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How to Market Your Small Business: Practical Tips to Thrive in a Recession

February 10, 2023 in Advertising, Blog

How to Market Your Small Business: Practical Tips to Thrive in a Recession

With market fluctuations, the shrinking economy, and mounting competition across every industry, many small businesses are getting concerned about the future of their company. Most marketers and financial experts are expecting a far-reaching recession over the next few months, providing even more reasons to be worried about the future economy.

Either way, no market will not stop existing altogether. It’s just about adaptation and finding new ways to meet customer demands. In other words, any economic turbulence is a chance for business owners to build resilience and use that specific change in the market to their advantage.

In such situations, marketing practices also walk side by side with the new business needs. If you’re wondering how you can prepare your marketing campaign to stay relevant during a recession, here’s a comprehensive guide. 

We’ll explore some of the best marketing practices during a recession and offer a few tried and true strategies to Market Your Small Business successfully. We will also examine the importance of conducting competitor analysis to solidify your marketing efforts and build a more accurate business roadmap. So, let’s dive in:

How to Make Better Virtual Tours

Competitor Analysis During a Recession

Business owners are always ambitious. They are willing to make every sacrifice and fight for their own piece of the pie. And more often than not, they are constantly comparing their gains against others to ensure they rank among the winners. But during a recession, it is even more crucial to have a deep understanding of competitors’ strengths and weaknesses.

Whether you are about to launch a new product, establish a new branch, or expand your customer base, you will need an accurate understanding of the competitive landscape. And competitor analysis is the only tool that ensures you can market your small business successfully and achieve your business objectives. Here’s how you get it done:

#1 Define Your Niche

With the growing specialization in any industry, you must identify the type of relationship you prefer to establish between your products/service and your market niche. Here are some questions to illustrate how you can define your relevancy in a market:

  • What kind of values are you offering?
  • What are the needs and interests you are satisfying?
  • What is the scope of that industry, and how could that be expanded and used in your favor?

Answering questions allows you to market your small business more effectively and identify market gaps that can potentially be occupied by your offers.

#2 Define the Competitor(s)

Once you identified your market niche, it’s time to see how fierce the competition is. In real-life situations, your friends define your personality; But in business, your competitors take over this responsibility. So, make sure to choose the right competitors because they will determine what lessons and insight you will get at the end.

Generally speaking, you’ll face two types of competitors: direct and indirect. Direct competitors are those that offer similar products or services which can be substituted with that of yours. Indirect competitors do not provide the same product but meet similar needs and satisfy similar interests in the market.

It goes without saying that the geographical reach and operational scope are also essential in determining the importance of each competitor. So, make sure you are targeting businesses that operate in the same market as yours. 

#3 Find In-Demand Products or Services

To market your small business more effectively, you should focus on in-demand services and products. Do the same during your competitor analysis process and collect relevant information on similar products and services in the market, their main selling points, qualities, pricing, etc.

Start by creating an in-depth comparative review of each service and product, and highlighting their primary strengths and weaknesses. This will help you adjust your promotion and production practices to the market changes and locate untapped opportunities in the market.Finally, remember to look for any kind of perk and special offer your competitors are providing. Sometimes these additional benefits can turn into your golden ticket and give you the edge to outperform others. 

#4 Analyze Effective Sales Tactics

Before you begin to market your small business, you need a thorough plan to promote your brand and improve your sales. Without effective sales tactics, all your marketing efforts will be wasted and you will not be able to pave the way for an efficient conversion journey.

Product promotion methods, representation tactics, and communication channels all play part in shaping your sales strategy. Make sure to collect real-time, actionable insights on each aspect of your business operation and integrate them into your marketing campaign. 

Business Marketing Ideas

#5 Analyze Marketing Strategies

The next step is identifying competitors’ marketing strategies. There are tons of marketing initiatives, practices, methods, and approaches you can use to grow your business. Competitor analysis allows you to find the most effective methods that have worked in your market niche and will probably help you achieve your objectives faster and more effectively.

The first thing to look for is competitors’ websites or blogs. How are they marketing their products? Do they provide EBooks? Whitepapers? Webinars and videos? Podcasts? You can also look for their online ads, reviews, and testimonials to find out how users and consumers rate and view them. 

#6 Analyze Content Strategies

Bill Gates once said, ‘Content is King’. That was almost three decades ago. And today, that kingdom seems still to be in good shape! Content production is now one of the primary pillars of every successful marketing campaign. That’s why analyzing competitors’ content strategies is so crucial for finding efficient ways to market your small business.

There are several things to consider in analyzing content strategies. But most importantly, the level of engagement should become your priority. User engagement shows how online viewers and leads react to a specific piece of content. You can simply go through the comment section and read reviews carefully to get a sense of customers’ feedback.

Keep in mind that content promotion and publication are essentially the beating heart of your marketing campaign. The more relevant information you can collect at this stage, the better you will be prepared to market your small business in the future. 

#7 Analyze Social Media Strategies

Social media is undoubtedly one of the –if not the one- main battlefields for competing businesses. During a recession, you can use the exceptional potential of social media platforms to reach new customers and market your small business.

To find out how each platform can contribute to your business growth, analyze your competitor’s activities and the level of engagement they receive from their audiences. Check out the number of viewers and followers, the content virality, posting frequency, and consistency. 

If you have limited your social media presence to one platform, consider social media expansion as a relatively cost-beneficial option to market your small business. But if you are working on a limited budget, find a platform that offers an environment better suited to serve your interests. 

5 Tips to Improve Your Marketing Efficiency During a Recession

Once you completed the competitive analysis, you will have an abundance of super-valuable data that will help you make better strategic decisions. Remember that the market is continuously changing. So, to keep your brand relevant, you need to keep collecting insights and analytics from every marketing effort you make.

Here are some of the best tips to help you market your small business: 

#1 Value Your Current Customers

Having a loyal customer base is every business owner’s dream. But customer loyalty is especially a valuable asset during hard times like a recession. When you market your small business to current clients, you will have to spend less money, time, and effort to build brand awareness or convince them to convert since you already have gained their trust.That said, your customers will need the same recognition from you. So, try to keep in touch with them by informative news feeds, sending them emails on exclusive discounts, offering special gifts, etc. 

#2 Identify New Prospective Customers

While customer retention is a huge plus for every brand, you should always look for new audience segments and markets that you haven’t reached yet. During an economic downturn and recession, advanced targeting methods can help guarantee your business survival by preventing you from spending money on uninterested viewers.

If you are working on a shoestring budget, focus on a particular niche within your audience with the highest chances of conversion. Understand their pain points and devote your entire social media strategy and content marketing to address their questions and concerns. This is a surefire strategy to attract the right audience and improve your ROI on marketing efforts.  

#3 Play the Long Game

Making impulsive decisions is one of the most common mistakes people make during poor economic conditions. As a business owner, you should realize that the market never stays the same and you will always experience ups and downs throughout your journey.

While it is important to be flexible and be able to make quick decisions, most of your choices should aim for long-term achievements. In short term, you should only focus on maintaining your competitive edge and collecting information that can help optimize your marketing campaigns.

One of the most important variables that determines your marketing approach is consumer behavior. Economic fluctuations can significantly change the behavior of individual consumers. So, make sure to keep tracking these changes and find out which methods have remained effective regardless of the market trends. 

#4 Focus on More Specific Needs

We often recommend small businesses explore various business angles in order to find new opportunities in their niche. But during a recession, your best bet is sticking to a handful of services and products that are needed most.

Even without a recession looming, you should get on the same page with prospective customers to strike a balance between supply and demand. But when household spending decreases, you must focus on specific needs that keep your business in the game.  

#5 Ensure Brand Consistency

Another common mistakes during market fluctuation is changing brands’ social image. Every marketing effort, brand promotion tactic, and advertising approach can be replaced. But no change should compromise your brand consistency.

Brand consistency essentially translates into ensuring that the way you present your business remains the same across all your marketing efforts and communication channels. In other words, brand consistency provides a unified image and message to your customers and potential customers.

Brand consistency is important, especially during hard economic conditions. Why? Because it reinforces positive values, establishes longer-lasting customer relationships, and builds trust and credibility. So make sure to use a consistent voice and image throughout all your blog posts, emails, PR campaigns, news feeds, digital ads, etc.  

Bottom Line

Preparing for a recession is not exciting! But following a proactive marketing approach is the only way that will keep your business ready to meet harsh weather. Many business owners underestimate the impact of recessions. But if you don’t intend to lose your investment and compromise your business survival, it’s best to come up with a pre-emptive plan.
Competitor analysis and market research will allow you to always be a few steps ahead of others. Instead of reactive, panic-driven decisions, you’ll have a chance to turn threats into opportunities. And hopefully, the above-mentioned strategies will help solidify your marketing efforts during a recession.
Aside from a well-thought-out marketing plan, you also need to find a well-trained, professional team who can help you implement your ideas. And that’s exactly what we offer at Momentum 360.

One of the most effective ways to market a school is offering a tailored education 3D virtual tour along with a broad array of multi-media solutions to optimize your online exposure. With Momentum 360, you can enjoy the exceptional quality of our services provided by a team of dedicated professionals. Don’t hesitate any further. Contact us today. 

How to Market a Restaurant: Top 9 Tips to Bring in New Customers

February 9, 2023 in Advertising, Blog

How to Market a Restaurant: Top 9 Tips to Bring in New Customers

How to Market a Restaurant: Top 9 Tips to Bring in New Customers
If you’re a restaurant owner, one of your main concerns is finding the right marketing methods to make your brand stand out from the competition. But how do brands get noticed? And how should you develop a marketing plan that fits your business size and budget without costing a lot of time and money?
Marketing a restaurant business in 2023 is both simple and challenging. It’s easy because there are tons of resources and data-driven practices that can help you bring in more customers. But if you want to market a restaurant, you should also overcome several challenges and continuously adjust your marketing plan based on market trends and customer feedback.
In this article, we’ll explore some of the best ways to market a restaurant. These strategies can help restaurants of all sizes and budgets attract more customers, increase sales and solidify their brand image in a niche market. So, let’s get started:

how to market a restaurant

What Is the Best Marketing Strategy for a Restaurant?

The first rule of marketing is relativity! The effectiveness of every marketing effort depends on your specific goals, your target audience, your planning and implementation process, and your ability to collect data and adjust your next steps.
That said, you can still rely on market-proven practices and integrate them into your brand promotion plan. Here are some marketing tips and ideas that will help you market a restaurant:

#1 Rank High on SERPs

Every business needs an online presence. And while there are many ways to get people’s attention in the digital world, improving your business profile on popular search engines like Google is probably the most efficient one. A high ranking on search engine results pages (SERPs) indicates that your restaurant is a legitimate and trustworthy business.
Think of it from the customer’s perspective; They hear a brand’s name on social media or in conversation with colleagues and friends. But they want to make sure they know how you run your business, what cuisine and dishes you offer, and how other people rate your services. Or, perhaps they just want to know where you are located.
A strong online presence significantly increases your chances of getting quality leads and brings you more customers every day. You can start with a Business page on Google, add your restaurant to Google Maps, and provide additional information about your business, such as opening and closing times, contact info, etc.
Providing social proof is an excellent way to gain trust and customer loyalty, which are essential for any restaurant. So, encourage your regular customers to fill out the review section and share their experiences about the food, menu design, management, customer service, staff expertise, and more.

#2 Offer Free WiFi

Many restaurateurs struggle with the idea of offering free WiFi to their customers. Of course, there are pros and cons to offering free services in your business, but the benefits of offering free WiFi from a marketing standpoint far outweigh the cons.
Free WiFi is a great way to market a restaurant and attract new customers. Most cafes have already embraced this method, creating a friendly environment where people can work, relax, and enjoy life in comfort. By implementing this idea, you can boost your revenue and turn your restaurant into a cheerful place.
Besides, offering free WiFi makes cashless payment much easier and convenient. You can simply provide a QR code or link that allows customers to access a payment portal directly from their table. By doing so, you save both time and money and ensure a satisfactory customer experience.

#3 Offer Live Music

One way to approach marketing is to focus on the customer experience rather than the need to sell more and generate more revenue. And there’s nothing that could elevate a dining experience more than live music for your beloved customers.
Offering live music is also a big plus for building a pleasant atmosphere. You can entertain your customers while they wait for a seat or their meal, and they can enjoy the place without getting bored.
Last but not least, offering live music can also attract more customers. You don’t even have to start with big names. Sometimes a live act or a popular music genre can do a great job of promoting your brand awareness. Prepare your restaurant by asking potential bands for a set list and the equipment they need to do a show.

#4 Leverage Video Content

You have certainly witnessed the shift toward video marketing over the past couple of years. Content marketing has always been about delivering relevant content to a specific target audience. But videos have significantly improved our ability to shape a unique brand voice by leveraging insights derived from consumer behavior and any relevant content that goes viral.
In the restaurant marketing space, one of the first challenges you face is establishing an efficient line of communication with prospective customers. Video marketing can offer an easy and effective way to reach out to more people and encourage them to visit your restaurant.
Moreover, most people need to have a clear picture of the kind of business you have, the staff, and the food before they come to your restaurant. Offering video content with an in-depth tour of the entire property is a powerful tool to build trust and offer customers all they should know about your exceptional brand.
You can also offer a virtual tour, and give your restaurant a proper introduction. All you need is an experienced, professional team to understand your business needs and showcase your expertise, equipment, and resources.

#5 Offer Online Ordering and Delivery

Once upon a time, online ordering was only a nice option for restaurants. Today, it’s a must-have support service for customers who seek more efficient ways of organizing their time. Offering online ordering for take-out or signing up with food delivery apps will help you leverage this trend and attract more customers to your restaurant.
When you want to market a restaurant, one of your main objectives should be making your brand accessible to a wider range of customers. Online delivery takes geographical proximity out of the equation and attracts many people who refrain from visiting your restaurant just because it is too far away.
When it comes to online ordering and delivery, you have two main options. You can use popular food delivery apps that will often charge a commission for every order. Or, you can hire an expert app designer and create your own application to avoid paying this commission.

Social media increases online presence and awareness among potential customers and clients who may not have enough information about your restaurant. A solid social media presence is a great way to market a restaurant, as it allows you to reach a wider audience inexpensively and quickly.
That said, if you want to market a restaurant on social media, you need to know the basic principles of social media marketing. For instance, if you are working on a limited budget, you should thoroughly research and identify the platform that will give you access to quality leads.
Also, it’s better to have a strong presence on one well-established channel than a poorly managed account on multiple platforms. Depending on your brand objectives, customer identity, budget, and audience needs, you can leverage brand advertising opportunities on any of the popular platforms such as Facebook, Instagram, Pinterest, YouTube, Twitter, TikTok, etc.

#7 Run Local Digital Ads

Digital advertising is another tried and true strategy to market a restaurant. Many local businesses underestimate the power of digital advertising. They imagine it’s just a marketing method for brands with multiple branches all over the country. But they surely haven’t heard of geo-targeted ads.
Geo-targeting is a market-proven practice that will deliver different content to visitors based on their geolocation, categorized based on country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria. Geo-targeting will help you identify specific areas or a radius around your restaurant and display your ads to viewers in those locations.
Geo-targeting is an excellent way to optimize your marketing campaign by removing anyone from your ad targeting that would be more unlikely to visit your restaurant due to geographical limitations. You can activate this advanced targeting capability on most social media platforms like Facebook and Instagram, or search engines like Google.

#8 Create a User-Friendly Website

A well-designed, attractive website is a great tool to market a restaurant. Business websites offer efficient and easy communication channels with current and prospective clients with an opportunity to inform your target audiences about what you offer. Moreover, an SEO-optimized website increases brand online credibility and drives more quality leads to your website.
Your address, contact info including your phone number, and hours of operation should be front and center on your homepage. The goal is to facilitate communication and provide an easy way for your guests to find you without having to browse your website. If you have several branches in different locations, list them all with direct links and all the necessary information.
Make sure to include your menu as well so that your viewers can easily find and order their favorite dishes. And if you want to evoke an “Oooh – that looks good” response from website visitors, make sure to include high-quality, enticing images from your menu.

#9 Partner with Influencers

With so many different channels and strategies to market a restaurant, it is sometimes hard to find the best start-point. But one of the most effective tactics to enhance brand awareness and bring in more customers to your restaurant is leveraging influencer marketing and partnering with inspiring figures who can help promote your brand.
Influencer marketing has an incredible potential to enhance your social credibility, especially among the younger generation that prefers to see what people have said about your restaurant on social media before they decide to visit your restaurant.
Successful influencer marketing requires thorough research to ensure you find the right people whose follower base is interested in your services. So, do your share of research and provide the influencers and partners with a clear brand guideline that promotes your objectives.
Keep in mind that running an influencer marketing campaign doesn’t have to cost you a fortune. You can look for micro-influencers whose followers count ranges from about 5,000-25,000 and find a couple of brilliant ideas to convert their follower base into your regular customers.

9 tips to market a restaurant

Bottom Line

Developing a marketing plan for restaurants is not the easiest job on earth. In a competitive market, you need to exploit all market gaps and use every opportunity to promote your brand and enhance awareness.
With the above-mentioned strategies, hopefully, you have now a clear idea about how to start your marketing plan. But remember you also need to find a well-trained, professional team who can help you implement your ideas. And that’s exactly what we offer at Momentum 360.
One of the most effective ways to market a school is offering a tailored education 3D virtual tour along with a broad array of multi-media solutions to optimize your online exposure. With Momentum 360, you can enjoy the exceptional quality of our services provided by a team of dedicated professionals. Don’t hesitate any further. Contact us today.

Top Ten Reasons Why You Need To Know About Virtual Tours

December 13, 2022 in Blog

Let’s Get Started On Virtual Tours

Virtual tours, it’s an engaging experience for your target audience in a simple, mind blowing box. I’m going to outline some ways you can utilize virtual tours. We’re going to talk about the value of visiting without having to leave your home. We’ll touch base on applicability as a marking tool for literally any business or organization, of any size. We’ll talk about the implications of deploying a virtual tour to increase recruitment-a vital strategy any business looking to survive 2023 must consider.

Virtual Tours For Schools Make Legacies For Tomorrow

Virtual Tours For Schools Make Legacies For Tomorrow

A Remote Look With Virtual Tours

Notably, a virtual tour allows potential customers to explore a business’s premises without physically visiting the location. Which can be especially useful for businesses that are not easily accessible or are located in a different part of the country or world. There could be a number of reasons why a customer might want to explore a business’s premises without physically visiting the location. One reason might be that the customer is not able to visit the location in person. Perhaps because it is too far away or because of travel restrictions. Another reason might be that the customer is interested in seeing what the business has to offer but does not want to commit to a physical visit until they have a better sense of what to expect. Some customers might also be interested in exploring the business’s premises as a way of getting a better sense of the layout and atmosphere of the location before deciding whether or not to visit in person.

Virtual Tours Are Easy To Share

Virtual Tours Are Easy To Share

Get Stuck Somewhere With An Amazing Virtual Tour

Its known virtual tours can provide an immersive experience that allows customers to get a better sense of the business’s products or services. This can help to increase engagement and interest. Increasing engagement for a business online is a good thing for several reasons. First, higher levels of engagement with a business’s online presence can lead to more traffic to the business’s website or social media pages, which can help to increase the visibility of the business and potentially lead to more customers. Second, engaging with customers online can help to build trust and foster positive relationships with potential and existing customers, which can help to increase loyalty and repeat business. Finally, engaging with customers online can provide valuable insights and feedback that can help a business improve its products, services, and overall customer experience.

Your Virtual Tours Can Be A Showoff

Obviously virtual tours can be a powerful marketing tool that can help a business to stand out from its competitors and attract more customers.
A business wants to stand out from its competition online for several reasons. First, standing out from the competition can help a business to attract more customers and potentially increase its market share. By offering something unique or different from what its competitors are offering, a business can differentiate itself and make itself more attractive to potential customers. Second, standing out from the competition can help a business to build a strong and positive brand image, which can improve customer loyalty and trust. Finally, standing out from the competition can help a business to stay ahead of the curve and remain competitive in an increasingly crowded and competitive market.

Highlight Only The Best With A Virtual Tour

A virtual tour can be a useful way for a business to showcase its facilities, amenities, or features, such as a restaurant’s dining room, a hotel’s swimming pool, or a retail store’s merchandise. First, it allows potential customers to see the space and get a sense of the business’s size and scale. This can help to build trust and credibility with customers, who may be more likely to do business with the company if they feel confident in its size and capabilities. Additionally, showing the facilities online can also be a useful marketing tool, as it can help to attract new customers and showcase the business’s offerings in a visual and engaging way. Finally, showing the facilities online can also be a useful way for the business to communicate its brand and values to potential customers, helping to differentiate the business from its competitors.

Virtual Tours Are Accessible And Inclusive

Virtual Tours Are Accessible And Inclusive

Use Virtual Tours To Standout In A Crowd

Vitally, virtual tours can help a business to improve its online presence and search engine optimization by providing additional content for its website. A virtual tour can help with SEO in several ways. First, it can provide users with a better overall experience on your website, which can lead to increased engagement and reduced bounce rates. This can help improve your site’s ranking on search engine results pages. Additionally, virtual tours can be optimized with keywords and metadata, which can help search engines understand the content of your website and improve its visibility in search results. Finally, virtual tours can also be shared on social media and other websites, which can help drive traffic to your site and improve its search engine visibility.

Hire The Right People, Step One, Get A Virtual Tour

Occasionally, virtual tours can be a useful tool for businesses that are looking to attract new employees, as it can provide an engaging way to showcase the company’s culture and working environment. A company could use a virtual tour to show potential employees what their workplace looks like and what the company culture is like. The virtual tour could include 360-degree views of the office, the team’s work spaces, and common areas such as the break room or gym. The tour could also highlight the company’s values and mission, and showcase its successes and achievements. The virtual tour could be accessible on the company’s website or through virtual reality technology, and could be a useful tool for attracting new employees who are interested in learning more about the company before applying for a job.

Set To Scale With Virtual Tours

In an emerging way, virtual tours can be a valuable asset for businesses that are looking to expand or open new locations, as it can provide a way for potential customers to familiarize themselves with the business before it opens.A business could use virtual tours to reach a wider audience and expand its customer base. The virtual tour could be used to showcase the company’s products or services, allowing potential customers to explore and learn more about what the business has to offer. The tour could also include information about the company’s values and mission, as well as customer testimonials and reviews. By providing a virtual tour, the business can give potential customers a better sense of what they can expect from the company, which can help to build trust and credibility. The tour can be accessed by anyone with an internet connection, making it a cost-effective way for the business to reach a larger audience and scale itself in size.

Virtual Tours At Home!

Virtual Tours At Home!

Be A Leader With A Virtual Tour

A virtual tour can be a useful tool for businesses that are looking to host events, such as conferences, workshops, or parties, as it can provide a way for potential attendees to explore the event space and plan their visit.Yes, a virtual tour can be a useful tool for businesses that are looking to host events. The virtual tour can be used to showcase the event space and give potential attendees a better idea of what the venue looks like and what it has to offer. The tour can include 360-degree views of the space, as well as information about the layout, capacity, and amenities. This can help attendees to make informed decisions about whether the venue is suitable for their needs and can help the business to attract more event bookings. In addition, the virtual tour can also be used to promote the event itself, providing a preview of what attendees can expect and helping to generate interest and excitement.

Virtual Tours Train For Success

In the coming years, virtual tours can be a useful training tool for businesses that have employees working in multiple locations, as it can provide a consistent and immersive way to familiarize new employees with the company’s premises and processes. Virtual tours can be a useful tool for businesses that are looking to provide training to their employees or customers. The tours can be used to give trainees a better idea of what to expect from the training, as well as to provide a preview of the training materials and content. This can help trainees to feel more prepared and confident before the training begins. In addition, the virtual tour can be used to introduce trainees to the trainer, the training space, and any equipment or resources that will be used during the training. This can help to create a more engaging and interactive learning experience. Virtual tours can also be useful for businesses that are looking to provide remote training, as they can provide a sense of presence and connection even when trainees are not physically present in the same location.

Virtual Tours In The Office

Virtual Tours In The Office

Serving The Customer Is Serving The Business Of Virtual Tours

Notably, Virtual tours can be a useful resource for businesses that are looking to improve their customer service, as it can provide a way for customers to explore the business’s premises and find the information or assistance they need without having to ask for help. A business can use a virtual tour to improve customer service by providing customers with a more convenient and accessible way to learn about the company and its products or services. The virtual tour can include detailed information about the business, such as its history, mission, and values, as well as information about the products or services it offers. This can help customers to make more informed decisions about which products or services are best suited to their needs. In addition, the virtual tour can also be used to provide customer support, by allowing customers to explore the tour and learn more about the company on their own, without having to contact customer service directly.

What’s The Focus?

In conclusion, these ten ways are vital insights as to how, and why, you should be using virtual tours for your business. Virtual tours do not need to be overly complicated for you and your business. It’s always best to partner with a professional who can walk you through the steps needed to develop a smart and effective virtual tour plan for your business.

 

Post Pandemic Visiting Virtually

June 20, 2022 in Uncategorized, Virtual Tours

 

Introduction

Visiting Virtually, digital twin, virtual tour, 360 walk through. All these terms basically come to the same conclusion. Allowing potential clients to visit you virtually is important. When the world stopped, everything went virtual. From schools to buying homes, shopping at traditional retail outlets, and even live performance.

Each had its own strategy for implementation. Sometimes a laptop webcam pointed in the right direction would suffice. Other times multi-person production teams were used. Often, there was middle ground that would be the best solution. However, at the time, the world had bigger problems to deal with.

Now that the dust is beginning to settle, we can take in the world. We can note the world has changed. It is clear virtual life is here to stay. Gone are the days of daily commutes, being forced to shop in stores. Even politically, America has never been more divided.

In short; people are cautious. People are on guard.

Understanding this, we can utilize the new options. The reality is, whoever adopts these new realities, will survive the coming recession. So what is visiting virtually? And how are they used?

Virtual Tour Open House

Digital Twins Will Put You On The Virtual Map!

What Is A Virtual Tour?

Basically, when someone can visit your space online at any time. Being able to walk into an area and explore it yourself. Allowing someone to be cautious on their terms. Visiting virtually allows people to engage at their own pace. And because you’ve put your best foot forward in the tour. Being able to prepare in time for all. You at your very best. Twenty four hours a day, every day of the year.

Some might argue that 2D still images are equivalent to being able to visit virtually. However it is more correct to note that with the transparency of 360 images people are able to explore spaces and contextualize their interests in the space for themselves.

Visiting virtually is essentially just a virtual tour that has been maximized for the individual business. For the longest time, virtual tours have been something that have only been accessible to those with Deep Pockets or large corporations. Now, it’s possible for even small locations to get quality virtual tours, to allow their clients and potential clients to visit virtually. But why is this important?

Visiting Virtually Check List

Do You Know How You’ll Grow Your Business?

Why Is Being Able To Visit Somewhere Virtual Important?

There are several reasons why virtual visiting is important. As we noted, people are more cautious. However there is also an increasing amount of competition in the space of every industry. With a looming recession, it’s important to stand out. The key here is the understanding that virtual tours are now accessible to all types of businesses.

Quite literally everyone. This implies based on the shifting Dynamic, that whoever utilizes these first will be at an advantage at a time we’re having an advantage could mean the difference between surviving and not. it really is just that simple. Those who are able to evolve and adapt will survive.

Being able to visit a location virtually is also a sign of quality. As virtual tours have been largely held for high-end or upscale locations, these tours carry the same type of gravitas when used as marketing assets for anyone. These assets portray quality.

As we come closer and closer to being a world that is centric on virtual reality, having content is important. But who will use that content? And where will they use it?

Who Uses Virtual Tours?

It’s tempting to think that virtual tours are only geared towards younger Generations. however this is not at all the case. All age groups and demographics can visit virtually. Virtual tours can be viewed on smartphones, desktop computers, and most smart devices. It’s important to understand that this technology is being geared to being as inclusive as possible.

So this raises ultimately, a very good question. Who uses virtual tours. What demographics are going to visit virtually? This largely depends on the tour itself. In consideration of the fact that they are so accessible, even when we sell these tours to retirement homes, the facilities see an uptick in enrollment.

It could be difficult to get people to accept the fact that they are moving onto a next stage of life that might require more care. This is difficult. Older adults might be apprehensive about going to visit nursing homes. However with a virtual tour, older adults are able to explore potential living situations from the comfort of their own home, making it easier for them to make a decision, and engage in that transition. It’s easier on everyone.

What About Younger Generations?

Another good example would be when we have elementary schools, and other day camps for kids. Usually as with most kids these days they are able to navigate the tour’s themselves, and will literally sell themselves on going to a place or to have an experience. If you didn’t know better, they look like a game.

Practically speaking the more tech-savvy the individual the higher the likelihood that they will utilize a virtual tour. It is worth noting that as time moves on the number of individuals who are very comfortable with this kind of technology is only going to increase. that not only makes virtual tours an exciting asset to have today, but an asset that will grow in value over time. Next, how do we get started?

Grow with virtual tours

Grow And Expand With Visiting Virtually

How Can You Get People To Visit You Virtually?

Encouraging people to visit you virtually is quite easy. You can embed virtual tours in lots of locations. One location that works exceptionally well for people is directly on their website. The second best location would be Google Street View. Virtual tours can also be linked to email signatures. A popular way to show them on physical media, like flyers, or business cards, is to use QR codes.

One of the most effective ways to drive broad traffic to your virtual tour is with paid advertising. Utilizing an experienced digital marketing company Will ensure your virtual tour get as many eyeballs of the demographic you want on your tour as possible. In consideration of how versatile these tours are, they truly can be utilized in many different ways. There are many hidden benefits. Visiting virtually has many.

Hidden Benefits To Virtual Tours.

Some of the most unseen benefits to being able to virtually visit a location are not obvious at first. Like being able to track who visits a tour. Or that anyone is able to visit your location while having absolutely minimal impact on day-to-day operations. You’re also able to have a 24/7 open house which you have prepared for in advance, and that will always show the best of your organization. Virtual tours can be provided to vendors in advance of any work minimizing their time on site allowing them to familiarize themselves with spaces again lowering impact in other areas of operations.

Being able to visit virtually is also a phenomenal recruitment tool. Being able to sell people on why your facility is a great place to work can be very important! Especially in finding skilled labor at a time when skilled labor is hard. But more, and who uses virtual tours?

Go Virtual

Take Your Brand Online And Get Maximum Exposure.

What Are Examples Of This Being Used?

As this technology becomes more and more acceptable, more people are using it. it’s important to know how easy this is. Virtual tours are being used in nearly every industry. They’re being used in schools and universities to boost enrollment. They’re being used in car dealerships too boost engagement. Also being used in real estate to sell more houses. Newly in the death care industry to provide cost-effective memorials to more people.

There are several great resources to see how a virtual tour might apply to you. First off Matterport has a new system where you can search by industry, to give you a much more broad idea of what might apply to you. It’s also worth mentioning that a virtual tour by virtue of what it is, can be made of anything. From industrial machines, to outdoor spaces with no actual structure. But where do I begin?

How Do I Get Started With Digital Open House?

Getting started with visiting virtually is easy. All you need to do is contact an experienced provider. It’s important to know that with virtual tours, you get what you pay for. Wow this technology has become more accessible for more people, it is very much worthwhile to consider the expertise of the company you are utilizing. As mentioned these tours help people put their best foot forward online. Inconsistent features in the virtual tour will negatively impact the overall perception of your business.

360 Virtual Tours

360 Tours Are Available For All

There are many resources and directories where you can find virtual tour providers. Google Street View is a great place to start, where you can look at the selections of Google trusted photographers. If you want a more comprehensive type of coverage then it is much better to go with a national firm who has locally trained contractors with specialty equipment to complete the jobs. What type should I get?

3D Or 360 Virtual Tour?

One great question is do I need 3D or 360? It depends on what kind of organization you are. If you’re looking to sell a home or industrial machinery 3D can be important. it will allow your customer to measure out various aspects to give a full and complete comprehensive View. Likewise, for purely marketing aspects like car dealerships or schools, 360 tours are much more applicable.

Basically when you’re trying to show off a space and not sell the literal object in view it’s best to go with 360. Take a car dealership for example. Every known specification about the car of any given make or Model includes a very thick very shiny brochure. While we may be trying to sell the interior of certain models of cars, we don’t need customers being able to measure how wide the doors are exactly. We just need to sell them on the atmosphere and competency of the space.

A Conclusion On Virtual Tours.

Allowing potential clients to visit your space virtually is important. As the world is changing, so are acceptable forms of marketing materials. Nicely produced videos are fine. High quality videos are the minimum. but the leaders of various industries of tomorrow and in the recession will be those who utilize the new marketing methods. being able to visit a place virtually is imperative. It is important to the health of a business that they are able to expose themselves to as many potential clients as possible.

Virtually any type of business can utilize these types of assets. Well that is true that virtual tours we are in the past exclusively for high-end listings and fancy hotels. The visiting virtually applications of today are accessible to all businesses.

 

How to Generate Leads For Your Virtual Tour Business in 2021

January 25, 2021 in Blog, Local SEO

How to Generate Leads For Your Virtual Tour Business in 2021

 

Hey everyone and welcome back to another Momentum Monday! The month of January is coming to an end, which means we’re well into the swing of 2021. With that, here at Momentum we’ve been hard at work analyzing the emerging digital marketing trends of the year and we want to share some of what we have learned, specifically how to generate leads for your virtual tour business in 2021. 

 

In today’s post, we are going to be talking about three strategies we like to use to generate leads and how they can help you grow your virtual tour business this year! These three strategies include:

 

  1. Email Marketing
  2. Local SEO
  3. Social Media Outreach

 

So without further ado, let’s get into it!

 

1. Email Marketing

Email marketing as a lead-generating strategy works in conjunction with lead scraping. For those of you that may be unfamiliar with that term, lead scraping is taking data collected by an automated system and plugging it into an email sender. 

 

At Momentum 360, we’ve used a couple combinations of data collection and email sender software. The combination we’ll be talking about today is the D7 Lead Finder plus MailShake. You have to pay to use these systems but the price is generally pretty low, especially for starter packages and the return is well worth the investment. 

 

To use the D7 Lead Finder, you simply search up your company’s niche and your target location, and the Lead Finder mines data specifically for those parameters, giving you business names, phone numbers, emails, etc. for a business that may be interested in using your company’s services. You can use this information in a variety of different ways, whether it be cold-calling with your sales pitch or including them on marketing emails. The list of leads can be downloaded so that you can easily plug it into MailShake or whichever email sender you prefer to use. 

 

The cool thing about using these services is that we can send over 1,000 emails per day for any and all of our active marketing campaigns with quickness and ease you wouldn’t be able to achieve without this software. 

2. Local SEO

Local SEO is a hugely important part of any company’s digital marketing presence. Local SEO is, essentially, ranking locally on Google or any other search engine for your business’s niche. 

 

For example, if you search “Virtual Tour Services Philadelphia” on Google, Momentum 360 is the very first result. That’s because we have put a lot of time and effort into crafting our local SEO presence. 

virtual tour services philadelphia search results

So why is this important? Because if you rank as #1 on a Google search, you are going to be the first thing people see and likely the first website they click on, which puts you at a great advantage over your competition. This is especially helpful to you if you have your clients give you a 5-star review after the job is completed, because the more positive reviews you have the more your new clients are going to trust you. Momentum 360 is so highly ranked because we are continually investing in SEO, which is what puts us ahead of other competition. 

 

Investing in local SEO is really going to set your business apart in 2021 and be a crucial part of accepting inbound leads and generating more revenue.

3. Social Media Outreach

Last but certainly not least, a social media outreach strategy is a huge part of generating leads in 2021. Many people tend to overlook social media outreach because they think they don’t have time for it or think that it won’t produce any leads. This couldn’t be further from the truth. Spending anywhere from 20 minutes to 1 hour per day tracking and reaching out to people in your niche via Facebook or LinkedIn can be invaluable in generating leads. 

 

In social media outreach, you don’t start right off the bat with your sales pitch. Because these are more personal platforms, you want to establish a personal connection with your target before diving into your spiel. Also, by having a conversation without trying to sell them anything, you get to learn more information about the target that you can include when you do eventually get to give your pitch. 

 

Social media outreach isn’t necessarily about closing a deal, it’s more about building up your rapport with potential clients, growing your reputation, and connecting with more people on a personal level. Social media outreach affords you the opportunity to be more human with your lead-chasing, which is something clients will undoubtedly find more refreshing and honest, giving them more incentive to work with you. 

 

That’s it for this week’s blog! As always, check out our website and social media to learn more about Momentum 360 and all that we do.

 

For information about pricing, check out our pricing page here.

 

For a complete list of Momentum 360 Services, check out our website here.

 

Still not convinced? Check out our portfolio and see our work for yourself!

 

Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

 

Here at Momentum 360, we want to make growing your business easier than ever. Investing in a virtual tour is without a doubt an imperative step in making that happen. Our society is prioritizing digital content now more than ever, and we likely will not see a decline in this mindset in the future years.

 

If you are interested in learning more about Momentum 360 Virtual Tours or would like to have one made for your business, feel free to email us or schedule a call with Sean or Mac. For more information, visit our website! Mac Frederick and Sean Boyle, owners of Momentum, have over twenty years of experience in the digital marketing field and have a passion for helping businesses reach their fullest potential.

 

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you are up to date on the latest trends in the industry. If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love, stay healthy, and until next time, build Momentum! 

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