Ayesha Indian Fine Dining

April 29, 2023 in Blog, Marketing

Ayesha Indian Fine Dining

Welcome to another Momentum 360 blog! In this one, we’ll discuss Ayesha Indian Fine Dining!

If this is your first time reading a Momentum 360 blog, we make content for you to help grow your business for free. Unlike a lot of other companies that make you pay for this information, we aim to make our content that’s free, better than their paid stuff!

Ayesha Indian Fine Dining

Ayesha Indian Fine Dining

If you’re looking for an exceptional Indian fine dining experience, Ayesha is the place to go. Located in the heart of London’s West End, this restaurant offers an extensive menu that features traditional Indian dishes prepared with a modern twist. From the elegant decor to the attentive service, every aspect of Ayesha is designed to create an unforgettable dining experience.

At Ayesha, the menu features an array of authentic Indian dishes, including curries, tandoori grills, and biryanis. One of the standout dishes on the menu is the Chicken Tikka Masala, which is made with succulent pieces of grilled chicken that are simmered in a creamy tomato sauce. The Lamb Rogan Josh is another popular choice, with tender pieces of lamb that are slow-cooked in a fragrant blend of spices.

For those who prefer vegetarian or vegan options, Ayesha also has an extensive selection of dishes that cater to these dietary preferences. The Paneer Makhani is a must-try, with cubes of paneer that are cooked in a creamy tomato and cashew nut sauce. The restaurant also offers a range of delicious sides, such as the Tadka Dal, which is made with lentils that are cooked with a blend of spices and tempered with cumin seeds and ghee.

Aside from the food, Ayesha is also renowned for its elegant decor and atmosphere. The restaurant features a chic and sophisticated interior, with dark wood furnishings, plush velvet seating, and intricate lighting fixtures that create a warm and welcoming ambiance. The attentive service is also a highlight of the dining experience, with staff who are knowledgeable about the menu and always on hand to offer recommendations.

Ayesha is also well-known for its extensive wine list, which features a range of wines that have been carefully selected to complement the flavours of the dishes on the menu. The restaurant also offers a selection of cocktails, beers, and spirits, making it the perfect spot for a pre-dinner drink or a night out with friends.

In addition to its exceptional dining experience, Ayesha is also committed to using sustainable and locally sourced ingredients wherever possible. The restaurant works with local suppliers to source the freshest and most high-quality ingredients, which are then used to create dishes that are bursting with flavour and nutrition.

Ayesha Indian Fine Dining

Ayesha Indian Fine Dining

Overall, Ayesha is a must-visit for anyone who is looking for an exceptional Indian fine dining experience. With its elegant decor, attentive service, and delicious menu, it’s the perfect spot for a special occasion or a night out with friends. Whether you’re a fan of traditional Indian dishes or prefer to try something with a modern twist, you’re sure to find something that you love at Ayesha. So why not book a table today and experience the magic of this exceptional restaurant for yourself?

Ayesha Indian Fine Dining is a restaurant located in the heart of London’s West End, which offers a range of traditional and modern Indian dishes. The restaurant was founded in 2002 by Mr Syed Uddin, who was inspired by his mother’s passion for cooking and her love of Indian cuisine. Since its opening, Ayesha has become renowned for its exceptional food, elegant decor, and attentive service.

Mr Uddin grew up in Bangladesh, where he was surrounded by the vibrant flavours and aromas of Indian cuisine. His mother was a skilled cook who had a deep passion for creating delicious and authentic dishes, and this inspired Mr Uddin to pursue a career in the food industry. After completing his education, he moved to London and began working in some of the city’s top restaurants, where he honed his skills and developed his own unique style of cooking.

In 2002, Mr Uddin decided to open his own restaurant, and Ayesha was born. The restaurant was named after Mr Uddin’s mother, who had been his inspiration and guiding light throughout his career. The aim of the restaurant was to create an authentic Indian dining experience that would showcase the flavours and aromas of India, while also incorporating a modern twist.

From the very beginning, Ayesha was a huge success. The restaurant’s elegant decor, attentive service, and exceptional food quickly attracted a loyal following of diners, who came from all over London to experience the magic of this exceptional restaurant. Over the years, Ayesha has become renowned for its innovative and delicious dishes, which combine traditional Indian flavours with modern cooking techniques.

One of the secrets to Ayesha’s success is its commitment to using the freshest and most high-quality ingredients. The restaurant works closely with local suppliers to source the best produce, which is then used to create dishes that are bursting with flavour and nutrition. This commitment to using sustainable and locally sourced ingredients has helped to cement Ayesha’s reputation as one of the finest Indian restaurants in London.

Over the years, Ayesha has won numerous awards and accolades, including a Michelin Bib Gourmand in 2013, which recognises restaurants that offer exceptional food at an affordable price. The restaurant has also been featured in numerous publications, including The Times, The Guardian, and Time Out, which have praised its exceptional food, elegant decor, and attentive service.

Ayesha Indian Fine Dining

Ayesha Indian Fine Dining

Today, Ayesha continues to thrive, and Mr Uddin remains at the helm, overseeing every aspect of the restaurant’s operation. The menu has expanded over the years, with a range of new and innovative dishes being added to the menu, but the restaurant’s commitment to using the freshest and most high-quality ingredients remains unchanged. Whether you’re a fan of traditional Indian dishes or prefer to try something with a modern twist, you’re sure to find something that you love at Ayesha.

In conclusion, Ayesha Indian Fine Dining is a restaurant with a rich and fascinating history. Founded by Mr Syed Uddin in 2002, the restaurant has become renowned for its exceptional food, elegant decor, and attentive service. By combining traditional Indian flavours with modern cooking techniques and a commitment to using sustainable and locally sourced ingredients, Ayesha has established itself as one of the finest Indian restaurants in London. If you’re looking for an unforgettable Indian dining experience, be sure to book a table at Ayesha and experience the magic of this exceptional restaurant for yourself.

Ayesha Indian Fine Dining is a restaurant located in the heart of London’s West End, which offers a range of traditional and modern Indian dishes. From its elegant decor to its attentive service, Ayesha has become renowned for its exceptional features that make it a must-visit destination for anyone looking for an unforgettable Indian dining experience. In this blog, we will explore some of the key features that make Ayesha Indian Fine Dining a truly special restaurant.

Elegant Decor

The first thing you’ll notice when you enter Ayesha Indian Fine Dining is the restaurant’s elegant decor. The restaurant has been designed to create a warm and welcoming atmosphere that transports diners to the streets of India. From the intricate tile work to the beautiful lighting fixtures, every detail has been carefully considered to create a space that is both inviting and sophisticated.

Ayesha Indian Fine Dining

Ayesha Indian Fine Dining

Exceptional Food

Of course, no visit to Ayesha Indian Fine Dining would be complete without sampling the restaurant’s exceptional food. The menu offers a range of traditional and modern Indian dishes, each one bursting with flavour and expertly prepared by the restaurant’s talented chefs. From classic favourites like butter chicken and lamb rogan josh to more innovative dishes like tandoori salmon and lamb chops marinated in ginger and garlic, there’s something to suit every palate at Ayesha.

Attentive Service

One of the things that sets Ayesha Indian Fine Dining apart from other restaurants is its attentive service. From the moment you enter the restaurant, you’ll be greeted by friendly and knowledgeable staff who are dedicated to ensuring that every aspect of your dining experience is perfect. Whether you need help selecting a dish from the menu or want to know more about the restaurant’s wine list, the staff at Ayesha will go out of their way to ensure that you have a memorable dining experience.

Private Dining Room

If you’re looking for a truly special dining experience, you can book Ayesha’s private dining room. This beautifully appointed space can accommodate up to 16 guests and offers an intimate setting for birthdays, anniversaries, and other special occasions. The private dining room is the perfect place to enjoy an unforgettable meal with friends and loved ones, and the restaurant’s attentive staff will be on hand to ensure that every aspect of your dining experience is perfect.

Cocktail Bar

Before or after your meal, be sure to stop by Ayesha’s cocktail bar, where you can sample a range of expertly crafted cocktails. The bar offers a range of classic and modern cocktails, each one made with the finest ingredients and expertly prepared by the bar’s talented mixologists. Whether you’re in the mood for a classic gin and tonic or want to try something more adventurous like a mango mojito, you’re sure to find something that you love at Ayesha’s cocktail bar.

In conclusion, Ayesha Indian Fine Dining is a restaurant that offers a range of exceptional features that make it a must-visit destination for anyone looking for an unforgettable Indian dining experience. From its elegant decor to its attentive service, the restaurant has been designed to create a warm and welcoming atmosphere that transports diners to the streets of India. If you’re looking for exceptional food, attentive service, and an unforgettable dining experience, be sure to book a table at Ayesha Indian Fine Dining.

Ayesha Indian Fine Dining

Ayesha Indian Fine Dining

Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tours powered by Matterport, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency. While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry. Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media. Call for a quote!

 

 

What is a Broker?

April 17, 2023 in Blog, Marketing

What is a broker?

Welcome to another Momentum 360 blog! In this one, we’ll discuss What is a Broker!

If this is your first time reading a Momentum 360 blog, we make content for you to help grow your business for free. Unlike a lot of other companies that make you pay for this information, we aim to make our content that’s free, better than their paid stuff!

What is a Broker?

What is a Broker?

A broker is a professional who acts as a middleman between buyers and sellers of goods or services. In the world of finance, brokers are individuals or firms who help investors buy and sell securities, such as stocks, bonds, and commodities. In this blog post, we’ll explore the role of brokers, the different types of brokers, and how to choose the right broker for your needs.

The Role of Brokers

The primary role of a broker is to facilitate transactions between buyers and sellers. In the financial world, brokers act as intermediaries between investors who want to buy or sell securities. Brokers work for brokerage firms, which provide the infrastructure and support needed to execute trades. Brokers earn a commission or fee for their services, which is typically a percentage of the total value of the transaction.

Brokers are responsible for executing trades on behalf of their clients, which involves placing orders with the relevant exchanges or markets. Brokers may also provide advice and guidance to their clients on which securities to buy or sell, based on their knowledge of the market and the individual client’s investment goals.

What is a Broker?

What is a Broker?

Types of Brokers

There are several types of brokers, each with a specific role and set of responsibilities. Here are some of the most common types of brokers in the financial world:

  1. Full-Service Brokers – Full-service brokers provide a wide range of services to their clients, including investment advice, research, and portfolio management. These brokers typically work with high-net-worth individuals and charge higher fees for their services.
  2. Discount Brokers – Discount brokers offer a more basic level of service, focusing on executing trades and providing access to investment products. These brokers typically charge lower fees than full-service brokers.
  3. Online Brokers – Online brokers operate entirely online and provide a platform for investors to buy and sell securities. These brokers offer a range of tools and resources to help investors make informed decisions and execute trades quickly and easily.
  4. Commodity Brokers – Commodity brokers specialize in trading commodities, such as gold, oil, and agricultural products. These brokers have in-depth knowledge of commodity markets and provide advice and guidance to investors looking to trade in these markets.

Choosing the Right Broker

Choosing the right broker is an important decision for any investor. Here are some factors to consider when selecting a broker:

  1. Fees – Brokers charge different fees for their services, so it’s important to understand how much you’ll be paying before you choose a broker. Some brokers charge a flat fee per trade, while others charge a percentage of the total value of the transaction.
  2. Services – Consider the level of service you need from a broker. Do you want access to research and investment advice, or are you comfortable making your own investment decisions?
  3. Reputation – Look for a broker with a strong reputation in the industry. Read reviews and ask for recommendations from other investors.
  4. Regulatory Compliance – Ensure that the broker you choose is registered with the relevant regulatory bodies and complies with all applicable regulations and laws.

Conclusion

Brokers play a critical role in the financial world, helping investors buy and sell securities and providing advice and guidance on investment decisions. There are several types of brokers to choose from, each with a specific set of responsibilities and fees. When selecting a broker, it’s important to consider your investment goals, the level of service you need, and the reputation and regulatory compliance of the broker. With the right broker by your side, you can make informed investment decisions and achieve your financial goals.

Real estate brokers are licensed professionals who help buyers and sellers navigate the complex world of real estate transactions. They are responsible for guiding clients through the buying or selling process, negotiating deals, and ensuring that all legal and financial requirements are met. Becoming a real estate broker requires a combination of education, experience, and personal qualities. In this blog post, we’ll explore what it takes to become a successful real estate broker.

Education and Licensing

The first step to becoming a real estate broker is to complete the required education and licensing. The exact requirements vary by state, but most states require brokers to have a certain amount of education and experience in the field. Typically, this involves completing a pre-licensing course, passing a state exam, and obtaining a real estate license.

In addition to the initial licensing requirements, brokers must also complete ongoing education to maintain their license. This may include continuing education courses on topics such as legal and ethical issues, real estate law, and marketing.

Experience in the Industry

Experience is another key component of becoming a successful real estate broker. Many brokers begin their careers as real estate agents, working under the supervision of a licensed broker. This allows them to gain practical experience in the field, learn the ins and outs of the industry, and build a network of contacts.

As brokers gain experience, they may choose to specialize in a particular area of real estate, such as residential, commercial, or industrial properties. Specialization allows brokers to develop a deep understanding of the market, identify trends and opportunities, and provide more tailored services to clients.

Networking and Marketing Skills

Networking and marketing skills are essential for success as a real estate broker. Brokers must be able to establish and maintain relationships with clients, as well as with other professionals in the industry, such as attorneys, appraisers, and mortgage brokers.

Marketing is also a critical skill for brokers, as they must be able to effectively promote properties and attract potential buyers or sellers. This may involve creating marketing materials, such as brochures and flyers, hosting open houses and other events, and utilizing social media and other online platforms to reach a wider audience.

Strong Communication and Interpersonal Skills

Real estate brokers must have strong communication and interpersonal skills to be successful in the industry. They must be able to communicate clearly and effectively with clients, as well as with other professionals in the industry.

In addition, brokers must be able to listen carefully to their clients’ needs and concerns, and provide personalized solutions to meet their needs. This requires a high degree of empathy and the ability to build trust and rapport with clients.

Attention to Detail and Organizational Skills

Real estate transactions involve a lot of details, paperwork, and deadlines. Brokers must be able to manage these details and stay organized throughout the process. This requires attention to detail, strong organizational skills, and the ability to multitask effectively.

Brokers must also be able to stay up-to-date on the latest trends and regulations in the industry. This requires a willingness to continuously learn and adapt to new information and changes in the market.

Conclusion

Becoming a successful real estate broker requires a combination of education, experience, and personal qualities. Brokers must have a deep understanding of the industry, excellent communication and interpersonal skills, strong marketing and networking abilities, and attention to detail and organizational skills. By developing these qualities and building a strong network of contacts, brokers can achieve success in the dynamic and rewarding world of real estate.

What is a Broker?

What is a Broker?

Real estate brokers play a crucial role in the global real estate market, connecting buyers and sellers and helping them navigate the complex process of property transactions. The world is full of talented and successful brokers, but in this blog post, we will highlight some of the best real estate brokers in the world.

  1. Fredrik Eklund – New York City, United States

Fredrik Eklund is a well-known real estate broker and reality TV personality based in New York City. He is the founder of The Eklund Gomes Team at Douglas Elliman, one of the most successful real estate teams in the city. Eklund is known for his charismatic personality and his ability to connect with clients and close deals. He has sold over $6 billion worth of real estate during his career and has been named the number one real estate agent in New York by Real Trends.

  1. Edgardo De Fortuna – Manila, Philippines

Edgardo De Fortuna is the founder and CEO of real estate brokerage firm, Fortunegate. Based in Manila, De Fortuna has built a reputation as one of the most successful real estate brokers in the Philippines. He specializes in luxury properties and has been involved in some of the country’s most high-profile real estate transactions. De Fortuna has been recognized for his work by several industry publications, including Forbes Asia, which named him one of its 30 Under 30 entrepreneurs in 2016.

  1. Alexei Reznikov – Moscow, Russia

Alexei Reznikov is the founder and CEO of Blackwood Real Estate, a leading brokerage firm based in Moscow, Russia. He is known for his expertise in the luxury real estate market and has worked on some of the most high-end property transactions in the country. Reznikov’s firm has also been involved in the development of several high-profile real estate projects, including the Federation Tower in Moscow City. He has been recognized as one of the top real estate brokers in Russia by Forbes.

  1. Dolly Lenz – New York City, United States

Dolly Lenz is a well-known real estate broker based in New York City. She has been involved in some of the most high-profile real estate transactions in the city, including the sale of a $88 million apartment at 15 Central Park West. Lenz is known for her expertise in the luxury real estate market and her ability to provide personalized service to clients. She has been named one of the top real estate brokers in the world by several industry publications, including Barron’s.

  1. Fadi Kreiker – Dubai, United Arab Emirates

Fadi Kreiker is the founder and CEO of boutique real estate brokerage firm, BlackBrick. Based in Dubai, Kreiker has built a reputation as one of the most successful real estate brokers in the Middle East. He specializes in luxury properties and has worked on some of the most high-end real estate transactions in the region. Kreiker’s firm has also been involved in the development of several luxury real estate projects, including the Palazzo Versace Dubai. He has been recognized for his work by several industry publications, including Arabian Business.

Conclusion

The real estate industry is full of talented and successful brokers, and this list is by no means comprehensive. However, these brokers have all achieved great success in their respective markets and have built reputations as some of the best in the world. Their expertise, experience, and ability to connect with clients have helped them to close some of the most high-profile real estate transactions in the world. Whether you’re buying or selling property, working with a skilled and experienced broker can make all the difference in achieving a successful transaction.

What is a Broker?

What is a Broker?

Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tours powered by Matterport, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency. While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry. Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media. Call for a quote!

What is a Broker?

What is a Broker?

 

Oculus Quest 2: Is it still worth buying in 2023?

February 24, 2023 in Blog, Marketing, Virtual Reality

Oculus Quest 2: Is it still worth buying in 2023?

Although Oculus Quest 2 (currently referred to as the Meta Quest 2) was introduced a couple of years ago, it remains one of the most favorable options for virtual reality fans. Many distinctive characteristics have kept Meta Quest 2 an in-demand product; Exceptional flexibility, easy setup, and access to a massive collection of games and applications.

Moreover, for a long time, Oculus Quest 2 was pretty much unrivaled in the market. No true competitor could match its quality and performance. Even if some companies could’ve managed to offer a high-quality VR headset, it was either too expensive or suffered from a serious performance problem.

That said, Oculus Quest 2 was never The Perfect choice either. Besides the pricing, the Meta Quest 2 had a well-known battery life problem and low graphics performance compared to some PCVR devices. With all that being said, is buying Meta Quest 2 still a good choice in 2023? Let’s find out the answer.

Oculus Quest 2: Is it still worth buying in 2023?

Oculus Quest 2: Is it still worth buying in 2023?

Photo by Michelangelo Buonarroti from Pexels

What Is Oculus Quest 2?

Oculus Quest 2 is a virtual reality headset designed and developed by Meta Platforms in 2020. This VR headset was fully compatible with Android systems as well as Oculus Rift-compatible VR software for PC or laptops.

As the name suggests Oculus Quest 2 was inspired by the Oculus Quest’s design but it weighed less and the processor and specs were significantly improved to provide users with a higher-quality VR experience. Higher battery life, better resolution, and improved refresh rate were among the selling points of Oculus Quest.

Released in October 2020, Oculus Quest 2 was warmly welcomed by tech experts and VR fans. But over time, there were a couple of harsh criticisms pointing to systemic flaws such as troublesome interpupillary distance (IPD) setting that wasn’t appreciated by many users.

So, What Makes a Good VR Headset?

For people with no prior experience in evaluating VR headsets, it can be a bit challenging to find the right parameters for evaluating any device. So, let’s start with the basics. A good VR headset should deliver maximum freedom of movement so that users can freely roam around without getting limited by wires.

Moreover, the VR headset must enjoy a robust processor to be able to display high-quality images with the highest resolution possible. The FOV (field of view) is also an essential criterion that will increase immersion, makes wearing a VR headset more comfortable, and offers a more satisfying interactive experience.

The next parameter is motion tracking. Ideally, you want a VR headset with the most accurate tracking features to help you interact with your environment more realistically. Accurate tracking depends on high-quality cameras, a powerful processor, and functional controllers.

And finally, you want a headset that’s comfortable to wear. For years, VR companies have followed traditional design models, which included a lens that magnifies an image placed away from it. This design made headsets bulky and uncomfortable.

How Does Oculus Quest 2 Stand In Comparison?

Now that we know how to compare different VR headsets, it’s time to see how well Quest 2 performs based on these parameters.

Design

In terms of design, Meta Quest 2 is the first wireless headset which is a huge plus for improving the VR experience. However, the wireless nature of the device comes at the price of losing the processing power for some VR games when compared to wired headsets.

The drop in quality and resolution is often negligible since Oculus Quest 2 comes with a relatively strong mobile processor. For the most part, users can receive an astonishing virtual reality experience with the highest resolution.

As far as motion tracking is concerned, Quest 2 has been among the top-performing VR headsets. Controllers are incredibly well-designed, easy to use, and comfortable. With a pair of goggle-like lenses in front of the headset, you’ll get stereoscopic 3D visuals that allow you to move around and see the motions reflected in real time on the screen.

Similar to its predecessor, Quest 2 enjoy a lightweight design. It weighs 17.7 ounces and measures 4.0 by 7.5 by 5.6 inches (HWD), which is slightly lighter than the first-generation Quest with 571 grams (20.1 ounces).

Hardware Improvement

While Quest 2 and the first-generation Quest shared a lot of similarities in design, Quest 2 certainly outperforms most of its competitors when it comes to hardware performance. Thanks to improved RAM (6GB of RAM compared to 4GB in the original Quest) and chip specs (Qualcomm Snapdragon XR2) this headset is the most capable contender in the market.

The internal improvements allow for greater fidelity in experiences on the Quest 2, as well as enhanced resolutions, 50% sharper than the first-generation Quest. The new generation also delivers a more responsive and realistic experience that will guarantee an immersive user interaction.

The refresh rate of Quest is one of the most impressive improvements on the screen. The refresh rate on this device is set per app by the developer, allowing users to choose from 60 Hz to 72 Hz, 80 Hz, 90 Hz, and 120 Hz. This wide range of options will ensure that you can find the suitable setting for any application and game in the market.

Oculus Quest 2: Is it still worth buying in 2023?

Oculus Quest 2: Is it still worth buying in 2023?

Photo by Areous Ahmad from Pexels

How to set up the Oculus Quest 2

VR headset setup and installation is often very challenging, especially if you haven’t done it before. The process usually involves spending hours figuring out which wire should be connected to which sensors. But Oculus Quest 2 headset design is quite simple, and with this guide, you should be able to get your headset ready in a couple of minutes.

The first step is connecting the charging cable to a power source to prepare your headset. Then go to the Google Play or iOS App Store and download the Oculus app. Oculus app allows you to set up your headset, connect with your friends on VR and enjoy your experience.

Then press and hold the power button (next to the charging indicator) for 3 seconds to turn on the headset. Once the headset is on, it’s time to make a few adjustments. If you wear glasses, put the front side of the headset on your eyes first and adjust two plastic pieces on the side until it feels perfectly placed on your head.

Now it’s time to try touch controllers. This part might require a little practice, but there is nothing difficult about it. Here are some points to get you started:

  1. Use your thumbsticks to roam around the virtual space
  2. A and X buttons and triggers on the controllers allow you to select objects. Use B and Y buttons to go back to the previous scene or enter the menu section.
  3. To access the universal menu, press the Oculus button. You can also hold the button for a few seconds to recalibrate your view.
  4. You can find the Grip button on the side of the controller which allows you to pick up objects with your virtual hand.

The final step is connecting your device to the Wi-Fi. Push a button on your right Touch controller or the trigger to switch on the controllers. After a few seconds, the universal menu will pop up. Find the Quick Settings panel and select the Wi-Fi network you want to connect to. Use the pop-up keyboard to enter the password, and there you go! You are connected to the world.

Oculus Quest 2: Is it still worth buying in 2023?

Oculus Quest 2: Is it still worth buying in 2023?

Photo by Michelangelo Buonarroti from Pexels

Things You Should Try with Your Oculus Quest 2 VR Headset

VR is a relatively new phenomenon. Most people don’t know the potential of their devices for maximizing their joyful adventures. Here are some ideas you can consider when using your Oculus VR headset:

#1 Stream TV, movies, and videos

Oculus Quest 2 headset supports movie platforms such as Netflix, YouTube, Amazon Prime, and Hulu. Most of these platforms also offer exclusive apps to provide viewers with the most visually appealing experience.

You can also use the Bigscreen app with your headset to simulate a virtual room and watch movies and play interactive games. All you need to do is install Bigscreen Remote Desktop on your PC, log in to the app, and run the Bigscreen on your Quest. You can also share your screen with other people for presentations and other productive purposes.

#2 Join Public Events

Looking for a brilliant idea for your next party? Why not bring people together to watch concerts, comedy shows, sporting events, and more? Powered by Meta, you can set up Venue on your Oculus Quest 2 headset to create interactive environments, or choose the solo mode and join exciting events on a virtual platform.

Facebook’s New Product Experimentation team launched Venue to offer users an interactive second-screen experience for live events. This app is especially great for teachers and students, journalists, business leaders, and remote employees who want to join an ongoing event from the comfort of their homes.

#3 Get Some Exercise

For a lot of people, video games are closely tied to a sedentary lifestyle. But that doesn’t always have to be the case. With virtual reality platforms and Quest 2 headsets, you have everything you need to engage in active exercise while playing games.

You can also use your device to grow your muscles, burn fat, and improve your cardiovascular system. Remember that you might have to make some adjustments to get your device set for a specific exercise plan. But once you make the adjustments, you’ll see that Quest 2 can be an excellent addition to your at-home gym routine.

#4 Find New Friends

We had so many lessons to learn from the pandemic. But the most important one was that nothing can stop us from making new friends and staying in touch with our family and loved ones. Virtual reality technology was certainly one of the essential factors that made social interaction more joyful during quarantine.

But today, even without social distancing, VR equipment offers unprecedented opportunities to stay in touch with friends, family, and colleagues. The truth is that VR will be an inevitable part of futuristic social interactions. So, we might as well prepare ourselves for this exciting future.

Oculus Quest 2: Is it still worth buying in 2023?

Oculus Quest 2: Is it still worth buying in 2023?

Photo by Andrea Piacquadio from Pexels

#5 Unleash Your Creativity

If you think VR is just about entertainment, you are Wrong! VR headsets and equipment are perfect choices for education and improving your creative skills. From drawing to painting, sketching, sculpting, you name it! VR has a solution for it!

VR art allows you to play around with shapes, colors, and limitless tools to improve your artistic instincts. Plus, you can visit museums, art galleries, and studios from your room and explore the details of each artwork at your own pace.

Bottom Line

Is Meta Quest 2 headset still worth it in 2023? Depends! If you are looking for a magnificent stand-alone VR headset with exceptional quality and astonishing performance, then Quest 2 is probably one of your best options. Plus, if you already have all the kits and accessories for Oculus Quest 1, you can save a lot on your new purchase.

There are a few downsides that you should also consider before buying this device. First, setting up the Quest 2 headset requires a Facebook account, which can be annoying for some people. In terms of battery life and graphics (compared to PCVR), Meta Quest 2 may not deliver the highest performance.

However, from a technical perspective, despite all the upcoming alternatives and a handful of performance-related problems, the Meta Quest 2 will continue to be a worthwhile choice in 2023. And don’t forget that Quest 3 is expected to be released in late 2023. So, stay tuned!

If you’re interested to know how virtual reality, tailored 3D virtual tours, and other customized business solutions can help your brand, make sure to check out our services. We offer a broad array of multi-media solutions to optimize your online exposure and ensure you can provide a satisfying experience for your customers.

Don’t hesitate any further! Contact us today.

 

How Technology is Shaking Up Commercial Real Estate

February 18, 2023 in Blog, Commercial Real Estate, Marketing

Ways Technology is Shaking Up Commercial Real Estate

Are you finding it difficult to keep up in the fast-paced commercial real estate industry? Want to stay ahead of the curve and competitive in this dynamic landscape? If so, check out the latest innovative technologies that are shaking up the industry and changing the way things are done.

New and exciting technologies, such as virtual and augmented reality, smart building solutions, and blockchain, offer tremendous benefits to those who adopt them. Imagine being able to effortlessly manage your properties, rent out units in a snap, and keep tenants satisfied, or reduce energy consumption and achieve other incredible benefits. The sky is the limit with these innovations!

In this blog article, we’ll discuss how technology is transforming the commercial real estate industry and how you can take advantage of these innovative tools to make your business more efficient. Let’s begin!

Photo by Gus Ruballo on Unsplash

Rise of PropTech

The term “PropTech” refers to a range of technologies and startups that are revolutionizing the real estate industry. PropTech companies use technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) to develop innovative solutions for investors, landlords, and tenants.

PropTech startups are developing tools that streamline property management, automate leasing processes, and improve tenant retention. PropTech startups also use data analytics to optimize building performance and reduce energy consumption. Some PropTech companies are even developing virtual and augmented reality tools to improve the rental experience for tenants.

The Internet of Things (IoT)

The Internet of Things (IoT) is a network of interconnected devices that can gather and share data. IoT can be used in commercial real estate to create smart buildings that monitor and control lighting, security, heating, and cooling systems. By integrating IoT devices, it is also possible to collect data on building usage, energy consumption, and occupancy that can be analyzed to optimize building performance and reduce costs.

Smart buildings are equipped with a variety of sensors, cameras and other IoT devices that collect and transmit data to a central platform. This info can then be used to identify areas where energy consumption can be minimized or to improve the overall tenant experience. For example, if a building is equipped with occupancy sensors, lighting and temperature can be automatically adjusted based on the number of people in a room, resulting in more efficient energy use.

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) algorithms are capable of analyzing vast amounts of data, including property listings, rental rates, and demographic trends, to identify patterns and make predictions. In the real estate industry, AI and ML are being utilized to automate many tasks that were traditionally performed by humans. Lease administration, rent collection, and maintenance requests are just a few examples of these tasks. By automating these processes, property management companies can improve efficiency and reduce errors.

For instance, AI-powered chatbots are being used to answer tenant inquiries and schedule maintenance requests automatically. This reduces the workload of property managers, allowing them to focus on more pressing matters. Moreover, AI and ML can help landlords and property managers gain insights into tenant behavior and preferences. By analyzing data on tenant interactions with buildings and services, property owners can develop a more personalized approach to tenant engagement, ultimately improving tenant retention.

Virtual and Augmented Reality

Virtual reality (VR) allows prospective tenants to take virtual tours of properties without leaving their homes or offices. This is especially useful for renters who are in other cities or countries.

Augmented reality (AR) is used to enhance the rental experience by overlaying digital information on top of the physical environment. For example, AR can be used to give tenants information about nearby amenities or show them what a room would look like with different furniture configurations.

Blockchain Technology

Blockchain technology is a digital ledger that provides a secure and transparent way to record transactions and store data. It has the potential to revolutionize the commercial real estate industry by enabling the creation of smart contracts that can automate the processes of buying, selling, and leasing real estate.

These smart contracts can be set up to be executed automatically based on specific terms, eliminating the need for intermediaries such as brokers and lawyers. By using blockchain technology, the commercial real estate market can become more reliable and transparent, reducing the risk of fraud and increasing trust between all parties involved in transactions.

Co-working and Flexible Space

Co-working and flexible spaces are becoming increasingly popular, and technology plays a significant role in their success. Co-working spaces are shared workspaces that offer a range of amenities, including high-speed Internet, printing services and meeting rooms. Flexible spaces are similar, but offer a wider range of lease options, from short-term to long-term.

Technology is used to make co-working and flexible spaces more convenient and user-friendly. For example, some co-working spaces use mobile apps that allow members to book meeting rooms, reserve workspaces, and even order coffee. Others use facial recognition technology to grant access to the building, making entry more seamless and secure.

Data Analytics and Predictive Analytics

Data analytics and predictive analytics are used to make better business decisions. Data analytics involves analyzing large amounts of data to identify trends, patterns, and insights. Predictive analytics goes a step further by using machine learning algorithms to make predictions about future trends and outcomes.

For example, investors can use data analytics to identify emerging markets and predict future demand for commercial real estate. Landlords can use data analytics to identify areas where rents can be adjusted and predict tenant turnover.

Green Building and Sustainability

Green building and sustainability are becoming increasingly important, and technology is playing a major role in making buildings more energy-efficient and environmentally friendly. Smart building technologies, such as IoT sensors and data analytics are being used to optimize energy use and reduce waste.

Commercial buildings are using renewable energy sources such as solar and wind power to decrease their dependence on fossil fuels. In addition, construction materials and design are being improved to minimize the environmental impact of new building construction.

Cybersecurity and Data Privacy

As technology becomes more integrated into commercial real estate, cybersecurity and data protection become increasingly important. Cyberattacks can have serious consequences, such as data breaches, financial losses and reputational damage.

Implementing stronger cybersecurity measures, such as multi-factor authentication, encryption, and firewalls is a good way to protect against cyber threats. Data privacy is also a growing concern, and companies are taking steps to ensure that personal data is protected and handled in accordance with data protection regulations.

In Summary

The world of commercial real estate is in the midst of a technological revolution that is changing the way properties are managed, advertised, and leased.

As the commercial real estate industry evolves, adopting innovative technologies has become essential for companies to stay ahead. By adopting new tools and methods, companies can simplify their processes, improve customer satisfaction and contribute to a greener environment.

Need more help? Contact us today so we can provide you with personalized advice based on your expectations and goals.

 

How to Market A Hotel

February 17, 2023 in Blog, Hotel, Marketing

How to Market a Hotel: Top 10 Tips for Promoting Your Brand

People either love hotels or hate them. Often these emotions come from a first encounter. But either way, at some point everyone has to spend a few days in a hotel. Most people look for a nice place that offers an affordable price, a great environment, ensured safety, helpful and knowledgeable staff, and so forth.

But here’s a fact about advertising: how you market a hotel is much more important than what you offer. In other words, the whole idea of marketing is enhancing the brand “image”. That said, we don’t encourage dishonesty or manipulation. You should always highlight your best strengths and try to attract customers by promoting values shared by the community.

Once we understand the core principle of marketing, the real challenge starts: how to market a hotel most effectively? Here, we’ll answer this question by exploring some of the most effective marketing strategies out there. No matter where you are or how big your hotel is, this guide will take your marketing game to a new level! Let’s begin:

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

#1 Create a User-Friendly Website

If you want to market a hotel, your first step is designing a structured, beautiful, and functional website with enhanced navigation and optimized user experience. If you want to market a hotel, you need your website to operate as the first line of communication between you and your prospective leads and take care of all online bookings and orders.

There is a good chance that your hotel includes a wide range of different facilities and VIP offers. With a quick search on a well-designed website, people can learn everything about your place. You can also add a chat box on the main page and let viewers share their thoughts, questions, or recommendations.

There are many other methods and tactics to improve your exposure on a business website. For instance, you can offer virtual tours that simulate an existing location, with a sequence of videos, still images, or 360-degree images. Our customized solutions incorporate multimedia elements such as sound effects, music, narration, text, and floor map.

By offering a virtual tour on your website, visitors can experience what it’s like to be in your hotel and will be encouraged to have first-hand experience. All you need is a professional team that understands your business needs and showcases your comfortable environment, equipment, and resources. Consult our team today and equip your website with a custom 3D virtual tour.

#2 Collect All the Relevant Information

More often than not, hotel owners are preoccupied with a lot of different tasks and responsibilities that they simply cannot find the time to collect data on their marketing performance. Without analyzing your campaigns, you are continuing your investment at the risk of making the same mistakes without understanding the reasons behind unfavorable results.

The good news is that we are living in an era where collecting actionable insights and gathering data on customers as well as your own marketing campaigns is very easy. Plus, data-driven marketing plans are the most efficient ways to maintain your edge over competitors.

From Google Analytics to website analytics, social media engagement rate, and other relevant KPIs, all can help you find the weaknesses and shortfalls in your marketing approach and find a timely response for them. Moreover, having a research-backed marketing strategy improves your operational flexibility and allows you to adjust your tactics according to a new situation.

#3 Define Your Value Proposition

With growing competition and mounting pressure to stay ahead of rivals, many business owners struggle to distinguish themselves from competitors. Competitive edge is not necessarily about having a facility in an enviable location or offering the most luxurious services. It’s about understanding what makes your offer unique.

Whether it’s comfort, easy access to historical landmarks, affordability, or else, your entire brand message should reflect that unique selling point. Keep in mind that value proposition is a way to attract customers. So, being unique isn’t enough. You must provide customers with something they value and consider useful.

Usually, it’s a combination of “little things” that creates a memorable experience for your guests. So, make sure everything is set in a way to deliver what you’ve promised. This way, they will have enough reasons to check in at your hotel the next time they are in town.

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

#4 Retarget! Remarket!

The importance of collecting relevant data on your online performance is partly because it allows you to retarget audiences who haven’t been successfully converted. A SaleCycle survey shows that the abandonment rate for booking hotels online is approximately 85 percent. In other words, 85% of visitors leave before completing their booking.

A high abandonment rate is not entirely a problem from your side. People get distracted and dissuaded for various reasons. They might suddenly receive a disturbing message while they are booking, or think they can get a better deal somewhere else. In any case, you can at least make sure they have all information they need to make the right decisions.

Moreover, when a lead doesn’t make it to the end of the sales funnel, it doesn’t mean your marketing mission is over. When you market a hotel, you have many different ways to remarket your facility and retarget similar audiences with a better offer. Remarketing helps businesses find their pain points from customers’ perspectives and deal with them as soon as possible.

Successful marketing and lowering the abandonment rate will improve your marketing efficiency, increase your sales, and indicates a thriving business. So, occasionally you can even add a little extra incentive for potential leads, encouraging them to book a room.

#5 Find the Right Audience

Most hotel owners can describe a typical guest. However, for some people, it’s hard to imagine how these similarities such as purchasing habits, online behavior, education, nationality, or other factors impact marketing. But every seasoned marketer would tell you that every little detail about customers can help build a more accurate brand promotion plan.

To have a better grasp of the demographics of your target audience, make sure to research your way into the market and learn everything about the people you attract to your business. This way, you will know their needs and preferences and you can provide them with a satisfying unforgettable experience.

People search differently, book differently, travel differently, and spend differently. Combining audience targeting tools and data analytics allows you to find the exact audience segment with the highest chances of conversion.

That said, this doesn’t mean you should find one audience segment and abandon others. Most hotels host a wide range of guests from different backgrounds and different income levels. The only purpose of audience segmentation is to understand how to target each group more efficiently.

#6 Start Influencer Marketing

Another excellent way to market a hotel is by using influencers to promote your facility. Influencers are a big part of today’s marketing since they enjoy a wide reach and can help you boost your engagement rate online. Moreover, influencers enjoy a supportive and active follower base that can potentially become your guests.

If you have just started to market a hotel, you don’t have to spend a fortune inviting the top 10 Hollywood actors. You can contact micro-influencers with a smaller follower base -between 1,000 and 100,000 followers and find a good way to promote your brand. The goal here is to expose your hospitality brand to your target audience and persuade customers to pick you.

Influencer marketing can be a cost-effective and powerful tool for increasing bookings and enhancing brand awareness. But you should do your share of research and make sure you find the right people whose follower base is interested in traveling to your destination and staying at your hotel. So, finding local influencers is not the smartest place to start!

#7 Encourage People to Book Directly

Direct booking is your golden ticket to saving money because you don’t have to share any portion of your profits with third parties as commissions on sales. By having a well-optimized website, or running 24/7 customer support service via phone calls or emails, you will increase the chances of getting more direct bookings.

One of the best ways to increase direct booking is by running a customer loyalty program. A loyalty program is a reward program similar to an airline’s mileage rewards program, offering benefits for guests who travel more frequently. The loyalty program is an excellent way to attract and retain guests by offering discounts, gifts, and other perks.

Another option is starting a referral program. The referral program incentivizes previous customers to recommend your hotel to their families, friends, and loved ones. Put simply, happy customers always bring you more customers!

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

#8 Find the Right Time for Marketing

While marketing can always bring you benefits, running a well-thought-out plan during peak booking seasons should always be on your schedule. If your hotel is close to a ski resort, or near the ocean, you already know when people are more likely to come and visit you. Pick an approximate timeline and start your marketing a few weeks ahead.

As a rule of thumb, your ad budget should be roughly proportionate to how much exposure you receive. If it’s a busy season, increase your budget. If things go quietly, you may be better off saving your money for now. Instead, you can improve other aspects of your business such as website design, brand awareness, etc.

Most advertising platforms like Facebook Ads, Google Ads, and YouTube Ads already have advanced scheduling capabilities. All you need is to find out when people typically book their trips and present your offer as early as possible.

#9 Run Digital Ads

Digital advertisement is used across all industries and in many different marketing campaigns for driving online traffic to clients’ websites and social media accounts. No one can deny how powerful digital ads are for expanding brands’ customer base and building awareness among prospective leads.

Studies indicate that worldwide digital advertising spending is expected to reach over $700 billion by 2025, meaning that digital advertising remains one of the effective methods for all hotels and resorts.

However, running a digital ad campaign should follow the same principles we mentioned above. Firstly, you need to have a clear set of SMART goals. Then you need to conduct regular keyword research and analyze your ad strategy to ensure you are making the right impression on the audience.

#10 Create a Social Media Strategy

Almost 60 percent of the world’s population uses social media! That will add up to billions of potential customers who might be interested in what you offer. Social media marketing offers an exceptional opportunity to communicate with different audience groups and convince them to come and check-in in at your hotel.

A robust social media presence establishes your brand name and boosts your business’s SEO score which will bring in more customers to your hotel. Moreover, establishing a strong social media presence can be the most cost-efficient part of your plan to market a hotel.

Notice that each platform has a different content requirement, different audience reach, and different ranking algorithms. For example, making Instagram reels is an excellent approach to get more eyes on your services on this platform and build brand awareness among potential leads.

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

Bottom Line

Crafting a well-designed plan is the stepping stone of any marketing campaign. If you want to market a hotel, start by writing down your objectives and prioritizing them based on importance and urgency. Only then, you can see what methods and tactics work best for you.

The above-mentioned strategies, while not an exhaustive list, are among the most effective tools and methods to help you build more awareness, grow your business, and increase your conversion rates.

Aside from using these strategies and devising a well-thought-out marketing plan, you also need to find a well-trained, professional team who can help you implement your ideas. And that’s exactly what we offer at Momentum 360.

One of the most effective ways to market a service business is offering a tailored education 3D virtual tour along with a broad array of multi-media solutions to optimize your online exposure. With Momentum 360, you can enjoy the exceptional quality of our services provided by a team of dedicated professionals. Don’t hesitate any further. Contact us today.

How to Market a Hotel: Top 10 Tips for Promoting Your Brand

People either love hotels or hate them. Often these emotions come from a first encounter. But either way, at some point everyone has to spend a few days in a hotel. Most people look for a nice place that offers an affordable price, a great environment, ensured safety, helpful and knowledgeable staff, and so forth.

But here’s a fact about advertising: how you market a hotel is much more important than what you offer. In other words, the whole idea of marketing is enhancing the brand “image”. That said, we don’t encourage dishonesty or manipulation. You should always highlight your best strengths and try to attract customers by promoting values shared by the community.

Once we understand the core principle of marketing, the real challenge starts: how to market a hotel most effectively? Here, we’ll answer this question by exploring some of the most effective marketing strategies out there. No matter where you are or how big your hotel is, this guide will take your marketing game to a new level! Let’s begin:

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

#1 Create a User-Friendly Website

If you want to market a hotel, your first step is designing a structured, beautiful, and functional website with enhanced navigation and optimized user experience. If you want to market a hotel, you need your website to operate as the first line of communication between you and your prospective leads and take care of all online bookings and orders.

There is a good chance that your hotel includes a wide range of different facilities and VIP offers. With a quick search on a well-designed website, people can learn everything about your place. You can also add a chat box on the main page and let viewers share their thoughts, questions, or recommendations.

There are many other methods and tactics to improve your exposure on a business website. For instance, you can offer virtual tours that simulate an existing location, with a sequence of videos, still images, or 360-degree images. Our customized solutions incorporate multimedia elements such as sound effects, music, narration, text, and floor map.

By offering a virtual tour on your website, visitors can experience what it’s like to be in your hotel and will be encouraged to have first-hand experience. All you need is a professional team that understands your business needs and showcases your comfortable environment, equipment, and resources. Consult our team today and equip your website with a custom 3D virtual tour.

#2 Collect All the Relevant Information

More often than not, hotel owners are preoccupied with a lot of different tasks and responsibilities that they simply cannot find the time to collect data on their marketing performance. Without analyzing your campaigns, you are continuing your investment at the risk of making the same mistakes without understanding the reasons behind unfavorable results.

The good news is that we are living in an era where collecting actionable insights and gathering data on customers as well as your own marketing campaigns is very easy. Plus, data-driven marketing plans are the most efficient ways to maintain your edge over competitors.

From Google Analytics to website analytics, social media engagement rate, and other relevant KPIs, all can help you find the weaknesses and shortfalls in your marketing approach and find a timely response for them. Moreover, having a research-backed marketing strategy improves your operational flexibility and allows you to adjust your tactics according to a new situation.

#3 Define Your Value Proposition

With growing competition and mounting pressure to stay ahead of rivals, many business owners struggle to distinguish themselves from competitors. Competitive edge is not necessarily about having a facility in an enviable location or offering the most luxurious services. It’s about understanding what makes your offer unique.

Whether it’s comfort, easy access to historical landmarks, affordability, or else, your entire brand message should reflect that unique selling point. Keep in mind that value proposition is a way to attract customers. So, being unique isn’t enough. You must provide customers with something they value and consider useful.

Usually, it’s a combination of “little things” that creates a memorable experience for your guests. So, make sure everything is set in a way to deliver what you’ve promised. This way, they will have enough reasons to check in at your hotel the next time they are in town.

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

#4 Retarget! Remarket!

The importance of collecting relevant data on your online performance is partly because it allows you to retarget audiences who haven’t been successfully converted. A SaleCycle survey shows that the abandonment rate for booking hotels online is approximately 85 percent. In other words, 85% of visitors leave before completing their booking.

A high abandonment rate is not entirely a problem from your side. People get distracted and dissuaded for various reasons. They might suddenly receive a disturbing message while they are booking, or think they can get a better deal somewhere else. In any case, you can at least make sure they have all information they need to make the right decisions.

Moreover, when a lead doesn’t make it to the end of the sales funnel, it doesn’t mean your marketing mission is over. When you market a hotel, you have many different ways to remarket your facility and retarget similar audiences with a better offer. Remarketing helps businesses find their pain points from customers’ perspectives and deal with them as soon as possible.

Successful marketing and lowering the abandonment rate will improve your marketing efficiency, increase your sales, and indicates a thriving business. So, occasionally you can even add a little extra incentive for potential leads, encouraging them to book a room.

#5 Find the Right Audience

Most hotel owners can describe a typical guest. However, for some people, it’s hard to imagine how these similarities such as purchasing habits, online behavior, education, nationality, or other factors impact marketing. But every seasoned marketer would tell you that every little detail about customers can help build a more accurate brand promotion plan.

To have a better grasp of the demographics of your target audience, make sure to research your way into the market and learn everything about the people you attract to your business. This way, you will know their needs and preferences and you can provide them with a satisfying unforgettable experience.

People search differently, book differently, travel differently, and spend differently. Combining audience targeting tools and data analytics allows you to find the exact audience segment with the highest chances of conversion.

That said, this doesn’t mean you should find one audience segment and abandon others. Most hotels host a wide range of guests from different backgrounds and different income levels. The only purpose of audience segmentation is to understand how to target each group more efficiently.

#6 Start Influencer Marketing

Another excellent way to market a hotel is by using influencers to promote your facility. Influencers are a big part of today’s marketing since they enjoy a wide reach and can help you boost your engagement rate online. Moreover, influencers enjoy a supportive and active follower base that can potentially become your guests.

If you have just started to market a hotel, you don’t have to spend a fortune inviting the top 10 Hollywood actors. You can contact micro-influencers with a smaller follower base -between 1,000 and 100,000 followers and find a good way to promote your brand. The goal here is to expose your hospitality brand to your target audience and persuade customers to pick you.

Influencer marketing can be a cost-effective and powerful tool for increasing bookings and enhancing brand awareness. But you should do your share of research and make sure you find the right people whose follower base is interested in traveling to your destination and staying at your hotel. So, finding local influencers is not the smartest place to start!

#7 Encourage People to Book Directly

Direct booking is your golden ticket to saving money because you don’t have to share any portion of your profits with third parties as commissions on sales. By having a well-optimized website, or running 24/7 customer support service via phone calls or emails, you will increase the chances of getting more direct bookings.

One of the best ways to increase direct booking is by running a customer loyalty program. A loyalty program is a reward program similar to an airline’s mileage rewards program, offering benefits for guests who travel more frequently. The loyalty program is an excellent way to attract and retain guests by offering discounts, gifts, and other perks.

Another option is starting a referral program. The referral program incentivizes previous customers to recommend your hotel to their families, friends, and loved ones. Put simply, happy customers always bring you more customers!

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

#8 Find the Right Time for Marketing

While marketing can always bring you benefits, running a well-thought-out plan during peak booking seasons should always be on your schedule. If your hotel is close to a ski resort, or near the ocean, you already know when people are more likely to come and visit you. Pick an approximate timeline and start your marketing a few weeks ahead.

As a rule of thumb, your ad budget should be roughly proportionate to how much exposure you receive. If it’s a busy season, increase your budget. If things go quietly, you may be better off saving your money for now. Instead, you can improve other aspects of your business such as website design, brand awareness, etc.

Most advertising platforms like Facebook Ads, Google Ads, and YouTube Ads already have advanced scheduling capabilities. All you need is to find out when people typically book their trips and present your offer as early as possible.

#9 Run Digital Ads

Digital advertisement is used across all industries and in many different marketing campaigns for driving online traffic to clients’ websites and social media accounts. No one can deny how powerful digital ads are for expanding brands’ customer base and building awareness among prospective leads.

Studies indicate that worldwide digital advertising spending is expected to reach over $700 billion by 2025, meaning that digital advertising remains one of the effective methods for all hotels and resorts.

However, running a digital ad campaign should follow the same principles we mentioned above. Firstly, you need to have a clear set of SMART goals. Then you need to conduct regular keyword research and analyze your ad strategy to ensure you are making the right impression on the audience.

#10 Create a Social Media Strategy

Almost 60 percent of the world’s population uses social media! That will add up to billions of potential customers who might be interested in what you offer. Social media marketing offers an exceptional opportunity to communicate with different audience groups and convince them to come and check-in in at your hotel.

A robust social media presence establishes your brand name and boosts your business’s SEO score which will bring in more customers to your hotel. Moreover, establishing a strong social media presence can be the most cost-efficient part of your plan to market a hotel.

Notice that each platform has a different content requirement, different audience reach, and different ranking algorithms. For example, making Instagram reels is an excellent approach to get more eyes on your services on this platform and build brand awareness among potential leads.

How to Market a Hotel

How to Market a Hotel

Photo by Pixabay from Pexels

Bottom Line

Crafting a well-designed plan is the stepping stone of any marketing campaign. If you want to market a hotel, start by writing down your objectives and prioritizing them based on importance and urgency. Only then, you can see what methods and tactics work best for you.

The above-mentioned strategies, while not an exhaustive list, are among the most effective tools and methods to help you build more awareness, grow your business, and increase your conversion rates.

Aside from using these strategies and devising a well-thought-out marketing plan, you also need to find a well-trained, professional team who can help you implement your ideas. And that’s exactly what we offer at Momentum 360.

One of the most effective ways to market a service business is offering a tailored education 3D virtual tour along with a broad array of multi-media solutions to optimize your online exposure. With Momentum 360, you can enjoy the exceptional quality of our services provided by a team of dedicated professionals. Don’t hesitate any further. Contact us today.