how to market franchises

Franchising can sometimes be a strenuous task, but it’s a crucial step for growing a business that can benefit greatly from multiple locations. The larger your service area, the more clients and customers you can reach, but at what cost? Fortunately, Momentum 360 has worked with countless franchise businesses as well as expanded our own business to all 50 states and across the globe! But how do we manage to market our business successfully from Philadelphia all the way to India? Well, Once you understand the basics, it’s simple.

How to Market Franchises

How to Market Franchises

Keep it consistent

Let’s take a look at our own website, Momentumvirtualtours.com. Momentum 360 is headquartered in Philadelphia, Pennsylvania; but this does not mean we can only work in this location nor does it mean our product is the best in this area. Momentum 360 is able to franchise across the world because we have set up our business model in a way where we can deliver the same top level professional virtual tours, videography and photography services no matter the location!

Why is this important? Well, let’s say you went to your local Starbucks to order a Mint Matcha Green Tea Iced Latte, and the employees told you their location doesn’t serve your favorite drink, or any Tea Lattes at all, and informed you that you would have to drive 15 miles to a different Starbucks for the Tea. They still offer the premium coffee and espresso that Starbucks is known for, but would you ever give this business your time and money again, knowing the location that is most convenient for you won’t offer you the full service that the company offers? Probably not, and most likely a local competitor would swoop in with a killer Mint Matcha Tea that’s right down the block!

Franchising can cause critical instability within your company if you are not experienced or prepared for the expansion. Not only will your repeat customers, trusted employees, and high quality products all need to be replicated in a new city, starting from scratch; Most importantly, you will not be able to be present at every franchise at once! If your new location is not up to the exact same standards as your headquarters, then potential customers will take notice and choose a local competitor with more stability over your franchise. If there was an instance where we wanted to expand to a new city, but for one reason or another we could not offer Drone Videography in this new area, then we would postpone this expansion until we know for sure that we can offer what we promise as

a company. This principle is the same for your digital marketing approach as well. That is where we come in!

Marketing

At Momentum 360, we are experts at digital marketing and grow our client’s online presence along with offering them top of the line visuals. We rank at #1 or the first page on Google Business for multiple major cities when searching for virtual tours, even when we command our business from only Philly. How are we able to pull this off? It’s simple, by offering the same quality service, for instance, in Boston, as we do in Philadelphia, we attract the same quality customers who will happily leave us glowing 5 star reviews and promote our service online in this new city! Now, we rank #1 in both Philadelphia and Boston!

How to Market Franchises

How to Market Franchises

We also treat every franchise location the same digitally. By this I mean, every Google Business page gets the same amount of work and attention from us, as our main profile does. We do SEO and daily updates on each and every profile to make sure our service reaches the same number of potential customers in each city as we do in Philadelphia.

Every Google Business Profile we have for Momentum 360, matches with a page on our website. As you can see, all locations on our site have their own custom page with the same amount of content and detail as every other franchise. Once again let’s compare our pages for Philadelphia and Boston, content wise. Yes, it’s true, we have done loads more hands-on work for clients in the Philadelphia area, yet both pages have the same amount of thought given content. We have lengthy amounts of drone footage, that was personally shot by us, just to have playing in the background for both Philly and Boston. And we list the exact same services and portfolio showcases that show off our product. This simple webpage will be enough for Google and Customers located in Boston to understand that our business is legitimate, trustworthy, and professional.

We are also sure to triple check that our business Name, Address, and Phone Number (N.A.P) on the franchise Google Profile matches with its corresponding webpage. This small action is detrimental for Google to recognize your business as legitimate and also to not confuse the algorithm with having multiple locations and addresses.I couldn’t tell you how many times a client made the common mistake of having multiple franchises, but linked them all to just their headquarter’s webpage with a mismatching address. Fixing this issue is a piece of cake and will benefit your business in more ways than you would think. Not only will Google rank your franchise higher, leading to more impressions and clicks, potential customers will not be confused when they visit your website because their city will be on the first page they see, not the headquarters that could be thousands of miles away!

How to Market Franchises

How to Market Franchises

These are just a few extremely simple tips that have a major impact on your franchise digital marketing. If your business is capable and eager to provide the same five-star service to new cities and countries, then you are ready to begin expanding. But be sure to not fall victim to frequent mistakes that are made by new franchises. Make sure your new locations get the same love and care on their respected webpages and Google Business Profiles that your headquarters does; And be absolutely certain that the Name, Address, and Phone Number match with each corresponding page. When these actions are taken care of, your new location will have a huge advantage over the local businesses that you are competing with, and every franchise will simultaneously grow along with each other!

How to Market Franchises

How to Market Franchises