How to Generate Leads For Your Virtual Tour Business in 2021
Hey everyone and welcome back to another Momentum Monday! The month of January is coming to an end, which means we’re well into the swing of 2021. With that, here at Momentum we’ve been hard at work analyzing the emerging digital marketing trends of the year and we want to share some of what we have learned, specifically how to generate leads for your virtual tour business in 2021.
In today’s post, we are going to be talking about three strategies we like to use to generate leads and how they can help you grow your virtual tour business this year! These three strategies include:
- Email Marketing
- Local SEO
- Social Media Outreach
So without further ado, let’s get into it!
1. Email Marketing
Email marketing as a lead-generating strategy works in conjunction with lead scraping. For those of you that may be unfamiliar with that term, lead scraping is taking data collected by an automated system and plugging it into an email sender.
At Momentum 360, we’ve used a couple combinations of data collection and email sender software. The combination we’ll be talking about today is the D7 Lead Finder plus MailShake. You have to pay to use these systems but the price is generally pretty low, especially for starter packages and the return is well worth the investment.
To use the D7 Lead Finder, you simply search up your company’s niche and your target location, and the Lead Finder mines data specifically for those parameters, giving you business names, phone numbers, emails, etc. for a business that may be interested in using your company’s services. You can use this information in a variety of different ways, whether it be cold-calling with your sales pitch or including them on marketing emails. The list of leads can be downloaded so that you can easily plug it into MailShake or whichever email sender you prefer to use.
The cool thing about using these services is that we can send over 1,000 emails per day for any and all of our active marketing campaigns with quickness and ease you wouldn’t be able to achieve without this software.
2. Local SEO
Local SEO is a hugely important part of any company’s digital marketing presence. Local SEO is, essentially, ranking locally on Google or any other search engine for your business’s niche.
For example, if you search “Virtual Tour Services Philadelphia” on Google, Momentum 360 is the very first result. That’s because we have put a lot of time and effort into crafting our local SEO presence.
So why is this important? Because if you rank as #1 on a Google search, you are going to be the first thing people see and likely the first website they click on, which puts you at a great advantage over your competition. This is especially helpful to you if you have your clients give you a 5-star review after the job is completed, because the more positive reviews you have the more your new clients are going to trust you. Momentum 360 is so highly ranked because we are continually investing in SEO, which is what puts us ahead of other competition.
Investing in local SEO is really going to set your business apart in 2021 and be a crucial part of accepting inbound leads and generating more revenue.
3. Social Media Outreach
Last but certainly not least, a social media outreach strategy is a huge part of generating leads in 2021. Many people tend to overlook social media outreach because they think they don’t have time for it or think that it won’t produce any leads. This couldn’t be further from the truth. Spending anywhere from 20 minutes to 1 hour per day tracking and reaching out to people in your niche via Facebook or LinkedIn can be invaluable in generating leads.
In social media outreach, you don’t start right off the bat with your sales pitch. Because these are more personal platforms, you want to establish a personal connection with your target before diving into your spiel. Also, by having a conversation without trying to sell them anything, you get to learn more information about the target that you can include when you do eventually get to give your pitch.
Social media outreach isn’t necessarily about closing a deal, it’s more about building up your rapport with potential clients, growing your reputation, and connecting with more people on a personal level. Social media outreach affords you the opportunity to be more human with your lead-chasing, which is something clients will undoubtedly find more refreshing and honest, giving them more incentive to work with you.
That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.
For information about pricing, check out our pricing page here.
For a complete list of Momentum 360 Services, check out our website here.
Still not convinced? Check out our portfolio and see our work for yourself!
Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!
Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.
If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.
We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum!
About The Author: Sean Boyle
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