momentum 360 Blog. This is our first post of 2021 and it’s a good one!

2020 was rough on all of us, but here at Momentum, we like to roll with the punches. Essentially, we take tough circumstances and let them motivate us to continue to improve. Along that same vein, in today’s blog, we will be reviewing CloudPano, the latest and greatest in 3D virtual tour technology

In today’s blog we are going to be talking about:

  • What is Cloud Pano?
  • Advantages
  • Pricing
  • Our Recommendation

So let’s get started!

What Is CloudPano?

CloudPano is a virtual tour software, used to create and publish 3D virtual tours. CloudPano makes the creation, hosting, and sharing of virtual tours extremely simple for those just starting out in the business of virtual tours or for users who are experienced and ready to streamline their services. CloudPano users can drag and drop uploaded photos, set and reorder viewing scenes, insert ambient music, and add hotspots. Additionally, the software is built for efficient smartphone usage. It also has an in-built motion sensor that responds to movements through phones. Likewise, it enables VR goggles for a more immersive experience. Users have full control over the privacy of their projects. They can set passwords to restrict access or share links with other people without the app. CloudPano also has a community page where users can share their tours to other users. Overall, users have full control over their projects from creation, creativity, and the privacy of their projects. 

Nowadays, there are many different 3D virtual tour softwares available, and CloudPano is one of the easiest to use with considerable advantages to take your virtual tours to the next level. In the past, Momentum 360 has exclusively used Matterport but as we grow and adapt to today’s market, CloudPano shows substantial advantages. 

Advantages of CloudPano

CloudPano was built to entice the everyday user. Other VR softwares are limited in their accessibility and usability, but CloudPano was created to produce professional images with ease. 

The core features of CloudPano include:

  • Hotspot
  • Scene Navigation
  • Voiceover/Audio
  • Floorplans & Maps
  • Panoramas
  • Social Sharing
  • 360-Site Stream

In addition, PropertyShark reviewed several 360 tour software companies. CloudPano was ranked third on their list and was praised for its unlimited tours and for the company’s commitment to the needs of ther customers.

Momentum 360 owner Sean Boyle has used CloudPano to create virtual tours and believes the advantages of CloudPano to be:

  1. Unlimited space
    1. CloudPano does not limit users to a certain amount of tours and does not charge users any extra for hosting. 
  2. Aerial and outside capability
    1. Most virtual tour softwares are only usable in an indoor setting. In residential real estate especially, being able to provide images of the outdoor space as well as the indoor is a game-changer. 
  3. Compatibility with any camera
    1. With Matterport, only certain cameras were compatible with their software. This limits photographers. However, with CloudPano, any camera with 360 capabilities are able to be uploaded to the CloudPano software to create a virtual tour. 
  4. Drone panoramic capability

Pricing

For all its’ usability, you would think that CloudPano is expensive. However, CloudPano is actually one of the cheapest 3D tour softwares currently on the market. The vast majority of virtual tour software platforms charge a monthly or annual rate. This is not the case with CloudPano. CloudPano begins charging users a one-time fee of $10 for their basic model. For their Pro features, the price increases to $33 per month.

This cost is a great value simply because at this price, users can generate an unlimited amount of tours. With software like Matterport, users are paying a lower monthly fee but are capped at how many tours and have to pay extra for anything past the limit. 

Recommendation

Here at Momentum 360, we fully endorse the use of CloudPano technology. Not only is it software designed for the novice 3D photographer, but it is also incredibly useful and easily adaptable for those who have been in the virtual tour business for a long time. 

We have been longtime users of Matterport, and while Matterport has a solid software base, we can fully recommend the use of CloudPano for its usability, price, and ease. Simply put, CloudPano makes virtual tours simple. We recommend CloudPano for seasoned virtual tour experts, but believe this software is easy for even beginners to understand. 

Here at Momentum, we’re making the switch and are excited to see where it takes us. 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

For information about pricing, check out our pricing page here.

For a complete list of Momentum 360 Services, check out our website here.

Still not convinced? Check out our portfolio and see our work for yourself!

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!

How Much To Charge For Drone Photography

December 21, 2020 in Blog, Local SEO, Real Estate

How Much to Charge for Drone Photography

 

Hey everyone, and welcome to another weekly Momentum 360 blog! We don’t know about you, but out here in Philadelphia, it’s definitely getting to be winter. The weather has been kind of erratic, but there’s nothing like those 30 degree days and the first snow of the season to get you into a wintery mood. 

 

If you just came here to get an answer on how much to charge for drone photography, we recommend charging at least $250/hour. 

 

In this week’s blog post, we’re going to be talking about drone photography and how much you should be charging for it. Drone photo and videography is one of the biggest trends right now and is a very popular choice for real estate, cinematography, wedding photography, insurance, or anything else you can think of. 

 

As with any kind of business, how much you charge for your products and services can vary from company to company and largely has to do with the time and size of a project. So there isn’t any kind of hard and fast rule about exactly how much you should charge. In today’s blog, we’ll be talking about the factors that go into building the price that is right for your company. 

 

Drone Photography in Real Estate

 

Using drone photography or drone videos can take your content to the next level. Drones allow you to capture a full 360 video of your property from an aerial view. While most industries are only just getting into the use of drones and drone photography, real estate has adopted the use of drones since the product’s infancy. 

 

In residential real estate especially, drones are a very popular tool used by realtors because it not only shows that specific house, it also shows the property surrounding the home. From there, potential buyers get a better sense of the size of the house when compared to the land size, what the neighborhood looks like, and the property’s proximity to the woods or streets. 

 

By getting the whole picture, clients feel more confident in their initial feelings about the property and are more likely to want to see it in person. 

 

Pricing

As we mentioned earlier, there are so many factors that go into pricing for this kind of service. No matter how standardized you try to make your pricing, there are always going to be a unique set of challenges at every location. 

 

When setting your prices, you must consider the following aspects:

  • Type of Listing and Location

  • Type of Drone / Drone Costs

  • Business Expenses

  • Number of Photos & Videos

  • Expertise

 

Type of Listing and Location

As mentioned earlier, each project has a unique set of needs and problems that may arise when you are taking your photos. Custom pricing for each listing has to factor in the size of the property, whether its a luxury property or otherwise, the unique angles of the home, and the neighborhood it is located in. For example, some properties may be in a busy neighborhood which must be accounted for, and others may be nestled in an area where trees and other greenery may block the shots in some parts. Overall, preparation and scouting out the location will help you determine these factors and how they will affect your ability to provide the drone shots.

 

The location is also important because if your business is in an area with a competitive drone photography market, your prices will have to reflect those of your competition. If there are many options in the area, you can’t have your prices be much more expensive because potential clients may decide to go with a cheaper company. On the other hand, you don’t want to make your prices so low that you can’t be competitive with other companies. Do some research on what other businesses in your area offer in terms of pricing.

 

Type of Drone / Drone Costs

Now that drones have been on the market for a few years and their popularity continues to grow, there are many different models and types for photographers to choose from. Some realtors may provide their own drone which will lessen the cost of the photos, but most of the time the photographer is expected to provide a drone. In this case, the cost of the drone and the cost of the photographer’s training and licensing must be factored into the cost of the photographs. Luxury-brand drones may increase the quality of the photos produced, but will also increase the price of the photography. 

 

Business Expenses

 

There are a number of outside expenses that come from owning and operating a drone photography business. These include but aren’t limited to software subscriptions, mileage, marketing, SEO, and employee expenses. Another big cost comes from drone insurance. Drone insurance isn’t necessary, but many realtors would prefer that their photographers have their equipment insured so that they won’t be liable if any damage comes to the drone during the shoot. The cost of drone insurance varies from provider to provider, but on average costs $750 a year. That entire cost should not be the responsibility of the customer, but it should be considered when setting the price of a shoot.

Number of Photos

One way to estimate the price of drone photography is to charge per image produced. This way, you can create a set cost and your clients will choose an option that fits their needs and their budget. Another way to charge is per-hour or per-minute. You can estimate the time it will take to complete a job to give the client a rough idea of what the cost will be. The downside to this option is that if you run into unexpected problems and the shoot takes longer than expected, your clients may not be willing or able to pay for the entire time spent on the project.

 

Expertise

 

The type of drone you use definitely plays a role in how your images will turn out, but it’s not guaranteed that a more expensive drone will automatically produce perfect images. You will need to use photographers with the skill and experience level necessary to create professional and acceptable images. 

 

Furthermore, your company’s reputation is an important marketing tool. People want to work with businesses they can trust to be fairly-priced and will produce outstanding results for them. Testimonials, portfolios, and business reviews can be an invaluable tool in this respect. 

 

To Conclude

 

There isn’t really a hard and fast rule or formula to come up with prices for your drone photography business. There are so many factors that go into the cost, most of which vary from property to property. The best you can do is to examine all aspects of your business and your clients and come up with a price that is competitive while still meeting your business’s needs.

 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

 

For information about pricing, check out our pricing page here.

 

For a complete list of Momentum 360 Services, check out our website here.

 

Still not convinced? Check out our portfolio and see our work for yourself!

 

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

 

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

 

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!

What Are Virtual Tours?

December 4, 2020 in Blog, Local SEO, Virtual Tours

 

By Sean Boyle

7 minute read

Welcome back to another Momentum Monday!

In this week’s blog, learn about what virtual tours are and how they can help grow your business! Let’s dive in!

To the people that’ve followed Momentum 360 for a while, this topic might come as a bit of a surprise. I’m sure that you all know what virtual tours are…but does the average person? Not so sure. The purpose of this blog is to educate the uneducated so you can implement virtual tours in your small business too!

What Is A Virtual Tour?

“A virtual tour is a virtual representation of a physical location, most commonly shown off with 360 panoramic views stitched together for the viewer to seamlessly walk through the model as if they were actually there themself!” – Sean Boyle

For the people that have followed us before, you’re probably saying to yourself “No duh Sean!” Understandable. But a virtual tour and a video tour are two different things. Take the real estate niche for an example. If a realtor were to call us to get a virtual tour of their listing, we would use either Matterport, Google Street View or any of the virtual tour softwares out there. If the realtor called us and asked for a video tour, this would be shot with a 2D camera with a gimbal. Completely different service, this is why it’s important to differentiate the two. Without doing so, you come off as ignorant in the VR space as someone who doesn’t know what a virtual tour is…and if you’re in that space, that’s a problem!

Now, there’s a few more questions we need to answer. We need to talk about the different kinds of virtual tours, why they’re useful and who needs them for their small business or real estate listing. Let’s start from the top.

Different Kinds of Virtual Tours

To date, there are over 100+ virtual tour softwares around the world. They’re being used for all sorts of niches, not just real estate. I’m going to list the top 5 virtual tour softwares that I would recommend to a small business. Here they are:

Matterport

The golden standard of virtual tours. Matterport has been the leading virtual tour provider in the United States since its inception in 2011. Ever since, they’ve been working with hundreds of thousands of VR-based solution companies to help their clients grow with VR. Momentum 360 has been working with them since 2015, when we started up. If you or someone is looking for a high-quality VR solution, this is the best option for you. A warning though….you might need to cough up some dough as an investment for this…Matterport can be a bit expensive, nonetheless it’s a grade A option. Learn more about Matterport here.

3D Vista

Another quality option for significantly less, 3D Vista ranks among the top virtual tour softwares in the entire world. With only a one-time fee to gain access to their exclusive virtual tour software, it’s a no-brainer why smaller companies are using 3D Vista instead of its more expensive competitors. Learn more about 3D Vista here.

Omnisight Inc

An official partner with Momentum, Omnisight’s HQ also resides in Philadelphia. When we initially saw their work, we knew we had to partner with them. As the saying goes, “If you can’t beat em, join em!” In this case, it’s been a great partnership for both sides, providing unique solutions that both companies fought long and hard to find…at last, both companies have exactly what they need to succeed. Learn more about Omnisight here and check out their tours they’ve shot with us here.

Blue Raven Studios

Another partner with Momentum 360, BRS has been around for decades…employing the best of the best in the VR space. With unique solutions tailored for non-traditional VR niches, it’s undeniable that they’re dominating their space. Learn more about Blue Raven Studios here.

VPIX 360

Last but certainly not least, VPIX 360 was one of the original virtual tour solution companies back in the year 2000 that wasn’t afraid of a new millennium. Instead, they charged forward with a vengeance and to this day have the greatest VR infrasture on the market. Simply put, this is the greatest virtual tour software company in the world. They started the revolution and aren’t stopping to enjoy it just yet..there is still work to do. Learn more about VPIX 360 here.

Now that you know about some of the best of the best in the VR space, it’s time to talk about their use. Sure, virtual tours for real estate make sense, but why would someone use it for a….restaurants perhaps? Maybe an auto dealership? How about a school? These are all niches we break down in this next section:

Why Are Virtual Tours Useful?

Well, I’m glad you asked. I’ll be talking about 5 niches other than real estate to show you the power virtual tours possess for other niches too. Let’s dive in.

Restaurants

Have you ever looked up a restaurant online and said to yourself, “I want to sit right there! They’ve got a bunch of TVs to look at and it’s right near the bar!” Probably every single time you’ve looked up a place to eat, right?

So how cool would it be to take a virtual tour of that restaurant and be able to book a table/booth in the exact spot that you want beforehand? This way, there’s no asking to be moved to a different location in the restaurant, since you’re already at your favorite spot!

Having a bad table at a restaurant can take up the majority of your conversation…why not save the frustration and enjoy the night like you’re supposed to!

Schools

Especially during 2020, schools have been hit hard. From not allowing students in their building, to missing out on merchandise and sponsorship money from sports, we can all say that schools have gotten the short end of the stick this year. But what if we could change that? What if your school could show off the entire building while still being able to hit your quota for new enrollment? Too good to be true? We don’t think so.

Enter in a virtual tour. With this tour, your marketing team can hop on quick Zoom calls showing off your school in a quick demo. Not only does this allow the future student to get acquainted with your entire building, but you do so remotely without risking exposure to COVID. It’s elementary, Watson! It’s literally the perfect marketing tool you’ve been waiting for. Trust me, I know, you probably don’t have thousands of dollars sitting in reserve right now to throw at this. No worries, that’s why Momentum works with you on a set payment plan of your choosing.

Remember, our goal as a virtual tour provider near you is to make sure you can gain access to this software without breaking the bank.

Dealerships

KIA, Mazda, McLaren, these are all the dealerships that Momentum has helped during 2020 to save their dealership. They need virtual tours more than ever. So think, why would this make sense to have? A few reasons.

People in 2020 need safety and convenience, and I’m not talking about their cars. They prefer to buy their automobiles more online now than ever before. If your dealership had a virtual walkthrough to show off every nut and bold, you’ll get more sales. Why? Because it’s showing off your top vehicles in a convenient manner. It’s safe, and it allows you to click on each vehicle to learn more about it. Once satisfied, you can click on the website link that takes you either to a checkout page, or allows you to further schedule an appointment to go buy your newest car! It’s a genius idea that has allowed Momentum to work with such big names. So, if you’re a struggling dealership in 2020, there is no better time than now to invest in a quality virtual tour!

Stores

Along with the same reason for dealerships, people buy more things online now than ever before. That includes their groceries, household items, etc. So, the choice is yours. Would you rather invest in a quality virtual tour that allows your customers to buy products at your store, while also showing them what it looks like, or spend an incredible amount of money on a Shopify website that will take 3 months to start up? I think we can all agree that the former is a better option.

Business owners can’t wait around for ecommerce shops to be built, that’s just too much wasted time. Instead, we can have it so your customers can buy your products right from our virtual tour! Not only will it pull you out of the hole, but it will allow you to keep the ball rolling as time goes on.

Stadiums & Venues

Quick, think of your favorite sports team. Imagine you being there, eating and drinking to your heart’s delight, it’s perfect right? Now, imagine if you could actually buy the perfect seats too..wouldn’t that be better? Let me explain.

There’s websites right now like Seatgeek, Vivid Seats and Stubhub that allow you to choose your seats before the big game. But, there is currently no virtual reality tour that allows you to tour the entire stadium and venue. With this being said, you can learn exactly what concessions are near you, as well as a bunch of different features as well! Sure, it’s about where you sit, but you also need to make sure you’re near all the goodies come game time. A virtual tour would be perfect for this.

We’ve walked you through 5 prominent niches that need virtual tours right now. During this pandemic, it’s essential to innovate so your business can stay ahead. Without that investment, you could be risking falling behind the 8 ball and never being able to catch up.

So next time you’re in your marketing meeting, mention virtual tours and you’d be surprised how many people are foreign to this concept! Make the investment now and get a virtual tour for your space.

Who Needs Virtual Tours?

This is a very broad question, because potentially every niche with a physical location needs a virtual tour. In the 10+ years that I’ve been involved in VR, it’s important to realize that it’s not just about the tour, it’s more about practicality and how you use it.

Once you’ve figured out why and how a virtual tour for your business makes sense, let’s hop on a call!

From everyone here at Momentum, thanks for reading!

So…Why Go With Us?

Momentum 360 has been the leading-virtual tour provider in Philadelphia since our inception. Why? Because we deliver a top-quality product at a reasonable price. We take pride in helping small-businesses rise and get more traction. We lived through the struggle that most business owners go through on a daily basis, that’s why we get along with them so well.

If you’re looking to grow your online presence with a quality virtual tour, look no further.

You can schedule a call with Sean or Mac and always get more information on our website!

Our owners Mac Frederick and Sean Boyle have over 20+ years of digital marketing experience and are ready to help take your business to the next level! Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

Mac Frederick Sean Boyle

You can email us or check out our website for more information!

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