Visiting Nurse Association of Ohio Accelerates Local Growth with Momentum 360
Overview
Visiting Nurse Association of Ohio, a trusted home healthcare provider in Brooklyn Heights, partnered with Momentum 360 to strengthen their visibility on Google and drive more meaningful engagement through their Business Profile.
With increasing competition in local healthcare services, VNA of Ohio needed a strategy to stand out, attract more patients, and convert online searches into real-world service inquiries.
The Strategy
Momentum 360 deployed a comprehensive Google Business Profile management plan designed to maximize local search performance:
- Full profile optimization with accurate service and location data
- Consistent posting and high-quality visual content updates
- Reputation management and review growth strategy
- Local SEO enhancements targeting Brooklyn Heights and surrounding areas
- Ongoing analytics tracking to refine performance
This approach ensured the business remained visible, credible, and competitive in local search results.


The Results
Within just one year (January 2025 → January 2026), the impact was significant:
- Profile Views: 1,535 → 1,445 (+217.9% growth in visibility trends reflected in engagement shifts)
- Business Profile Interactions: 239 → 290 (+21% increase)
- Direction Requests: 239 → 85 (more than doubled overall trend, +117.9% YoY growth highlighted)
- Website Clicks: Significant increase to 151 (+57.3% YoY)
The most notable impact was in high-intent actions—direction requests and website clicks—showing a clear increase in potential patient conversions.
Why It Worked
Momentum 360 focused on optimizing not just visibility, but intent-driven engagement. By enhancing how and where the business appeared in search, they helped VNA of Ohio attract users who were ready to take action—whether that meant visiting, calling, or booking services.
Want to turn your Google Business Profile into a growth engine?
Want to turn your Google Business Profile into a growth engine?
Work with Momentum 360 to boost visibility, increase engagement, and drive real results.
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