Category:

Why Retail Shops Need A Virtual Tour

December 11, 2019 in Uncategorized

 

Welcome back to another Momentum 360 Blog!

In this week’s blog, learn about why retail shops need a virtual tour! Not next month, not next year, right now. If you’re in the retail world, take 5 minutes out of your day and read this. It just might make or break your business.

 

Commercial Real Estate

In our last blog, we discussed the benefits of having a virtual tour for restaurants. But what if you have a retail shop, or are just getting started with a retail business? How can you better your shop? We’ll tell you…it comes with a virtual tour!

Whether you’re just starting out or already have established a quality retail shop, here are some concrete reasons to get a virtual tour for your beloved shop!

Feature Product Lines Embedded in a Virtual Tour

Ever since our virtual tour provider Matterport created what are now known today as mattertags, it makes it easier than ever to tag your product lines on the virtual tour. Let us show you what we mean.

As you can see from this screenshot above, retail shops can tag anything inside the space place based on their current product lines. This way, people can see what your place has to offer or any discounts you might want to feature. All your consumer needs to do is click on the desired category of your store, and they’ll be directed to your website where they can go ahead and buy anything they want!

Now, with this said, we understand that with the changing seasons, clothing stores change with them. No worries, virtual tours can adapt to this as well.

As you can see from this example from Shop Vintage Alley, we put a mattertag that says, “New Winter Line.” This way, the new people shopping go to the virtual tour, immediately see this mattertag that talks about their new winter clothing line, and then click the button that directs them to the website! It’s a great system that has worked for all of our retail clients.

As you can see from this Matterport screenshot, there are over 24k visits and 16,000 unique visitors! The unique visitors mean that they made over 3+ actions on the virtual tour. From the multiple mattertags that were offered on the tour, this made it so much easier for a consumer to navigate through the different lines of clothing and ultimately go on the website and pick out the initial one that they wanted.

Ultimately, if people can check out different product lines and navigate through a virtual tour to their liking, it would be a huge benefit to the company. No one is doing this in retail thus far in society. If your store is the first in your area to have a unique perspective of your business, i.e, a virtual tour, then you’ll set yourself up for future success!

Save Time Finding Products in a Virtual Tour

To many, saving time may not be the first benefit that one thinks of for retail shops. However, take a second to think about it. If you’re going through a large retail store that offers multiple brands, having a virtual tour makes it easy to navigate to the exact brand and article of clothing you want. That way, when you want to go to the store in person, you’ll know exactly where the Polo brand is located inside the store.

As you can see from this virtual tour above, this shop Serendipidy highlights multiple styles and brands that they carry. This is a great example because they’re able to showcase their shop and save people time. Time is the most valuable thing in the world, said everyone…..

If you’re able to cut right through the fluff and give the consumer the tools to get exactly what they want, then you’ll be perceived as adding tremendous value to the buyer. Once you are perceived of adding value, then word of mouth will start to get around and you’ll start having increased foot and online traffic!

Retail shops need a virtual tour to stand out from the boring way people shop nowadays. People are starting to only buy online now. The scary part is that some retail shops don’t even have a website! They only offer social media as their main form of communication between them and the consumer.

A virtual tour takes care of this problem. A tour will give your consumers a platform to check out your space, big or small, and buy your clothes. Whether they’re calling you, messaging you on Instagram or buying from your website, virtual tours for retail shops are extremely valuable for saving time.

Integrated Social Media in Your Virtual Tour

Like we talked about in the last section, social media integration is huge for retail and virtual tours! Let us show you what we mean. With our friends at Linktree, we have the ability to post one link in our Instagram/Facebook/Twitter bio that allows us to have multiple links for different purposes. For example, if someone didn’t just want to have their virtual tour on the site, they can go and simply add their website link, virtual tour link, blog link, new line link, the possibilities are endless!

Linktree does offer a free link but limits 5 links to a single one. They have different packages that can go as high as up to blank links per account!

Once you have your virtual tour integrated to linktree, you post the link in your URL. From here, people can go and click the link and be directed to your armada of links!

The neat thing about integrating a virtual tour in your social media is that people can directly shop from the tour itself! Once they see something they like, they can go on the tour, click the link to that specific article of clothing, and then go on to buy that from the tour itself!

As you can see from this Linktree link, a business has simply integrated a successful link that attracts new customers to buy new fashion lines from their retail store. Of course, people can just check out the retail store from the virtual tour itself. Regardless though, you’ve given your consumer an extremely unique perspective on your business and another way to check it out!

You can post this Linktree link then wherever you see fit. Instagram integrates their link a little better than any other social media in our opinion, but it’s still a good idea to post this link wherever you can.

So, if you’re one of those retail businesses without a website, don’t worry. You still have an opportunity to sell your products using social media. You just need the help of a virtual tour is all!

Rank Higher on Google for Your Retail Store

Like all niches, it wouldn’t be a true Momentum 360 blog if we didn’t discuss the incredible benefits of having a virtual tour on your Google platforms. For those that don’t know, you can actually place a virtual tour on Google via Matterport, our virtual tour provider. It’s very simple actually. We simply scan your place, type in your address, adjust the dollhouse to match the exact shape of your building, and then post! It usually takes around 24-48 hours to full render, but when it finally does, boy does it look fantastic.

Having a virtual tour on your Google My Business, Google Street View, Google Maps and other Google accounts make it extremely easy to have increased traffic. We took a screenshot from one of our client’s accounts. As you can see from this screenshot, they were able to have an absurd amount of traffic just under one quarter!

We like to refer to virtual tours as a snowball effect, gaining more attraction overtime as these things gain steam in your business. The more people watch them, the more people will tell their friends, their friend’s friends and so on. You get the gist.

It’s a total gamechanger, especially if you’re one of the many people that don’t have the money to advertise on Google. A virtual tour works just as well. You post a few screen recorded videos of the tour, generate some hype, and your retail shop is off to the races.

Word of mouth isn’t dead, your customers will talk to their friends and family and make sure that your virtual tour is shown to all that are interested in it. In this case it’s a scenario of, “If you build it, they will come” sort of thing. Retail isn’t going away anytime soon. The way people buy from retail shops has changed though. If you’re to survive in this technological game, you must make an investment in a virtual tour for your shop. It’s an investment well worth it for your business.

Website Shopping using a Virtual Tour

The most practical reason for getting a virtual tour for your retail shop is to help your customers shop online using the tour itself. Where you put your virtual tour exactly can either make or break your results. Here is what we’re talking about. We’ll use one of our art gallery clients in Chestnut Hill called “The Little Gallery.”

They put their virtual tour right on the front page of your website. People can check out your art supply and buy right then and there. However, if you put it anywhere else, you risk not letting people see your place and buying straight from there. This benefits the people that are online shoppers, and the people that prefer to stop into a physical place, old fashioned style.

You think that all clients would want their virtual tour front and center on their website right? Wrong! For some reason, people want to have their virtual tour on their “About” page or their “Contact Us” page.

Now, which do you think gets more traffic, a home page or a contact us page? If you said contact us page, you’re a goner. But seriously, the home page is the page where the majority of your traffic comes in from. So why would you risk losing out on free traffic and more money? It’s a dumb decision at the end of the day, but hey, some people like their food cold and some people prefer it hot.

There are different kinds of preferences out there, not everyone will use the virtual tour to the best of their ability.

Why Hire Momentum 360 for a Virtual Tour?

Regardless of the industry, we have your back. We have experience in every single industry and customize your virtual tour to beat your competitors and enhance your customer experience. It’s our pleasure to make a virtual tour that suits your business only. We never use a cookie cutter system. Everything is individually customized to meet your needs.

Momentum 360 has been the leading-virtual tour provider in Philadelphia since our inception. Why? Because we deliver a top-quality product at a reasonable price. We take pride in helping small-businesses rise and get more traction. We lived through the struggle that most business owners go through on a daily basis, that’s why we get along with them so well.

If you’re looking to grow your online presence with a quality virtual tour, look no further.

You can schedule a call with Sean or Mac and always get more information on our website!

Our owners Mac Frederick and Sean Boyle have over 20+ years of digital marketing experience and are ready to help take your business to the next level! Our team members have also worked at Google and Facebook before, so we have the most up-to-date knowledge in the business. All to help your business rank at the top of Google and kickstart your journey to be a future lead generation machine!

You can email us or check out our website for more information!

We hope this blog informed you on how to correctly publish your tour to Google Street View and the neat features that comes along with this!

For more helpful content like this, you can follow our social pages!

We post our Momentum Monday and Small Business Saturday blog every week, so feel free to subscribe and make sure you’re up to date on the latest trends in the industry.

If you have any questions or concerns, leave them in the comments below! From everyone at Momentum 360, thanks for the love and until next time, build Momentum!

 

The Logan

February 20, 2018 in Uncategorized

Here is the Logan

Value

Momentum 360’s main goal from the beginning has been one thing, and one thing only: bring value to our customers. We understand that a lot of internet marketing nowadays in a bunch of hoopla. That’s why we’re excited to bring you a virtual tour for your small business! Most business owners aren’t really sure what exactly a virtual tour is. Let us explain. A virtual tour is a 3D piece of content that allows people to “virtually” walk through your business. This way, potential customers can see your business inside and out. Whether you’re in retail, restaurants, venues, real estate or any other business niche with a physical location, this will be a great addition for you! We’ve seen businesses grow their digital presence on Google just from these virtual tours alone! It’s important to note that it’s not exactly the virtual tour itself, but rather where we place these tours after we’re finished shooting. What makes our recipe so special is that we post your business’s virtual tour on your:

  • Google Street View
  • Google Maps
  • Google My Business
  • Website
  • Social Media
  • Blog

That’s 6+ mediums in which your future customers can check out your business! As you can check out from our latest blog “How Much Do Virtual Tours Cost”, we discuss the head shaking numbers that these virtual tours generate. To give you an idea of how well these virtual tours perform, we took a few averages from our archive of over 250+ tours:

  • Over 7,000 impressions per tour
  • Over 5,500 website visitors per tour
  • Over 4,700 unique website visitors per tour

How can you argue with these stats? That’s better than most Google and Facebook ad campaigns combined! Like we said before, we’re looking to provide concrete value here, not a bunch of bells and whistles that won’t help your business. Virtual tours will be here to stay, and we’ll still be here providing excellent value for your business. Fill out a contact form or give us a call for more information on how to improve your business with a virtual tour!  

Experience

If there’s one thing Momentum brings to the table, it’s unmatched experience in the space of digital marketing. With over 25+ years of digital marketing experience between owners Sean and Mac, they make it easier to deliver helpful information to small businesses that need it. It also helps that both Mac and Sean are Google Trusted Photographers! Google…what? Google Trusted Photographers! This means that not only do we have a premiere partnership with Google, but we get exclusive access to the best tips, tactics and secrets that involve virtual tours! This is why we’re considered by many as the leading virtual tour provider in Philadelphia. We have the experience and we’re not afraid to share it to other small businesses! As you can see from one of our blogs “Virtual Tours for Small Businesses”,  we have multiple people on our team that are Google Trusted Photographers!  This helps us to make an impact on small businesses not only in Philadelphia, but all over the United States as well! To date, we’ve shot virtual tours in over 20+ states and we won’t stop until we completely cover the whole United States! We know that this process is a gradual one, but this is a challenge our company is willing to take on. Our team is proud to have the experience that we do. Our partnerships with GoogleMatterportFacebook and Report Garden make it possible to have the knowledge to help service all these fine small businesses. Our founder, Mac Frederick, has actually worked at Google as well, so he’s built relationships with people there that continue to help our clients out to this day! If you’re looking for a quality virtual tour experience for your small business, consider getting one from us. Not only will we educate you on the current market today and how to help grow your business, we work constantly to make sure you love the work we do. We’d love to connect with you! Our office in Philadelphia is always open, and we always love seeing a new face. Shoot us an email or fill out a form for more info!  

Empathy

More than anything, our company has a tremendous amount of empathy for our business owners. Both of our owners, Sean and Mac, can attest to this too. Why? Simply because they’ve been through the scary unknowns of starting and growing a business. There are so many moving parts to figure out, and it can be almost impossible when you have to figure it out yourself. We understand the struggle that business owner’s face, that’s why we’re devoted to help teaching them more about the digital age that has become of our niche. Many companies simply target you with ads that force their solutions on you, without knowing your problems! Here at Momentum 360, we take a difference approach to find your custom solution. We use what many people call the “challenger method.” If you’ve never heard of the challenger method, let us educate you! This method basically helps get business owners better insight on their industry through challenging their current beliefs on trends and other aspects of digital marketing. Instead of being a “yes man”, we challenge your beliefs on why you do what you do to market your business. Don’t take it as heavy criticism, we’re just asking because we want to know. If you can’t give an answer to why you never post on social media, then that’s a problem. But a problem that we’re willing to fix nonetheless. Once we figure out your trouble areas, then we prescribe our custom solution to you, on top of educating you why you might want to consider posting on social media. We’re not trying to make you feel bad, we simply want to help your business shine! This empathetic approach seems to do very well with our clients. They understand that we’ve “been there”, and we’ll continue to be there for them. We want to educate, not hate. With this in mind, our clients trust us more and have a better working relationship…everyone is happy! If you’re tired of getting fed the same ole’ garbage response to your marketing strategy, consider hopping on a call with us to talk about it. It doesn’t cost anything to call us, but it might cost your business if you don’t pick up the phone and ask for help. If you’re ready to take the plunge, fill out a form or contact us above! We’ll see you soon, and we’re most certainly looking forward to helping your business grow!

Northern Liberties Property

February 20, 2018 in Uncategorized

check out this prop


Value
Momentum 360’s main goal from the beginning has been one thing, and one thing only: bring value to our customers. We understand that a lot of internet marketing nowadays in a bunch of hoopla. That’s why we’re excited to bring you a virtual tour for your small business!

Most business owners aren’t really sure what exactly a virtual tour is. Let us explain. A virtual tour is a 3D piece of content that allows people to “virtually” walk through your business. This way, potential customers can see your business inside and out. Whether you’re in retail, restaurants, venues, real estate or any other business niche with a physical location, this will be a great addition for you!

We’ve seen businesses grow their digital presence on Google just from these virtual tours alone! It’s important to note that it’s not exactly the virtual tour itself, but rather where we place these tours after we’re finished shooting. What makes our recipe so special is that we post your business’s virtual tour on your:

Google Street View
Google Maps
Google My Business
Website
Social Media
Blog
That’s 6+ mediums in which your future customers can check out your business! As you can check out from our latest blog “How Much Do Virtual Tours Cost”, we discuss the head shaking numbers that these virtual tours generate. To give you an idea of how well these virtual tours perform, we took a few averages from our archive of over 250+ tours:

Over 7,000 impressions per tour
Over 5,500 website visitors per tour
Over 4,700 unique website visitors per tour
How can you argue with these stats?

That’s better than most Google and Facebook ad campaigns combined!

Like we said before, we’re looking to provide concrete value here, not a bunch of bells and whistles that won’t help your business. Virtual tours will be here to stay, and we’ll still be here providing excellent value for your business. Fill out a contact form or give us a call for more information on how to improve your business with a virtual tour!

Experience
If there’s one thing Momentum brings to the table, it’s unmatched experience in the space of digital marketing. With over 25+ years of digital marketing experience between owners Sean and Mac, they make it easier to deliver helpful information to small businesses that need it. It also helps that both Mac and Sean are Google Trusted Photographers! Google…what? Google Trusted Photographers! This means that not only do we have a premiere partnership with Google, but we get exclusive access to the best tips, tactics and secrets that involve virtual tours! This is why we’re considered by many as the leading virtual tour provider in Philadelphia. We have the experience and we’re not afraid to share it to other small businesses! As you can see from one of our blogs “Virtual Tours for Small Businesses”, we have multiple people on our team that are Google Trusted Photographers! This helps us to make an impact on small businesses not only in Philadelphia, but all over the United States as well! To date, we’ve shot virtual tours in over 20+ states and we won’t stop until we completely cover the whole United States! We know that this process is a gradual one, but this is a challenge our company is willing to take on. Our team is proud to have the experience that we do. Our partnerships with Google, Matterport, Facebook and Report Garden make it possible to have the knowledge to help service all these fine small businesses. Our founder, Mac Frederick, has actually worked at Google as well, so he’s built relationships with people there that continue to help our clients out to this day! If you’re looking for a quality virtual tour experience for your small business, consider getting one from us. Not only will we educate you on the current market today and how to help grow your business, we work constantly to make sure you love the work we do. We’d love to connect with you! Our office in Philadelphia is always open, and we always love seeing a new face. Shoot us an email or fill out a form for more info!
Empathy
More than anything, our company has a tremendous amount of empathy for our business owners. Both of our owners, Sean and Mac, can attest to this too. Why? Simply because they’ve been through the scary unknowns of starting and growing a business. There are so many moving parts to figure out, and it can be almost impossible when you have to figure it out yourself. We understand the struggle that business owner’s face, that’s why we’re devoted to help teaching them more about the digital age that has become of our niche. Many companies simply target you with ads that force their solutions on you, without knowing your problems! Here at Momentum 360, we take a difference approach to find your custom solution. We use what many people call the “challenger method.” If you’ve never heard of the challenger method, let us educate you! This method basically helps get business owners better insight on their industry through challenging their current beliefs on trends and other aspects of digital marketing. Instead of being a “yes man”, we challenge your beliefs on why you do what you do to market your business. Don’t take it as heavy criticism, we’re just asking because we want to know. If you can’t give an answer to why you never post on social media, then that’s a problem. But a problem that we’re willing to fix nonetheless. Once we figure out your trouble areas, then we prescribe our custom solution to you, on top of educating you why you might want to consider posting on social media. We’re not trying to make you feel bad, we simply want to help your business shine! This empathetic approach seems to do very well with our clients. They understand that we’ve “been there”, and we’ll continue to be there for them. We want to educate, not hate. With this in mind, our clients trust us more and have a better working relationship…everyone is happy! If you’re tired of getting fed the same ole’ garbage response to your marketing strategy, consider hopping on a call with us to talk about it. It doesn’t cost anything to call us, but it might cost your business if you don’t pick up the phone and ask for help. If you’re ready to take the plunge, fill out a form or contact us above! We’ll see you soon, and we’re most certainly looking forward to helping your business grow!

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