Welcome to another Momentum 360 blog! In this one, we’ll discuss how to create a social media audit to ultimately create an even better growth strategy to grow your social media presence. If this is your first time reading a Momentum 360 blog, we make content for you to help grow your business for free. Unlike a lot of other companies that make you pay for this information, we aim to make our content that’s free, better than their paid stuff!
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What is a Social Media Audit?
A social media audit is a comprehensive review of all social media accounts and activities of an individual, organization, or brand. It involves analyzing the performance of social media platforms and evaluating their impact on business or personal goals. The audit process helps in identifying the strengths and weaknesses of social media profiles, content, and strategies.
How to Do a Social Media Audit?
- Round Up
You need to gather all of your social media profiles, this might include:
If your business doesn’t have these profiles, we’d recommend creating one immediately. You don’t have to start posting immediately, but just having these profiles for your business will look favorable in the eyes of Google. All 6 of these profiles have a domain authority of over 90, so having a profile will increase your own website domain authority and local search presence.
After rounding up the different profiles your business has on social media, it’s time to crunch the numbers! From likes, comments, shares, impressions, etc, you quite literally need to track all of it. We’d recommend breaking it down like this.
On a google sheet, take the ten most recent posts from each social media profile, and track the:
Once you have these pieces of data organized nicely in your google sheet, you need to take the average number of likes, comments, shares, and views of each post per each profile. From there, you’ll get an idea of the most effective social media profile for you, based on the last 10 posts and the greatest number of likes, comments, shares, views, etc.
As the saying goes, “numbers don’t lie, people do.” It’s more important than ever to get a feel for how you’re performing to understand how you can do better in the future.
This is where the fun and true growth happens! I firmly believe that pattern recognition is one of the best qualities someone can have. Being able to identify a good or bad pattern is something that will help project you in life to have exactly what you want.
The same is true for our social media audit here, if you’re able to recognize patterns in the content you’re putting out there, and being able to say to yourself when looking at the analytics “wow this sucks” or “wow this is incredible” is extremely valuable.
For instance, if you’re a realtor and you’re noticing your best performing content on social media for all 6 profiles is you showing house tours with dynamic shots and music…rather than you dancing funny for a tiktok trend, then maybe it’s time to leave the dancing shoes at home and do more dynamic house tour content.
- Set Goals
Once you understand what your goals are for the coming weeks/months/years, you can reverse engineer how you get there. For instance, let’s say you’re at 5,000 followers on Instagram and you made it a goal for you this year to reach 10,000 followers, you need to hit 5,000 new followers this year, which is 417 new followers per month, 104 new followers per week, or 13 new followers per day. Once you break it down to these kinds of numbers, it all becomes easier to hit.
Make a plan, stick to it, and get to work, the world isn’t waiting for you, so you need to push and grow as fast as possible.
- Make a Plan to Hit Goals
Now that you understand where you want to go, now it’s time to understand how to get there. Like we talked about last time, it’s very beneficial for you to reverse engineer the situation to put yourself in the best position to reach your goals. Let’s say you need to get 10-15 new followers on Instagram per day, here are some ways to get those followers per day:
Getting 10 new followers on Instagram per day requires a consistent effort and a well-planned strategy. Here are some tips that can help you achieve this goal:
- Optimize your Instagram profile: Make sure your Instagram profile is complete, and your bio is attractive, informative, and includes relevant hashtags and keywords.
- Post high-quality content regularly: Post visually appealing and engaging content consistently. Use relevant hashtags, geotags, and captions to increase your reach and engagement.
- Use Instagram Stories: Post engaging stories regularly to keep your followers engaged and attract new followers.
- Engage with your audience: Respond to comments, messages, and tags promptly, and engage with your followers’ content.
- Use relevant hashtags: Use relevant and popular hashtags to increase your reach and attract new followers who are interested in your niche.
- Collaborate with other accounts: Collaborate with other Instagram accounts in your niche, and cross-promote each other to attract new followers.
- Use Instagram Ads: Consider using Instagram Ads to increase your visibility and attract new followers.
- Follow relevant accounts: Follow relevant accounts in your niche, engage with their content, and attract their followers to your account.
- Host Giveaways: Host giveaways to attract new followers and engage your existing followers.
- Use Instagram Insights: Monitor your Instagram Insights regularly to track your progress, identify what’s working and what’s not, and adjust your strategy accordingly.
By using these tips consistently, you can attract 10 new followers on Instagram per day and grow your following on this platform.
Social Media Template
There are many social media templates available that can help you create high-quality and engaging social media posts. Here are some of the best social media templates that you can use:
- Canva – offers a wide range of customizable templates for different social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
- Adobe Spark – provides a variety of templates for social media posts, stories, and videos.
- Hootsuite Amplify – offers a range of pre-designed templates for social media posts that can be easily customized.
- HubSpot – provides templates for social media posts, cover photos, and profile pictures for different social media platforms.
- Venngage – offers a variety of customizable social media templates, including infographics, posters, and flyers.
- Piktochart – provides a range of customizable templates for creating social media graphics, including posts, banners, and stories.
- Easil – offers a range of customizable templates for social media posts, stories, and videos.
- Visme – provides a variety of templates for social media posts, infographics, and videos.
By using these social media templates, you can create visually appealing and engaging social media posts that will help you stand out and attract more followers and engagement on social media platforms.
Social Media Audit Tools
There are many social media audit tools available that can help you perform a comprehensive analysis of your social media accounts. Here are some of the best social media audit tools that you can use:
- Hootsuite Insights – provides insights on audience demographics, engagement, and sentiment across social media platforms.
- Sprout Social – offers a comprehensive overview of social media performance, including engagement, reach, and sentiment analysis.
- Brandwatch – offers advanced analytics features, including social listening, sentiment analysis, and influencer identification.
- Agorapulse – provides detailed performance metrics, including audience growth, engagement, and reach.
- Keyhole – offers insights on hashtag performance, social media trends, and influencer identification.
- SEMrush – offers advanced features for social media monitoring, including competitor analysis, influencer tracking, and content performance analysis.
- Google Analytics – provides insights on social media traffic, referrals, and conversions to your website.
- Socialbakers – offers social media benchmarking, competitive analysis, and audience insights.
- Mention – provides real-time social media monitoring and analytics, including sentiment analysis and influencer identification.
By using these social media audit tools, you can gain valuable insights into your social media performance and make data-driven decisions to improve your social media strategy.
Social Media Checklist
Here is a checklist of items that you can use for a social media audit:
- List all social media accounts and platforms being used by the individual, organization, or brand.
- Review the profile information, including the profile picture, bio, and contact details, to ensure they are accurate and up-to-date.
- Analyze the content posted on social media accounts, including text, images, and videos, to determine their relevance, quality, and engagement.
- Examine the audience demographics, reach, and engagement metrics to identify the most effective platforms and content types.
- Benchmark the performance against competitors and industry best practices.
- Identify any inactive or abandoned social media accounts and either delete them or redirect them to active accounts.
- Check for any duplicate social media accounts and consolidate them into one official account.
- Evaluate the consistency of branding, tone, and messaging across all social media platforms.
- Determine the frequency and timing of social media posts to optimize engagement.
- Review the social media advertising strategies and budget to ensure that they align with the overall business goals.
- Check for any compliance issues related to social media advertising, such as adhering to advertising guidelines and disclosures.
- Analyze the impact of social media on the business goals, such as increased website traffic, leads, or sales.
- Develop recommendations to improve social media strategies, including content creation, audience targeting, and engagement tactics.
By using this checklist, you can perform a thorough social media audit that will help you optimize your social media presence and achieve your business goals.