How to Create a Social Media Audit

March 11, 2023 in Blog, Social Media

Welcome to another Momentum 360 blog! In this one, we’ll discuss how to create a social media audit to ultimately create an even better growth strategy to grow your social media presence. If this is your first time reading a Momentum 360 blog, we make content for you to help grow your business for free. Unlike a lot of other companies that make you pay for this information, we aim to make our content that’s free, better than their paid stuff!

How to Create a Social Media Audit

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What is a Social Media Audit?

A social media audit is a comprehensive review of all social media accounts and activities of an individual, organization, or brand. It involves analyzing the performance of social media platforms and evaluating their impact on business or personal goals. The audit process helps in identifying the strengths and weaknesses of social media profiles, content, and strategies.

How to Do a Social Media Audit?

Round Up

You need to gather all of your social media profiles, this might include:

Instagram
Facebook
TikTok
LinkedIn
YouTube
Twitter

If your business doesn’t have these profiles, we’d recommend creating one immediately. You don’t have to start posting immediately, but just having these profiles for your business will look favorable in the eyes of Google. All 6 of these profiles have a domain authority of over 90, so having a profile will increase your own website domain authority and local search presence.

Analyze

After rounding up the different profiles your business has on social media, it’s time to crunch the numbers! From likes, comments, shares, impressions, etc, you quite literally need to track all of it. We’d recommend breaking it down like this.

On a google sheet, take the ten most recent posts from each social media profile, and track the:

Likes
Comments
Shares
Views/Impressions

Once you have these pieces of data organized nicely in your google sheet, you need to take the average number of likes, comments, shares, and views of each post per each profile. From there, you’ll get an idea of the most effective social media profile for you, based on the last 10 posts and the greatest number of likes, comments, shares, views, etc.

As the saying goes, “numbers don’t lie, people do.” It’s more important than ever to get a feel for how you’re performing to understand how you can do better in the future.

Patterns

This is where the fun and true growth happens! I firmly believe that pattern recognition is one of the best qualities someone can have. Being able to identify a good or bad pattern is something that will help project you in life to have exactly what you want.

The same is true for our social media audit here, if you’re able to recognize patterns in the content you’re putting out there, and being able to say to yourself when looking at the analytics “wow this sucks” or “wow this is incredible” is extremely valuable.

For instance, if you’re a realtor and you’re noticing your best performing content on social media for all 6 profiles is you showing house tours with dynamic shots and music…rather than you dancing funny for a tiktok trend, then maybe it’s time to leave the dancing shoes at home and do more dynamic house tour content.

Set Goals

Once you understand what your goals are for the coming weeks/months/years, you can reverse engineer how you get there. For instance, let’s say you’re at 5,000 followers on Instagram and you made it a goal for you this year to reach 10,000 followers, you need to hit 5,000 new followers this year, which is 417 new followers per month, 104 new followers per week, or 13 new followers per day. Once you break it down to these kinds of numbers, it all becomes easier to hit.

Make a plan, stick to it, and get to work, the world isn’t waiting for you, so you need to push and grow as fast as possible.

Make a Plan to Hit Goals

Now that you understand where you want to go, now it’s time to understand how to get there. Like we talked about last time, it’s very beneficial for you to reverse engineer the situation to put yourself in the best position to reach your goals. Let’s say you need to get 10-15 new followers on Instagram per day, here are some ways to get those followers per day:

Getting 10 new followers on Instagram per day requires a consistent effort and a well-planned strategy. Here are some tips that can help you achieve this goal:

Optimize your Instagram profile: Make sure your Instagram profile is complete, and your bio is attractive, informative, and includes relevant hashtags and keywords.
Post high-quality content regularly: Post visually appealing and engaging content consistently. Use relevant hashtags, geotags, and captions to increase your reach and engagement.
Use Instagram Stories: Post engaging stories regularly to keep your followers engaged and attract new followers.
Engage with your audience: Respond to comments, messages, and tags promptly, and engage with your followers’ content.
Use relevant hashtags: Use relevant and popular hashtags to increase your reach and attract new followers who are interested in your niche.
Collaborate with other accounts: Collaborate with other Instagram accounts in your niche, and cross-promote each other to attract new followers.
Use Instagram Ads: Consider using Instagram Ads to increase your visibility and attract new followers.
Follow relevant accounts: Follow relevant accounts in your niche, engage with their content, and attract their followers to your account.
Host Giveaways: Host giveaways to attract new followers and engage your existing followers.
Use Instagram Insights: Monitor your Instagram Insights regularly to track your progress, identify what’s working and what’s not, and adjust your strategy accordingly.

How to Create a Social Media Audit

By using these tips consistently, you can attract 10 new followers on Instagram per day and grow your following on this platform.

Social Media Template

There are many social media templates available that can help you create high-quality and engaging social media posts. Here are some of the best social media templates that you can use:

Canva – offers a wide range of customizable templates for different social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
Adobe Spark – provides a variety of templates for social media posts, stories, and videos.
Hootsuite Amplify – offers a range of pre-designed templates for social media posts that can be easily customized.
HubSpot – provides templates for social media posts, cover photos, and profile pictures for different social media platforms.
Venngage – offers a variety of customizable social media templates, including infographics, posters, and flyers.
Piktochart – provides a range of customizable templates for creating social media graphics, including posts, banners, and stories.
Easil – offers a range of customizable templates for social media posts, stories, and videos.
Visme – provides a variety of templates for social media posts, infographics, and videos.

How to Create a Social Media Audit

By using these social media templates, you can create visually appealing and engaging social media posts that will help you stand out and attract more followers and engagement on social media platforms.

Social Media Audit Tools

There are many social media audit tools available that can help you perform a comprehensive analysis of your social media accounts. Here are some of the best social media audit tools that you can use:

Hootsuite Insights – provides insights on audience demographics, engagement, and sentiment across social media platforms.
Sprout Social – offers a comprehensive overview of social media performance, including engagement, reach, and sentiment analysis.
Brandwatch – offers advanced analytics features, including social listening, sentiment analysis, and influencer identification.
Agorapulse – provides detailed performance metrics, including audience growth, engagement, and reach.
Keyhole – offers insights on hashtag performance, social media trends, and influencer identification.
SEMrush – offers advanced features for social media monitoring, including competitor analysis, influencer tracking, and content performance analysis.
Google Analytics – provides insights on social media traffic, referrals, and conversions to your website.
Socialbakers – offers social media benchmarking, competitive analysis, and audience insights.
Mention – provides real-time social media monitoring and analytics, including sentiment analysis and influencer identification.

By using these social media audit tools, you can gain valuable insights into your social media performance and make data-driven decisions to improve your social media strategy.

How to Create a Social Media Audit

Social Media Checklist

Here is a checklist of items that you can use for a social media audit:

List all social media accounts and platforms being used by the individual, organization, or brand.
Review the profile information, including the profile picture, bio, and contact details, to ensure they are accurate and up-to-date.
Analyze the content posted on social media accounts, including text, images, and videos, to determine their relevance, quality, and engagement.
Examine the audience demographics, reach, and engagement metrics to identify the most effective platforms and content types.
Benchmark the performance against competitors and industry best practices.
Identify any inactive or abandoned social media accounts and either delete them or redirect them to active accounts.
Check for any duplicate social media accounts and consolidate them into one official account.
Evaluate the consistency of branding, tone, and messaging across all social media platforms.
Determine the frequency and timing of social media posts to optimize engagement.
Review the social media advertising strategies and budget to ensure that they align with the overall business goals.
Check for any compliance issues related to social media advertising, such as adhering to advertising guidelines and disclosures.
Analyze the impact of social media on the business goals, such as increased website traffic, leads, or sales.
Develop recommendations to improve social media strategies, including content creation, audience targeting, and engagement tactics.

By using this checklist, you can perform a thorough social media audit that will help you optimize your social media presence and achieve your business goals.

How to Create a Social Media Audit

Social Network for Real Estate

December 27, 2022 in Blog, Real Estate, Social Media

Social Network for Real Estate

Welcome to another Momentum 360 weekly blog! We hope you had an incredible Merry Christmas and are currently enjoying a great holiday season. In this one, we’ll be discussing how to build a social network for real estate. If this is your first time reading a Momentum 360 blog, welcome aboard!

We aim to provide you with the highest quality content marketing strategies in the world, as we write vigorously for you, our readers, to make sure you’re getting all the information you need to succeed. If this is your second time or more returning to the Momentum 360 blog, we thank you so much for your support! Without you continuing to read blog after blog, we really wouldn’t have one, so thank you so much for continuing to follow us on our journey, let’s make it a great one!

Like the title suggests, in this one, we’ll be discussing everything about social networks for real estate. It’s critically important to surround yourself with high quality people in the real estate industry, whether you’re an investor, realtor, mortgage lender, or what have you.

You need a social network for real estate, whether your profession is a realtor, investor, or what have you. As the saying goes, your network is your net worth, and that’s never been truer in today’s society. So without further ado, let’s get started in teaching you how to create a high quality social network for real estate.

Networking

Social Network for Real Estate

This is obvious, yet so many people take it for granted and don’t spend time doing it! Networking is one of the best things you can do to build a higher quality social network. From Eventbrite, MeetUp or your local Facebook/LinkedIn groups, you can find some incredible events in your area. Something else you can do to ensure you’re building your network as time goes on, is to simply invite the higher net worth people to lunch with you, offer them something you’re good at for free and ask for nothing in return. This might seem like a surprise to them, but you’ll be viewed as someone who provides a lot of value to them, so psychologically speaking, they almost feel a need to give you something in return due to the disproportionate value you gave them in the first place.

If you’re able to invite your top 5-10% out to lunch on a weekly/monthly basis, you’ll be surprised to see how fast your network grows just from this slight little trick. Without a person to help introduce you to the new wave of higher level people, it’ll be very difficult for you to do this on your own. Instead, let someone else do the work of introducing you to higher level people, it’ll seem more organic and natural rather than you going to every single networking event and not meeting that many impressive people.

So do yourself a favor and make an effort to have weekly meetups with people in your network to create more wealth and visibility for yourself, your future self will thank you unequivocally.

Branded Content

Social Network for Real Estate

This is something that’s getting more popular this year, and will only continue to grow. User branded content is something you can do to establish WHAT you do, WHERE you do it, and WHY you do it. Whether you’re on Instagram, YouTube or what have you, creating content to post to your socials is an extremely easy way to get your message across to your target audience in your area. In most cases, they’ll be reaching out to you, instead of you having to reach out to them. It’s a better situation as this gives you so much more leverage as they know you and your content, and somewhat trust you if they’re messaging you about it.

For Momentum 360, that’s exactly what we did in 2022. For roughly 4-5 days out of the business week, we created content pertaining to what we do (virtual tours and photography), where we do it (Philadelphia and surrounding cities) and why we do it (to help get more conversions online). This resulted in a lot of brand deals and partnerships where we were able to grow our social network for real estate in little time.

If you’re struggling with content creation, hope on a call with my team, where we show you free strategies that you can implement starting today! We also can help you shoot and edit the content as well, but we’d prefer you just use the free strategies for yourself until you can invest more time and money into actually building your brand.

Podcasts

Social Network for Real Estate

This is our personal favorite to build a larger social network for real estate. From the comfort of your home or office, you can be interviewed for free on the knowledge that you know in the industry. Matchmaker.fm is one of the most powerful free tools you can use to get free interviews. You have the ability on Matchmaker.fm to quite literally go through different shows pertaining to different topics and location, and pick the best one for you.

We’ve been featured on hundreds of podcasts over the years, so it’s only natural that you and your brand need to do the same to ensure your social network for real estate grows! For example, if you’re a real estate content creator in Philadelphia per say, you want to hop on a podcast obviously talking about content marketing, real estate, topics that you know so well you can provide a lot of valuable information to their audience. Remember, the more value you can bring for free, the more psychologically the person interviewing you/getting to know you deems you as a higher quality person, and will plug you along with many of their personal and professional networks to ensure their network gets more value. Does it make sense to you? Good, let’s move on.

Don’t Be Afraid to Ask

Social Network for Real Estate

In today’s day and age, you’re really only one or two people away from getting to the person who can really influence and help your business grow. For example, if you’re an up and coming real estate agent in a major city and you just got your license, it would be in your best interest to work with the best brokerage in town, which for a lot of people, is Keller Williams. So with that being said, you’d be smart to talk to the upper epsilon people in the brokerage, invite them for lunch, give them your time, work for free, to develop a relationship with them. As Gary Vee says, “jab, jab, right hook.” Essentially what this means is to give value, give more value, and then give even more value until you’ve given so much value that the person has no other choice to pay it back to you. This is when you ask, whatever it is, for an introduction to someone new who kills it with sales, maybe something you need help with, or simply just new strategies of the business.

You can implement this same strategy for whatever niche or job profession you’re in, it’s incredibly powerful and allows you to grow just as fast. It’s 2023, now is the time to invest in your social network for real estate. The more people you meet in this business, the more leverage you’ll have to do as you please.

How can Momentum 360 Help?

Momentum 360 is a Premiere Small Business and Real Estate marketing company in Philadelphia and tri-state area. Our main service offerings are 3D Virtual Tours powered by Matterport, as well as photography and videography. We are both a Matterport Service Provider and Google Trusted Photography agency.

While 3D Virtual Tours started in real estate, they are versatile and applicable across every industry. Momentum 360 specializes in virtual tours for real estate, small businesses, restaurants, retail, healthcare, professional services, and much more. These virtual tours help our clients showcase their business online, while also allowing them to rank higher on Google with SEO, and get more followers on social media.

So stop what you’re doing and give us a call today to get more information!

Growing your social network as a real estate professional can be a great way to find new clients, stay connected with industry professionals, and stay up-to-date on the latest trends and best practices in the field. Here are a few tips for growing your social network in the real estate industry:

Start by reaching out to your current network. Your current network of friends, family, and colleagues can be a great resource for connecting with new people in the industry. Don’t be afraid to ask for introductions or recommendations to other professionals in your area.

Join relevant industry groups and associations. There are likely several professional groups and associations in your area that focus on real estate. Joining these groups can be a great way to meet new people, learn about new opportunities, and get involved in your local real estate community.

Use social media to your advantage. Social media platforms like LinkedIn, Twitter, and Facebook can be great tools for connecting with other professionals in the industry. Follow relevant industry leaders and influencers, join relevant groups, and participate in online discussions to get your name out there and build your network.

Attend local events and conferences. Many cities and towns host events and conferences for real estate professionals, such as networking events, seminars, and trade shows. Attending these events can be a great way to meet new people and learn about new opportunities.

Partner with other professionals. Consider partnering with other professionals in the industry, such as mortgage brokers, home inspectors, or interior designers. These partnerships can be a great way to expand your network and find new clients.

By following these tips and being proactive in growing your social network, you can build a strong network of industry professionals and position yourself for success in the real estate industry.

How Much Does Social Media Marketing Cost?

October 3, 2022 in Advertising, Blog, Social Media

How Much Does Social Media Marketing Cost?

Intro

Welcome boys and girls to another Momentum 360 blog! In this one, we’ll be covering just exactly how much does social media marketing cost? This is a popular topic that we’ve been asked to cover, so today we’re finally going to cover it!

Social media content and marketing services has been something that so many business owners need, but they only try to do it themselves. The reality is that most of the social media stuff these business owners create…well…sucks! A lot of them just don’t know what they’re doing, and are reluctant to hire a true professional who can actually create solid content for their business.

It’s a shame, because learning how much does social media marketing cost is something that’s never been easier to learn about, but so many business owners are just too lazy and don’t care to invest in their business. Whether they don’t have the funds, they don’t believe in social media or whatever the reason is, it’s all excuses. So do yourself a favor, read this blog, learn the cost of social media marketing, and invest in it for your business. It’s showtime!

Scope of Work

Before we actually learn the cost of social media marketing services, we need to understand the scope of work first. That is, the work that we’re actually doing for your company. Without this knowledge, it’s impossible to quote you!

There’s really 3 kinds of social media marketing scopes of work:

Content Creation

This includes an on-going service where we come out to your business to take action shots, videos, drone content, etc
Momentum 360 can come shoot at location on a weekly, monthly, or bi-monthly basis
This includes post production up to two passes, after these two free editing passes we start charging by the hour to do edits for you

Management

This is the service of actually posting to socials, whether on a daily, weekly or monthly basis
We recommend posting to Instagram, Facebook, tiktok, YouTube, and as many other social media platforms as possible
With our management services, we will be able to analyze your data over a period of time to create a recipe for success based off of the likes, comments and shares your post is getting.

Consulting

This service is normally a weekly or monthly call where we take an hour to go through analytics and deliver a custom-solution for your social media
There is a 3 month minimum with this, after the three months it can be set to month to month
We do not post or create any content for you, we simply give you a general idea of what social media marketing services we’d recommend you pursue.

These three services outline Momentum 360’s social media services to our core.

Objective + Goal

Great! You’ve established which type of service you want us to help you with. The next step is to figure out what your objective is. If you’re the business owner, you need to think about why you’re doing these social media services in the first place. Is it to build a bigger brand? To get more sales? More social media followers? This is the entire purpose of doing this in the first place. Forget finding out how much does social media marketing cost…if you don’t know why you’re doing this in the first place, it won’t make sense at all to start.

Not just a goal, but you need to break it down into little micro goals so that you can keep track of exactly what you need to do, to hit your goal! Let’s use this as an example…if you have a goal with us to get over 10,000 followers in a 3 month period, posting 3 times a week, this is the break down we’ll use to hold ourselves accountable:

Month 1: Goal is 3,333 subscribers posting 12 times this month

Week 1: 3 posts this week, need to gain at least 834 followers per week

Week 2: 3 posts this week, need to gain at least 834 followers per week

Week 3: 3 posts this week, need to gain at least 834 followers per week

Week 4: 3 posts this week, need to gain at least 834 followers per week

Month 2: Total at EOM 1 (3,333), Goal is 3,333 subscribers posting 12 times this month

Week 1: 3 posts this week, need to gain at least 834 followers per week

Week 2: 3 posts this week, need to gain at least 834 followers per week

Week 3: 3 posts this week, need to gain at least 834 followers per week

Week 4: 3 posts this week, need to gain at least 834 followers per week

Month 3: Total at EOM 1 (6,666), Goal is 3,333 subscribers posting 12 times this month

Week 1: 3 posts this week, need to gain at least 834 followers per week

Week 2:3 posts this week, need to gain at least 834 followers per week

Week 3: 3 posts this week, need to gain at least 834 followers per week

Week 4: 3 posts this week, need to gain at least 834 followers per week

End of Campaign: Total at EOM 3 (10,000)

This is the attention to detail that we need to have with our clients in order to create sensational campaigns. Sure, “how much does social media marketing cost” is our topic, but we need to actually create a goal and vision first before we send the quote!

Long-Term Approach

For our social media services, we like to implement a long-term approach with all of our clients. If we’re able to have this type of relationship with you, it ensures that we’re in it for the long haul and can expect to keep growing as time goes on. We prefer this relationship, as many prospects who we talk to expect immediate results, which isn’t the case at all. Results take time, and if you’re getting results that come too fast, it might just be too good to be true.

If you’re a fan of Grant Cardone, you’re most likely to also be a fan of Brad Lea. Brad Lea was taken under Grant Cardone’s mentorship, and is absolutely crushing in his own right on social media and his business as well.

Brad has an incredible quote, it comes from his long-term approach for clients, to ensure that there is growth not only for now, but for the future. He says, “Here is one of my all-time favorite closes. You tell your client they have 3 options, they can do something fast, cheap or good. If you do something fast and good, it won’t be cheap, you can also do something cheap and good, but it won’t be fast, and finally you can do something cheap and fast, but it won’t be good!” Point being, we can’t have things cheap and fast, and it won’t be good. So, we need to implement some patience and understand that good things take time to develop.

If you can understand this philosophy, then we’d be happy to have you be our client!

Pricing

Finally, the question that everyone wants answered. The question of “how much does social media marketing cost” will finally be answered. So on average, for our social media management and marketing clients, we normally charge $1000/mo for a minimum of 3 months, then go month to month. Like we discussed before, we take into account a multitude of variables before even pricing out our services. Why? Because we need to ensure that not only can we make a profit, but we need to ensure that we can provide the very best service that we can!

So there you have it, $1000/mo for a minimum of 3 months, then it’s month to month from there. That’s your answer to how much does social media marketing cost with us.

Next Steps with Hiring Momentum

Hiring Momentum is very easy! If you’d like to get a quote with us, you can either email us at info@momentumvirtualtours.com , go to our website at momentumvirtualtours.com and fill out one of our forms. We look forward to hearing from you in the near future. Don’t hesitate to give us a call either at 215-607-6482!

Hidden Gems in Philadelphia: 17 Under-the-Radar Spots You Can’t Miss

July 21, 2022 in Blog, Photography, Social Media

July 21, 2022 by Ryan Castillo

Regarded as “The City of Brotherly Love,” Philadelphia, PA is best known for its rich history, world-famous cheesesteaks, and vibrant art and music culture. While there are many famous attractions to check out like the Liberty Bell, Independence Hall, and the LOVE statue, there are also many lesser-known hidden gems that only a local would know about. Whether you are considering living in Philadelphia, renting an apartment in the Washington Square West neighborhood, or just playing tourist for the week, we reached out to locals to share their best-hidden gems in Philadelphia from favorite restaurants to must-see locations. See what they had to share.

Hidden gem locations to check out in Philadelphia

1. Cherry Street Pier

Located on the Delaware River, Cherry Street Pier is a public space that offers events, concessions, flea markets, and classes. You’ll never get bored with the many stores to explore, delicious food options, and stunning waterfront views.

Momentum Digital shares, “An underrated spot that never fails to disappoint is Cherry St. Pier. Located a stone’s throw away from Penn’s Landing, enjoy tropical cocktails and festive light bites over waterfront views, while seeing the occasional jet ski pass by. The building might be centuries old, but the parties and events make it feel as young as ever.”

2. Pastorius Park

Pastorius Park is a 16-acre park located in the Chestnut Hill neighborhood of Philadelphia. During the summer, Pastorius Park hosts summer concerts featuring a diverse range of musical bands from rock to folk music.

Jennifer Kirby of Piggyback Treats Company notes that “The space has woods, grassy meadows, a pond with a fountain, a small section of the creek, and benches to sit on. During the summer months, there are free concerts in the park on Wednesday nights through the months of July and August.”

3. The Rodin Museum

The Rodin Museum houses one of the largest collections of Auguste Rodin’s work outside of Paris. The museum itself is a beautiful Beaux-Arts-style building surrounded by a stunning garden you can walk around and explore.

“The museum could brand itself as The Hidden Jewel of the Benjamin Franklin Parkway,” shares Cityspace Photo. “Once trees are in full leaf, you might even miss Rodin’s best-known sculpture, The Thinker. Once you pass through the portal (it’s all façade, with no depth) you get a spectacular view of a reflecting pool with the small museum building itself at the far end.”

4. Schuylkill Banks Trail

“Our favorite Philadelphia hidden gem is the Schuylkill Banks trail and greenway from Fairmount Dam to South Street Bridge. This three-mile, multi-use section of the 120-mile Schuylkill River Trail runs right through the heart of Center City. Before heading down the trail we recommend a stop at the Fairmount Water Works Interpretive Center,” notes Patriot Harbor Lines.

5. Wyck Historic House, Garden, and Farm

Wyck Historic House, Garden, and Farm was owned by the Wister and Haines Families who were traditional Quakers. It’s located in the historic Germantown neighborhood of Philadelphia.

Eva Monheim, a local author, shares, “The family members were pillars of Philadelphia’s leadership – especially in the sciences, innovation, business, natural history, educational reform, and sustainability. The rose garden was built in the 1820s and is the oldest rose garden in the United States. It still maintains its original layout. The antique roses are some of the most fragrant when in bloom in the month of May.”

6. Old City neighborhood

Old City boasts historic charm, beautiful cobblestone streets, and stunning views of the Delaware River. It’s best known as the birthplace of American independence.

“We love spending the morning touring the Old City neighborhood of Philadelphia,” says Jeremy Vaa, CEO of GL Travel. “Some highlights include the Liberty Bell, Independence Hall, and Ben Franklin’s printing press. After a day of exploring, he recommends lunch at Reading Terminal Market, a famous indoor market that is housed in a National Historic Landmark building.

7. Graffiti Pier

Graffiti Pier is an outdoor gallery located on the Deleware River that features unique and underground styles of graffiti. It is the perfect place to visit if you have an itch for urban exploration.

“Our favorite hidden gem in Philadelphia is Graffiti Pier,” raves Underground Sports Philadelphia. “It’s a fascinating attraction that has evolved from a stereotypical pier to a living, breathing hub for street art. To see an entire area covered from the ground up in beautiful art that makes you feel immersed in a new world is such an experience.”

There are many hidden gem eats in Philidelphia

8. The Black Squirrel Pub and Haunt

The Black Squirrel Pub and Haunt is a restaurant created by Chef Arthur Cavaliere and developer Mark Sherman. It is a British-style pub that has an elevated take on its food.

“I recently moved to East Falls and fell in love with The Black Squirrel Pub and Haunt,” notes Heather McBride Photography. “I have yet to try something on their menu that I didn’t absolutely love, but I might have to say the cottage pie is my favorite.”

She also notes that you can’t go wrong with any of their cocktails. Some cocktails to try out include Pimm’s Lagoon which consists of Pimm’s, Hayman’s Gin, cucumber, and lavender as well as Kokomo Vice which is made of Appleton Rum, pineapple, strawberry, and coconut.

9. Barclay Prime

Barclay Prime is a high-end steakhouse located in the Rittenhouse Square neighborhood of Philadelphia. It was founded by restauranteur Stephen Starr.

“My hidden gen in Philadelphia is Barclay Prime. It is hands-down the best meal I’ve ever had, anywhere in the world. The restaurant has a relaxed ambiance, perfectly cooked steaks, and a menu of knives specifically chosen to add that little bit extra to your meal,” raves THG Holidays.

10. Tap Room on 19th

Tap Room on 19th is a gastropub that serves a number of delicious craft brews and farm-to-table foods.

“My favorite hidden gem in Philly is the Tap Room on 19th,” Kevin McElroy of Philly Rock Radio. “It’s a typical Philadelphia-styled corner bar that’s not typical. It consists of upscale pub fare, in a cozy atmosphere, served by friendly staff. There is always a great rotating selection of craft beers and bourbons. At Tap Room on 19th, I get the chance to sample a variety of whiskeys. But what makes the bar unique for me is the cask engine and always some new tasty brew to try.”

11. Gabriella’s Vietnam

An authentic Vietnamese restaurant, Gabriella’s Vietnam serves delicious Vietnamese street foods. Some eats on the menu that you need to check out include banana leaf-wrapped dumplings and king crab fried rice.

Poi Dog Philly notes, “One of my favorite restaurants in Philly is Gabriella’s Vietnam. The Lemongrass Tofu at Gabriella’s is something I can’t go without for longer than a week, and you can enjoy beautiful bite-sized renditions of Vietnam’s favorite street snacks on perfect little ceramic dishes.”

12. Morea

Philly Grub shares that, “Morea, located in Center City’s Midtown Village, is a gastronomic delight hidden in plain sight. This contemporary American restaurant offers a stellar lunch, dinner, brunch, and happy hour menu. More importantly, the specialty cocktail program by expert mixologist Billy Hines showcases inventive spins on classics and new concoctions that even the most discerning drinker can appreciate. The late-night happy hour available daily sets it apart from other comparable establishments, making it a prime choice if you’re looking for a late-night spot.”

Some cocktails you need to try include the Morea Colada, Peekaboo, Prickly Rose, Fig Get About It, and Old Fashioned.

13. Stina Pizzaria

A brick oven pizzeria, Stina Pizzaria offers unique pizza with a Mediterranean twist.

“One spot I love is Stina Pizzaria in Newbold,” boasts Philly Cheese School. “Their Borek caught my eye. It’s crispy phyllo covered in Greek honey, toasted sesame and pickled blueberries and stuffed with Kasseri, a Greek sheep’s milk cheese. Even in this melty beautiful mess, the Kasseri’s flavor held up and brought earthy, buttery notes to the table.”

14. Tacconelli’s Pizzeria

Another delicious pizzeria, Tacconelli’s Pizzeria was started by Giovanni Tacconelli in 1918. He then began to make tomato pies in 1946, and the Philadelphia staple has been alive to this day.

Flat Tail Photography reveals that Tacconelli’s Pizzeria is his hidden gem of Philadelphia. “My parents took me there when I was a kid and now I take my kids. You have to call ahead and reserve your dough, but it’s definitely worth it. The spinach and tomato pie is one of the best pizzas you’ll ever have in your life.”

15. Bad Brother

Bad Brother is a local neighborhood bar serving American classics like burgers, grilled cheese, and wings. Tails and Ales Philly shares that their favorite place for a date night is Bad Brother.

“With an amazing rotating craft beer list and a food menu to match, Bad Brother can easily be overlooked as just another row home if you pass by too quickly. However, those that know about this spot know always to order their award-winning sausage roll, get the caesar salad on the side, and don’t pass on their dessert, donuts filled with fruit jelly.”

16. Pizza Plus

Pizza Plus offers yummy options from buffalo chicken to pesto to cheeseburger-style pizza.

“My favorite hidden gem in Philly is a little pizza joint called Pizza Plus,” says Flower Clvb. “It is a no-frills pizza place yet the people who work there are friendly and seem happy that you are ordering pizza. As a florist who is surrounded by fanciful events, I love that Pizza Plus is not fancy. It feels like the kind of place you’d walk into in the 90s after a long day of surfing or at the beach. Oh, and the pizza tastes awesome too.”

17. Southeast Asian Market

The Southeast Asian Market is a unique market that offers vendor stalls from countries like Laos, Thailand, Indonesia, and Vietnam.

Jamie S. of Philly Food Adventures notes that “The Southeast Asian Market in FDR Park is one of her favorite hidden gems in Philadelphia. It has grown over the past decade and is now a Wonderland of vendor rows under tents making Cambodian, Thai, Vietnamese, & Indonesian food, each stand with its own fragrant offerings. You can find grilled skewers, sugar cane juice, fried shrimp rolls, jerky, stews, plants, clothes, vegetables, and fermented pastes to bring home. It’s open every Saturday and Sunday in the Spring, Summer, and Fall.”

How to Make Instagram Reels

June 8, 2022 in Blog, Social Media

How to Create Instagram Reels

From the beginning, humans tended to love all varieties of entertainment, so they created arts like singing, dancing, making skits, etc. It makes them feel relaxed, happy, and emotional. They also used these arts to educate people. But over time, people introduced various applications to create short and interesting videos. There are so many interesting applications that are capable of providing you with great entertainment. One of the finest apps is available with fun and enjoyable features to create short videos.

On the other hand, people are expressing their creativity and great talents in many ways using these applications. So, half of the people are content creators in Reels, and the other half use it for their entertainment purpose. Hence the complete information about the amazing Reel app is given below:

Overview of the Reels app

Instagram introduces reels for entertaining purposes. You can use all those jaw-dropping features, to expose your creativity to the whole world and make your business familiar worldwide. People create videos with trending topics, they collaborate with the public videos, and discover new ideas to give you content. With enormous creative tools such as AR effects, music, and text overlays, youcan create amazing videos with cool contents.

Reels offers you to create fun videos to share with friends or everyone on Instagram. You can record and edit your videos in just 15-seconds. There are options for multi-clip videos with audio, effects, and new creative tools. Reels offers anyone ton have the chance to become a creator on Instagram and reach new audiences on a worldwide.

How to create Reels on Instagram

To create the Reels, you must follow some steps, with this step you can make creative contents and show your talent to the world:

The Audio selection: Search for a song or music from the music library. You can also use your original audio and record your video with the audio. When you share a reel with original audio, your audio will be credited, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your Reel.

The AR Effects application: Select one of the many effects in the effect options, which is used by Instagram and creators worldwide, to record multiple clips with different effects.

Set Countdown: Set the timer to record any of your clips without using your hands for pressing the start button. Once you press record, you’ll see a reverse countdown before recording begins for the amount of time you selected.

Align the clips: Then you can re arrange the recorded clips from your previous videos before recording your next. It allows you create continuous transitions for moments like outfit changes or adding new friends to the Reel.

Select the Speed: After all these, step you can choose to speed up or slow down part of your selected video or audio. Reels can be recorded in a series of clips which means one at a time, all at once, or you can also use the video recorded previously from your gallery. Stop recording to pause the record and create new clip.

How to share these reels

You can share your reels in two different modalities, in public or in private, they are explained in detail:

Public account– You can share your Reel to a loyal space in exploring section, where it has the chance to be seen and discovered by the massive Instagram public. You can also share your Reel with the people you choose by posting it on your Feed. When you share reels highlighting certain songs, hashtags, or effects, your Reel may appear on pages related to your videos. when someone selects the song, hashtag, or impact they can create their Reels with the audio or effects that you used

Private Account: Reels enables your privacy settings on Instagram, with this option you can share to the feed so that it will be visible on your profile. People will not be able to use the original audio from your reels, and also, they cannot share your reels with others who don’t follow you.

Whether you have a public or private account, you can share your Reel to your story with close friends or in a direct message. If you do so, your Reel will disappear like a regular story and it will not be shared to Reels in explore, and it will also not appear on your profile.

People can find the reels, you’ve shared which will appear on the explore section.Once it is ready, you can move to the share screen, where you can save a draft of the Reel, then change the cover, add caption and hashtags, and you can also tag your friends. After this you can share your Reel, it will appear on your main profile grid, though you can remove it if you want.

Reasons to watch the Reels

If your Reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover some of the original content to entertain and inspire you. Reels give people new ways to express themselves, you can create what they love on Instagram.It can help everyone with the ambition of becoming a creator and take the spot-light.

Instagram Reels are short portrait videos that can be created up to 60 seconds long, or 30 sec or even 15 seconds. The users can record their video and edit together with photo clips. Then set to the music and post them to your Feed, Stories, and the Reels explore page. The popular video feature is accessible in the United States and round 50 other countries. Instagram Reels is an astonishing way for businesses to flex their creativity via visual experience outside a grid post.

Efficient ways to increase Instagram followers

Increased your Engagement-The Instagram algorithm will do everything it can to promote its new feature. Since Instagram wants more people using Reels to compete with TikTok, it will boost your content to more of your audience. The result for you is increased engagement, resulting in more potential customers.

Creativity is key-If you have a smaller following, about less than 300,000, it is important to use hashtags to reach your niche. When you use a hashtag on a reel, it is more likely to be featured as the first post in a hashtag search.This is the same reason mentioned earlier, Instagram is currently trying to sponsor reels to its users. This way, everybody might be enthused to create or watch reels.

Time Duration-Reels are abrilliant opportunity to show your business and the making methods. Nevertheless, Reels need an unbiassed content, stories are meant to be chaotic and also should cover at the moment trending topics.” So that, your Reelshas tocapture the audience immediately and add worth to the period of the 3-30 second clip.

Fascinatethe Audience– Specific Brands use social media efficiently to advertise their products. They record a voice that reverberates with their target audience. This voice should reflect your targeted audience’s current state, goals, and aspirations. With all those features on reels, it is laid-back to be unique.

Make it Convenience–Reels is almost like its own app thatit has everything you need to film and edit infinite number of quality content. Though, you can create your Reel right in the Instagram app. You can share it instantly or save it in the draft for later use. You can save it on your mobile and use it in other editing apps too.

Repurpose it on other medias-The greatness about Reels is they have given the option to share them with your grid in private or even in public. Moreover, you can add an Instagram Reel to your Story in all the social medias after downloading it.

Trend yourself-Trending Reels provides the opportunity to go viral, which can exponentially increase the number your audience. Trends can vary by songs, edits, etc.So, pay attention to what is popular in current situation and create your version.

Huge benefits of Reels for content creators

Spread consciousness of your brand in anattractive way.

Social media has created a custom of gaining information in bite-sizes. With the average attention span which is about eight seconds long, this video content is perfect for keeping the courtesy of targeted audiences. It could be entrepreneur mindset tips, a new product you want to highlight as an advertisement, or even the science behind making decisions. All the things you would usually go to a blog or YouTube video to watch are promptly accessible. The features of music and gif and stickers can make it even more entertaining.

Explore page popularity.

Like any Instagram feed post, Reels also get pushed to the Explore page,if you get enough interaction the comment, like, and share it. Then Instagram will take you to the Discover tab where followers and other users can possibly see your content. This leads to more awareness of your business feature in the video. If done correctly, you could also push people to your link in your bio to make a purchase and sign-up desired action for your business.

Increased engagement from your followers.

The Instagram algorithm is a tricky aspect of the platform to deal with, but with the new Reels feature coming to play, Instagram will do all it can to promote its new feature among its users. So, if you upload a Reel to your account, it will most likely be pushed to the Explore page of your followers and the Reels tab. This will increase your engagement as it reaches more audiences than an inactive Instagram feed post would.

Time efficient contents.

When you create an Instagram feed post, unless it’s a selfie or photograph you have to design a unique content, then transfer the file to your Reels page and upload it. While using Reels, you make the video on the platform and add your text. It’s fewer steps to creating content if you are used to creating graphics.As easy as it may sound, just as you would with other social media posts, you want to make time to plan out your Reel content the same.

Cabinets your brand

Reels is your one-way ticket to success in this situation. You can choose from Humor, Emotion, and Sharing Tips which can spot you as an expert. There are great topics to incorporate into your Reels to showcase your personality and business.When you create Reels, nine times out of ten, you will probably be showing your face or a face in it.

This will allow you to glass caseyour brand personality and improve the it all around. Nowadays, consumers want to be treated like human beings, not another sale to increase their profit. So businesses must work on creating relationships and communities in the digital space to meet this demand.

Multi-purpose videos.

You don’t even have to leave your content on Instagram, and you can save the video and post it on your TikTok account or stories across other platforms. If it makes sense, add it to your website or portfolio.

Reels are the same as any other content you create because you can repurpose it. The best marketers are those who know how to repurpose! You can re-share it in your Story any time you feel like an old reel you made is relevant or share it with someone who can relate to it at the time.

If you want to grow your brand and are looking for an easy opportunity, then Instagram Reels will be your best platform.

Winding it up:

People are very creative in expressing themselves nowadays. They prove to achieve the unimaginable things in reality. You will be really amazed to see the talents of the people that are exposed in such a short period videos. Every morning when you open the reels you will see great artists, dancers, singers, or inspiring people and their achievements, etc. There is no boundary for the skills of these people as they will keep you well entertained throughout your day. So, if you are one among them don’t wait in line to shine.