Luxury Real Estate Marketing Company

June 3, 2022 in Blog, Content Marketing, Real Estate

 

Luxury Real Estate Marketing Company

Important marketing ideas for a luxury real estate marketing company

You may be aware that digital marketing changes every year, and the methods and techniques for promoting companies also change. So, it is important to adapt to these changes and use new strategy in order to stay competitive. It is important to look for a luxury real estate marketing company to market a different strategy. Luxury and premium category projects in the real estate industry demand certain unique techniques to distinguish. Because the real estate industry is largely managed, you can easily increase your brand’s reach and exposure by adding effective and current marketing methods into your strategy. The ideas will help you in learning about some amazing luxury real estate marketing ideas and strategies that will help you take your business to the next level. Here are some of the most effective luxury real estate marketing ideas to use in your campaign:

Identify and understand your target market

There are numerous factors to consider when analyzing your target market, ranging from which media channel they prefer, what magazines they read, what marketing messages they respond to, and their expectations of your product. The few things you need to watch out for are:

  • Younger buyers have considerably different demands and expectations than older affluent consumers.
  • Buyers from other countries are not the same as those from the current one. First-time purchasers may have different perspectives than seasoned buyers. Thus, cultural and language concerns must be considered and catered to.
  • From one group to the next, decision-makers will change. Some buyers work closely with their lawyer or accountant, while others go it alone.

Building your understanding of your target market is a continuous process that should begin far before your sales launch and continue to be adjusted as you progress through the sales cycle.

Create a website

In the recent trend, most people use the internet to search for products and services before purchasing. Creating a website for your real estate business can demonstrate what you have to offer to potential clients. You can also include listings on your website and update it regularly to keep visitors returning while searching for real estate. In addition, you can also add a few unique things to your website to make it stand out. Consider this mortgage calculator and other simple value additions for visitors.

Luxury Blog

Blogs are more information-based and can provide an overview of the current market situation. You can also write about individual houses you are selling, which gives a more casual view of luxury homes and is more genuine, making it more approachable to a wider audience.

You can take advantage of blogs. Luxury blogs can be used to increase the number of clicks on your website and increase the visibility of your real estate brand. You will attract more clients who can relate to you and respect what you are doing if you have a blog that reflects your personality. You can utilize blogs to boost your audience’s reliability and keep them light while exhibiting your personality and points of view.

Whitepapers and E-Books

Whitepapers and e-books can help you take your content to the next level by providing something unique to your audience. Whitepapers can help customers make accurate decisions. It is a way for you to send customers relevant information while generating leads. E-books can also help in the buying process.

Potential purchasers can use both mediums to help make decisions and evaluate their purchasing process. Because knowledgeable individuals in your field will edit whitepapers and e-books, they can boost your credibility.

Send personalized postcards for the season

Postcards are a great way to stay in touch with customers throughout the holidays. In contrast to internet marketing, direct mail is a more physical form of communication. Customers are more likely to take action if they see a postcard around the house more frequently. As a result, postcard marketing is twice as effective as digital marketing, with a conversion rate of 5.7 per cent. Direct mail is another low-cost real estate marketing technique. A luxury real estate marketing company will issue personalized holiday postcards.

Business Cards

You can try a well-made business card with a unique design because it will help your company stand out from the competitors. The business card should look professional and modern, reflecting the brand’s values and innovation because it represents both the agent and the company. This is also a good straightway to boost your business.

If you want to maintain consistency, use the same logo, font style, and theme colours. It would be excellent if these statistics could be linked to the marketing materials. When potential buyers see the brand and its colours, they are more likely to feel confident. They will remember your company and a certain real estate agent.

Share property video tours

Real estate marketers should include video content in their marketing strategies, as it is one of the most powerful marketing techniques. According to current statistics and expert predictions, video consumption has shifted dramatically over the years and will continue to use it in the future. Because of the popular usage of video by internet users, real estate marketers have a great opportunity to provide a full property tour video.

The property tour video should cover everything from the unit’s interior to the views and location. You can also highlight how the project’s luxurious and necessary facilities would improve the client’s lifestyle.

Use email marketing campaigns

You may build a way to collect email addresses and promote to those individuals by using a popular email marketing system and installing Lead Pages. Lead Pages allows you to create compelling landing pages so that you may collect email addresses to promote to afterwards.

Although it may appear confusing at first, email marketing is definitely the most profitable. Money is certainly on the list, but it must be done correctly, and the right people must first be attracted. Use your email marketing to add a lot of value over time consistently, and you will see how quickly the results rise.

Approach local radio and television stations

The real estate market is constantly covered by local radio and television media. Why not contact them and express your thoughts on the air? This does not require the use of a high-priced marketing firm. Using the internet, you may easily find nearby radio and television stations.

Send a letter or an email to the stations you frequently listen to. You may send them a video of yourself talking about real estate and presenting them with your ideas. It may be straightforward, but if you can get the attention of the proper reporters, it will be well worth it. Using a system, you can also identify yourself as a source in the real world.

Methods of marketing a luxury property

Luxury homes are not advertised in the same manner that ordinary homes are. Put it another way that you won’t just put a photo of your house on your realtor’s website and in the local real estate journal. Your home must be advertised to a very specific audience.

A seasoned luxury real estate marketing company will know where to promote your listing so that the correct people notice it. They can also employ marketing strategies not generally used to sell a standard home. They can create a professional video showing all your home’s features inside and outside. This video will highlight all of your home’s excellent features. It will be more appealing to potential customers as a result of this.

Event Hosting 

You can go the additional mile and host an event to achieve success and specific targets in your marketing strategy and gain extra popularity for your luxury projects. Although the approach of hosting an event is not new to the real estate industry, just a few marketers use it.

You can host an event with a theme, such as an art show, and a social reason, such as helping underprivileged people. You could get genuine consumers and bookings for your project at this event. You should use this excellent method while marketing your luxury real estate property.

Hire a professional copywriter

Why would not you employ a professional copywriter with experience in real estate or luxury house marketing? You hire a professional photographer, videographer, and stager, so why wouldn’t you hire a professional copywriter with experience in real estate or luxury home marketing? Copywriters are trained to write in a way that stimulates the proper emotion and provides soothing explanations, understanding the psychology of decision-making. They also have a broad and deep understanding of English, allowing them to turn even the most boring listing into an exciting story about the ideal property. A professional copywriter would write to your target customer as if they were talking with them directly.

Leverage traditional advertising media

While the real estate industry has not been exempt from the digital transition, some old-school marketing methods can still be useful in a real estate marketing strategy. For example, print advertisements and billboards can substantially boost real estate agent’s marketing efforts.

Partner with local businesses

Use your local connections to advertise listings and invite them to an open house event by partnering with clothing boutiques, home decor showrooms, and coffee cafes. Set up pop-up stores in different parts of the house as a novel method to encourage people to come to your open house. This enables potential buyers to look around each space, and you may work with local companies to determine what kind of discounts you can provide.

Property listing is a must

Property has become a vital marketing technique and an effective approach to attract potential clients in the real estate business. It is important to list your property on various reputable real estate platforms to ensure you do not lose out on any genuine and interested buyers.

Because people prefer more content and specifics when searching for real estate, including high-quality photographs, videos, and a lengthy description in a listing can result in more enquiries and leads.

Newspaper Listing

Although a lot of advertising is going digital, newspapers is still a great way to advertise your luxury real estate listings. You might be surprised to learn that some people still prefer to have their newspapers brought to their homes and read them while drinking coffee.

If you consider placing an ad in the newspaper, a full-page double spread is eye-catching and will attract readers’ attention. Coloured photos are preferred, but if you must use black and white photos, make sure they are of the best quality, clear, and crisp.

Create eye-catching infographics

Most of the people love visuals, which is why infographics have become so popular. Infographics are an excellent method to present essential data and statistics in a visually appealing style that people like browsing and sharing on social media.

Infographics like three primary reasons why real estate agents are better than for sale by owner illustrate why individuals should hire a real estate agent instead of trying to sell their homes independently. You can use infographics for your luxury real estate marketing company in your own blog posts.

Build a System for Referrals

Creating a referral system is one approach to boosting your online real estate marketing efforts. You could incorporate this into your email signature to make it more passive rather than active, but it does not hurt to just ask for a referral at first. After a few successful transactions, network with your consumers and ask them to suggest you to their friends.

You may also consider offering something in exchange for referrals. It may be a gift card, a home depot gift card, and something completely different. Whatever it is, you can come up with a unique method to pitch it to your customers and then make sure you treat everyone equally.

Final Thoughts

All of the above luxury real estate marketing ideas have been proven to help you promote your real estate business. Also, many successful real estate marketers have followed similar methods and adapted to market change and trends. Knowing about marketing campaigns, digital platforms, and tools is useful, but employing a real estate marketing company to handle all of your digital marketing needs is much better.

Real Estate Photography Service Near Me

April 11, 2022 in Photography, Real Estate

Real Estate Photography Service Near Me | Why Matterport?

Veteran real estate agents know that having detailed and informative pictures of their property listing is the key to attracting potential buyers. However, in a hot and competitive market, that’s not always enough to make their listing stand out amongst the crowd. When this happens, Matterport Real Estate Tours has got your back with the perfect solution. Our real estate photography service offers the best and most comprehensive virtual tours in your area.

What Is a Virtual Tour?

A virtual tour is a digital replica of a physical place. As one to one replicas of the space they’re modeled after, virtual tours present an immersive and realistic way to interact with a property.

Ok, but do you really NEED to offer this?

Yes, changing industry standards are prompting marketers, realtors, and homeowners to swap static 2D images for more dynamic and visually appealing 3D models. This is because easy access to 3D and 360 degree camera technology has driven innovation among competitors. In a booming housing market, static images which were once an industry standard, are quickly becoming obsolete. And for good reason. Virtual tour technology allows sellers to present an immersive, interactive, and realistic representation of their home. Proven to provide a noticeable uptick in traffic and leads, virtual house tours are now the go to strategy for real-estate listings.

Why Matterport Real Estate Tours?

Matterport Real Estate Tours offers the most complete and extensive virtual tour service on the market. Our team of experienced photographers will leave no room unturned as they completely map every nook and cranny of your listing. In addition, using Matterport’s AI powered software, we will have your virtual tour processed and ready less than 24 hours after we scan your property. It can be shared, downloaded, uploaded, and viewed on dozens of the most popular real estate platforms.

If you’re interested in how this process works, check out our guide on how to make a virtual tour in 4 easy steps.

And to view some of the tours we’ve completed for customers, check out our portfolio.

But back to the point, a Matterport virtual tour offers a unique opportunity for prospective buyers to virtually interact with a listing they are interested in. Given that more than half of home buyers start their search online, it is essential for a property to stand out in this digital space. This is because, with thousands of properties to look through, buyers will gravitate towards listings that are detailed and easy to digest.

An immersive Matterport virtual tour is the most effective way for a listing to be both of these things. Providing a complete, realistic, and undoctored view of a property that static images can’t, a 3D home tour is the best way to engage prospective buyers with a property. While the stunning detail gives an accurate reflection of all the property’s features, it can also help the buyer envision themselves in their new home. This is important because establishing a real and emotional connection to a house is what makes it a home.

Matterport virtual tours also help answer a ton of questions buyers might have about the property. They want to know what the bathrooms look like, what the bedrooms look like, how big the kitchen is, the finish the floors have, and so on. With buyers having specific questions that can’t be answered with a few static images, it’s important for them to get answers promptly and efficiently. With all relevant and important information right in front of them, it will be much easier for buyers to decide if they want to pursue a property further.

Virtual Tours Have Proven Results

Look at these statistics taken from Matterport’s website:

  • Agents get 403% more leads from real estate listings with dynamic visual content.
  • Virtual Tours get clicked on 40% more than listings without virtual tours.
  • Properties featured with a virtual tour get 95% more phone inquiries.
  • Virtual Tours generate 49% more qualified leads.

The numbers make it clear. Having a virtual tour is the most effective way to engage clients with your property.

But there are other, more tangible, benefits as well. This is especially true as we try to curb the raging COVID-19 pandemic. As the entire world goes virtual in an effort to mitigate the virus, a virtual home tour presents agents and sellers with a covid-safe way to show off their house. Not only is this safer, but the reduced foot traffic frees up time that would otherwise be spent staging the property. This is particularly helpful because it reduces the chance that an uninterested client, with no intention of making a purchase, will request a tour. As realtors are often busy people, this allows them to maximize leads and show clients more relevant properties.

There is also an added degree of professionalism to properties that feature a virtual home tour. A Matterport 3D model infuses your listing with a cohesive, innovative, and more complete look that is sure to catch the eye of potential applicants. As a realtor or property owner, this demonstrates that you are willing to go the extra mile to present an optimal buying experience.

Schedule the Top Real Estate Photography Service Today!

A Matterport virtual house tour provides an all-encompassing experience that is necessary in today’s market. So what are you waiting for? Schedule yours today!

Check out some of our clients testimonials. They stand by the service we provide.

If you’re interested in taking your property listing to the next level don’t hesitate to contact us. We can help you get the edge on your competitors with our professional grade virtual tours. With proven results and an excellent track record, we ensure ultimate satisfaction for all of our customers. Call us to book your appointment with the top real estate photography service near you. If you’re interested in learning more, check out our services page.

 

 

Virtual Staging And Property Marketing

February 4, 2022 in Blog, Education, Photography, Real Estate, Software, Virtual Tours

What is Virtual Staging?

Selling a home, or selling the potential of a space, do you need virtual staging? Maybe you do not want to schlep in a bunch of furniture, to use outdated pieces of furniture. Maybe you just want to save the time, and don’t want the hassle and the problems of dealing with it. Not when there are other options available that do not come with the same headaches and complications. Virtual staging is a quick, cost effective, and pointed way of properly staging a home, so it can look its very best to potential buyers.

Virtual staging, regardless of if it’s being used on still two-dimensional images or 360-degree panoramic images, is the process of using computer image editing software. The photographer will place various pieces of furniture or other structural fixes into the space. While I can take an hour or so to haul the furniture into a room, set it up and clean up so that it is finally ready for viewing. This same process is completed virtually in relatively the same amount of time. This leads with a few notable benefits that do not come with physical staging.

Next steps

I’m going to be talking about virtual staging, and how it can be used by real estate agents and property marketers to greatly increase the engagement. A potential buyer has with the space, and how we can shape their thoughts, feelings, and emotions about an area.

Will be covering some of the core aspects of property marketing, as well as why one should consider. Also, about what types of properties can be virtually staged, and what types of virtual staging are even possible. We are going to touch base on how to prepare for virtual staging including day of preparations. We’ll also talk a little bit about the post-production. The behind the scenes of what makes it work. Lastly we will also talk about how to implement virtually staged assets. So you’re able to utilize them to the best possible outcome.
Before and After of Virtual Staging

Property Marketing 101

In 2022, the housing market will be in a very odd and weird head space. Some call it imbalanced, some call it the new reality. It’s hard to ignore that coming out of 2021, house would sell over asking with poorly taken cell phone pictures. That there are realities to human buying and spending habit psychology that simply cannot be ignored.

Is it possible to still sell a house with just cell phone pictures? Technically, yes of course it is. Is it possible to sell that same house over asking with those pictures in this market? Likely so. Does that mean that this is the best possible solution when you do finally get a listing in your hands that you’re able to sell? Absolutely not.

Expectations

Your clients are going to come to you with the expectation that you can sell in a few days. It’s your job as the real estate agent, as the professional in the room to emphasize to them. That if you just spend a few more days, if you put away the cell phone and utilize regular channels of property marketing, that you are going to see the house sell quickly relative to historical timelines. But you’re also going to see and even further still increase in offers over asking.

And hey, who doesn’t like more money? It really is important to stress and utilize to the seller that sourcing and implementing virtual staging assets can be a critical step in really filling out a listing.

Allow you imagination to stage the room with virtual staging.
Why Should I Virtually Stage?

Virtual staging can cover a lot of headaches that might otherwise present themselves when it comes to marketing a property. Let us say for example there is a small issue somewhere on the property that will be fixed after the photographer leaves. This can be anything from a blemish on a wall to a scratch on a floor.

A good real estate content photographer is going to be able to utilize this asset to take care of minor details for you. While it is important to keep in mind that we must not misrepresent how the property or its surrounding areas look. It is within our ability to, say for example, make the grass look a little brighter during the colder months. It’s also possible for us to implement things like sunset scenes in the background for exterior photos. If kitchen appliances or other fixtures are not being sold with the house, those can be removed. This helps to ease any miscommunication and overall increases the experience of the potential buyer looking over the seller’s assets.

What Types Of Properties Can Be Virtually Staged?

It’s important to disregard any pre-existing assumptions you had about which properties can and which properties cannot be done. It’s important to keep in mind that with the advent of technology as it is today, things that were previously outside the reach of traditional home sales are now applicable, if not soon to be standard practice for all listings.

Let’s go into some examples. virtual tours for example used to be exclusively for seven-figure listings, now virtual tours are commonplace in everything from Airbnb rentals to condo sales. When virtual tours were first released there was a large attitude in the real estate industry. A potential buyer would need strict supervision by the agent in order to walk through the property appropriately. This removed the agency from a lot of buyers themselves. and gave the wrong type of feel and didn’t utilize the ability of a virtual tour to sell a listing itself.

Spotting Staging

Likewise, we find similar attitudes about staging. When it’s done properly is extremely difficult to tell from furniture that has placed into the space itself. In fact, most seasoned real estate agents are able to pick out virtual staging in just a few seconds. But this should not be taken as an indicator that the virtual staging itself is no good. It’s important to remember that virtual staging is used for the consumer of the photos. In these scenarios the virtual staging looks real and it helps impart a sense of place and belonging. They provides context, looking at different spaces.

The key to a good sale, is good virtual staging.
Types Of Virtual Staging

A very broad overview will suggest that there are actually five different types of virtual staging that can be employed by a photographer or a real estate agent to help sell a space. They are interior virtual staging, exterior staging, virtual tour staging, drone virtual staging, and lastly repair virtual staging. We are going to touch base on each one, and how virtual staging can apply.

Interior staging is easily the biggest and most common type of virtual staging experienced out in the wild. Interior virtual staging is anything from covering up old furniture with new furniture. As well as putting new furniture into empty spaces. This is easily the most cost-saving type of virtual staging, and also the easiest to implement. This is because we’re not really covering anything up per se, it’s more just filling out a room and implementing a vibe.

Other Methods And Applications

Exterior virtual staging is remarkably similar to Interior virtual staging. Exterior can focuses on fixing and adjusting different aspects of the outside of a listing in order to increase overall curb appeal, or to implement soon-to-be made changes. They can also be used to highlight different ideas and aspects of a listing that might be popular or attractive to potential buyers.

Virtual tour virtual staging is a complex yet rewarding methodology of staging a home for sale. Tour staging is something that needs to be undertaken by professionals with true experience production, for one large glaring reason. The real estate agent is going to want the virtual staging done in still images and, in other areas of the house, to be identical to the virtual staging done in the virtual tour.

This is vital because it will allow the potential buyer to help and maintain that established familiarity with the space, which is ultimately the point of a virtual tour to begin with. Staging a virtual tour is easily the most rewarding type of virtual staging, because it really allows a full and defined idea to be put onto a space allowing a true and wholesome image to be utilized.

Other Extensions

Fourth in line we have drone virtual staging. Drone virtual staging is largely applicable only to drone still images or 360-degree panoramic images that have been captured by drone. drone virtual staging is fantastic for removing any sort of blight that might be around your listing that you may want to remove. This can be anything from Landscaping operations, construction Crews, other inconvenient artifacts that may have been in the way during the time of shoot – such as garbage trucks or mail trucks.

Drone is also a very popular place to add Twilight backgrounds to photos. This can be a very attractive and very fetching way of initially gaining attention to a listing. A classic shot, using Twilight virtual tour staging in drone photography is without a doubt the best way to generate the first picture that should be used on any home listing.

Lastly we have virtual staging for repairing and maintaining different spaces. This is largely applicable to listings that are for rent say for example through Airbnb. There are rules and regulations regarding misrepresentation in the marketing of real estate. Using virtual staging to repair different assets can be tricky and should be used very judiciously. It should never be used to mislead a potential buyer as to what the reality of the listing is.

But there are some great opportunities for repairing solutions that make it important to note for anyone considering utilizing these methods to increase the attractiveness of their listing. The best example likely in this category would be to remove pieces of furniture such as washers and dryers or refrigerators that are not included in the sale of the listing.

When trusted to a professional, it won't be noticeable at all.
Get Virtual Staging

Virtual staging is offered like any other service from a reputable property content marketing agency. while it’s always a good idea to let your agency know ahead of time if you’re considering virtual staging or not even if you’re not one hundred percent certain that it’ll be an option you utilize. While there are no major differences between capturing a home that will use it and capturing a home that will not use it. It’s always important to communicate with your photographer about your needs and wishes for your listing. Preparing for staging can be as easy as leaving things exactly where they are! The beauty of using virtual staging is that we are able to use software programs like Photoshop. This gives us a lot of Liberty and freedom in removing and taking away certain items.

An Example At Hand

This is not an ultimate fix for problems that might exist in a listing. For example, I am were taking a picture of a kid’s playroom. The playroom itself would need to be moderately cleaned up, or at the very least toys picked up off the floor. Every artifact that needs to be either removed or added takes time and will dramatically affect the cost. The difference between a $50 cost to Stage a photo and a $100 cost to Stage is simple. Often as little as running the vacuum through a space or and spending 5 minutes tidying can help. Loose items on countertops and arranging things so they are as neat and organized as they can possibly be.

A Conclusion On Virtual Staging

Now it looks better or: How I learned to stop worrying and love virtual staging. While it is a funny joke it is true, a lot of people are put off by the idea of doing this! It is a cost-effective meaningful way of increasing awareness in a space. And helping to implore a sense of belonging and relevancy to any potential buyer who is looking at your listing. Staging is cost-effective and reliable, and the deploying is easy. virtual staging is increasing every month. Even if you think you have a relatively comprehensive understanding of how your local content marketing provider is producing content, It’s always important to check back in and see what’s available these days. You will be pleasantly surprised at what you find. word image

Professional Photographer Near Me

October 22, 2021 in Blog, Real Estate, Virtual Tours

Professional Photographer Near Me

Weddings, birthdays, graduation, baptism, bridal shower, prenup, kiddie parties, business opening and other momentous events in your lives need to be captured. Photography has been one of our creative ways in capturing great moments in our lives. Some of these moments are so rare and are true once in a lifetime experiences which need to be seized. As they say, photos are captured moments and frozen time. As some of these opportunities are rare, it is equally important to get professional photographers to work with. Otherwise, you will end up with either blurred, out of focus and pixelated photos. Instead of you jumping off with joy seeing your moments frozen in time, you can end up disappointed and frustrated. This is what we do not want happening to you or anyone else.

If you are in search of a professional photographer or a team of photographers to work with me. Give us a call right now! We have worked with clients across a variety of industries and on different occasions. We are proud to say that we have a history of great working relationships with clients we have provided our service with. We all know the impact of capturing milestones and lifetime journeys through eye-catching, high-definition shots.

Professional Photographer Near Me

Professional Photographer Near Me

Image Source: Virtual Momentum Tours’s Website

Virtual Momentum Tours provide photography services not only for still images but for 360° high definition photography. Although we are known in the field of real estate photography, both residential and commercial. We also cater to other photography requirements such as weddings, parties, and meetings, car shows and other events. We do not only invest in upscaling our equipment but we are a firm believer of better capacitating our team to polish their skills. In terms of equipment, we have already invested in top of the line gadgets and equipment for HDR photography and HD 360° shots. We are also using the latest drone equipment for our aerial shots. We also recently bought some camera lenses to make sure that the lines and depth of field are captured in high definition. In terms of capacity-building, our team of photographers has been attending trainings in the area to further enhance their skill. Momentum Virtual Tour understands that in order for us to stay on top of our game, our photographers need to further improve their skills. Our company sees the importance of investing both on human resources and in the equipment to be used. We know that these occasions are special for our clients and we only want the best for them. You can check our portfolio to see the quality of work that we can deliver. It is also advisable to read our reviews or better yet give us a call to better discuss your requirements.

Now if you are still looking for other photographers near your area, you can always rely on a quick online research. There are plenty of websites out there which provide a comprehensive list of all the photographers in a certain location . The great thing about this site is that you can see the photographers portfolio, their location, the kind of photography service they provide and even their service fee (in some cases).

Here are some websites which provide you with a list of photographers you can choose from.

  1. Photodoto.com
Professional Photographer Near Me

Professional Photographer Near Me

Image Source: Photodoto’s Website

Website: https://photodoto.com/

This website is created for beginners and professional photographers. You can check out the list of photographers they have gathered. It also has a photo library tab and a selection of photography ebooks which you can purchase. You can also check their lightroom presets or read through the articles which details out key information related to photography such as understanding photography, learning about exposure, lighting, and compositions, what kinds of camera to purchase, the best post processing steps, tips and tricks, where to get photography inspirations and even how to capture great images using your iphone.

  1. Photographer.org
Professional Photographer Near Me

Professional Photographer Near Me

Image Source: Photographer.org’s Website

Website: https://www.photographer.org/

This website is another go to should you be looking for professional photographers for your events. To make sure that you can access all the information from their website, simply create an account by signing up. In the search bar, choose what type of photographer you are looking for and from what area. Getting a photographer requires three simple steps: Fill out the search bar; Connect with the photographer that you want either online or via call and third, hire his/her service. You can choose from different types of photographers such as aerial, editorial, child, travel, sports, pets, maternity, landscape and many more. You can also check for photographers via local, regional or international areas.

  1. Professional Photographers of America (PPA)

Image Source: Professional Photographers of America’s Website

Website: https://www.ppa.com/

This website is a community of photographers pooled into this comprehensive photography site. Whether you are just new into photography or have years of experience in the industry, this website can provide you with guidance in terms of education, training and other photography-related resources. You can sign up and join this community to start building your network of passionate photographers. This is a non-profit organization and an excellent site for searching photographers either through their specialties, location and by photographer and studio’s name. You can also filter the search by choosing only those who are certified professional photographers, certified drone photographers or those photographers for images only. As for the specialities, there is a vast selection you can choose from. They have people for newborn, fine art, tween, equestrian, school portrait, photo restoration and many more.

  1. Flytographer.com
Professional Photographer Near Me

Professional Photographer Near Me

Image Source: Flytographer’s Website

Website: https://www.flytographer.com/

If you are looking for a photographer to hire from any point around the globe, visit this website and connect with these professionals. In the search bar, choose your travel destination. You will then be directed to a website which shows you a list of all the photographers in that location. You will get an idea of the starting price for the photography service in the chosen location. This may vary depending on the type of service you will be getting and the photography you will be working. You can choose the date and time you prefer. A selection of photographers will be provided. You can then review the feedback on these photographers and check out their portfolio. There is also some description about the photographer which you read on. This site offers convenience whenever you are travelling and would be changing locations. It removes the hassle of looking for local photographers in the area because you can simply read on the feedback/reviews of other clients. Once you have decided who to work with, you can now book their service and enjoy the rest of your travel days.

  1. Photography Directory Project
Professional Photographer Near Me

Professional Photographer Near Me

Image Source: Photography Directory Project

Website: https://www.photographydirectoryproject.com/

This is another excellent site to check out when you are searching for professional photographers near your area. Apart from being a photographer directory, this site is also rich in photography resources. From the directory you can choose the area or even the country. It will then bring you to a listing of all the photographers in that location. You can filter your research by using keywords or looking for the types of photographers you want. Using the Photography Directory Project site, you can also look for people who can do camera repairs, get help for studio rentals, camera stores and photographic suppliers, website building, photo restoration and a lot more.

  1. Snappr
Professional Photographer Near Me

Professional Photographer Near Me

Image Source: Snappr’s Website

Website: https://www.snappr.com/

Snappr allows you to book a photographer based on your requirements. The Snappr site will provide you with the recommendation which matches your needs then you will meet the photographer based on the scheduled time and date you have agreed on. In two days, you will then receive copies of the photographs which you can now share on your social media networks and other online accounts. It’s that easy. Snappr takes care of the insurance and photo backup. Apart from their easy booking service, their price rates are also very competitive. You can also check out their pool of photographers, the cameras they are using, their rating and location.

  1. The Hub
Professional Photographer Near Me

Professional Photographer Near Me

Image Source: The Hub’s Website

Website: https://thehhub.com/marketplace/photographers/

The Hub is another great site to look for photographers in your area. The site also has a photographer’s spotlight which features photographers making waves in the industry. The information includes their name, location, number of followers and styles. When you click their profile, you will then see their photography portfolio and when you are happy with their output, you can hire their service. You can also search by location and by style. When you are using The Hub website, you can sign up either as a creator or sign up to hire a creator/photographer. The site is pretty much straight forward and visually appealing. Their listings of photographers are especially curated to provide top quality output.

 

Real Estate Photographer Near You

August 26, 2021 in Blog, Real Estate

Find A Real Estate Photographer Near You

Real Estate Photographer Near You

Real Estate Photographer Near You

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Finding a real estate photographer near you can be a real challenge. Between dealing with either one-person business or contracting out to a big name national company like Momentum 360. Knowing what you need and how you are going to use it, is always the first step. Sure, you can just blindly search “real estate photographer near me”, but that can churn up a whole array of results. And when you do find a real estate photographer, if they are good, you hold on with both hands. Loyalty to photographers can be fierce in this game, but who can blame the agent? With hundreds of dollars to photograph a residential or commercial listing, and with big commissions on the line- finding a real estate photographer can be a big risk.

Real Estate photographers, and how to find them. If you’ve decided against using a curated list of specialist photographers from a company like Momentum 360, then there are some solid and steadfast methods and examples you can employ to make sure you find the right real estate photographer. Keeping to these tips will be time consuming, but will ensure you get the best value you can. These six rules will help you get the most bang for your buck, come away with stunning photos of your listing, and empower you to say, “I found the right real estate photographer for me!”.

Rule #1: No Phones!

Yes, these wonderful smartphones do have very nice cameras. Some of them can even shoot from a wide angle. Which is impressive. But not the same as a “real” D/SLR camera, but why? On facebook, the MLS, or even right when taken, they might even look the same. So save yourself a few hundred and take your own photos, right? Especially in this 2021 housing market?

Wrong, wrong, wrong.

Starting with the fact that the image sensor in a DSLR or SLR, the digital part of the camera that is the “eye”, is vastly larger than in any phone. When you are finding a real estate photographer near you, don’t be afraid to ask what kind of gear they will be using! Fun fact, photographers usually love to talk about their gear. If someone gives you a shifty answer, or won’t simplify technical information, it’s time to find someone else.

Phones are versatile and easy to use. Most people don’t go further than ten feet from their phone without getting worried. Phones can also fit into cost effective photography accessories. From gimbals for smooth, smooth video, all the way over to ND filters and upgraded microphone. But nothing can change the fact that you rarely have ISO control (how sensitive the image sensor is to light), or that the image sensor has the diameter of a grain of rice. Compared to the full frame 35 millimeters that a professional real estate camera has, the quality just does not show under even faint scrutiny. A second tip, someone who uses a “full frame image sensor” versus a “cropped sensor”- go with the full frame. When it comes to image sensors, size matters.

Rule #2: Know What You Want From Your Real EState Photos.

Real Estate Photographer Near You

Real Estate Photographer Near You

You’re not a photographer, that’s why you’re hiring one to take pictures. But you still need to know what you want. Having a shot list, a breakdown of must-have photographs, is going to make your life a lot easier. If you don’t know, that’s ok as well! Just make sure you communicate openly with the photographer about what information or expectations you do have. It’s absolutely acceptable to say, “I trust your judgement”. But know then that you will have slightly less control on what comes out on the end product.

While you’re setting expectations, now is the time to show samples. Perhaps you or someone on your team used a photographer that had striking angles. Maybe you worked with someone in the past who just nails it every time. Photographers aren’t offended at the realization that you have done business with and hirted other photographers in the past. In fact, most will warmly welcome the guidance.

All good photographers will bend over backwards to make the life of the client easier. Anyone who scoffs or is closed to viewing others’ work, needs to hit the road. We need the best photographers, not the biggest egos.

This is where I’ll drop the obvious point of checking a portfolio before booking anyone. Not only do you need to know what you want when finding a photographer, you’ll need to know what they can offer. Some people simply do not know how to say “no” to a job they are not equipped to handle in either skill or equipment or both.

When finding photographers near you- know what you want, be assertive in what you want, and don’t take photos without knowing what you are looking at.

Rule #3: Etiquette Matters For Real Estate Photographers.

Real Estate Photographer Near You

Real Estate Photographer Near You

The photoshoot might only cost you a few hundred, but the house is for sale for a few hundred thousand. Even if the photographer shows up when the client is not home, presentation matters. Making sure a photographer is up to the standards of your brand is important. You never know when someone might be introduced, and you want to make sure you are seen as associating with high quality photographers. A clean and tidy presentation is the preferred look. We can leave the suites and ties at home, right next to the gym shorts and regular shirts

Someone who takes pride in their looks is going to take pride in their work, which means your listing will show better. It’s a small, telling piece of information that will help you instantly gauge the professionalism of a photographer.

Shoe covers? Proper PPE? Collard shirt? This is what you want showing up at your listings front door.

Another note on etiquette- response time matters. Good photographers are busy, but that’s no excuse for unreturned calls. And even after the fact, timely delivery should be something explained and laid out. One must be realistic, 24 hours or less is a rush, and if you’re getting that for free, fantastic. Anything between 48-72 hours is acceptable.

Rule #4: For Photographers, Banks Don’t Take Experience As Mortgage Payments.

Real Estate Photographer Near You

Real Estate Photographer Near You

When finding a photographer near you, the worst thing you can do to help your cause is to offer experience or exposure in exchange for work. Anyone who has even the faintest idea of what they are doing will run from the hills at the offer of exposure for work. Did you land a seven figure listing? Great! That does not mean your commission gets turned down to have less of an impact on the buyers and sellers- nor does it mean you can pay a photographer less than normal rate. Pro tip, there is a very high chance a good real estate photographer near you is going to shoot 1-2 seven figure listings a week.

When finding photographers near you, knowing and setting expectations for pricing can be important. You don’t know what their costs are, so asking “Will you do it for $X dollars?” can put the photographer in an awkward situation. Some photographers will show up with over $10,000 in equipment, ready to roll. Inquire about quotes, don’t make demands- and always remember that you’ll catch more with honey than vinegar.

Rule #5: Where To Begin Searching For Real Estate Photographers.

Real Estate Photographer Near You

Real Estate Photographer Near You

This can be a tricky question. Ask your local Facebook group, and you can get dozens of people tagged or commenting. You know, like seagulls. Conversely, if you live in a small town, there might not be any real estate photographers that even live near you. Travel costs are real and completely acceptable.

The next best place to find a real estate photographer would be a directory. One of the most popular is Google Trusted Photographer. An important distinction; these people do not work for or are contracted by Google. They have simply uploaded enough 360 panoramic images to Google Street View that have been verified to be considered legitimate. The directory is free to use, free to participate in, and those in it get to use badges and Google branding to show off their affiliation.

It should be noted that this is different from googling for a photographer. Just because they are a Google Trusted Photographer, does not mean they will rank anywhere in the first ten pages of your local search. Nor does it mean that they are endorsed by Google. It is a phenomenal headcount for one-person photography studios that can morph and come up with great solutions, especially those who do not engage in Search Engine Optimization (SEO).

Anyone who is running a pay per click (PPC) campaign can easily rank as the first three choices on Google. So finding those gems can be finding the exact photographer you were looking for.

Another point, check the third, fourth, and fifth pages of google and beyond. There, we might find a sweet spot between experience and exposure, where cost effectiveness and value live in harmony.

Rule #6: It Is What It Is. 

So, you’ve done it. You did your homework, have a shot list, searched for “find a real estate photographer near me”, booked someone, and the big day is here. Here are some quick tips to help the photos look the best. Have the client put their toilet seats down, tidy up the best they can, and at best leave for the hour or so it will take to photograph. The agent being on site is a matter of choice. Once you are comfortable with a photographer, you might have no issues with trusting them near your client. But at first, you might want to tag along, and that’s just fine. Any photographer who isn’t ok with you being on site; that’s a reg flag. Conversely, stay out of the way. The time to make and present a shot list has come and gone. They are on site, the gear they have is what they have. Back seat photography (“driving”), is only going to make your photographer rush through the job, just to get you off their back.

Conclusion, The Last Word In Finding A Photographer Near You.

Simply put, finding a photographer near you is an important relationship to invest in. Starting with a simple search, “find real estate photographers near me”, is a solid and reasonable first step. But making sure you understand your photographer, and that they understand your needs and style from one listing to another, you will see the working relationship improve, as well as your images. Doing everything you can to help them do everything they can to make the listing look fantastic is an important step to listing a house, even in this market, and simply must not be overlooked.

 

Virtual House Tours

August 17, 2021 in Blog, Local SEO, Real Estate, Virtual Tours

Virtual House Tours

Hey everyone! Welcome back to another one of our weekly blogs. You came to the right place where you can get your amazing virtual tour content.

I don’t know if you have been keeping up, but the University of Alabama has been the talk of the week everywhere. Why you may ask? The University of Alabama is known for their Greek life; which made #BamaRush a trending topic all over many social media platforms during their sorority rush.

As mentioned before in a previous blog, Virtual Tours Colleges, it was pointed out that the University of Alabama’s Greek life is famous for their luxurious fraternity and sorority houses. It is honestly shocking how huge each of these properties are.

I thought this would be a great time to give some Virtual House Tours! There are many houses for Greek life at the University of Alabama; so we will be looking at one sorority house and one fraternity house.

Are you ready to head to Tuscaloosa, Alabama? Then let’s get started on our Virtual House Tours!

 

Sorority House (Delta Zeta)

Welcome to the Delta Zeta house at the University of Alabama! This 40,000 square foot sorority house has so much beauty to it. On the outside, the house is made up of brick and has many windows. There are six giant pillars that give it a luxurious look along with black front doors at the entrance. Let’s head inside and see more!

Virtual House Tours

Starting in the foyer room, you are greeted with a center table with flowers. There is an amazing stairwell that leads you to the upstairs of the house; we will check that out soon! Also you will notice the high ceilings and the chandelier hanging from it.

Virtual House Tours

On the left side of the foyer room is the dining room. This is a huge room filled with tables and chairs for when the girls eat. On the side of the dining room are some booths too. The chandeliers in the dining room have some pink colors added to them which gives it a pop of color. There are some wall lamps hung up along the walls also.

Attached to the dining room is the kitchen. It has an all white aesthetic to it. Here you can find glass cabinets, drawers, and your typical kitchen appliances. There is also a buffet-style island that sits right in the center of the kitchen. Along the wall, there is a fountain soda machine built in; now that is pretty cool.

Up next, let’s look at the living rooms. There are two living rooms in one section– one on the left snf one on the right! The left side living room had some light pink floral wallpaper with a mirror hung up and a clean white couch in front of it. There are some chairs, lamps, some pillows, and a coffee table. It definitely gives you that at-home feel! The right side living room looks extremely similar to the left side.

Do you have a library in your house? Well guess what; these girls do! Here we are in the library of the Delta Zeta house. It has dull lighting to give it that cozy feel when doing school work or just simply relaxing. There are big windows, dark wood walls, sofa’s, tables, floor lamps, and a unique lamp that hangs from the ceiling. There is also a flat screen TV that is built into the wall; below that is a fireplace.

The last place we are going to check out in the Delta Zeta house is the back patio. This is a great place in the house to relax when it is nice outside. Here you can find tables and chairs, and patio sofas. There are also outside ceiling fans, and a flat screen TV hung up on the wall.

Well, that is it for the Delta Zeta house! There are many more rooms in this house; bedrooms, study rooms, lounge rooms, and many more. We still have another home to look at– so let’s continue the Virtual House Tours!

 

Fraternity House (Pi Kappa Alpha)

Welcome to this huge fraternity house of Pi Kappa Alpha at the University of Alabama! Similar to the Delta Zeta house, this one here is also made up of brick. They have giant white pillars in the front and many windows placed in two rows. Let’s go inside and see what all of the hype is about!

Virtual House Tours

Walking in the doors, you are now in the foyer room. You will notice their fraternity symbol is detailed into the floor. On the right side is a stairwell that is front in center and a chandelier that hangs from the ceiling.

Virtual House Tours

Up next is a living room area. It has glossy wooden flooring, two sofas on each side of the room, and white book shelves. There is a little center with a table, two chairs and a lamp; adjacent from that is a big window that brings in natural sunlight to the room.

We now move on to the lounge room. This spacious room has all white walls and glossy wooden floors. In here, the furniture that is included are four beige leather sofa chairs, a beige leather sofa couch, a black coffee table that sits in in the middle. There is also a flat screen TV hung up on the wall that faces out to the lounge room.

These boys have to eat, right? This room here is the dining room. There are beige colored walls and a few bright chandeliers hanging up above. You will see so many long, dark brown tables with a good amount of black chairs. There is light beige tile flooring. Lastly, more flat screen TV’s hung up on the wall!

Taking the elevator upstairs, there are many bedrooms for the boys, a meeting room for their chapter meetings, and so much more!

That is it for the Pi Kappa Alpha house at the University of Alabama! You know, I thought I would see some red solo cups laying around here, but it was actually pretty clean. What a great Virtual Tour.

Final Words

We have come to the conclusion of our Virtual House Tours! I hope you enjoyed it as much as I did. There are so many fraternity and sorority houses at the University of Alabama that are beyond huge and unique in their own way. That is the South for you!

As always, we post blogs every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!