How Do You Keep Track of Social Media Trends?

In the ever-evolving landscape of social media, staying current with trends is essential for anyone looking to maintain a relevant and engaging presence. Whether you’re a business owner, influencer, or casual user, understanding how to track and leverage social media trends can give you a significant advantage. Here’s a comprehensive guide on how to keep track of social media trends effectively. Momentum 360 can help you!

How Do You Keep Track of Social Media Trends?

How Do You Keep Track of Social Media Trends?

1. Follow Industry Leaders and Influencers

One of the best ways to stay on top of social media trends is to follow industry leaders and influencers within your niche. These individuals often have their fingers on the pulse of the latest developments and can provide valuable insights.

  • Identify Key Influencers: Find and follow influencers who are relevant to your industry. Pay attention to what they post, the hashtags they use, and the new platforms they adopt.
  • Engage with Their Content: Don’t just passively consume content. Engage by liking, commenting, and sharing. This can also help you build relationships with these influencers.

2. Use Social Media Monitoring Tools

There are numerous tools available that can help you monitor social media trends. These tools can track mentions, hashtags, and keywords related to your industry, providing you with real-time data.

  • Hootsuite: This comprehensive tool allows you to track social media mentions and keywords across multiple platforms.
  • Sprout Social: Offers in-depth analytics and trend tracking, helping you identify emerging trends and monitor your social media performance.
  • BuzzSumo: Excellent for discovering popular content and trending topics within your niche.

3. Join Social Media Groups and Communities

How Do You Keep Track of Social Media Trends?

How Do You Keep Track of Social Media Trends?

Participating in social media groups and online communities can keep you informed about the latest trends. These groups are often filled with discussions about new features, updates, and trends.

  • Facebook Groups: Join groups related to your industry or interests. These groups are great for networking and staying informed.
  • Reddit: Subreddits are valuable resources for trend tracking. Find subreddits relevant to your niche and participate in discussions.
  • LinkedIn Groups: For professional insights, LinkedIn groups can provide information about industry trends and professional best practices.

4. Follow Hashtags and Trending Topics

Keeping an eye on popular hashtags and trending topics can give you insight into what’s currently popular on social media.

  • Twitter Trends: Monitor the trending section on Twitter to see what topics are gaining traction.
  • Instagram Hashtags: Follow relevant hashtags on Instagram to see what content is popular within your niche.
  • TikTok Trends: The Discover page on TikTok is a great place to find trending challenges and popular videos.

5. Subscribe to Industry Newsletters and Blogs

Staying informed about industry news can help you anticipate and understand new trends. Many websites and blogs offer newsletters that provide regular updates.

  • Social Media Examiner: Offers articles, podcasts, and reports on the latest social media trends and best practices.
  • HubSpot Blog: Provides insights into social media marketing trends and strategies.
  • Adweek: Covers a wide range of topics, including social media trends and digital marketing.

6. Attend Webinars and Conferences

How Do You Keep Track of Social Media Trends?

How Do You Keep Track of Social Media Trends?

Webinars and conferences are excellent opportunities to learn about the latest trends from experts in the field. They also offer networking opportunities with other professionals.

  • Social Media Marketing World: An annual conference that brings together social media marketers from around the world to discuss the latest trends and strategies.
  • HubSpot’s INBOUND: Features sessions on social media marketing and trends, along with broader marketing and sales topics.
  • Webinars: Many industry experts and companies offer free webinars on social media trends and strategies.

7. Analyze Your Own Social Media Performance

Your social media analytics can provide valuable insights into emerging trends. By analyzing which types of content perform best, you can identify patterns and preferences within your audience.

  • Engagement Metrics: Track likes, comments, shares, and saves to see what content resonates with your audience.
  • Audience Insights: Use platform-specific analytics tools to learn more about your audience’s demographics and behaviors.
  • Content Performance: Regularly review the performance of your posts to identify trends in engagement and reach.
How Do You Keep Track of Social Media Trends?

How Do You Keep Track of Social Media Trends?

8. Experiment with New Features

Social media platforms constantly introduce new features and tools. Experimenting with these can give you a competitive edge and help you stay ahead of trends.

  • Instagram Reels and Stories: These features have become increasingly popular. Experiment with different formats to see what works best for your audience.
  • LinkedIn Live: Live video is a growing trend on LinkedIn. Use it to engage with your professional network in real-time.
  • TikTok Effects and Filters: New effects and filters can quickly become trends on TikTok. Stay updated and incorporate them into your content.


Keeping track of social media trends is an ongoing process that requires a combination of monitoring, engagement, and experimentation. By following industry leaders, using monitoring tools, joining communities, following hashtags, subscribing to newsletters, attending events, analyzing your performance, and experimenting with new features, you can stay ahead of the curve and leverage trends to enhance your social media presence. Remember, the key is to stay curious and proactive in exploring new trends and adapting to the ever-changing social media landscape.