Content Marketing for Small Businesses

Content Marketing for Small Businesses

Photo Source: Pixabay

One way a small business owner could increase their competitive edge against other companies is to focus on content marketing. Content Marketing is a form of digital marketing wherein you as a business owner adds value to your customers by presenting rich, verified and easy to digest information. With content marketing, your customers will get to know more about your company, the products and services you are offering, the plans you have for your business and other interesting information about your business. Content takes several forms. It could be through written text via blogs, videos or audios. According to HubSpot Blog Research (2021), blogging is effective as pointed out by marketers and 10% of them mentioned that blogging became the means to generate the highest return in investment. When it comes to video content, the report from HubSpot State of Marketing (2021) mentioned that video is the primary choice of content format for marketers. When it comes to audio content, you may want to invest in Spotify because it remains to be the number one online audio platform according to Infinite Dial, 2021. Apart from the mentioned content formats, there are several contents you can provide your audience. HubSpot State of Marketing Report 2021 showed that video takes the top place followed by blogs and infographics. Case studies, interviews, ebooks and white papers and other primary forms of media content you can choose from. Content Marketing for Small Businesses will be a thing of the future!

Content Marketing for Small Businesses

Photo Source: Pixabay

Why invest in content marketing for your business?

Creates Great Customer Relationship

If you are a start up, one of the key goals that you need to focus on is to build a strong following. This means slowly expanding your network and getting those customers in. Once you are able to get customers, you will be focusing on keeping them engaged and making them loyal to your brand which equates to repeat purchase or increase in sales. According to A Guide to Marketing Genius: Content Marketing, 68% of people are willing to spare their time to read about a brand they are interested in and 80% of people get to know more about a company through custom content. Content marketing is a great way of engaging your customers and at the same time building a good relationship with them. If a customer gets to know more about the product they are using or the service they are getting, the more they would appreciate the brand behind it.

Shows expertise and build strong credibility

With content marketing, you will be providing valuable information about your company and the products you are offering. This is one way of showing your audience that you are serious in doing business. If you are consistently providing high value content for your audience, you not only appear to be an expert but also you are already creating a good reputation for your business. This is why producing content which is of interest to your audience is important in keeping them engaged and loyal to the brand. Remember that you are building your brand name with every content posted. This is why consistency in quality is important. An in-depth, well-researched data in your content makes your site a credible source of information. But if you keep on producing content which is of poor quality, this could badly hurt your brand name and would hamper the growth of your business.

Opens up new customer leads

Content marketing is a way to reach new audiences which could potentially become loyal customers. By engaging with these leads you might be able to convert them into sales. The more content you are putting out there, the higher the chances of tapping into new potential buyers. As stated by Terakeet, content marketing is not just about making transactions but it is also about relationship-building and the creation of brand awareness. This is a great way of weaving a story where your audience would be interested to partake in.

Improves SEO and drives traffic

Content marketing is a great way of driving more traffic into your website and improves your ranking. Every content you produce for your website, you’re getting keywords which helps improve your site’s visibility. These compounded content, in the long term, would help drive traffic into your website. You may offer a variation of content that drives traffic. It could be about the products being sold, stories behind the business, customers’ loyalty being rewarded, and frequent questions which need to be addressed.

Content Marketing for Small Businesses

Photo Source: Pixabay

How to start with content marketing for your business?

Before curating your content, you have to identify who your target audience are, what their paint points are, how you can provide solutions to the challenges they are facing and what are your identified key metrics for success. You can start with competitive research and check what kind of content is being delivered by your closest competitors and how the audience is reacting to this kind of content.

Set your Key Performance Indicators. What are your metrics for success? What do you want to achieve from your marketing strategy? Do you wish to get more views on your page, drive more sales or improve your site’s ranking? Be clear with your KPIs so you can create the right mix of content towards your set goals.

Identify your audience and content medium. If you want to integrate content marketing on your marketing strategies, the first thing to do is to establish who you are talking to. Who is the target audience for the content that you will be creating? You can start by creating a buyer persona so you can strategically curate the contents for them. This is important in order to identify the right platform to use and the kind of approach and messaging to take. Content Marketing for Small Businesses is here to stay!

 

Stay Original. Stay away from being a poor copy of something else. This will not bring any success to your business. Be sure to create content which is not a duplicate somewhere else. If you keep copying the content of others, you’re in for a low rank when it comes to search results. Google’s AI is sophisticated in that it picks up information when your contents are just a copycat of someone else’s work.

Content Marketing for Small Businesses

Photo Source: Pixabay

Reference external sources. Build relationships not just with your audience but with other enterprises too. Use external links to your content to show that you are using a variety of sources to support the content. If your website produces quality content, there is no reason why others won’t be using your content as their reference.

Create a schedule. According to Coshedule.com, it is never advisable to bombard your audience with information. If you are writing a blog, a weekly post is ideal. As for social media postings, generating almost the same content everyday might turn off your audience. For social media posting you can use Hootsuite to schedule your posts and automate how it gets shared across different platforms. You have to be careful not just what content to put out there but how often it gets posted.

Keep an eye on your progress. Make sure that you are tracking how your contents are being received by your audience. Check the data. Go through the metrics such as likes, comments, shares, conversions rates. You don’t need to subscribe to expensive software to track and analyze your data. You can simply use Google sheets or Microsoft Excel file. When you monitor your progress, you can evaluate which things are working for you and which needs to be adjusted. If you posted content about a new product which gained a conversation rate, make sure to study the data so you could apply this to the rest of the products you’re selling. Content Marketing for Small Businesses in 2022 will be huge!

Ask an expert. It won’t hurt if you seek the advice of a professional to assist you especially if you don’t have any background about online marketing or online content creation. You don’t have to spend a lot for this information. There are plenty of free resources on the internet where you can learn about the subject for free.

Content Marketing for Small Businesses

Photo Source: Pixabay