Just over a year has passed since the COVID-19 virus was officially declared a global pandemic by the World Health Organization and businesses are still reeling from the effects of it. On March 11, 2020, the W.H.O. made the designation of pandemic and the country responded with varying states of quarantine, stay-at-home orders, mask mandates, and partial business shutdowns. Among the first restrictions was the ordered closing of businesses deemed non-essential. While millions of Americans began to work remotely, there were many who weren’t afforded that luxury or who still faced losses due to the virus. Among the hardest hit were small business owners. Whether they could still work remotely or were facing losses because of all the restrictions, small business owners were forced to adapt to an increasingly digital market with new conditions and demands.
Now, in 2021, some of these business owners are sharing their strategies, changes, and concerns that guide their decisions in trying to climb back or to exceed what they had achieved pre-pandemic.