Virtual Staging

July 16, 2021 in Blog, Local SEO, Virtual Tours, Web Design

Advantages of Virtual Staging

Trying to sell a property that people still live in can be tough. It makes it harder for prospective buyers to envision the place as their own. The same goes for empty homes on the market, people like to see substance in order to imagine themselves living in a home. Now, how can we make prospective buyers see a potential home as their own without it being filled with the previous owners belongings or without it being empty? We have an answer for you and it is called Virtual Staging.

 

What is Virtual Staging?

Virtual staging is the process of staging a home virtually, pretty self explanatory! It is a cost effective alternative to traditional staging. Traditional staging is labor-intensive, time consuming, and typically very expensive. Virtual staging offers the same benefits for a fraction of the cost. Virtual staging allows graphic designers to use current furnishings and decor to create virtually staged photos of vacant homes, producing very realistic staged photos for prospective buyers.

 

What are the benefits of Virtual Staging?

#1 Increased home sales

Selling a home is time consuming and stressful, especially with how competitive the market is. Also, keep in mind that the longer a home is on the market, the more likely the selling price is to drop. “On average, a staged home sells 88% faster (and for 20% more) than a non-staged one,” Realtor.com. When you look at those percentages, also keep in mind that 90% of buyers start their search online. Virtual staging ensures that your home is presented in the best way possible, making it sell faster.

#2 A preview of their potential home

Virtual Staging

It’s difficult to convince a buyer to purchase a home if they can’t envision themselves living in the space. As mentioned above, 90% of buyers start their search online, and with that being the case, as a photographer/realtor, you must do anything possible to get people excited about the home. The perfect way to do that is by virtually staging a home with the latest trends in home decor. This will help prospective buyers envision themselves and what their life could look like in that home.

#3 Saves you money

Traditional home staging can cost big bucks and is time consuming and if the house isn’t sold quickly, you could be looking at a hefty staging bill. With virtual staging all you need is an empty room. It is a one time cost per room/image. According to Hasten CEO Aleksandr Lanin, virtual staging is up to 90% cheaper than actual staging. Here at Momentum 360, we start at $25 per picture… yup it’s that cheap!

#4 Saves time and effort

Hiring a staging company takes up so much extra time, followed by the time it takes for the furniture to arrive and to be set up and photographed. At the same time if you choose the virtual staging route, you can have your whole home staged and photos delivered within 24-48 hours. Seems like a no brainer, am I right?

Virtual Staging

#5 Target specific markets Virtual Staging

Virtual Staging

This technology provides a unique opportunity to reach various audiences. You can customize the space according to the style of your specific target audience. Are you working with wealthy individuals that are looking for a modern look? Or are you working with individuals who like a cozy rustic feel? Or maybe somewhere in between? The options are endless! By directly targeting the needs and wants of your market, it makes listings more appealing.

To conclude, we hope you enjoyed reading about Virtual staging and we hope you highly consider it! And when you do, we’re here! Schedule a demo call to get started and contact us if you have any questions!

 

3D Rendering Services

June 9, 2021 in Blog, Local SEO, Virtual Tours, Web Design

First off, let’s define the words 3D Rendering Services. These words stand for three-dimensional which represents something that has height, length, and width. Think of something which is solid in form and is tangible. There are different kinds of 3D. It could be a 3D printing image, a 3D model, 3D printing, or you might have watched and experienced a movie in 3D, right? It becomes more exciting to watch and more immersive in nature compared to the normal movie.

 

3D Rendering Services

3D Rendering Services

When we say 3D images, these are representations of objects which are more detailed. 3D models, on the other hand, are the representation of an image. 3D models are formed into objects capturing the fine details of the images and models.

In terms of 3D rendering services, this is the process where computer software is used to calculate various elements to form an image or succession of images. These elements include the lighting, reflections and shadows, the environment, texture, and other elements are calculated to form an image. Basically what we are trying to achieve is to adapt the likeness of a particular object. Rendering is the marriage between the artist’s creativity and the innovation of technology called softwares.

What are the factors involved in 3D rendering?

3D Rendering Services

3D Rendering Services

The first is a 3D model. This is important because the rendering will be based on this 3D model. Think of it as the skeletal structure of the 3D rendering process in three-dimensional form. The texture is another thing. This pertains to the appearance of the object or how an object would feel when touched. Going back to the earlier example where the 3D model being the skeletal structure, a texture is your skin attached to that structure. Texture helps to add more depth into the image making it look more realistic.

Lighting or the environment is the third factor. This is an important element as it helps highlight the shape of a certain material. This pertains to the atmosphere and background of the image of which you are planning to render. For someone who is not familiar with the term 3D, it might sound a bit confusing at first. To simplify what it means, think of having to draw a face. First, you sketch out the outlines of what you are trying to draw. Once that is done, you are simply adding more details to your drawing making it more real-like. You start putting in the details of the face, even adding those wrinkles and grey hair. This is the rendering part.

Now, there are different kinds of rendering, architectural is one. This involves the rendering of 3D structures for real estate companies, building developers, house owners, architects, and engineers. Some companies also specialize in 3D floor plans. These are images of the buildings showcasing the floor area of the whole structure. Have you tried going to an exhibition for house developers? They would usually have a miniature model of the houses being sold, try removing the roof part and you’ll see the floor area of the whole house.

Here in Momentum Virtual Tours, we do not only provide virtual tours for our clients but part of the services we offer include 3D rendering. You can always visit our website to get a quote for FREE! Pretty good, right? We have a team of seasoned experts who have been providing these service for years. We have provided 3D rendering service for our clients across a variety of sectors which include commercial and residential real estate, hotels and hospitality, automotive, beauty and spa, restaurants and retails, travel and tourism, automotive, schools, events, and a lot more.

Types of software used for 3D rendering

 

3D Rendering Services

3D Rendering Services

There are several types of software used for 3D rendering services, you can choose from any of them depending on your requirement. This software would enable you to insert 3D models for rendering which can later be exported for usage on websites and other media platforms. This software is designed to have tools for rendering, navigating, and controlling 3D environments. It also should have features where you can manipulate the lighting, and texture as well as the effects of the environment. Youtube is always a good place to help you get started with the tutorials.

3D Rendering Service Provider

 

3D Rendering Services

3D Rendering Services

Of course, we would want you to experience the kind of quality Momentum Virtual Tours can provide in 3D rendering services but we would not stop you from exploring other options. There are a couple of companies that provide 3D rendering services in the US and other parts of the world. Some of the companies you can check include Archello, which provides architectural rendering for clients. They specialize in residential landscapes, individual buildings, and housing. Archicgi, this company offers interior and exterior rendering of structures as well as architectural animation. Vrender, offers similar services offered by the two companies mentioned earlier. CAD and design is another service that they provide. In Asia, there are also several 3D rendering companies such as VSLB Inc. but focuses more on brands. Similar to VSLB, DANDIFY Design Studio provides rendering services for brands and product design. Their team makes visuals that look realistic for Amazon products. RealSpace, which is located in Vancouver, provides Architectural Rendering services and 3D animation. They include rendering for townhouses, highrise buildings, landscape rendering, product rendering, interior, and commercial rendering, and residential 3D rendering. In terms of floor plan rendering, companies such as Vizsource could be a great option. They are based in San Diego and are known as a 3D Rendering Services and Computer Generated Imagery Company. The company was built in 2006 and has served over 3,500 clients already.

If you are serious about learning more about 3D rendering services, there is software you can choose from. G2 provided a list of software which includes the following: 3ds Max Design, Maya, Keyshot, Cinema 4D, Substance Designer, Lumion, Modo, Direct 3D, Solidworks Visualize, Renderman, and Adobe Dimension. Some of this software is open source and free to use and some have a paid license which you need to purchase first.

 

 

3D Rendering Services

3D Rendering Services

How To Embed A Google Virtual Tour On Your Website

November 30, 2020 in Blog, Local SEO, Virtual Tours, Web Design

 

Welcome back to another Momentum 360 blog! Today we’re going to look at how to embed a Google virtual tour onto your own website. By having a virtual tour on your website, you make it easier for potential clients and customers to view a space or location without having to visit it in-person. Making a virtual tour directly available on your website also allows your potential clients and customers to have a more user-friendly experience when interacting with your website and/or services.

For more of our Momentum blogs on digital marketing, SEO, Google My Business, and virtual tours, subscribe to us.

Getting Started

For our example, we’ll be using one of our favorite Italian restaurants known as Savona. Located in Gulph Mills Pennsylvania, Savona includes a bar, lounge, and outdoor patio for wining and dining with friends and family.

To get started, enter the facility and its address into Google Search so you can find its Google My Business page. The location’s Google My Business page should be among the results that show up on the first page.

If you don’t see the location’s Google My Business page, you might have to do some extra digging. The address should be enough information for the location to show up.

Add any additional information of the company to your Google search if needed to find its Google My Business page.

Locating Your Virtual Tour

Once you’ve located the Google My Business page of the location, navigate to Google Maps. Do this by clicking the Maps tab under the Google Search bar. Once you’re under the Google Maps page of the location, scroll down to where you see the business Photos tab.

The virtual tour should already be available on the Google My Business page. You will see it underneath the Photos tab.

Within the Photos carousel, you should see an option to view “Street View & 360” photos. This subcategory contains 360 degree photos including your virtual tour. Find your virtual tour, and then select the bullet icon in the top left corner of the tour. This will give you the option to share and embed the virtual tour anywhere you want to.

Posting Your Virtual Tour

Choose to share and embed it. The following pop up box gives you the option to share the tour as a link or embed it as a map onto a page.

For our purposes, we want to embed the tour onto our website. So, select the option that allows you to embed it as a map. You also have the option to select the size of the virtual tour. The various sizes include small, medium, large, and custom size.

Once you’ve selected the size of the tour, take notice of the HTML code to the right. This code is what you will need to embed the tour onto your website page. This HTML code contains all of the information of your virtual tour, including the specific size that you selected.

When you’re done, copy the HTML of the tour and paste it to the page on your website. Before you post it, of course, preview it and make sure it looks good.

Whether you have WordPress, Wix, Weebly, Squarespace, etc., whichever website provider you have, pasting it is very simple. All you have to do is add a content block, and then paste the code to where you see fit on your website.

Our Virtual Tour Services

Feel free to check out our virtual tour on Savona’s website here. We shot this virtual tour ourselves in 2019. It can be seen on Savona’s Google My Business and Google Maps page as well.

Here at Momentum 360, we provide virtual tour services in several locations across the country, including Philadelphia, Brooklyn, Baltimore, Dallas, and many more. Feel free to take a look at our stunning collection, and contact us if you need expert assistance with your virtual tour services.

Recap

To reiterate, you want to go to the Google My Business page of the location of the virtual tour you want. You’re going to find the Google My Business page on Google Maps. Scroll down to where you see the Photos carousel, and choose the “Street View & 360” photo option. Find the virtual tour that you want. You are able to choose where you want the virtual tour to begin.

For example, if you want it to start at a certain place on the location, you can navigate to that point. When ready, simply select the top left icon that gives you the option to share the virtual tour.

As explained, you can alter the size of the tour, ranging from small, medium, large, to custom size. Once you’ve selected the size of the tour that you want, copy the HTML code to the right. Now, you’re ready to paste the code onto your website.

Note, it doesn’t matter whether your website provider is WordPress, Wix, Weebly, Squarespace, etc., whichever website provider you have, pasting it is very simple. All you have to do is add a content block to your page. Once your content block is up, you can easily paste the code to the page that you want on your website.

We hope this was helpful to you. If you have any comments or questions, leave them down below. If this blog was helpful, share it on Twitter with people you know here.

Thank you for reading. To stay on top of news, updates, advice, and tips related to virtual tours and online marketing, subscribe to us here.

Happy Monday!

Virtual Staging for Real Estate

August 3, 2020 in Blog, Local SEO, Web Design

Hi everyone, and welcome back to another Momentum Monday!

Like all of you, here at Momentum 360, we’ve been working hard during the Coronavirus to provide the best service while making sure to keep our staff and clients safe. It hasn’t been an easy road for anyone but at Momentum, we take difficulty in stride and let it motivate us to work smarter and harder.

The Coronavirus has served to prove what we already knew: virtual tours are the future of the real estate industry. Before the pandemic, virtual tours were a way to get a leg up on the competition and to make your properties stand out and be seen. Check out our blog about how all branches of real estate can benefit from virtual tours. Now, in the face of COVID-19, virtual tours are more important than ever for realtors. There is no better way to show clients every inch of a home or apartment than to let them walk through it with the click of a button.

In our efforts to keep innovating and offering clients even more tools, Momentum 360 is offering a brand new tool: Virtual Staging!

Matterport began including virtual staging properties in March of 2020 by partnering with London-based studio VRPM. As a company that works exclusively with Matterport technology, we are excited to be able to offer this service to our clients, too!

In today’s blog, we’re going to go over what virtual staging is, what it is used for in virtual tours, and how helpful it can be to realtors everywhere!

What is Property Staging?

When someone says “property staging” or “home staging” in reference to real estate, they are talking about the set-up of a residential property to make it easier for potential buyers to see themselves living in a space. This usually involves renting furniture and decorating the home.

Home staging, according to an Investopedia article, is an important and necessary tool in the buying and selling of residential real estate because “Potential buyers aren’t just looking for a structure to inhabit—they’re also looking for a way to fulfill their dreams and improve their lifestyles. Staging can create a more emotional purchase for the buyer, which ultimately can generate more money for the seller.”

Staging a home is an important aspect of selling residential real estate because it can increase both the price of a home and the speed in which it sells. Because of the constant fluctuation of the real estate market, it is in the best interest of the realtor to sell the property quickly and for the best possible price.

Nevertheless, staging a home for a tour or open house is quite an investment because it isn’t cheap to hire, deliver, and arrange furniture and because it isn’t required, many elect not to do it. Stagings are expensive, time-consuming, and may ultimately delay the tours and open houses associated with the sale of a property.

What is Virtual Staging?

Virtual staging is, in many ways, very similar to traditional home staging. It has the same effect, which is to create a living space so realistic that potential buyers can hopefully see themselves living in the house. The main difference, and the one that will provide the most for realtors and their clients, is the cost. With virtual staging, the images of furniture and home decoration are added in digitally, which eliminates the external cost of hiring, renting, and placing the furnishings.

The way Matterport describes a virtual staging as opposed to traditional home stagings is that “virtual staging enables the placement of computer-generated furniture into 3D models to create a beautifully furnished space. This is often done using 2D imagery, but VRPM is able to virtually stage a property within a Matterport 3D model to create a fully immersive experience. Now, agents who want to promote unfurnished or vacant properties can save thousands of dollars with virtual staging.”

This VRPM technology combined with Matterport’s 3D technology allows for an elimination of the time and monetary cost associated with staging while still producing the most optimal results.

According to BoxBrownie, staging can increase the sale price of a home anywhere from 1 to 15 percent. Virtual staging can offer the same incentives as traditional staging, with furniture, carpeting, wall decorations, and more can all be added into the virtual tour.

Why Virtual Staging Works

With technology as new as virtual staging, it is normal to feel skeptical about the results. We get that.

Virtual staging works because it fixes some of the problems virtual tours can create for potential buyers. When you’re going through a virtual tour, it is harder to get a sense of the dimensions and size of a room from your computer screen. By adding in digital images of furniture like couches, entertainment systems, or beds, we get a better understanding of what can fit in the room. For example, in a virtual staging of a master bedroom, if we see a king-size bed in the middle of the room, we are able to comprehend how much space is left, rather than just seeing the empty room and trying to imagine how a bed would look inside of it.

Additionally, by providing a virtual staging, potential buyers can envision actually living there much easier than they could in an empty room. A living room with a couch, television, and wall decor appeals to us much more than an empty room with no furniture and no hints of life.

Plus, the majority of buyers start their home search online, and by providing a real example of what a property looks like, a furnished place is much more likely to entice people to explore further than a property that is just empty rooms.

Benefits of Offering a Virtual Staging

As already outlined, we know that staging a virtual tour is one of the best things you can offer your clients in real estate. If you’re still not convinced, here are a few more reasons to do so:

  1. Virtual Staging is a powerful tool in digital marketing.

90% of home buyers start their search online. Especially in the wake of the Coronavirus, when almost nobody wants to be going out and mingling with people they don’t know, the internet is a starting point for all those trying to find a new home. Virtual staging helps show a property in the best light and shows its greatest potential. A vacant room can often be too difficult for buyers to imagine themselves living in, and staging the perfect room takes the pressure off of them.

  1. Virtual Staging is way cheaper than traditional staging

The cost of staging a home to be sold is often placed on the seller. Though there is a significant return on investment for traditional staging, many sellers decide that the upfront cost is just too much and opt to not stage their home. This results in the home being on the market longer and sold for much less.

  1. Virtual Staging can be done without the seller clearing out their own furniture

Most sellers will live in their home until it is sold and they have to move out. When trying to sell the house or apartment, it can put a lot of strain on the seller in trying to move their personal belongings out of the way so that it can be empty for potential buyers. With virtual staging, the seller’s furniture, personal items, and decorations can be altered or removed to make the property as attractive as possible for potential buyers.

If you’re a realtor looking to give your properties an extra edge, consider staging your 3D tours virtually with Momentum 360. Trust us, virtual staging is the way to go when selling a property online.

Momentum 360 is proud to support small businesses and realtors everywhere as we all attempt to keep moving forward in a difficult and often-troubling time. We are excited to continue opening Momentum 360 locations all across the country including Philadelphia, Princeton, Boston, Los Angeles, Miami, Chicago, Brooklyn, Pittsburgh, and State College, PA.

As always, stay safe and keep washing your hands! These are trying times but before we know it we will be out living our lives again.

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!