Visiting Virtually, digital twin, virtual tour, 360 walk through. All these terms basically come to the same conclusion. Allowing potential clients to visit you virtually is important. When the world stopped, everything went virtual. From schools to buying homes, shopping at traditional retail outlets, and even live performance.
Each had its own strategy for implementation. Sometimes a laptop webcam pointed in the right direction would suffice. Other times multi-person production teams were used. Often, there was middle ground that would be the best solution. However, at the time, the world had bigger problems to deal with.
Now that the dust is beginning to settle, we can take in the world. We can note the world has changed. It is clear virtual life is here to stay. Gone are the days of daily commutes, being forced to shop in stores. Even politically, America has never been more divided.
In short; people are cautious. People are on guard.
Understanding this, we can utilize the new options. The reality is, whoever adopts these new realities, will survive the coming recession. So what is visiting virtually? And how are they used?
What Is A Virtual Tour?
Basically, when someone can visit your space online at any time. Being able to walk into an area and explore it yourself. Allowing someone to be cautious on their terms. Visiting virtually allows people to engage at their own pace. And because you’ve put your best foot forward in the tour. Being able to prepare in time for all. You at your very best. Twenty four hours a day, every day of the year.
Some might argue that 2D still images are equivalent to being able to visit virtually. However it is more correct to note that with the transparency of 360 images people are able to explore spaces and contextualize their interests in the space for themselves.
Visiting virtually is essentially just a virtual tour that has been maximized for the individual business. For the longest time, virtual tours have been something that have only been accessible to those with Deep Pockets or large corporations. Now, it’s possible for even small locations to get quality virtual tours, to allow their clients and potential clients to visit virtually. But why is this important?
Why Is Being Able To Visit Somewhere Virtual Important?
There are several reasons why virtual visiting is important. As we noted, people are more cautious. However there is also an increasing amount of competition in the space of every industry. With a looming recession, it’s important to stand out. The key here is the understanding that virtual tours are now accessible to all types of businesses.
Quite literally everyone. This implies based on the shifting Dynamic, that whoever utilizes these first will be at an advantage at a time we’re having an advantage could mean the difference between surviving and not. it really is just that simple. Those who are able to evolve and adapt will survive.
Being able to visit a location virtually is also a sign of quality. As virtual tours have been largely held for high-end or upscale locations, these tours carry the same type of gravitas when used as marketing assets for anyone. These assets portray quality.
As we come closer and closer to being a world that is centric on virtual reality, having content is important. But who will use that content? And where will they use it?
Who Uses Virtual Tours?
It’s tempting to think that virtual tours are only geared towards younger Generations. however this is not at all the case. All age groups and demographics can visit virtually. Virtual tours can be viewed on smartphones, desktop computers, and most smart devices. It’s important to understand that this technology is being geared to being as inclusive as possible.
So this raises ultimately, a very good question. Who uses virtual tours. What demographics are going to visit virtually? This largely depends on the tour itself. In consideration of the fact that they are so accessible, even when we sell these tours to retirement homes, the facilities see an uptick in enrollment.
It could be difficult to get people to accept the fact that they are moving onto a next stage of life that might require more care. This is difficult. Older adults might be apprehensive about going to visit nursing homes. However with a virtual tour, older adults are able to explore potential living situations from the comfort of their own home, making it easier for them to make a decision, and engage in that transition. It’s easier on everyone.
What About Younger Generations?
Another good example would be when we have elementary schools, and other day camps for kids. Usually as with most kids these days they are able to navigate the tour’s themselves, and will literally sell themselves on going to a place or to have an experience. If you didn’t know better, they look like a game.
Practically speaking the more tech-savvy the individual the higher the likelihood that they will utilize a virtual tour. It is worth noting that as time moves on the number of individuals who are very comfortable with this kind of technology is only going to increase. that not only makes virtual tours an exciting asset to have today, but an asset that will grow in value over time. Next, how do we get started?
How Can You Get People To Visit You Virtually?
Encouraging people to visit you virtually is quite easy. You can embed virtual tours in lots of locations. One location that works exceptionally well for people is directly on their website. The second best location would be Google Street View. Virtual tours can also be linked to email signatures. A popular way to show them on physical media, like flyers, or business cards, is to use QR codes.
One of the most effective ways to drive broad traffic to your virtual tour is with paid advertising. Utilizing an experienced digital marketing company Will ensure your virtual tour get as many eyeballs of the demographic you want on your tour as possible. In consideration of how versatile these tours are, they truly can be utilized in many different ways. There are many hidden benefits. Visiting virtually has many.
Hidden Benefits To Virtual Tours.
Some of the most unseen benefits to being able to virtually visit a location are not obvious at first. Like being able to track who visits a tour. Or that anyone is able to visit your location while having absolutely minimal impact on day-to-day operations. You’re also able to have a 24/7 open house which you have prepared for in advance, and that will always show the best of your organization. Virtual tours can be provided to vendors in advance of any work minimizing their time on site allowing them to familiarize themselves with spaces again lowering impact in other areas of operations.
Being able to visit virtually is also a phenomenal recruitment tool. Being able to sell people on why your facility is a great place to work can be very important! Especially in finding skilled labor at a time when skilled labor is hard. But more, and who uses virtual tours?
What Are Examples Of This Being Used?
As this technology becomes more and more acceptable, more people are using it. it’s important to know how easy this is. Virtual tours are being used in nearly every industry. They’re being used in schools and universities to boost enrollment. They’re being used in car dealerships too boost engagement. Also being used in real estate to sell more houses. Newly in the death care industry to provide cost-effective memorials to more people.
There are several great resources to see how a virtual tour might apply to you. First off Matterport has a new system where you can search by industry, to give you a much more broad idea of what might apply to you. It’s also worth mentioning that a virtual tour by virtue of what it is, can be made of anything. From industrial machines, to outdoor spaces with no actual structure. But where do I begin?
How Do I Get Started With Digital Open House?
Getting started with visiting virtually is easy. All you need to do is contact an experienced provider. It’s important to know that with virtual tours, you get what you pay for. Wow this technology has become more accessible for more people, it is very much worthwhile to consider the expertise of the company you are utilizing. As mentioned these tours help people put their best foot forward online. Inconsistent features in the virtual tour will negatively impact the overall perception of your business.
There are many resources and directories where you can find virtual tour providers. Google Street View is a great place to start, where you can look at the selections of Google trusted photographers. If you want a more comprehensive type of coverage then it is much better to go with a national firm who has locally trained contractors with specialty equipment to complete the jobs. What type should I get?
3D Or 360 Virtual Tour?
One great question is do I need 3D or 360? It depends on what kind of organization you are. If you’re looking to sell a home or industrial machinery 3D can be important. it will allow your customer to measure out various aspects to give a full and complete comprehensive View. Likewise, for purely marketing aspects like car dealerships or schools, 360 tours are much more applicable.
Basically when you’re trying to show off a space and not sell the literal object in view it’s best to go with 360. Take a car dealership for example. Every known specification about the car of any given make or Model includes a very thick very shiny brochure. While we may be trying to sell the interior of certain models of cars, we don’t need customers being able to measure how wide the doors are exactly. We just need to sell them on the atmosphere and competency of the space.
A Conclusion On Virtual Tours.
Allowing potential clients to visit your space virtually is important. As the world is changing, so are acceptable forms of marketing materials. Nicely produced videos are fine. High quality videos are the minimum. but the leaders of various industries of tomorrow and in the recession will be those who utilize the new marketing methods. being able to visit a place virtually is imperative. It is important to the health of a business that they are able to expose themselves to as many potential clients as possible.
Virtually any type of business can utilize these types of assets. Well that is true that virtual tours we are in the past exclusively for high-end listings and fancy hotels. The visiting virtually applications of today are accessible to all businesses.
About The Author: Sean Boyle
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